logo and colour standards supplement - irving...

Logo and Colour Standards Supplement

Logo and Colour Standards Supplement Page 1

Logo and Colour Standards

Brand ColoursOur brand colour palette – Irving Red and Irving Blue – has been carefully selected to reinforce our friendly and welcoming brand personality.

Specific reference numbers for matching and cross-referencing to achieve the exact colours for printing, painting, and other methods of reproduction are provided on this page.

Colour reproduction should match the various colour systems identified. These identification numbers are a guide for different suppliers and equipment and may require adjustments to provide an acceptable visual match.

Please work with an approved vendor (See Approved Vendor Supplement) regarding proper colour reproduction.

Irving BluePMS – 2746C or 072UHTML – #333399RGB – 51.51.153CMYK (coated) – 100.92.0.10CMYK (uncoated) – 100.88.0.5ANPA – 701

Irving RedPMS – 185C and 185UHTML – #FF3333RGB – 234.4.55CMYK (coated) – 0.91.76.0CMYK (uncoated) – 0.91.76.0ANPA – 721


Logo Usage

Irving Logo

Our logo features a contemporary design and is composed of a diamond symbol and the Irving wordmark. The diamonds are also referred to as chevrons.

On most literature, mailers, magazine ads and other reading material, the logo should be exactly 1” wide. The preferred position is at the bottom right corner, at least ½” away from the page edge.

Our logo should always be taken from the electronic files provided as .eps, .jpg, .tif, and .gif formats and always used in its entirety. Use of the stylized name or chevrons as stand-alone design elements are not approved.

Logo Protection SpaceOur logo must be easily seen and recognized. Don’t crowd it with other images or type. The general rule is to leave a border of white space around the logo no less than the height of the letter ‘N’ in the Irving wordmark.

N = Protection Space

1” wide

chevron

wordmark

chevron


Preferred Use – Two ColourOur logo’s official brand colours are Irving Red and Irving Blue on a white background. However, there are instances when the logo may be used on a coloured background or as a black or white version. The following guidelines illustrate the recommended use of the logo in various combinations of our brand colour palette.

Preferred Use – One ColourThe preferred use of the logo in one colour consists of the white Irving logo on the Irving Blue background. Use the black Irving logo for black and white applications.

Acceptable Logo UseAt times, there may be requests for the Irving logo to be supplied to partners or suppliers without having control over its reproduction. In these cases, it is acceptable to use a background colour other than the brand colour palette. One rule to keep in mind is to provide sufficient background contrast. For a medium or dark background the white Irving logo is recommended and for a light background the black Irving logo is recommended.

Preferred Usage – Two Colour

White on Irving Blue Black on white

White on Irving Red White on black

Logo Usage (Cont’d)


Unacceptable Logo UseTo ensure consistency, do not alter the original state of our logo in any way.Always remember to use the electronic logos available as .eps, .jpg or .gif files. The Irving logo should never be scanned or copied from printed samples.

Do not change the space or size relationship between the symbol (Diamond) and the typeface (Irving).

Do not change the logo colours from the brand colour palette of Irving Red and Irving Blue.

Do not use the logo on a coloured background that does not provide sufficient contrast. In these cases, use the white Irving logo.

If the background is too light, use the black Irving logo.

Logo Usage (Cont’d)


Futura Typeface

The Futura typeface is the primary typeface for all applications. It supports our brand personality and positioning by delivering a look that is clean, friendly, and easy to read. The strength of this typeface lies in the simplicity of the letterforms. It offers a broad appeal and variety of weights, which lends a sense of personality and flexibility to our brand. Please refer to the following sample fonts in the Futura family for clarification.

Acceptable Typeface for PC UsageVariations in the Futura typeface may occur between different software packages and computer platforms. Arial is the acceptable substitute for Futura on a PC platform.

Adobe Futura Book (for use in body copy)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Adobe Futura Medium (for use in subheads)


Adobe Futura Bold (for use in headings)


Brand Typeface

10 Sydney Street | Saint John, NB E2L 5E6 | 800.626.2299 190 Commerce Way | Portsmouth, NH 03801 | 800.544.1120

irvingoil.com

logo and colour standards supplement - irving...

Documents