Presented by:Bethney AhrendsenDivision Vice PresidentMarketing & Communications

Localized Career Guidance for All Ages

Asia Pacific Career Development Association Conference

May 19, 2014

• About Kuder • Evidenced-Based Career Guidance

Solutions – Kuder® Talent Pipeline™• Localization• Symposium• Q&A

Today’s Presentation

About Us

Over the last 75 years, millions worldwide have relied on us for reliable solutions.

150 million people have used Kuder;

three million new users annually.

More than 12,000 sites domestically; 100 internationally.

Created 120 custom systems

• Our Mission:– To raise student aspirations and to provide career

options to students and adults through self-assessment and education.

• Our Goals:– Guide students and parents through successful

academic transitions.– Increase retention and graduation rates.– Provide career planning, guidance, and development

resources to last a lifetime.

Our Mission & Goals

Clientele

Kuder Research Faculty

Making a Difference

Academic Performance11% increase in school performance.

Transition Rates90% of Kuder users transition into postsecondary education.

Retention Rates18% increase in retention.

Completion Rates60% of Kuder users never changed their major.

Making A Difference

76%rated Kuder as helpful in making educational and career plans.

rated Kuder as helpful in motivating them to stay in school.

77%rated Kuder as helpful in choosing postsecondary programs or college majors.

AND

91%rated Kuder as helpful in giving them

hope for their future.

Education to Employment

Achieves Economic Prosperity

All Ages Connectivity

Kuder Talent Pipeline

Kuder Empowers ALL AGES to “See What You Can Be”

• A fun and early career awareness system.– Simplifies career awareness into action-based

categories: Play, Watch, Do, and Explore.

– Provides simple exploration and developmentally-appropriate activities.

– Aligned with core curriculum standards.– Meets NCDA and ASCA early career

awareness goals.– Allows teachers and parents to easily guide

development through online dashboards.

Kuder® Galaxy™

• Interactive and evidence-based guidance to make career planning fun, engaging, and relevant.– Delivers age- and developmentally-appropriate

content.– Includes research-based assessments that provide a

reliable foundation for career exploration. – Facilitates connections between coursework and the

world of work.– Flexible education tools to support secondary

completion and confident postsecondary/tertiary decisions.

Kuder® Navigator™

• Assists with planning for a career, making a career change, and keeping a career on track.– Individualized and personalized to the user’s

needs, barriers, and life situation.– Research-based assessments.– Helps users identify majors and occupations

of interest.– Includes a shareable e-Portfolio.

Kuder® Journey™

• Real-time, data-driven decision making.– Supports tracking individual progress and

curriculum, workforce, and economic development planning.

– Customized reporting options to meet specific accountability needs.

– Communication tools, curriculum manager, and system training materials.

Administrative Database

Supporting Solutions

• Connects businesses, nonprofit organizations, and government agencies with students and job candidates.

• Creates early awareness and build relationships between businesses and potential future employees.

• Matches users’ career aspirations with local employers who have those opportunities.

Connect 2 Business®

• Virtual, personalized career guidance by a Global Career Development Facilitator.

• Supplements career counselors work with sessions on: – Assessment Interpretation– Education Planning– Career Choices & Goals– Portfolio Development

Kuder® Coach™

• An essential component to effective career development is the delivery of professional development for teachers, guidance counselors, career coaches, etc.– Career Development Facilitator (CDF) Training– Kuder Career Advisor Training® (three levels)

Professional Development

Professional Development

Localization

“Kuder is one of leading companies in the world in career assessment, guidance, and planning.

We chose to work with Kuder because of its potential to implement programmes related to career planning in Qatar.

Kuder is a pioneer in the career development industry, and we hope our relationship will open doors for Qatar’s youngsters.”

Khalid al Sulaiteen, Qatar Career Fair

• Form partnerships to understand current educational and career guidance needs, environment and economic conditions, and local populations, cultures, and languages.

• Establish a solid foundation on which to build the framework for an adapted Kuder Talent Pipeline sensitive and compatible to those we serve.

Our Approach

• What we localize– Assessments– Databases– Specific Tools & Resources– Overall Content & Language

• Expertise– In-country panel of experts. – Panel collaborates with our research faculty.

Localization

Assessments

• Access to accurate information is essential to good decision making.

• Gather or collaborate with agencies to create the necessary databases for use in the web-based career planning system.

• Data is then crosswalked to Holland types to facilitate assessment results alignment.

Databases

• Titles and descriptions of secondary school courses.

• Titles and descriptions of occupations.

• Names and descriptions of postsecondary or tertiary institutions.

• Titles and descriptions of postsecondary majors and programs.

• Financial aid and grants available to support the funding of postsecondary education.

• A list of employers - Connect 2 Business.

Databases

Symposium

• Formed a collaborative relationship with the International Centre for Career Development & Public Policy (ICCDPP).

• Partnered to improve, advance, and advocate for career development public policies, systems, and practices across the world.

• ICCDPP is recognized globally as a prominent authority on career development and policy improvement.

ICCDPP Symposium

• Builds collaboration between career guidance policy makers and practitioners in the fields of education, employment, economic development.

• Acts as a catalyst for national level initiatives and actions.

• Invitation Only: Country representation has continuously grown from 14 countries to over 30 countries with nearly 130 representatives.

• Kuder will host in the U.S. for the first time, June 14-17, 2015.

About the Symposium

Questions?

Thank You!

Bethney Ahrendsen

Division Vice President, Marketing & Communications

ahrendsenb@kuder.com

Kuder, Inc.302 Visions Parkway, Adel, IA 50003

www.kuder.com