logos & designers

8/13/2019 Logos & designers

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1. Frank Mason Robinson

Frank Mason Robinson (1845 in Corinth, Maine – 1923 in Atlanta, Georgia), was an important early

marketer of what became known as Coca-Cola.

As a young man he was in Iowa where he married Laura Clapp. In 1886 Frank Mason Robinson settled in

Atlanta, where he was secretary and bookkeeper for the Pemberton Chemical Company.

Frank Mason Robinson gave the formula the name Coca-Cola writing the name in Spencerian script

which was popular with bookkeepers of the era.

2. Rob Janoff

Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television

commercials. He is probably most famous for his creation of the Apple logo.

In 1977, he worked for Regis McKenna as an art director and was tasked to design the logo for Apple

Computer, creating an apple with a bite out of it. He also created ads and printed materials for Apple.

Later he also did design work for both IBM and Intel.

3. David Shen

David was the Vice President of the User Experience and Design Team at Yahoo! for almost 8 years and

has been involved in almost every product and service Yahoo! has built in the U.S. and internationally.

As an early employee of Yahoo!, he lived the startup life of working long, committed, and satisfying

hours and embodied the “do what it takes” attitude required for success in entrepreneurism.



The original logo of Yahoo! , known as the “Jumping Y Guy,” which featured a blue circle representing

the Earth, and a yellow Y-shaped stick figure leaping from the Earth, backed by a purple shadow was

designed by David Shen,

4. Ruth Kedar

Ruth Kedar is an artist and designer, best known for designing the Google logo.

Born in Brazil, she moved to Israel where she received a degree in Architecture from the Technion –

Israel Institute of Technology. She moved to the US to attend the Stanford University Masters Program

in Design.

Her master thesis was on Playing cards design, and she was commissioned by Adobe Systems to be one

of the designers of the Adobe Deck. She went on to design the award winning Analog Deck and Duolog

Deck.

5. Paul Rand

Paul Rand (August 15, 1914 – November 26, 1996) was an American graphic designer, best known for

his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT.

He was one of the originators of the Swiss Style of graphic design.

Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that

“ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company

trademark, created in 1961, then used by ABC-TV in the fall of 1962, epitomizes that ideal of



minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost

simplicity and restraint.

6. Walter Landor

Walter Landor (9 July 1913 – 9 June 1995) born Walter Landauer was a brand design legend and the

founder of Landor Associates. He is a pioneer in the field of branding and consumer research. Landor

Associates, the company he founded in 1941, has brand consulting and design offices all over the world

today.

Probably known mostly for designing the Fedex logo.

7. Milton Glaser

Milton Glaser (born June 26, 1929) is a graphic designer, best known for the I Love New York logo,[1]

his “Bob Dylan” poster, the “DC bullet” logo used by DC Comics from 1977 to 2005, and the “Brooklyn

Brewery” logo. He also founded New York Magazine with Clay Felker in 1968.



8. Alan Gerard Fletcher

Alan Gerard Fletcher (27 September 1931 – 21 September 2006) was a British graphic designer. In his

obituary, he was described by The Daily Telegraph as “the most highly regarded graphic designer of his

generation, and probably one of the most prolific”.

Much of his work is still in use: a logo for Reuters made up of 84 dots, which he created in 1965, was

retired in 1992, but his 1989 “V&A” logo for Victoria and Albert Museum, and his “IoD” logo for the

Institute of Directors remain in use.

9. Saul Bass

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award-

winning filmmaker, but he is best known for his design on animated motion picture title sequences.

Saul Bass designed the sixth AT&T Bell System logo. He also designed AT&T’s “globe” logo after the

breakup of the Bell System. Bass also designed Continental Airlines’ 1968 “jetstream” logo which

became the most recognized airline industry logo of the 1970s.



10. Herb Lubalin

Herbert F. (Herb) Lubalin (pron. “loob’ -allen”; 1918 – May 24, 1981) was a prominent American graphic

designer. He collaborated with Ralph Ginzburg on three of Ginzburg’s magazines: Eros, Fact, and Avant

Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface,

ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern

interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.

11. Bill Cleary

William T. (“Bill”) Cleary is an American entrepreneur with a background in advertising and marketing. A

former high school teacher, he worked in New York advertising firms as a copywriter for several years.

He then joined Apple Computer, where he worked from 1981 to 1985, helping to promote the Apple IIc

and Apple IIe.

The current ebay logo is designed by him.



Raymond Lowey (1893-1986) was a French born engineer famous for designing

refrigerators and locomotives. He was also a renowned logo designer who specialized

in designing logos Shell and Exxon. He was the first product designer to feature in the

cover of Time magazine (October 1949). In 1967, Shell approached Lowey with a

problem in logo design. The Pecten (a variation of the present logo) was difficult to

identify from a distance. It was also difficult to notice the logo in poor lighting. In 1971,

Lowey came up with the present logo of Shell that solved these problems. This process

of logo repair and testing of its design took more than 4 years before getting finalized.

http://www.logodesignteam.com/




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