SEARCH ENGINE DOMINATION

People still navigate the web through Google

(and Youtube)

1

Google is a printer.It prints pages and brands

appear on these pages

2

Search is not just a transactional media...

3

Google is a printer.It prints pages and brands

appear on these pages

2

Search Engine Result Pages are the most valuable advertising real estate for Brands.

42%

53%

95%

% Lift in Likelihood of Repeat Visit

Organic

Paid

Both

25%

44%

73%

Lift in Likelihood of Purchase

Organic

Paid

Both

Organic listings are more important than paid listings

10%

90%Organic

Paid

% of Clicks on a SERP

Game of Asymmetric Returns42

128

6 5

#1

#2 #3 #4 #5

Paid Search is easy;How do we get present on

the Organic Listings ?

KILLMAIM

DOMINATE

Objective

Google Domination Quotient

Share of Earned Voiceon Target Keywords x Domination Factor

What Universal Search means for Marketers

Dominating the WorldOne SERP at a time

Achieve maximum presence in a focussed set

of intent states.

Objective

Create and Disseminate content to various parts of the web and hope for the

best

Strategy

Client focused on using all marketing collateral to

drive search query volume

Sophisticated and cost effective marketing on Web

2.0 repositories as well

Case Study

The PPT was promoted as Top presentation of the day for 5 days and in

featured section for 25 days.

32,614 Views

$0.20 Cost Per View

$1.62 Cost Per Download

$7000Total Cost

5 ways to build / distribute Digital Persuasion Assets for

your search domination strategy

Plain old Article Marketing

1

Infographic Content Marketing

2

Slideshare

3

Technology Driven Creative

4

Video Marketing

5

Animation / Whiteboarding

Video Co-content Creation