logo standards guide - ncagr.gov

LOGO STANDARDS GUIDE

Edited March, 2006

North Carolina Department of Agriculture and Consumer ServicesDomestic Marketing Department

2 West Edenton Street • Raleigh, North Carolina 276011020 Mail Service Center • Raleigh, North Carolina 27699

SUBJECT: Goodness Grows in North Carolina Logo Standards GuideTO: All approved users of the Goodness Grows in North Carolina and Got to

be NC Logo(s)FROM: North Carolina Department of Agriculture – Domestic Marketing Department

With increasing visibility of the Goodness Grows in North Carolina (GGINC) program and the Gotto be NC (GTBNC) campaign, our logos are some of the most powerful assets we can give ourmembership.

The name, colors, design and typography are all symbolic of the specific message we areconveying to the public. They have, and will continue to be visual identities of North Carolinaagricultural products. Careful control of these visual identities is imperative to maintain consistentbrand imagery in the marketplace. Adhering to the specifications within this Logo Standards guidewill lead to a more consistent representation of the GGINC brand in print, broadcast andelectronic media. The logos are registered with the Secretary of State’s Trademark Division andNOT subject to user alteration without expressed written permission from the North CarolinaDepartment of Agriculture and Consumer Services’ Domestic Marketing Department.

As an authorized user, you may continue to use the logos featured within this guide. Anyadditional questions regarding the correct usage of these logos may be directed to Jeff Thomasor Jeff Jennings in the Domestic Marketing Department of the NC Department of Agriculture at919.733.7887 or email [email protected] or [email protected].

Master Logo(1 Color)

This is a preferredversion of theGoodness Grows inNorth Carolina Logo.

The logo should notbe compromised withany other typographyor conflicting graphics.

Black & White Logo(1 Color)

This is a preferredversion of theGoodness Grows inNorth Carolina Logowhen color is not anoption.


Logo Usage andShape

The logo should notbe altered or distorted.It is intended to beused in accordancewith the guidelinesherein and shouldremain legible and inproper aspect ratio.

Logo Usage andBackground Color

The logo’s color shouldnot be altered. It isintended to be used inaccordance with theguidelines herein andshould remain within theguidelines set forth bythe logo standardsguide. If the logo is tobe used on a darkbackground, a whiteborder or white logoshould be used.


This is a preferredversion of theGoodness Grows inNorth Carolina Logo.



This is a preferredversion of theGoodness Grows inNorth Carolina Logowhen color is not anoption.


Logo Usage andShape





This is the preferredversion of theFreshness Form NorthCarolina Waters Logo.



This is the preferredversion of theFreshness Form NorthCarolina Waters Logowhen color is not anoption.


Logo Usage andShape




Master Logo(s)(2 Color)

These are thepreferred versions ofthe Got to be NCLogo. Any desire by acommodity group tochange the color ofthe logo representingthat group must berequested in writing toJeff Jennings or JeffThomas.


Black & White orOne Color Logo(1 Color)

These are thepreferred versions ofthe Got to be NC Logowhen color is not anoption.


Logo Usage andShape




Logo Variations

The logo can be usedwith a variety ofproducts. With that inmind, there areapproved variations ofthe GTBNC logoavailable. Any desireby a commodity groupto change the color ofthe logo representingthat group must berequested in writing toJeff Jennings or JeffThomas.A few examplesinclude in the stackedversion (also availablein the long version):

logo standards guide - ncagr.gov

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