location intelligence - the where factor
DESCRIPTION
Taking the location context into account when analyzing business data allows for revealing spatial relationships, trends, dependencies, and patterns that would have been undetectable in a traditional enterprise applications or BI. Location is a central factor in business. Almost all business data have a location; a customer’s address, a store’s location, the competitor stores, a sales territory, a delivery route or an administrative boundary etc. Location awareness has a high importance for performance management.TRANSCRIPT
GaligeoThe “Where” Factor
Location Intelligence
More than 50 000 users
Our clients
Galigeo is trusted by some of the world’s largest companies and governmental organizations such as Arcelor-Mittal, Areva, Autodesk, Carrefour, the European Commission, Lafarge, Novartis, Orange, Total, Sodexo, the State of Geneva, the State of Illinois, the State of New Jersey, the Swiss Confederation, and Vinci.
Galigeo Company Overview
What we do
Location Intelligence
By combining geographical dimensions with existing data from business intelligence applications, Galigeo enables organizations to gain critical insights from enhanced Business Analytics.
Galigeo provides the ability to understand the geographical significance of data. Galigeo Location Intelligence Solutions are dedicated to organizations with
• Large-scale business intelligence data, or • Complex geographical information
Our solutions are focused on improving•Sales Territory Management•Resource Allocation•Network & Infrastructure Monitoring•Site Selection and Trade Areas Analysis•Regulatory and Environmental Compliance.
Partners
Our partnerships with SAP BusinessObjects, IBM Cognos, ESRI, Microsoft, Teradata strengthen our ability to help our clients achieve superior performance.
Company Overview
Brief History
•Private company •Founded in 2001•Spin Off from France Telecom
Office
•Paris•NYC•Brussels
Awards and recognition from the market
•SAG Award in 2009•ESRI Corporate Foundation Partner of the year 2007•Awarded for outstanding growth achievement by Paris Region 2011
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The “Where” factor Location Intelligence
The “Where” factor
Unlock your Business Data with Location Intelligence
•Enterprise applications such as Business Intelligence (BI), Customer Relationship Management (CRM), Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) are examples of systems used to manage, analyze and visualize large amounts of business data to facilitate decision making and improve the enterprise’s performance. Unfortunately, enterprise applications do not add the “where factor” into their analysis.
Business Intelligence + Geographical Information system = Geospatial Business Intelligence
The “Where” Factor
•While typical Business Intelligence systems handle the “Who”, “What” and “When” factors, the combination of Business intelligence and Geographical Information systems allow for new types of analyses by adding the “Where” factor to the analyses which:
Enhances the “Who” factor by tying third party data (such as market potential) to internal enterprise data;
Enables analytics based on the “Where” factor and map-based visualization which might reveal spatial relationships, dependencies or trends difficult to discover otherwise.
It is all about Location!
•Taking the location context into account when analyzing business data allows for revealing spatial relationships, trends, dependencies, and patterns that would have been undetectable in a traditional enterprise applications or BI. Location is a central factor in business. Almost all business data have a location; a customer’s address, a store’s location, the competitor stores, a sales territory, a delivery route or an administrative boundary etc. Location awareness has a high importance for performance management.
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For Business Users For IT
(Source: Université Laval)
DB
Level of Aggregation
Nature of Data
Spatial
Non Spatial
Non Aggregated Aggregated
GIS
BI
Geo BI
GeoBI Data Perspective
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• BI mainly refers to computer-based techniques used for identifying, extracting and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes.
• BI is typically viewed as an aggregation of several software tools and application markets in three primary segments: performance management and analytic applications, business intelligence and analytic tools, and data warehouse platform software. Each of the primary segments has sub-segments as follows: Business intelligence and analytic tools: Query, reporting, and analysis tools; advanced analytics
tools; spatial information analytics tools; and content analysis tools Performance management and analytic applications: Financial performance and strategy
management applications; customer relationship, workforce, supply chain, and services operations analytic applications; and production planning applications
Data warehousing platform software: Data warehouse generation and data warehouse management software
Recently, industry analysts are including Geo-Spatial and Visualization in the definition of BI
• BI aims to support better business decision-making BI users generally have such great data volumes that analysis and decision support can only
occur after the data size has been reduced or otherwise manipulated to increase the performance of queries and visualization
Business Intelligence (BI)
6Sources: Gartner, Forrester, IDC, Open Geospatial Consortium, Dresner, TDWI, LGA synthesis
• Geospatial information is specialized geographical information abstracted from other data sources, which is then available for real-time analysis
• Traditional geospatial technology has focused on spatial data management and processing. GIS and image processing software products provide powerful techniques for dealing with geospatial data while retaining a geospatial-centric focus. With the advent of the web, the use of geospatial data becomes an enabler for many mass-market
applications. Web mapping and location based services (LBS) are examples of this recent trend.
• Geospatial toolsets have one purpose: to derive information and communicate knowledge about things that have "where-ness“ GeoBI’s worth is largely determined by the types of spatial analytics enabled by spatial data . What geography adds to BI is the ability to segment data based on spatial patterns, and find
patterns of spatial clustering or diffusion. This adds powerful insights into information patterns that cannot be obtained in any other fashion.
• GeoBI is also about visualizing analytics- is a means of exploring and understanding data. It supports and accelerates the analysis process itself. You can ask a question, get the answer, and ask follow-up questions—all within visual interfaces
• Visual analytics allows you to go in any direction with your thoughts while leveraging your visual perceptual system to guide you down the most useful paths.
Geospatial information (GIS)
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Sources: Gartner, Forrester, IDC, Open Geospatial Consortium, Dresner, TDWI, LGA synthesis
Location AnalysisModel market potential and customer buying patternsAnalyze crime patterns based on location, type of crime and time of dayDiscover the gaps in wireless coverageEvaluate market potential and site potentialDetermine risk exposure
Location ActionPlan market-driven network build-outOpen profitable new storesDeploy police resources more effectivelyMeasure branch performance against benchmarkOptimize insurance portfolio management
Trend : “MAPMANIA”Why maps are the new interface
Location Intelligence Enables Enterprises To Make Better Decisions
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Map Building & Visualization
Legacy GIS
Business Users
GISusers
IT Dept
Business Reports
Today’s Challenges of Geospatial Business Intelligence
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Location Intelligence Software Solutions
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Portfolio Review
Galigeo Platform
•Server application for viewing, analyzing, and querying business data and its location context.
•Comprehensive suite of advanced applications that successfully deliver Location Intelligence through a service-oriented architecture (SOA).
•Galigeo Platform connects the geographic information systems to the decision making tools such as:
Business Intelligence (SAP BusinessObjects and IBM Cognos)
Databases (Microsoft SQL Server, MySQL, Teradata , Oracle and others)
In-house data applications and personal data stored into Excel spreadsheets
•Advantages Multi vendor technology support Easy to setup, admin and use Proven - 50 000 users in the world Compliant with state-of-the-art IT standards (J2EE, security,
reliability)• Multi-directional connector between BI and GIS tools• Strongly independent from BI and GIS engines
GeoDashboard
•Geodashboard allows GIS users to take advantage of existing Business Intelligence tools and SQL databases to get immediate, true spatial visualization and data analysis in a unique system.
•This map-centric module empowers GIS users with BI capabilities and rapid data access.
WebiGeo
•Webigeo works as a Business Intelligence (BI) add-in through connection to SAP BusinessObjects Xi, IBM Cognos 8, Microsoft.
•This BI-centric module gives any Business Intelligence user the opportunity to analyze, query and build cartographic reports making location a real driver in their decision-making.
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Webigeo & Geodashboard
GeoDashboard
•Geodashboard allows GIS users to take advantage of existing Business Intelligence tools and SQL databases to get immediate, true spatial visualization and data analysis in a unique system.
•This map-centric module empowers GIS users with BI capabilities and rapid data access.
WebiGeo
•Webigeo works as a Business Intelligence (BI) add-in through connection to SAP BusinessObjects Xi, IBM Cognos 8, Microsoft.
•This BI-centric module gives any Business Intelligence user the opportunity to analyze, query and build cartographic reports making location a real driver in their decision-making.
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WebigeoWebsite page
GeodashboardWebsite page
Galigeo - A single platform to access either GIS or BI data
Structured data Spatial data
DATA LAYER
BUSINESSLAYER
Data Security
Data Query
Data Transform
Data Modeling
DataGeocoding
Intuitive SearchEngine
MappingSpatial query
Report Design
SpatialAnalysis
SmartGridRules engine
GeoGreenRules engine
Business AppsWebigeo for SAP / I BM
GeoDashboard
PRESENTATIONLAYER
GeoXview
Cube and BI data
Capabilities
•Enterprise-wide, personalised, self service, Interactive, embedded GIS•Non-Spatial Data provider•Enable mapping of any enterprise metrics•Spatial Analytics to enrich reports•Metadata Mapping•Shared Administration•Seamlessness Interface•Spatial Distribution•Rich thematic Analysis•Spatial Query•Display Geo Data•Explore and analyze data through Interactive Map Viewer•Spatial Drill down and Drill up•Make Spatial Query•Build reporting integrating multiple queries (multi DB)•Localize and identify your data in real time•Build maps with rich thematic analysis: bar and pie charts, ranges, symbols…
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Customer Benefits & Value Roadmap
Customer Benefit
By combining geographical location and business data, Galigeo can conduct comprehensive analysis and build cartographic reports.
•Replace information within its spatial context to improve analysis, enhance decisions reliability, optimize operations and improve performance
•Ability to identify trends, gain new insights and make better business decisions.
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Adopt & Sustain Best Practices
Radiate Beyond Finance
Rationalization Transformation
4Automationbetween GIS and BI
1Alignment between Operationsand Strategy
From Decisionto Action: Integration intoBusiness Processes
2 3 4Extension toMarketing, Logistics, Sales,Network…
TO Pervasive useReal-time, predictive dataUnified, enterprise view of location data
FROM
Analysts and GIS expertHistorical dataFragmented view of location data
Success Stories & Case Studies
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Total, Areva, European Commission
These organizations have large objectives to identify, fund and generate new sources of energy. Directors, strategists, analysts and economists are among the main beneficiaries of this project that brings together large types of information and dynamic cartographic analyses. “TOTAL DAMAS is a next generation solution, which is ergonomic and easy to use” Frédéric Brajon, Manager at Logica Management Consulting.
Autodesk
“As part of our drive to increase the intelligence that we put into identifying market opportunities, we have developed and piloted Galigeo in EMIA, AMER and APAC in FY08. We are extremely happy with the results and are excited to participate in extending this technology across our regions” Jack ANDROVICH, Senior Director, WW Research Planning and Operations
Customer Success Stories
State of Illinois
For INEDSS Project (NASCIO Recognition Award in 2009), GALIGEO equipped the Department of Public Health enabling the geographical representation of epidemiological cases for 500 users responsible for epidemiological monitoring of diseases, detection of outbreaks…
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Case Studies
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TransportGaligeo helps to Optimize Road infrastructure Management (Swiss Federal Road Office) HealthcareGaligeo helps the Pharma Industry to optimize Sales Territory Management
Retail Galigeo helps retailers to optimize geomarketing (Carrefour Group)
Safety & SecurityHow Location Intelligence can help Police Services with Crime Pattern Detection (Geneva Police Service)
ManufacturingSpatial Business Intelligence Beyond Geography (STX Europe)
Architecture
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Enterprise Data Bases
BI ServerBI Server
GIS Data Base
GIS ServerGIS Server
GALIGEO ConnectorGALIGEO Connector GALIGEO ConnectorGALIGEO Connector
Architecture
Option 19
Enterprise Data Bases
BI ServerBI Server GIS Data Base
GIS ServerGIS Server
Architecture
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