Local / Mobile Session

Localize and Mobilize Your Site

Presented by:Scott Hendison

SEO AutomaticSearch Commander, Inc.

About Me

• Began selling software online in 1999, began a small agency in the spring of 2004, and launched our own tools in 2009.

• In 2007, I attended SES Local in LA and was amazed at the total lack of information.

• Today, local is probably the fastest growing segment of SEO, and it‘s an honor to be included on this Pubcon panel.

How much Mobile Traffic do you get?

You might be surprised...

• When is the last time you looked?• Some businesses have over 1/3 of all

traffic coming to their site via tablet or mobile.

• You are not maximizing your revenue, but that’s okay, because neither are your competitors.

Look at your Analytics

Stats over past 30 days

What‘s your first step?

Examine your site!• Test it on an iPhone and Android• How does it look?• Is it functional?• Can you read and navigate it?• Does it have what you need? • What DO you need?

What DO you need?• Simple pinch & zoom?• Click to call?• Map? • A relevant menu?• Appointment setting?• Quote system?• Ordering, Shopping, etc• What Else?

JUST TRY YOUR WEBSITE!

Let‘s say you‘ve decided...

How can you achieve what you want? • Lots of low cost options• Lots of very expensive options• Separate website & mobile experience?• WP Sites can be mobilized easily w/ plugins

like wptouch, etc.• Do you actually need an “app“? • There are a billion options well actually...

A billion and a half options

• Wrap up slide(s)

Good Place to Start

Find a Developer

Choose your Budget

Plenty of Options

How do you choose?

Ask these questions:

• CAN you ask questions via chat or phone? • Self configured? On site or subdomain?• Auto sync w/ your site?• Automatic detection and redirection?• Tracked with YOUR Google Analytics?• Separate (multiple) mobile menu options? • MUST a user “install” something? (app)

You can‘t afford to wait

Once people perform a mobile search…

• 61% of users call the business after searching

• 87% of those WILL buy from you if they call

- Google, BIA/Kelsey

Thank You

Scott Hendisonscott@searchcommander.com