loreal imp(1)
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L'OrealIndia
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Head office
Multi national company
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• The diversity of beauty throughout the world
• First steps : the model takes shape
• L'Oreal on the road to greatness
• Becoming number one in the beauty industry
2000-present 1909-1956
1957-19831984-2000
History
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Company Overview
Vision
Value’s
Mission
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Our brand’s
BECAUSE YOU'RE WORTH IT
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Gender Segmentation
Income Segmentation
Psychographic Segmentation
Age Segmentation
Benefits Segmentation
Segmentation of L’Oreal
Segmentation
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Goals of L’Oreal in India
• Capture the market share• Providing higher quality products • Penetrate the lower income market
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Competitors in Indian market
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Product life cycle
Dev
elop
men
t
Gro
wth
Intr
oduc
tion
Mat
urity
Dec
line
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Market share of L’Oreal
Other brand’s59%
L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%
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Brand ambassadors
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Games by L'Oreal
• Reveal by L’Oreal• Revolutionary Business Game that will help
you discover what your future could be within a global business.
• L’Oreal Brand storm Recruitment• Business game and gives the unique
opportunity to experience the realities of working in a global marketing environment.
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SWOT Analysis
•Strong and Focused Brand Portfolio •Presence in Emerging Markets •Strong R&D Capability
•Dependence on Western European Markets •Late Entry
•M&A Opportunities •Growth in Adjacent categories
•Competition from Private Labels •Price Competition among Branded Manufacturers
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credits
Credits Ashwini Prabhu Forum Chheda Ninad Lele Yash Dave
Bibliology www.loreal.co.in
Thank you