localized | differentiated | relevant
TRANSCRIPT
TABLE OF CONTENTS
NEW
CTB INTRODUCTION .......................................................................1
AUTOMOTIVEAPPEARANCE & HAND CLEANERS ..................................................3
ELECTRICALFLASHLIGHTS ................................................................................5BATTERIES.....................................................................................6ELECTRICAL TOOLS .......................................................................7LIGHT BULBS RELAUNCH ...............................................................8STRIPS & SURGE............................................................................9WIRING DEVICES ..........................................................................10
HAND & POWER TOOLSPOWER MULTI TOOLS ..................................................................12TOOL BOXES, POUCHES & PARTS HOLDERS .....................................13HAND & POWER ABRASIVES.................................................14 – 15EXCHANGE-A-BLADE ...................................................................16MARKING, MEASURING & LAYOUT TOOLS ........................................17POWER TOOLS RELAUNCH ...........................................................18POWER TOOLS ACCESSORIES RELAUNCH ....................................19SCREWDRIVERS ...........................................................................20TAPS & DIES ................................................................................21
HARDWARENUMBERS, LETTERS & SIGNS .....................................................23MAILBOXES ................................................................................24SHELVING & ORGANIZATION .......................................................25
HARDWARE (VENDOR RESET)BUILDER'S HARDWARE ................................................................27CONSTRUCTION FASTENERS .......................................................28POWER FASTENERS .....................................................................29
NEW
NEW
NEW
HOMEFLOOR CARE APPLIANCES ............................................................31DOMESTICS & BATH ORGANIZATION .............................................32LAUNDRY ......................................................................................33
LAWN & GARDENGARDEN SPRAYERS ......................................................................35 BIRD FEEDERS ......................................................................36 – 37BIRD FOOD ...........................................................................38 – 39GRASS SEED .........................................................................40 – 41
OUTDOOR LIVINGCOOLERS ......................................................................................43
OUTDOOR TOOLSGLOVES ........................................................................................45
PAINTGRACO® POWERED APPLICATORS ................................................47
PLUMBINGBATHROOM HARDWARE & ACCESSORIES .....................................49SHARKBITE® PUSH, PEX & EVOPEX ...............................................50
SEASONALCAMPING & HIKING .......................................................................52NEW
2021 FALL REUNION
OUR PROGRAM INCLUDES:• Up to 50% off markdown allowance.• Multiple ship options.• Up to 90 days dating.• Reset credits per 4-foot section for majority of planograms purchased
(credit amounts vary).• Free POP/racking (where applicable).
ORDER NOW THROUGH 11/28/2021!There are three easy ways to order:1 Visit Assortment City live in person 9/30/21–10/2/21 and virtual platform
9/7/21–10/24/21or contact your TAM directly to place an order.2 Place an order with your Field Representative during the order window. 3 Fax your order to 773-409-4606 during the order window.• See all 39 CTB categories on MOL.• Go to MOL > Product > Customized True Blue
CTBs LAUNCHED
2018
46
2014
5
2015
17
2016
21
2017
40
C U S T O M I Z E D
TRUE BLUE
Every Customized True Blue assortment is designed to drive sales by showcasing products that are in demand by your customers. CTBs are relevant to your marketing area, differentiated from competitors and priced to move off the shelf.
Since launching the CTB program in Fall 2014, over 100,000 assortments have been placed in stores!
WE KNOW YOUR MARKETMore CTBs drive more opportunities to increase sales throughout your store.
NEW CTB CATALOG
EXPLORECUSTOMIZEDTRUE BLUEASSORTMENTS
We are featuring a total of 39 Customized True Blue (CTB) categories that offer differentiated and relevant assortments to meet your customers’ unique needs. All CTBs are an output of a comprehensive line review process that leverages market insights, vendor collaboration and cross-functional expertise to deliver best-in-class planograms.
CTB ASSORTMENTS DRIVE RETAIL RESULTSRetailers who have implemented CTBs have seen significant growth while also enhancing the overall customer shopping experience. This lower-inventory investment program provides a great opportunity to reinvigorate sales and margin, update the overall presentation and simplify the customer decision process.
For order information, contact your Retail Consultant or visit MOL > Product > Customized True Blue | 1
NEW
NEW
PROGRAM FACTS
AUTOMOTIVE
01 | AUTOMOTIVEFor order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 3
CAR WASH PRODUCTS | TIRE CARE PRODUCTS | WAXES & POLISHES | AIR FRESHENERS | SHOP TOWELS | CLEANERS | WIPES | DEGREASERS
APPEARANCE & HAND CLEANERS
Appearance
• Auto Care is a healthy and growing category with over 2 billion dollars in U.S. sales.
• Shoppers’ dollar spend trending toward easier usage products such as wipes and aerosols.
• Improved formulas, new packaging and graphics.
• Planograms are concise and organized with consistent packaging making it easier for consumer to find what they need.
• New Hybrid Wax Technology forms a protective layer on the exterior of your car and delivers Ceramic Wax protection and extreme water beading action with durability beyond conventional wax.
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUs EST. POG COST
8-ft. Appearance & Air Fresheners 134 $1,411
12-ft. Appearance & Air Fresheners 172 $1,872
25% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
Pricing subject to change.
8-ft. Appearance & Air Fresheners 12-ft. Appearance & Air Fresheners
ELECTRICAL
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 5
PROGRAM FACTS
NEW
02 | ELECTRICAL
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Flashlights 26 $882.00
4-ft. Flashlights 46 $1543.40
Pricing subject to change.
FLASHLIGHTS
25% OFF MISSING AND ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
HANDHELD | HEADLAMP | LANTERN | SPECIALTY
2-ft. Assortment 4-ft. Assortment
• Flashlight CTB will be offered for 2 Reunions Only – the best discount of 25% off is available at Fall Reunion 2021
• Flashlight CTBs produced a 2x lift for stores that adopted the assortment - Based on stores that share POS data
• The assortment is built to drive an average of $10.62 margin dollars per unit
• Average flashlight ticket expected to rise from $22.45 to $28.70 due to feature enhancements and changing consumer purchasing habits.
• The new 2-ft. and 4-ft. Flashlight CTBs have incorporated the new technology, trends, and key suppliers in the marketplace to drive outstanding results in the handheld, headlamp, lantern and specialty flashlight categories. - Improvements in technology enable more rechargeable options, better headlamps, and improved lumen output and durability at accessible price points. - Includes the brand Nebo—fastest growing brand in the flashlight space. Most mentioned gap from the ‘Voice of the Customer’ retailer feedback. - Removed the least productive SKUs and replaced them with products that will be attractive to consumers based on market trends.
• TruGuard private label and nationally branded items cover multiple price points with a clear sell up strategy.
• Flashlights are a high impulse purchase and basket building oppportunity. - With emergency weather and power outages becoming more prevalent, having higher quality flashlights availble is becoming increasingly important.
• CTBs cover all your customer needs from emergency preparedness, everyday outdoors and recreation use, and professional on-the-job use.
PROGRAM FACTS
AUTOMOTIVE
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 7
PROGRAM FACTS PROGRAM FACTS
• Supported by the top two brands in the market, Gardner Bender® and Klein®.
- Gardner Bender is known for award-winning innovation, operational excellence, category analytics and leading merchandising support while also
being stocked on over 1.0 million square feet of shelf space at more than 15,000 locations.
- Klein Tools continues to invest in U.S. manufacturing and is committed to maintaining its place as the favorite among electricians. Klein is the only
major tool manufacturer worldwide focused on electrical and utility applications.
• Updated 2-ft. and 4-ft. Electrical Tools planograms that provide easier shopability by product blocking and driving a clear better best sell up strategy.
• Improved product mix with the addition of new items that will capture the DIY as well as the pro consumer.
• Introducing the tools and tester selection guide to eliminate confusion around consumer product selection.
• CTB offer - 50% off all or missing plus free fish tape racking.
50% OFF MISSING* *Missing Items Markdown only applies to retailers who provide purchase/sales history
ELECTRICAL
2-ft. Electrical Tools Assortment 4-ft. Electrical Tools Assortment
ELEC
TRIC
AL
6 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
ALKALINE | PERFORMANCE | SPECIALTY | RECHARGEABLE
BATTERIES
• More than 50% of batteries are bought on impulse. This program creates multiple, targeted interruptions throughout your store reminding customers to purchase batteries, contributing to basket building and incremental sales to maximize category growth opportunities.
• New program offers a whole-store solution, including a central battery “hub” and targeted secondary locations to maximize category growth opportunities.
• Improved planogram mix drives focus to most productive items and pack configurations, leading to improved turns.
• Strengthened shopability with improved brand blocking represented by top national brands with Energizer®, Duracell® and Rayovac®.
4 sided Battery Rack Assortment
21 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
LARGE STORE 158 $3,971
DESCRIPTION SKUs EST. POG COST
4 Sided Battery Rack 82 $1,812
Duracell Batteries Clip Strips 4 $166
Energizer Batteries Clip Strips 4 $131
Energizer Batteries Gondola Topper 5 $60
Dual Branded Batteries Wing Panel 13 $538
Energizer Batteries Wing Panel 7 $185
Duracell Batteries Wing Panel 10 $276
3 Sided Batteries Table Top Spinner 21 $181
3 Sided Batteries Floor Spinner 12 $621
Pricing subject to change.
MEDIUM STORE 136 $3,073
DESCRIPTION SKUs EST. POG COST
4 Sided Battery Rack 82 $1,812
Duracell Batteries Clip Strips 4 $166
Energizer Batteries Clip Strips 4 $131
Energizer Batteries Gondola Topper 5 $60
Dual Branded Batteries Wing Panel 13 $538
Energizer Batteries Wing Panel 7 $185
3 Sided Batteries Table Top Spinner 21 $181
SMALL STORE 117 $2,708
DESCRIPTION SKUsEST. POG
COST
4 Sided Battery Rack 82 $1,812
Duracell Batteries Clip Strips 13 $166
Energizer Batteries Clip Strips 4 $131
Energizer Batteries Gondola Topper 5 $60
Dual Branded Batteries Wing Panel 13 $538
HAND TOOLS | TESTERS | FISH TAPE | BENDERS
ELECTRICAL TOOLS
3 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Electrical Tools 37 $897
4-ft. Electrical Tools 67 $1,901
4-ft. Electrical Tools - Klein 64 $2,654
Pricing subject to change.
PROGRAM FACTS
AUTOMOTIVE
PROGRAM FACTS
ELECTRICAL
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 9
PROGRAM FACTS
29 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
ELEC
TRIC
AL
8 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
30% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
SMART LIGHTING | GENERAL PURPOSE | INDOOR/OUTDOOR REFLECTORS | DECORATIVE | SPECIALTY | LINEAR
LIGHT BULBS - RELAUNCH
• Retailers who implemented the True Value® Light Bulbs assortment performed 8% better than those who did not.
• In the 5 billion residential sockets in the U.S., only half of them have an LED light bulb —a huge opportunity to grow the LED category.
• Assortment price strategy uses a price-per-bulb step-up model, where additional features will walk the consumer up to increased retail price-per-bulb.
• Updated program includes an expanded product mix of LED and smart bulbs, with the same easy merchandising strategy.
• GE is a recognized brand leader in light bulbs and True Value is the primary GE partner in the independent hardware channel.
• Technology continues to drive the category. Our assortments offer smart bulbs, vintage bulbs and universal linear bulbs.
FREE RACKING
Pricing subject to change.
24-ft. Light Bulb Assortment
SIZE DESCRIPTION SKUsEST. POG
COST
8-ft. Light Bulbs 126 $2,420
16-ft. Light Bulbs 237 $4,998
20-ft. Light Bulbs 305 $6,009
24-ft. Light Bulbs 347 $7,520
28-ft. Light Bulbs 411 $8,824
36-ft. Light Bulbs 447 $11,466
48-ft. Light Bulbs 528 $13,436
8-ft. Light Bulbs - Farm & Ranch 129 $2,351
20-ft. Light Bulbs - Farm & Ranch 279 $5,529
8-ft. Light Bulbs - CA 117 $2,571
16-ft. Light Bulbs - CA 204 $5,589
SIZE DESCRIPTION SKUsEST. POG
COST
20-ft. Light Bulbs - CA 272 $7,107
24-ft. Light Bulbs - CA 280 $8,802
28-ft. Light Bulbs - CA 317 $9,539
36-ft. Light Bulbs - CA 322 $12,073
8-ft. Light Bulbs - NV 105 $2,457
16-ft. Light Bulbs - NV 204 $4,992
24-ft. Light Bulbs - NV 306 $7,484
28-ft. Light Bulbs - NV 369 $8,747
36-ft. Light Bulbs - NV 398 $11,432
SIZE DESCRIPTION SKUsEST. POG
COST
8-ft. Light Bulbs- Premium 111 $2,998.68
8-ft. Light Bulbs - MA 162 $2,713.89
16-ft. Light Bulbs - MA 267 $4,957.38
24-ft. Light Bulbs - MA 371 $7,023.47
28-ft. Light Bulbs - MA 433 $8,248.93
36-ft. Light Bulbs - MA 463 $10,504.03
24-ft. Light Bulbs - Washington DC 370 $7,016.77
28-ft. Light Bulbs - Washington DC 433 $8,244.31
36-ft. Light Bulbs - Washington DC 465 $10,524.85
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Power Strips, Surge Protectors 2021 $578
4-ft. Power Strips, Surge Protectors 39 $1,184
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
POWER STRIPS | SURGE PROTECTORS | USB-A & USB-C CHARGING SOLUTIONS
STRIPS & SURGE
FREE POP
4-ft. Surge & Strip POG Aisle Violator
Pricing subject to change.
• Updated planograms provide basic OPP private label products and premium GE branded products from JascoTM.
• Improved product mix and technology includes products that feature additional outlets, longer cords, USB-A and USB-C charging solutions, updated product designs and better surge protection.
• Better brand blocking and price point drive a clear good-better-best sell-up strategy.
• Smart home automation products available with competitive retails.
PROGRAM FACTS
AUTOMOTIVE
PROGRAM FACTS
ELEC
TRIC
AL
10 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
GFCIS | RECEPTACLES | SWITCHES | DIMMERS | FAN CONTROLS | WALL PLATES | ELECTRICAL ACCESSORIES
WIRING DEVICES
• Updated wiring devices program offers 8-ft. to 24-ft. assortments for any store that wants to be in the business.
• Assortments feature Legrand® and Lutron®, the leading brands in category innovation and lighting controls, at competitive prices.
• Inclusion of new technologies such as USB charging solutions, metallic designs and universal lighting/fan controls.
• Improved organization by function and refreshed POP simplifies the shopping experience and facilitates easier restocking.
• Free “Innovation Bay” with the 24-ft. and “Display Bar” with the 16-ft. planograms provide a tactile experience and highlight key innovations to drive incremental sales.
• Pro and Decorative Plate bolt-on options available to drive additional incremental sales and capture new customers.
7 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
Charging Solutions
• Type A & Type C
• Meet needs created by increasing use of rechargeable devices.
Metallic Solutions
• Meet increasing demand for whole room design solutions.
• GFCIs, outlets, switches and faceplates available.
Universal Controls
• All-in-one control solution, regardless of light source.
• Convenient control solutions for consumers updating to LED.
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Decorative Wallplates 45 $270
4-ft. Decorative Wallplates 85 $542
8-ft. Wiring Devices & Dimmers 198 $2,797
12-ft. Wiring Devices & Dimmers 291 $4,992
16-ft. Wiring Devices & Dimmers 375 $6,231
24-ft. Wiring Devices & Dimmers 443 $8,231
4-ft. Wiring Devices - Contractor Pack 33 $1,055
FREE POP
Pricing subject to change.
16-ft. Wiring Devices & Dimmers
03 | HAND & POWER TOOLS
PROGRAM FACTS
HAND & POW
ER TOOLS
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 13
PROGRAM FACTS
NEW NEWHA
ND &
POW
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OOLS
12 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
1 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAM
50% OFF MISSING OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
$100 PER 4-FT. | RACKING AND POP INCLUDED
4-ft. Assortment
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Oscillating Tools 54 $2,652.08
Pricing subject to change.
POWER MULTI TOOLSOSCILLATING TOOLS | ACCESSORIES
• The Oscilllating Tools assortment has a duel strategy: Dremel® supports the DIY occasional user and Bosch® is ideal for Pros and serious DIYers.
• Dremel’s new Universal Blades with Dual Interface allows for use across multiple oscillating tools without an adapter.
• Comprehensive assortment optimized to maximize planogram productivity.
• Good, Better and Best offerings across core categories.
• Innovative tool storage, tool belt & pouch assortment with TrapJaw™ technology.
• Built with the end users in mind—ready for any job, project task or hobby.
1 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
4-ft. Storage Assortment
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Soft Storage Bags - AWP 29 $492.26
Pricing subject to change.
TOOL BOXES, POUCHES & PARTS HOLDERSKNEEPADS | TOOL BELTS & POUCHES | TOOL STORAGE
4-ft. Storage Assortment
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 15
PROGRAM FACTS
HAND & POW
ER TOOLS
4-ft. DeWALT® Grinding Wheels Assortment 4-ft. 3M Hand & Power Abrasives Assortment
14 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
HAND
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269200 Diablo SandNet™ Sanding Block Kit
Enables users to sand both flat and contoured surfaces with
one tool. SandNet sheets clean easily for many re-uses.
269959 Master Mechanic® 6-pc. Wire Wheel Set
Allows a DIY customer to convert a standard drill or impact
driver to a rust removal tool to tackle multiple surface shapes.
15 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
Pricing subject to change.
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Hand & Power Abrasives - 3M 78 $442
4-ft. Grinding Wheels - Diablo 59 $392
4-ft. Grinding & Power Abrasives - Diablo 70 $497
4-ft. Power Abrasives - Diablo 57 $896
8-ft. Power Abrasives - Diablo 101 $1,181
4-ft. Hand Sanding Abrasives - Ali X $1223.60
8-ft. Drywall Sanding Abrasives - Diablo X $986.00
4-ft. Ali® Hand & Power Abrasives Assortment
4-ft. Diablo® Hand Sanding Abrasives Assortment
HAND & POWER ABRASIVESHAND SANDING: PACKAGED AND BULK SANDPAPER | SANDING SPONGES | DRYWALL SANDINGPOWER SANDING: 1/4 SHEET, 1/3 SHEET, AND MOUSE PAPER | SANDING DISCS | SANDING BELTS GRINDING: GRINDING WHEELS | CUTOFF WHEELS | WIRE WHEELS | CUP BRUSHES
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Hand Sanding Abrasives - 3M 75 $462
4-ft. Hand Sanding Abrasives - Ali 74 $580
8-ft. Hand Sanding Abrasives - Ali 99 $1,210
4-ft. Hand Sanding Abrasives - Diablo 47 $243
4-ft. Grinding & Abrasives - DeWALT & Ali 92 $506
4-ft. Grinding Wheels - DeWALT 84 $703
4-ft. Power Abrasives - Ali 74 $457
4-ft. Hand & Power Abrasives - Ali 76 $513
HAND & POWER ABRASIVES
25% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
• Clearer Brand Position - Better: Gator®, 3M, DeWALT®; Best: Diablo®.
• Assortment mix updated to reflect market trends and improve SKU productivity.
• New Diablo Hand Sanding program that includes SandNet™ technology on Sanding Sponges.
• Completely updated 3M Power Sanding assortment.
• Norton licensed product is no longer produced by ALI® or available in the channel—migrating to Diablo.
• Master Mechanic® updated packaging will be a running change, allowing you to use the same item numbers.
• New Master Mechanic 6-pc. wire wheel and 7-pc. buffing kits added to the assortment; a great value for DIY customers.
HAND SANDING: PACKAGED AND BULK SANDPAPER | SANDING SPONGES | DRYWALL SANDINGPOWER SANDING: 1/4 SHEET, 1/3 SHEET, AND MOUSE PAPER | SANDING DISCS | SANDING BELTS GRINDING: GRINDING WHEELS | CUTOFF WHEELS | WIRE WHEELS | CUP BRUSHES
PROGRAM FACTS
HAND & POW
ER TOOLS
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LEVELS | SQUARES | LASER DISTANCE MEASURES
MARKING, MEASURING & LAYOUT TOOLS
• Johnson Level® offers a full spectrum of levels, lasers and layout tools to help professional tradesmen do their work more accurately, quickly and reliably.
• This program offers a number of new products, including professional-grade box beam levels, a compact magnetic pocket level,
Self-Leveling Cross-Line Laser, 85-ft. laser distance meter, USA-Made 9-in. Magnetic Torpedo Level with Glo-View® Technology and our new
4.5-in. Laser Etched Finish Square.
• Be sure to check out our 2-ft. and 4-ft. Level and Layout Tool Assortment Planograms.
3 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Level & Layout Tools 31 $441
4-ft. Level & Layout Tools 50 $941
2-ft. Laser Measuring Tools 8 $681.40
Pricing subject to change.
2-ft. Levels & Layout Tools 4-ft. Levels & Layout Tools
PROGRAM FACTS
HAND
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RECIP | CIRCULAR | OSCILLATING | HOLE SAWS
EXCHANGE-A-BLADE
• Exchange-A-Blade® is a unique program that allows customers to purchase a blade and exchange it for a discounted replacement after use.
• The assortment contains recip, circular and oscillating blades, plus hole saws.
• High-quality blades are a value for the customer and drive repeat sales.
• Since these blades help keep steel out of landfills, they are environmentally friendly.
1 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAM
50% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
RESET CREDIT AVAILABLE & FREE POP
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Power Tool Accessories - Exchange-A-Blade 99 $3,631
4-ft. Exchangeable Blades
Power Tool Accessories
Pricing subject to change.
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 19
PROGRAM FACTS
HAND & POW
ER TOOLS
PROGRAM FACTS
16-ft. Power Tool Accessories
PROGRAM FACTS
UP TO 35% MARKDOWN VARIES BY BRAND Missing Items Markdown only applies to retailers who provide purchase/sales history
RESET CREDIT VARIES BY PLANOGRAM & FREE POP
POWER TOOL ACCESSORIES RELAUNCHCIRCULAR SAW BLADES | RECIPROCATING BLADES | HOLE SAWS
Our Power Tool Accessory program is an industry game changer offering the latest technology.
• Diablo produces their own carbide which enables them to create solutions designed for specific applications to maximize your blade‘s cutting life.
• These tools are specifically designed for the contractor and remodeler to provide superior performance while withstanding the most extreme conditions.
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18 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
POWER TOOLS RELAUNCH
• Updated Power Tools program is deeper and more expansive than ever before, offering up to 48 feet of assortments.
• Customize your planogram with brands that are relevant to your market and the size of the assortment that is right for your store.
• Brand assortments are available to mix and match with no product overlap: DeWALT®, Bosch®, Makita®, Porter-Cable®, Black & Decker® and Master Mechanic®.
We offer 3 types of planograms for DeWALT, Bosch and Makita:
Basic: Contains all the core items you need to be relevant in that brand.
Bare: Contains tools without batteries and traditionally lower retails, commanding a higher margin rate.
Heavy User: Offers a deeper brand’s product portfolio, allowing you to become a destination for that brand.
• All planograms feature industry exclusive POP for a differentiating look and a linear structure to make it easy to shop.
4 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
UP TO 50% MARKDOWN VARIES BY BRAND Missing Items Markdown only applies to retailers who provide purchase/sales history
4-ft. Bosch
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Bosch Power Tools 20 $4,016
4-ft. Bosch Power Tools - 12v 12 $3,061
4-ft. Bosch Power Tools - 18v 11 $4,540
4-ft. Bosch Power Tools - Corded 11 $4,540
$100 PER 4-FT. SECTION
Pricing subject to change.
DRILLS | RECIPROCATING SAWS | CIRCULAR SAWS | GRINDERS | BATTERIES | BARE TOOLS
4-ft. Bosch - 12v 4-ft. Bosch - 18v 4-ft. Bosch - Corded
• Abrasives, circular saw blades, hole saws & reciprocating blades from the #1 brand in the industry.
• 28-ft. of Diablo’s game changing categories all backed up in your True Value® warehouse.
Pricing subject to change.
15 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUsEST. POG
COST
8-ft. Power Tool Accessories - Diablo-Diablo 229 $3,167
12-ft. Power Tool Accessories - Diablo-Diablo 329 $5,072
16-ft. Power Tool Accessories - Diablo-Diablo 413 $7,102
20-ft. Power Tool Accessories - Diablo-Diablo 478 $8,213
24-ft. Power Tool Accessories - Diablo-Diablo 583 $9,927
32-ft. Power Tool Accessories - Diablo-Diablo 685 $15,741
4-ft. Impact Rotary & Screwdriving - Diablo 115 $853
4-ft. Oscillating & Jigsaw Blades - Diablo 73 $1,653
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. SDS Plus & Diamond Masonry - Diablo 54 $1,689
4-ft. Spade & Auger Bits - Diablo 84 $1,256
4-ft. Circular Saw Blades - Diablo 29 $2,069
4-ft. Lg Circular Saw Blades - Diablo 15 $1,012
4-ft. Hole Saws & Recip Blades - Diablo 84 $1,789
4-ft. Recip Blades - Diablo 89 $5,217
4-ft. Hole Saws - Diablo 82 $1,308
PROGRAM FACTS
HAND & POW
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PROGRAM FACTSPROGRAM FACTS
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20 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
SETS | MULTI-BIT DRIVERS | OPEN STOCK
SCREWDRIVERS
25% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
• Screwdrivers are an essential product of any hardware store and True Value® is broadening its lineup of products and promotions to appeal to customers of all skill sets.
• Master Mechanic® will offer a lineup of the acetate handles that appeal to the tradesman, but we have added the dual material handles as an upgrade for the DIYer.
• We have increased our breadth of Master Mechanic multi-bit drivers to offer innovation in this category and outsell static screwdrivers by a two-to-one margin.
We offer 3 different assortments for all store sizes:
• 2-ft. basic assortment that will feature the core screwdriver sets from Master Mechanic, Stanley® and DeWALT®.
• An upgraded 4-ft. planogram features additional set sizes, as well as precision and multi-bit drivers from all 3 brands.
• A 6-ft. planogram, stores can feature the complete Master Mechanic assortment, as well as the expanded Stanley multi-bit drivers and the professionally designed DeWALT MaxFit sets.
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Screwdrivers 66 $931
6-ft. Screwdrivers 85 $1,273
2-ft. Screwdriver Assortment
6-ft. Screwdriver Assortment4-ft. Screwdriver Assortment
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
Pricing subject to change.
TAPS | HEX DIES | SPECIALTY DRILL BITS
TAPS & DIES
• By transitioning this category from Irwin to Century®, True Value® stores will offer the largest breadth of high quality taps and dies.
• Specialty sizes make up about 40% of sales in this category, and this new assortment will allow stores to fulfill immediate needs and offer retail convenience.
• With Century, you’ve got tap and die threading tools that offer 75% thread engagement, earning user confidence throughout the mechanical, automotive,
and industrial markets.
• Carrying the Century brand will position your store as the go-to source for hard-to-find, high quality threading tools.
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Taps & Dies 68 $825
4-ft. Taps & Dies 159 $1,501
Pricing subject to change.
2-ft. Taps & Dies Assortment 4-ft. Taps & Dies Assortment
PROGRAM FACTS
HARDWARE
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 23
04 | HARDWARE
• Fresh, updated look with an easy-to-shop, optimized assortment.
• Updated, contemporary styles while still featuring our best sellers.
• Headers, racking strips, backer panels and supplementary racking shipped directly from HillmanTM.
• Designed to easily convert your current Hy-Ko display to the new and improved Hillman display.
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
8-ft. Assortment
Pricing subject to change.
NEW
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Numbers, Letters & Signs 251 $1,092.64
8-ft. Numbers, Letters & Signs 345 $1,849.28
NUMBERS, LETTERS & SIGNS
PROGRAM FACTS
HARDWARE
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 25
PROGRAM FACTS
HARD
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24 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
• Consumers consider mailboxes an extension of the home, opting for decorative/modern solutions at the time of replacement.
• The new assortments contain larger, decorative boxes in a variety of finishes, as well as locking mailboxes to keep parcels safe.
• New planograms separate products by size and updated packaging from both Solar Group and Architectural Mailboxes® allow shoppers to quickly and easily find product size and features.
• Updated assortments offer a product mix that meets both the standard requirements and USPS proposed changes.
25% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
MAILBOXESWALL MOUNT | POST MOUNTED | POSTS | LOCKING PACKAGE BOXES | ACCESSORIES
3 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
8-ft. Mailboxes Mixed
NEW Hideaway Mailbox 256300
Available in 4-ft. Mailbox & Post Kits CTB
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Mailboxes - Wall Mount 17 $373.81
4-ft. Mailboxes - Post Mount 21 $519.82
8-ft. Mailboxes 35 $1,015.47
4-ft. ClosetMaid Assortment 4-ft. Delta Cycle Assortment
ORGANIZERS & HOOKS | GARAGE ORGANIZATION | BIKE HANGING ACCESSORIES | LAMINATED & VENTILATED SHELVING
SHELVING & ORGANIZATION
• Renew and refresh these destination categories.
• Planograms are updated to take advantage of the growing garage organization category.
• New and innovative bike racks and hangers from Delta Cycle®.
• Update your ClosetMaid® sets—choose from a repair and replacement set or try one for the first time with a Starter planogram.
• Take advantage of the latest colors and trends of laminated shelving from Knape & Vogt®.
5 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Garage Organization- Crawford 44 $436
4-ft. Hangers, Organizers & Hooks- Crawford 25 $422
4-ft. Delta Bike Hanging Accessories 16 $650
Pricing subject to change.
< H51100000 Delta Cycle
<H54022000 Closetmaid Starter
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Closetmaid Ventilated Shelving - Repair & Replace 31 $481
4-ft. Closetmaid Ventilated Shelving - Starter & Expanded 10 $343
PROGRAM FACTS
HARDWARE (VENDOR RESET)
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 27
05 | HARDWARE [VENDOR RESET]
CONNECTION | HOME | GATE & REINFORCEMENT HARDWARE
BUILDER’S HARDWARE
• Builder’s Hardware assortments are professionally set by a National Hardware® representative.
• National Hardware will lift old packaged product, non-go-forward product and/or competitor product.
• Assortments focus on connection, home hardware and hinges, which make up the largest proportion of sales.
• 8-ft. to 24-ft. planograms meet the needs of the DIY hardware consumer.
• 28-ft. to 32-ft. planograms satisfy both the contractor and DIYer.
• 20-ft. Farm & Ranch planogram offers a broader selection of connection, gate and reinforcement items to meet consumers’ heavy-duty needs.
24-ft. Hardware Urban/Suburban
13 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
Free Aisle Violators
10% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUsEST. POG
COST
8-ft. Builder’s Hardware 278 $1,484
12-ft. Builder’s Hardware - Urban; Suburban 401 $2,027
16-ft. Builder’s Hardware - Urban; Suburban 510 $2,746
20-ft. Builder’s Hardware - Urban; Suburban 648 $3,623
24-ft. Builder’s Hardware - Urban; Suburban 730 $4,323
24-ft. Builder’s Hardware - Urban; Suburban - Coastal 777 $4,846
28-ft. Builder’s Hardware - Urban; Suburban - Home Center 800 $5,197
SIZE DESCRIPTION SKUsEST. POG
COST
32-ft. Builder’s Hardware - Urban; Suburban - Home Center 859 $5,638
12-ft. Builder’s Hardware - Rural 378 $2,116
16-ft. Builder’s Hardware - Rural 474 $2,844
20-ft. Builder’s Hardware - Rural 611 $3,589
24-ft. Builder’s Hardware - Rural 697 $4,261
20-ft. Builder’s Hardware - Farm and Ranch 566 $3,554
PRODUCT LIFT WITH STORE CREDIT & FREE POP
Pricing subject to change.
PROGRAM FACTS
HARDWARE (VENDOR RESET)
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 29
PROGRAM FACTS
HARD
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28 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
• The Hillman™ Group will set your assortment, lift competitors’ inline assortment and you will receive full credit.*
• All assortments can be merchandised to sell full boxes or individual items using a gravity bin system.
• 4-ft. and 8-ft. planograms provide Hardware stores with the appropriate mix of product.
• 4-ft. and 8-ft. Farm & Ranch assortments offer a very focused variety of product to meet the consumer’s needs.
• 12-ft. Home Center assortments include 1-lb., 5-lb. and bulk products.
• If you are a Lumber retailer, please ask about our Pro-Yard assortments, which are not CTB assortments.
10 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
8-ft. Nails Hardware 8-ft. Screws Hardware
CONSTRUCTION FASTENERSDRYWALL SCREWS | INTERIOR WOOD SCREWS | EXTERIOR WOOD SCREWS | FRAMING NAILS | FINISH NAILS & ROOFING NAILS
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Nail; Tack; Staple & Joiner 178 $742
8-ft. Nail; Tack; Staple & Joiner 281 $1,388
12-ft. Nail; Tack; Staple & Joiner - Home Center 2082 $2,092
4-ft. Nail; Tack; Staple & Joiner - Farm and Ranch 78 $602
8-ft. Nail; Tack; Staple & Joiner - Farm and Ranch 129 $1,323
PRODUCT LIFT & STORE CREDIT* *Product Lift does not include existing Hillman product or items from ITW, FastenMaster or Maze Nails.
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Screws 90 $1,093
8-ft. Screws 173 $2,595
12-ft. Screws 233 $4,373
4-ft. Screws - Farm and Ranch 62 $1,403
8-ft. Screws - Farm and Ranch 128 $2,661
FREE POP
Pricing subject to change.
• Hillman™ provides a complete lift of your existing non-branded inline assortment with full statement credit.
• Assortments are based on region to ensure that you have the right mix of product for your consumer base.
• North assortments provide small count finish and brad nails, plus top selling roofing and framing nails in paper tape, wire weld, plastic collation.
• South assortments focus on plastic collated full round head fasteners needed to meet hurricane building codes.
• East assortments focus on paper tape and wire weld collated framing fasteners, as well as top selling coil siding nails.
• Fasteners within these assortments fit all leading brands of power driven guns including Bostitch®, Paslode® and Senco®.
12 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
50% OFF MISSING* OR 25% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
POWER FASTENERSFRAMING | ROOFING | SIDING | FINISH | BRAD
SIZE DESCRIPTION SKUsEST. POG
COST
2-ft. Power Fasteners - Hillman Paper 34 $679
2-ft. Power Fasteners - Hillman Plastic 34 $605
2-ft. Power Fasteners - Hillman 36 $919
4-ft. Power Fasteners - Hillman 53 $1,568
2-ft. Power Fasteners - Hillman 34 $819
4-ft. Power Fasteners - Hillman 53 $1,515
SIZE DESCRIPTION SKUsEST. POG
COST
2-ft. Power Fasteners - Hillman 38 $741
4-ft. Power Fasteners - Hillman 53 $1,392
2-ft. Power Fasteners - Hillman 35 $818
4-ft. Power Fasteners - Hillman 54 $1,538
2-ft. Power Fasteners - Hillman - Coastal 32 $931
4-ft. Power Fasteners - Hillman - Coastal 51 $1,900
PRODUCT LIFT WITH STORE CREDIT
4-ft. East
• Yellow - Bright Finish
• Green - Galvinized
• Blue - Roofing
FEATURES:
4-ft. North
(199277,199275, 196511)
Color Coded Packaging
Pricing subject to change.
PROGRAM FACTS
HOME
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 31
PROGRAM FACTS
HOME
6 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAM
FLOOR CARE APPLIANCES
4-ft. Floor Care Appliances
SIZE DESCRIPTION SKUs EST. POG COST
3-ft. Vacuum Bags & Belts 22 $141
4-ft. Vacuum Bags & Belts 48 $286
4-ft. Floor Care Appliances 10 $1,031
8-ft. Floor Care Appliances 21 $2,281
12-ft. Floor Care Appliances 33 $3,462
4-ft. Floor Care Appliances - Kenmore 7 $1,044
Pricing subject to change.
VACUUM BAGS | BELTS | UPRIGHT | STICK | CANISTERS
• Uprights, canisters, robotic, sticks, portable, cordless, corded, bagless and Hepa filters—we have the National Brands to fit all your customers’ needs.
• Be part of True Value’s launch of vacuum cleaners by Kenmore, named as one of the most recognized, awarded and top-rated brands by a leading consumer
reporting magazine. The Kenmore line includes their bestselling canister vacuums, which dominate the category with a 43% market share. Some models
feature Kenmore’s “no touch bag drop,” 360-degree swivel hoses, swivel steering and motorized hand tools.
• Expanded Bissell assortment includes the new Bissell Crosswave.This innovative, multi-surface cleaner combines the features of hardwood floor cleaners
and rug cleaners in one. They’re engineered to vacuum, and wash sealed hard floors and area rugs simultaneously.
• New vacuum bags, belts and filters vendor Essco, can support nearly any need that isn’t offered in the warehouse through drop ship.
• Choose from five planograms and one end cap to tailor the mix for your local customers.
8-ft. Floor Care Appliances 12-ft. Floor Care Appliances
NEW
06 | HOME
PROGRAM FACTS
HOME
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 33
PROGRAM FACTS
HOM
E
32 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
25% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
1 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAM
DOMESTICS & BATH ORGANIZATION
4-ft. Bath Accessories
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Bath Accessories 35 $425
Pricing subject to change.
CURTAINS | LINERS | SHOWER RODS | HOOKS | ACCESSORIES
• Revamped assortment offering highly relevant brands (Zenith Home Corp.™ is the dominant player in the category) and consistent packaging.
• Easy to shop assortment offering convenience of key items within category.
• New program from Zenith Home Corp. offers:
- Tension rods adjust from 60 to 72 feet, and include TwistTight technology for secure installation.
- Curved rods are constructed of NeverRust® aluminum and increase elbow room in shower.
- New complete assortment of mildew-resistant liners.
25% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
LAUNDRY
4-ft. Laundry 8-ft. Laundry
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Laundry 23 $205
8-ft. Laundry 33 $392
Pricing subject to change.
IRONING BOARDS | PADS | COVERS | CARTS | ACCESSORIES
• Revamped, easy to shop assortment offers convenience of key items within category.
• New packaging from Faucet Queens offers a consistent look.
• Featuring top vendors in the category including Sterilite®, Honey Can Do®, 3M and Black & Decker®.
PROGRAM FACTS
LAWN &
GARDEN
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 35
8-ft. Garden Sprayers Commercial
POLY GARDEN SPRAYERS | BATTERY POWERED GARDEN SPRAYERS | SPECIALTY GARDEN SPRAYERS & ACCESSORIES
GARDEN SPRAYERS
• Launch of competitive program focusing on private label vs. national brand approach.
• Merchandising strategy focuses on driving sales of heavy-duty units by being at line of sight for ease of purchase.
• Refreshed planogram approach features DIY and Commercial assortment options.
• Strengthened best-in-class private label program with revival of Stand-N-Spray unit with enhancements.
• Hardware exclusivity deal with Fountainhead highlights Scotts® Elite brand featuring battery power units that are a growing trend within category.
30% OFF MISSING* OR 30% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
5 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Garden Sprayers 10 $217
4-ft. Garden Sprayers 17 $366
8-ft. Garden Sprayers 28 $880
4-ft. Garden Sprayers - Commercial 20 $479
8-ft. Garden Sprayers - Commercial 27 $1,317
Pricing subject to change.
8-ft. Garden Sprayers
07 | LAWN & GARDEN
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 37
Features:
• Wide mouth opening for easy filling
• Easy-to-clean removable parts
• Built-in ant moat and bee guards
Features:
• Holds 4-oz. of jelly and two orange halves
• Metal roof for weather protection
• Multiple orioles can feed at the same time
(263578)
Features:
• Metal basin top in bronze
• Silicone seal on base helps prevent leaking
• Constructed for easy cleaning and filling
(242203)
Features:
• Holds 4-lbs. of seed
• Patented weight-activated seed protection
• Four ports close under squirrel’s weight
(263697)
30-Oz. Top Fill Feeder Red Blossom Hummingbird Feeder
Clementine Oriole Bird Feeder Squirrel-Proof Feeder
(263703)
Pricing subject to change.
WOOD | FINCH/THISTLE | SQUIRREL PROOF | SUET CAGES | SUNFLOWER | WILD BIRD HUMMINGBIRD | ORIOLE | HOUSES | PURPLE MARTIN
BIRD FEEDERS
14 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Bird Feeders 13 $282
8-ft. Bird Feeders 33 $839
12-ft. Bird Feeders 47 $1,180
16-ft. Bird Feeders 60 $1,551
20-ft. Bird Feeders 73 $1,930
24-ft. Bird Feeders 81 $2,152
2-ft. Bird Food & Feeders - Hummingbird 32 $398
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Bird Food & Feeders - Hummingbird 49 $811
8-ft. Bird Food & Feeders - Hummingbird 87 $1,793
2-ft. Bird Food & Feeders - Oriole 13 $244
3-ft. Bird Feeders - Droll Yankees End Cap 7 $367
3-ft. Pollinating Insect Houses End Cap 5 $317
3-ft. Bird Feeders & Houses - Wood End Cap 10 $314
3-ft. Bird Food & Feeders - Hummingbird End Cap 23 $503
LAW
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WOOD | FINCH/THISTLE | SQUIRREL PROOF | SUET CAGES | SUNFLOWER | WILD BIRD HUMMINGBIRD | ORIOLE | HOUSES | PURPLE MARTIN
BIRD FEEDERS
3-ft. Wood Feeders & House End Cap 8-ft. Hummingbird
25% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
• Many consumers have 4 to 5 different wild bird feeder styles in their yard, providing multiple sources of wild bird feeding locations.
• Core bird feeder planograms are separated into sub-sections: suet, finch/thistle, squirrel proof, sunflower and wild bird, making it easier for consumers to shop based on seed or type.
• Durability is often the number one purchasing consumer decision for seed feeders. Our assortments include a vast offering of durable feeders, while maintaining presence in the OPP segment.
• Nectar feeders are merchandised by type on their own planogram, allowing consumers to shop by aesthetic preference or benefit, such as top fill feeders that focus on ease of use for the end consumer.
• End caps are offered for specialty sub-categories such as wood, pollinating insects, hummingbird and high-end Droll Yankees® brand.
• Our core and hummingbird feeder planograms have seen an average increase of retail sales per linear foot between 25%-28%.
PROGRAM FACTS
FREE POP
36 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
LAWN &
GARDEN
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 39
18 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUsEST. POG
COST
24-ft. Bird Food W/True Value Brand - Rural 78 $3,067
4-ft.Bird Food - Meadow Ridge Farm - RDC 01;02;03;07;27
17 $279
4-ft. Bird Food - Lyric - RDC 01;02;03;04;07;27 23 $506
8-ft. Bird Food - Lyric - RDC 01;02;03;04;07;27 32 $859
3-ft. True Value 20lb Wild Bird Food End Cap 1 $121
3-ft. Bird Food Spring Season End Cap 6 $451
3-ft. Bird Food Summer Season End Cap 4 $178
3-ft. Bird Food Fall Season End Cap 4 $359
3-ft. Bird Food Winter Season End Cap 3 $286
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft.Bird Food W/True Value Brand - Urban; Suburban
20 $340
8-ft.Bird Food W/True Value Brand - Urban; Suburban
40 $674
12-ft.Bird Food W/True Value Brand - Urban; Suburban
59 $916
16-ft.Bird Food W/True Value Brand - Urban; Suburban
68 $2,769
20-ft.Bird Food W/True Value Brand - Urban; Suburban
74 $2,838
24-ft.Bird Food W/True Value Brand - Urban; Suburban
75 $2,986
12-ft. Bird Food W/True Value Brand - Rural 55 $952
16-ft. Bird Food W/True Value Brand - Rural 64 $2,778
20-ft. Bird Food W/True Value Brand - Rural 73 $2,930
38 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
WILD BIRD FOOD | SUET | SEED CAKES | STRAIGHT GRAINS (THISTLE, SAFFLOWER, BLACK OIL SUNFLOWER) SPECIALTY BLENDS (FINCH, SONGBIRD, BIRDERS’ BLEND, FRUIT AND NUT, CARDINAL) | WILDLIFE
BIRD FOOD
10% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
• The market for wild bird products (food and feeders) is projected to reach $2.2 billion by 2021.
• Core bird food planograms available in rural and urban/suburban options, providing stores an assortment that best fits their customer base.
• Private label foods are more popular than any single brand, with two thirds of consumers choosing a white label alternative.
• Highest store productivity is in 20-lb. – 40-lb. bags. Our core assortments (16-ft. – 24-ft.) include two bulk stacks of the 20-lb. Wild Bird Food Mix and 20-lb. Black-Oil Sunflower Mix, allowing stores to increase footprint and sales in high-turn items.
• Planograms available in desired regional brands: Meadow Ridge Farms, Lyric® and Wild Delight.
• Seasonal end caps from Kaytee® are offered as “bolt-on” options.
24-ft. Bird Food & Feeders
Note: Recommended that Bird Food & Feeders be merchandised together.Bird Feeder assortments sold separately (see Bird Feeder CTB page for details.)
*
PROGRAM FACTS
LAW
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Features:
• Black oil sunflower is the #1 choice for feeding wild birds
• High in protein and fat; helps birds survive during the winter months
• Thin shells allow all birds to crack open
(106118)
Features:
• Quality multi-purpose mix
• Attracts many desirable birds
• Reinforced bag with handle
• Top selling item in units and dollars
(501272)
Features:
• Comprised of rendered beef suet, corn, white millet, oats and sunflower meal
• Nutritionally balanced to provide wild birds with much-needed energy
• Attracts a wider variety of birds due to the quality of ingredients
(689919)
True Value® 10-Lb. Black Oil Sunflower Seed 20-Lb. Wild Bird Food 11.75-Oz. High Energy Suet Cake
Pricing subject to change.
WILD BIRD FOOD | SUET | SEED CAKES | STRAIGHT GRAINS (THISTLE, SAFFLOWER, BLACK OIL SUNFLOWER) SPECIALTY BLENDS (FINCH, SONGBIRD, BIRDERS’ BLEND, FRUIT AND NUT, CARDINAL) | WILDLIFE
BIRD FOOD
LAWN &
GARDEN
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 41
PROGRAM FACTS
GRASS SEED
• Revitalized planogram approach features brand block assortment options to encourage full product line sales with 2-3 brands; such as Scotts® and
Jonathan Green®.
- Blend types were analyzed by region to ensure that each assortment is relevant for both retailer location and consumer interest.
• Merchandising strategy focuses on driving sales to patch and repair products at consumer line of sight for ease of purchase.
• Strengthened best-in-class private label program strategy with coated and uncoated Green Thumb® options that includes launch of Lawn Rescue+.
• Refreshed point-of-purchase kit to enhance the shopping experience.
30% OFF MISSING* OR 30% OFF ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
NEW LAWN | PATCH AND REPAIR
northwest
north
transitional
southwest
northeast
Penn state
Florida
southsoutheast
Refer to map to purchase the correct seed for your area
Refer to map to purchase the correct seed for your area.
4-ft. Greenview Grass Seed Assortment
4-ft. Jonathan Green Grass Seed Assortment
4-ft. Scotts Grass Seed Assortment
4-ft. Green Thumb Grass Seed Uncoated Assortment
Pricing subject to change.
GRASS SEED NEW LAWN | PATCH AND REPAIR
21 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUsEST. POG
COST
2-ft. Grass Seed - Scotts - North 13 $518
4-ft. Grass Seed - Scotts - North 20 $855
2-ft. Grass Seed - Scotts - Transitional States 13 $447
4-ft. Grass Seed - Scotts - Transitional States 23 $844
4-ft. Grass Seed - Scotts - Southeast 15 $545
4-ft. Grass Seed - Scotts - Southeast 22 $1,006
2-ft. Grass Seed - Scotts - Southwest 11 $507
2-ft. Grass Seed - Scotts Classic - North 6 $354
2-ft.Grass Seed - Scotts Classic - Transitional States
9 $386
2-ft. Grass Seed - Green Thumb Coated - North 10 $228
SIZE DESCRIPTION SKUsEST. POG
COST
2-ft. Grass Seed - Green Thumb Uncoated - North 10 $196
4-ft. Grass Seed - Green Thumb Uncoated - North 17 $585
2-ft.Grass Seed - Green Thumb Uncoated - Transitional States
10 $179
4-ft.Grass Seed - Green Thumb Uncoated - Transitional States
18 $546
2-ft.Grass Seed - Green Thumb Uncoated - Southeast
11 $394
2-ft.Grass Seed - Green Thumb Uncoated - Southwest
9 $282
2-ft.Grass Seed - Jonathan Green - North - RDC 01,02,03,07,10,12,26,27
9 $311
4-ft.Grass Seed - Jonathan Green - North - RDC 01,02,03,07,10,12,26,27
21 $806
2-ft.Grass Seed - Jonathan Green - RDC 04,07,08,12,13 - Transitional States
9 $316
4-ft.Grass Seed - Jonathan Green - RDC 04,07,08,12,13 - Transitional States
21 $823
4-ft. Grass Seed - Greenview - RDC 02,03,04,27 16 $867
LAW
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40 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
PROGRAM FACTS
OUTDOOR LIVING
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 43
08 | OUTDOOR LIVING
COOLERS
• Coolers is a category worth $700M at retail with sales expected to grow to over $1B by 2025.
• Top purchase motivators are specific events/trips/occasions or activities requiring portability (kids’ sports, tailgating, etc.).
3 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
25% OFF ORCA *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUsEST. POG
COST
4-ft. Coolers - Orca 28 $461
8-ft. Coolers - Orca 38 $1,130
3-ft. Coolers - Orca Rack 39 $1,133
Pricing subject to change.
Rack Orca Cooler Assortment8-ft. Orca Cooler Assortment Rack Orca Assortment
PROGRAM FACTS
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 45
OUTDOOR TOOLS
09 | OUTDOOR TOOLS
GLOVES
• Innovative new designs with best-in-class features.
• Comprehensive assortment optimized to maximize planogram productivity.
• Good, Better and Best offerings across core categories.
• Built with the end users in mind—ready for any job, project task or hobby.
5 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
DISCOUNT IS 25% MISSING OR ALL *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUsEST. POG
COST
2-ft. Gloves 21 $311
4-ft. Gloves 39 $501
8-ft. Gloves 107 $1,441
2-ft. Gloves - Garden 24 $316
2-ft. Gloves - Garden - Wonder Grip 18 $109
Pricing subject to change.
2-ft. Gloves
NEW
8-ft. Gloves
SPECIALTY PERFORMANCE
HYBRID LEATHERS
HEAVY DUTY IMPACT
PROGRAM FACTS
PAINT
For order information, contact your Field Representative or visit MOL > Product > Customized True Blue | 47
10 | PAINT
PAINT SPRAYERS | PAINT SPRAYER ACCESSORIES
GRACO® POWERED APPLICATORS
• Graco® is recognized for high-performance products that are popular with Contractors and Professionals.
• All units are designed and built in the USA and are 100% tested to ensure dependable performance.
• The airless technology ensures a uniform and flawless coat of paint coverage on interior and exterior surfaces.
• Planograms for every consumer: 2-ft. DIY, 4-ft. Project, 4-ft. Tradesman and 8-ft. Pro.
• Tip cabinet for small accessories included with CTB purchase.
4 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
20% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Paint Sprayers - Graco DIY 9 $1,482
4-ft. Paint Sprayers - Graco Project 22 $3,847
4-ft. Paint Sprayers - Graco Tradesman 25 $4,860
8-ft. Paint Sprayers - Graco Pro 34 $4,179
FEATURES:
Magnum X7 Cart Airless Paint Sprayer
Pricing subject to change.
2-ft. Graco DIY 4-ft. Graco Project 4-ft. Graco Tradesman 8-ft. Graco Pro
• Fully adjustable pressure gives you ultimate control of paint flow for any project size
• Adjustable pressure control from 0-3000 psi allows precise setting for thin and thick materials alike
• Flexible suction tube allows you to spray directly from a 1 or 5 gallon paint bucket
PLUMBING
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11 | PLUMBING
PROGRAM FACTS
SHOWERHEADS | HANDHELDS
BATHROOM HARDWARE & ACCESSORIES
• From the contractor to the DIY/homeowner looking to upgrade, these planograms feature rich showerheads and offer the right combination of repair and replace.
• Clear sell-up story from basic to more premium products.
• New planograms contain product with new features such as FDA-approved pulsating massage, magnetic docking stations and combination unit options.
• New planograms simplify the shopping experience, reducing the number of vendors on the planogram, sorted by key categories, price and brand.
• Backer paper included on the 4-ft. planogram, allowing stores the option to cross merchandise with the Faucet assortment.
- 58% of the customer base is replacing broken showerheads and 28% are looking to upgrade with their purchase.
- 61% average member margin on private label Homepointe brand.
- 64% of showerheads are purchased by females, and 1st time showerhead buyers are up 25% and growing.
35% MARKDOWN 4-FT. OR 2-FT. *Missing Items Markdown only applies to retailers who provide purchase/sales history
RESET CREDIT AVAILABLE$25 for 4-ft.
2 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Showerheads 22 $367
4-ft. Showerheads 37 $859
Pricing subject to change.
4-ft. Showerhead Assortment2-ft. Showerhead Assortment
PROGRAM FACTS
12 | SEASONAL
PLUM
BING
50 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
BRASS PUSH & PEX FITTINGS | POLYALLOY PEX FITTINGS | EVOPEX FITTINGS | PUSH VALVES | PUSH WATER STOPS PUSH BRAIDED WATER CONNECTORS | PUSH HOSE BIBS & WALL HYDRANTS
SHARKBITE® PUSH, PEX & EVOPEX
• SharkBite® is the only recognized brand in push fittings, and True Value® is a “Total Branded Solution” source, with SharkBite brand Push, PexTM, Tubing and accessories.
• SharkBite EvoPEX fittings are a permanent solution to finish PEX plumbing projects quickly and easily without tools.
• Multi-Pack on 4-ft. planograms help complete Pro projects.
• Good-Better-Best sell-up strategy from PEX to EvoPEX to SharkBite.
• Free aisle violators and headers, ship direct from the vendor for all planograms.
• Sharkbite is 85% of the Push-to-Fit Category; buy this CTB today to get the best prices on the items your shoppers are looking for.
4 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
RESET CREDIT AVAILABLE & FREE POP
Brass Push Fitting
Evo PEX Elbow
Brass PEX
35% OFF MISSING* OR ALL ITEMS *Missing Items Markdown only applies to retailers who provide purchase/sales history
4-ft. Push Fittings & 4-ft. PEX Fittings Free POP
SIZE DESCRIPTION SKUs EST. POG COST
2-ft. Pex Fittings - Sharkbite 53 $383
4-ft. Pex Fittings - Sharkbite 103 $1,004
2-ft. Push Fittings - Sharkbite 48 $736
4-ft. Push Fittings - Sharkbite 97 $1,879
Pricing subject to change.
PROGRAM FACTS
TENTS | ACCESSORIES | SUPPLIES
CAMPING & HIKING
• “Love of the outdoors” is the biggest motivation for taking a camping trip
• Huge sales growth over last 5 years – 9.4% annual growth rate projected by 2024
• COVID-19 stimulates growth – safest type of trip, natural social distance
• Target New and Current customer demographic with key brands, innovation, MPP level product quality and value
• 1.7M new campers shape future.
4 LOCALIZED, DIFFERENTIATED, RELEVANT PLANOGRAMS
SIZE DESCRIPTION SKUs EST. POG COST
4-ft. Camping Supplies 53 $798.48
8-ft. Camping Supplies 106 $1846.92
12-ft. Camping Supplies 134 $2662.96
4-ft. Camping - Sleeping Only 14 $804.52
$25 RESET CREDIT
Pricing subject to change.
NEW
• New campers = Millennials (55%) 82% have children
• 46% of Campers: 1st time camping or restarted after several years
• Avg Trips/Year: 73% camp three times or more per year
• Create new “bolt-on” assortment as extension to core set (Coleman, Gear Aid, Personal Safety)
• Opportunity to refresh, update mix with better quality, design
25% MARKDOWN *Missing Items Markdown only applies to retailers who provide purchase/sales history
12-ft. Camping Supplies4-ft. Camping Supplies
SEAS
ONAL
52 | For order information, contact your Field Representative or visit MOL > Product > Customized True Blue
C U S T O M I Z E D
TRUE BLUE