LOCATION MARKETINGIntelligent Messaging that Drives Revenue

Location marketing enables you to send timely, location-aware, personalized engagements to boost foot traffic, revenue and customer loyalty.

Continually optimize your campaigns using location analytics to influence app user behavior and boost marketing goals.

More than Push Messaging

© 2016 Phunware, Inc.

91%47% 57%

47% of shoppers want real-time promotions.1

57% of users are willing to share data to get access to promotions and coupons.2

91% of smartphone users turn to their phone for ideas in the middle of a task.3

1 Accenture Adaptive Retail Summary Research 20162 eMarketer Trends 20163 Google Micro-Moments

Location as Context

© 2016 Phunware, Inc.

• Powerful tool for driving engagement value and measurable revenue

• Reveals relevant customer behavior insights

• Exceeds level of personalization expected by shoppers

Why Location Marketing?

© 2015 Phunware, Inc.

Direct customers to your locations with targeted messages delivered right at the other store’s door.

FANCY PANTSBIG JEANSFANCY PANTS

Use Case: Geo-Conquesting

© 2016 Phunware, Inc.

Create revenue opportunities with contextually relevant messaging. SMART

MART

It’s wet out

there! Stop by for 20%

off raincoats

DISMISS

Use Case: Weather as Context

© 2016 Phunware, Inc.

GO RUN PLAY

Give your most valuable customers the VIP treatment, based on who they are and how they shop.

GO RUN PLAY

Hi Dave! Welcome

back!

SEE TODAY’S DEALS

Use Case: Personalized Shopping Experience

© 2016 Phunware, Inc.

Leverage location analytics for a deeper understanding of traffic patterns and customer needs.

Use Case: Business Intelligence

© 2016 Phunware, Inc.

• Collects data about users to understand their behavior patterns

• Leverages users’ location data to personalize campaigns and maximize revenue opportunities

How Does Location Marketing Work?

© 2016 Phunware, Inc.

Shape campaign messaging with user data.

VISIT FREQUENCY

CUSTOMER PROFILES AND SEGMENTS

CAMPAIGN ATTRIBUTION

IN-APP ANALYTICS

DWELL TIME

COMPETITOR VISITS

COMPETITOR DWELL TIME

EVEN MORE WITH YOUR CRM DATA

Personalization: the Key to Success

© 2016 Phunware, Inc.

1

2

3

Integrate the Location Intelligence Bundle modules into your app. Phunware provides integration instructions and access to a solutions consultant for help.

Strategize with Phunware’s mobile experts. Phunware will evaluate your current app infrastructure, then guide your team to create location-based marketing campaigns including:

• Entry and exit campaigns• Geo-conquesting campaigns• Broadcast and segmented push notifications

Learn and optimize. Review your data weekly with a Phunware expert, tweaking campaigns and strategy for maximum impact.

MEASURABLE RESULTS: WEEKS 1-12

• Ongoing campaigns• Weekly meetings

and reports

END OF PROGRAM: WEEKS 13-15

• Business review

EASY START: WEEK 1• SDK integration• Onboarding• Marketing training

Implementation in 3 Easy Steps

© 2016 Phunware, Inc.

© 2016 Phunware, Inc.

Five offices on two continents

Hundreds of branded applications launched

~200 employees

625 million+ unique monthly viewers

Multiple Top 100 growth & innovation awards

Tens of millions of downloads

About Phunware

© 2015 Phunware, Inc. | 13© 2016 Phunware, Inc.

FORBESAmerica’s Most Promising Companies

2014 (#36) and 2015 (#58)

DELOITTETechnology Fast 500™

2014 (#4) and 2015 (#93)

USA TODAYEntrepreneur of the

Year Finalist

Awards and Recognition

CORPORATE HEADQUARTERS

7800 Shoal Creek Boulevard Suite 230–S

Austin, Texas 78757

512.537.8221 – Office retail@phunware.com

www.phunware.com