DIGITAL OVERVIEW LOCATION BASED SERVICES

FOURSQUARE  

LOCATION BASED SERVICES Over 15MM users in the US use a location based

service to check in & deliver foot traffic.

Mary Meeker 2011 http://tcrn.ch/qWi4W0

SHOPKICK   FACEBOOK NEARBY (PLACES)  

SCVNGR   LOOPT   GOOGLE LATITUDE  

GLOBAL USE NUMBERS

Estimated based on http://on.mash.to/tCkX1T

www.facebook.com Facebook Nearby (Places) allows you to identify and connect to real world locations to your Facebook network activity. It allows you to post where you've been, remember where you were in your favorite photos, and share where you are now. If friends are nearby, they might just meet you there. If you share where you're going, friends who have been there can give you tips or even join in the plan.

CHECK-IN SELECT POST SEE FRIENDS

www.foursquare.com Points are awarded for checking in at various venues. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users who have checked in the most times at a certain venue will be crowned “Mayor” until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are “mayors”.

EXPLORE CHECK-IN EARN POINTS SEE FRIENDS

www.google.com/latitude Google Latitude is location-based service where users can see where their friends are and what they are up to, quickly contact them with SMS, IM, or a phone call.

FIND LOCATION CHECK-IN SEE PLACE INFO SEE FRIENDS

www.loopt.com Loopt is a social service that connects people to their community. Loopt's mobile application and website give users the inside scoop wherever they go, tapping into local intelligence about places, making it easy to find friends and track down the best deals.

FIND LOCATION CHECK-IN POST SEE FRIENDS

www.scvngr.com SCVNGR is part game, part game platform. Playing SCVNGR is all about going places, doing challenges and earning points. Players discover cool new places, find fun new things to do, share their activity with friends and can even earn virtual (and sometimes real-world) rewards! Individuals and institutions can build on SCVNGR by adding custom challenges at their favorite places!

FIND LOCATION CHECK-IN CHALLENGES FRIEND FEED

www.shopkick.com Shopkick created a location technology that allows the app to verify the user is actually present inside a store. Retailers can pay Shopkick for foot traffic in the real world. Shopkick's growing partner alliance includes Best Buy, Target, Macy’s, Old Navy, American Eagle, Crate & Barrel, and Sports Authority.

FIND RETAILERS RETAIL DEALS EARN POINTS REDEEM POINTS

THANK YOU