Course : Mobile business strategy

Professor : Ludovico Ciferri

Location Based service

Prerpared by : - Dauda Bulama - Nouredine Saidi

What is LBS … ?

Features and functionalities / value chain …. ?

TOM-TOM Business Model canvas -1-

TomTom LBS Platform is cloud-based environment that

allows developers easy access to TomTom’s map

content and software services.

Value features

Customer segments

TOM-TOM Business Model canvas -2-

Revenue streams

47%

18%9%7%20%

(value in € in thousands)Cost of sales Research and

development ex-penses

Amortisation of technology and databases

Marketing expenses

Selling, general and administrative expenses

Cost structure

Net profit for 2014

$20M

Total =

$937M

Total =

$950M

Business Unit Consumer Automativer Licensing Telematics

Principal Business

B2C Devices B2B Connected systems

B2B System Components

B2B Fleet Telematics

Core products Navigation Devices/Sports

Watches

In-car Navigation Maps/Traffic Worksmart Fleet Management

Customers Consumers Automotive OEMS, tier1

Headunit vendors

Mobile Device Vendors web

service providers, GIS Owners

Fleet Owners

Core Market Europe & North America

Europe & North America

Europe & North America

Europe

Value proposition

Gamification

Check-inMayorship

Klout

Recommendation and friends

near by

campaigns

Value features

FREE

FREE

FREE

CUSTOMER SEGMENTS

Business Channels

Foursquare Business Model canvas -1-

Foursquare Business Model canvas -2-

—

DFJ G

rowt

h

Union

Squ

are

Vent

ures

Andr

eess

en H

orow

itz

Andr

eess

en H

orow

itz

—

 Series D  Series D  Debt Financ-

ing

 Series C  Series B  Angel

15 35 41 50 20 1.35Feb, 2014 Dec, 2013 Apr, 2013 Jun, 2011 Jun, 2010 Sep, 2009

0204060

Funds Raising

https://www.crunchbase.com/organization/foursquare#/entity

Revenue streams

Audience Network

Place-Based Ads

Promoted Places

Data Deals

Merchant Claims

Ads for Small

Business

$26M

2012 : $2M

2013 : $14M

2014 ≈ $80m

+ 500,000 business

es

+ 50Million

user

+ 3M check-in / day

+ 10,000 developers/brand

s

+ 170 employe

es

+ 50 million venues