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PresentationTopic : Importance of Logo

By : Ganesh KanthaliMBA(Marketing)

Contact: 940497242Email-kanthaligk28@gmail.com

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Logo (meaning)

A symbol or other small design adopted by an organization to identify its product, uniform, vehicles,

etc.

A logo is a graphic mark or emblem commonly used by

commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

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Benefits of Having Logo1.Uniqueness-

Company will be recognized & memorized by name and logo design. It will be the ambassador for company which will capture the attention of potential prospects and existing clients. If name is descriptive or graphical, the addition of logo design will add uniqueness in corporate identity and that unique factor is something every company should make efforts for. Also use of logo design on stationary items to make them extra unique and emphasize that they are solely belongs to you

and you only

2. Establish Brand Identity –Company Spend several years and money on their

promotional campaigns just to establish the brand identity of their company and logo design does that in a for cheap way. Customers remember you by your name but when it is some graphical depiction, it sticks to mind dramatically..

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3.Give ‘Personality’ to business -What clicks in our mind when we think of Golden arches of McDonalds, the swoosh of Nike and 3 strips of Adidas? This is how automatically gives personality to some brands

and unconsciously relate it to our favorite or non-favorite things just because logo design, you will never be able to put the thought of your business in the minds of your customers.

4.Professional Image – Logo build the professional image of the company on

international level.

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Some Logo with its meanings

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Amazon.comYou might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.

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UnileverUnilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores “ getting more out of life.

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Apple The apple in this logo is taken from the Bible story of Adam and Eve, where the apple represents the fruit of Tree of Knowledge, with a pun on “byte/bite”.

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AdidasEver wondered what the three stripes on the Adidas Logo mean? They represent a mountain, pointing out towards the challenges than are seen ahead and goals that can be achieved.

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FedExThe 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company

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Carrefour Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely youll see the letter C in the negative space between the two arrows.

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Formula 1At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. also logo communicates a feeling of speed

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Sony Vaio Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

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Sun MicrosystemsIt was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.

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SonyFrom the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.

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Mercedes-BenzThe star in three corners represents the Mercedes-Benz dominance on land, sea and air.

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VolksWagenThe simple logo icon contains the letters V and W: “volks” means “people” and “wagen” means “car”.

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AudiThe four rings, which make up the Audi logo, represent the four companies that were part of the Auto-Union Consortium in 1932. They were DKW, Horch, Wanderer and Audi.

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ToyotaThe Toyota logo contains three ellipses, which represent the heart of the customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. In Japanese, “Toyo” signifies abundance, and “ta” means rice. In some Asian cultures, the rice represents wealth.