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2010 ACT IV I TY REPORT

SCIEN

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EDUCATIO

NSOLID

ARITY

2010 ACTIVITY REPORT - L’OREAL Corporate Foundation 3

CONTENTS

“OPÉRATION SOURIRE“Doctors of the World reconstructive surgery

mission in Madagascar

Sciencep.12 FOR WOMEN IN SCIENCE

p.21 "CIL TE PLAÎT ?" EXHIBITION AT THE PALAIS DE LA DÉCOUVERTE

p.22 THE MEANING OF BEAUTY

Solidarityp.28 “OPÉRATION SOURIRE“

BY DOCTORS OF THE WORLD

p.34 BEAUTY FROM THE HEART

p.04 MESSAGE FROM THE CHAIRMAN

p.06 ORGANIZATION

p.08 THE FOUNDATION'S COMMITMENTS

Educationp.40 HAIRDRESSERS AGAINST AIDS

p.44 PROMOTING EQUAL OPPORTUNITY

p.46 PROJECTS SUPPORTED BY THE COMMITTEE

p.47 THE FOUNDATION'S PARTNERS

p.48 2010 IN FIGURES

LOREAL RA2010 Fondation uk_Mise en page 1 14/06/11 15:46 Page2

“Strengthened by the commitments it made four years ago, the L’Oréal Foundation is pursuingits mission with more drive and determination than ever. Good corporate citizenship is oneof the challenges L’Oréal must meet. The 2009 economic downturn bolstered our convictionthat we are on the right track as we open a new chapter in our history, that of the univer-sali-zation of beauty.

All of our Foundation’s choices, from promoting science to fostering research, disseminatingknowledge about beauty, restoring appearances, the first step toward establishing social relations,or carrying out actions that encourage prevention and integration, reflect one goal: to givemeaning to the profession of beauty, while illustrating L’Oréal’s values of generosity andsocial responsibility.

In 2010, our worldwide programs expanded at a brisk pace. The L’Oréal-UNESCO “For Women in Science” program awarded its first regional pan-Arab and pan-African re-gional fellowships, boosting support and recognition for women scientists in regions wherethey are under-represented and critically needed to ensure the continent’s development.

The partnership with Doctors of the World has made it possible to recruit new volunteer sur-geons from Germany and Japan and to increase the number of patients in the “OpérationSourire” reconstructive surgery program.

On another front, that of HIV education and prevention, the “Hairdressers Against AIDS”program set up in partnership with UNESCO has been implemented in four new countries,including the United States, which means 500,000 more hairdressers will be potentially mobilized.

These significant strides show the continued commitment of employees and partners world-wide, eager to back projects useful to communities, consistent with our activities and meetingreal social needs. I want to salute their involvement and encourage them to enthusiasticallycontinue the mission we have given ourselves:

… to help make the world a more beautiful place."

Sir Lindsay Owen-JonesChairman of L’Oréal

Chairman of the L’Oréal Corporate Foundation



ORGANIZATION OF THE FOUNDATION

IN 2010

01 02 03 04 05STEP No.

Project proposal Submitted by an association,social mainstreaming organization, private indi-vidual, local government, etc.Download the application from www.fondationloreal.org.

STEP No.

ReviewThe Foundations Committeereviews the application anddecides whether or not tosend it on to the relevant Pre-selection and StrategicOrientation Committee(Science, Education, Solidarity).

STEP No.

SelectionThe Committee examinesthe project and accepts or rejects it. If accepted, the proposal is submitted to the Board of Directors,which accepts or rejects it.

Board Members

Sir Lindsay Owen-JonesChairman of L’Oréal, Chairman of the Foundation.

Jean-Paul AgonL’Oréal Chief Executive Officer.

Béatrice DautresmeL’Oréal Executive Vice-President, Corporate Communications and External Affairs, Chief Executive Officer of the Foundation.

Jean-François GrollierL’Oréal Executive Vice-President, Research and Development.

Geoff SkingsleyL’Oréal Executive Vice-President, Human Resources.

Françoise SchoenbergerDirector of L’Oréal Social Relations, France.

Claudie HaigneréAstronaut, former French Research Minister and European Affairs Minister, President of Universcience, an entity formed by the merger of the Cité des sciences et de l’industrie and the Palais de la découverte.

Professor Christian de DuveNobel Prize in Medicine (1974), professor emeritus at the Catholic University of Louvain and Rockefeller University, trustee and founder of the de Duve Institute.

Marc Ladreit de LacharrièreFounder and Chief Executive Officer, Fimalac Group, L'Oréal Board member, Chairman, Fondation Culture & Diversité.

STEP No.

SupportIf the Board of Directorsaccepts the proposal, the person or organizationsubmitting the project and the Foundation sign a partnership agreement.

STEP No.

Monitoring and assessmentThe Foundation team monitors the partnership. A project evaluation is presented to the Board ofDirectors on a regular basis.

Procedure


THE BOARD OF DIRECTORS

L’Oréal Chairman, Sir Lindsay Owen-Jones, also chairs the Foundation’s Board of Directors, which on December 31, 2010 had nine members: six from L’Oréal and three from outside the company qualifiedin the Foundation's areas of intervention. Its role is to set the main directions of the Foundation's policy,approve the budget and assess the initiatives carried out. The board met twice in 2010: on May 27 andNovember 18.

THE COMMITTEES

Three Pre-selection and Strategic Orientation Committees examine the project proposals the Foundation receives.They select the projects before presenting them to the Board of Directors, the validating body. The committees,made up of L’Oréal staff and outside experts, meet twice a year. The selection guidelines are feasibility, originalityand consistency with the Foundation's objectives. The committees also work on developing and implementingthe Foundation's major programs worldwide.

THE PERMANENT STAFF

The permanent staff includes the Foundation Committee and a dedicated team. Its role consists of designingand managing the programs, developing partnerships and preparing the strategic recommendations to be proposed to the Board of Directors.



SCIENCESince the creation of L’Oréal by a scientist over a century ago,

the Group has never stopped believing in research as a driving force of innovation and progress to push the limits of science and knowledge. It has been involved in promoting scientific research, the basic sciences

and human sciences, increasing the role of women in science, fostering the recognition of excellence, encouraging young people

to become scientists, and investing in new areas of research.

SOLIDARITYThe care people take in their appearance is at the heart of the Group’s activities.

Giving everyone access to beauty is a real commitment for L’Oréal, whose solidarity programs aim to help people made to feel vulnerable by

the alteration of their appearance to feel self-confident again and reintegrate into society.

EDUCATIONTransmission of knowledge, training and diversity have always been

part of the L’Oréal model. Educating people and raising their awareness of this century’s great causes, such as the fight against AIDS, and facilitating disadvantaged people’s access to knowledge,

are the Foundation’s third commitment.

Facilitating women's access

to science.Helping restore the dignity

and self-confidence of the most vulnerable

members of society.Making education

more accessible.

Béatrice DAUTRESMEL’Oréal Executive Vice-President,

Corporate Communications and External Affairs,

Chief Executive Officer of the Foundation

The Foundation is developing major global programs, rolled out through every L’Oréal subsidiary, as well as “pilot” projects in France. It is intent on

setting up real partnerships that go beyond financial support and on evaluating the results of its actions.


2010 ACTIVITY REPORT - L’OREAL Corporate Foundation 112010 ACTIVITY REPORT - L’OREAL Corporate Foundation 10

By showcasing women's role in science, our partnership also reiterates the importance of scientific research as a driving force of progress.

I am convinced that science must be at the service of humanity to help us meet the many urgent challenges we must face.

IRINA BOKOVA Director General of UNESCO

I embrace the message from L’Oréal and UNESCO that the world needs scienceand science needs women. We are a community of scientists and citizens from all

parts of the world. It is our collective, diverse creativity and humanity - half ofwhich is made up of women - that makes the world so wondrous and wonderful.

ELIZABETH BLACKBURN 2009 Nobel Prize in Medicine and 2008 Laureate, L’Oréal-UNESCO Award “For Women in Science”

The occasionThe 12th “For Women in Science” week opened in Paris on March 1, 2010. As the Award’s renown grows from one year to the next, L’Oréal and UNESCO continue to recognize outstanding women scientists from all parts of the world. These committed, courageous women are united by one passion, and their research is helping to change the world.The event gave these scientists - Award Laureates and International Fellowship recipients— a unique opportunity to meet each other, exchange views and attest to their commitment before a wide audience. Ties were forged and collaborative projects took shape. The sense of belonging to a community of women scientists bent on ensuring a brighter outlook for humanity was strengthened. The women presented their research at the French Academy of Sciences and the Pasteur Institute before receiving their Awards and Fellowships at UNESCO headquarters.

ScienceCommitted

12TH L’ORÉAL-UNESCO AWARDS CEREMONYL’Oréal Corporate Foundation Chairman, Sir Lindsay Owen-Jones

and UNESCO Director-General, Irina Bokova at UNESCO headquarters in Paris, March 4, 2010.

The 2010 “For Women in Science” Week

The recognition that goes with the L’Oréal-UNESCO Award is extremely important, in particular for women from developing countries,

who do not necessarily benefit from the same support and laboratory working conditions.

GÜNTER BLOBEL 1999 Nobel Prize in Medicine, Chairman of the L’Oréal-UNESCO Award Jury

I think a career in science and exploration is a road paved with happiness every step of the way… Many women have had wonderful

high-level careers, but their talent, skill and expertise are insufficiently recognized.

CLAUDIE HAIGNERÉ President, Universcience

The challenges of health, human psychology and wellness in an often troubled worldrequire promoting social science research, breaking down the barriers between diffe rent

forms of knowledge, educating and raising the awareness of as many people as possible of the ontological issues posed by our bodies, our appearance and the ages of life.

AXEL KAHN President, Paris Descartes University

The art of being and appearing is an issue as old as humanity but has modern-day implications for our societies. That is why it is important to encourage and support social and human science researchers who

deepen knowledge in all its dimensions.

BRUNO RACINEPresident, National Library of France


SCIENCE

FOR WOMEN IN SCIENCEFOCUSING ON EMINENT WOMEN SCIENTISTS WHO ARE HELPING TO CHANGE THE WORLD, WHILE SUPPORTING YOUNGER SCIENTISTS TO MEET TOMORROW'S CHALLENGES.

UNESCO-L’ORÉAL INTERNATIONAL FELLOWDr. Andrea Mantesso, University of São Paulo, Brazil.



welve years after the L’Oréal-UNESCO“For Women in Science” program start-ed, women in science still have a longway to go: they account for just 29% of

the world’s researchers (IUS UNESCO, 2009).The Foundation’s commitment alongside UNESCOis all the more important because of the world’s apparent state of emergency today. The 2010L’Oréal-UNESCO Award Laureates are a perfectillustration of the involvement of women scientistsat the heart of every leading issue, from the envir-onment to malnutrition, epidemics and natural disasters.

Five women, five battles, five major challengesThe 12th annual Awards honored five researchersin the life sciences. Candidates were nominatedby a network of over 1,000 scientists. ProfessorGünter Blobel, 1999 Nobel Prize in Medicine,presided the international jury of eminent scien-tists. Professor Christian de Duve, 1974 NobelPrize in Medicine, is the Founding President of the Awards.

Professor Anne Dejean-Assémat (France), theLaureate for Europe, is head of the "Nuclear Or-ganization and Oncogenesis" unit at the PasteurInstitute and of the "Molecular and Cellular Biology of Tumors" Unit 579 at INSERM inParis. She has contributed to the understanding

of molecular and cellular mechanisms that causeleukemia and liver cancer in humans.

Professor Rashika El Ridi (Egypt), professor ofimmunology at Cairo University’s Department of Zoology, won the 2010 Award for Africa andthe Arab States for her contribution to the deve-lopment of a vaccine against bilharziosis, a tropicaldisease that afflicts over 200 million people.

Professor Lourdes J. Cruz (Philippines), the Lau-reate for Asia-Pacific, teaches at the MarineSciences Institute at the University of the Philip-pines Diliman in Quezon. She discovered cono-toxins, produced by some species of sea snails,which can be used as painkillers or as pharmaco-logical agents to study how the brain works.

Professor Elaine Fuchs (USA), Laureate forNorth America and professor at Rockefeller University’s Cellular Biology and DevelopmentLaboratory in New York, has contributed consi-derably to our knowledge of the biology of theepidermis and skin stem cells.

Professor Alejandra Bravo (Mexico), the Laureatefor Latin America and a professor at the NationalAutonomous University of Mexico’s MolecularMicrobiology Institute in Cuernavaca, has contri-buted to the understanding of how a bacterialtoxin acts as an eco-compatible insecticide.

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THE WINNERS OF THE 2010 L’ORÉAL-UNESCO AWARD

“FOR WOMEN IN SCIENCE“

Prof. Alejandra Bravo (1) Laureate for Latin America,

National Autonomous University of Mexico.

Prof. Lourdes J. Cruz (2) Laureate for Asia-Pacific,

University of the Philippines.

Prof. Rashika El Ridi (3) Laureate for Africa and the Arab States,

Cairo University, Egypt.

Prof. Elaine Fuchs (4) Laureate for North America,

Rockefeller University, New York, USA.

Prof. Anne Dejean-Assémat (5) Laureate for Europe,

Pasteur Institute and INSERM, Paris, France.

SCIENCE

VISIONARY, PROMISING RESEARCH BY WOMEN WHO ARE MODELS FOR FUTURE GENERATIONS

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The faces of tomorrow’s science

IRENE MARGIOLAKI Greece

Structural Biology. ESRF (European SynchrotronRadiation Facility), Grenoble,France.

FOR EUROPE AND NORTH AMERICA

FOR ASIA AND THE PACIFIC

DIANA MARCELA BOLANOS RODRIGUEZ Colombia

Marine Biology. Department of BiologicalSciences, University of Massachusetts, Lowell, USA.

FOR LATIN AMERICA AND THE CARIBBEAN

HADEER IBRAHIM EL DAKHAKHNI Egypt

Biomaterials. Institute of the Physics and Chemistry of Materials,Strasbourg, France, and National Research Center,Biomaterials Department, Cairo, Egypt.

FOR THE ARAB STATES

NAWAL BOUAYNAYNE Morocco

Chemistry of Natural Substances.Pharmacology Department, Paul Sabatier University, Toulouse, France.

GHALIA BOUBAKER Tunisia

Molecular Biology. Parasitology Institute, University of Berne, Switzerland.

MARIA GABRIELA GEI Costa Rica

Plant Ecology. Department of Ecology, Evolution and Behavior, University of Minnesota, USA.

MARGOTH MITCHELAMORENO VIGO Peru

Proteomics. Severo Ochoa Molecular Biology Center, AutonomousUniversity of Madrid, Spain.

FOR AFRICA

MARIETTA SOLANGESOUPI NKEUTCHA Cameroon

Plant Biotechnology. Chemistry of Natural Substances Laboratory, University of Limoges, France.

DJOUDI ROUKIA Comoros

Phytochemistry. Molecularand Environmental Chemistry Laboratory, University of Perpignan,France.

ELISABETH LENDOYE Gabon

Physiology. Sophia-Antipolis UniversityMedical School, Nice, France.

MARIA-TERESA GUARDIOLA CLARAMONTE Spain

Public Health. International Center for AgriculturalResearch in the Dry Areas, Aleppo,Syria, and the School of Hygiene and Tropical Medicine, London, UK.

ANTIMA GUPTA India

Bacteriology. BiologicalSciences Department, Birkbeck College, University of London, UK.

MARISSA TEO Singapore

Immunology. Cellular and Genetic Therapy Center, Baylor College of Medicine, Houston, Texas, USA.

SVITLANA YABLONSKA Ukraine

Biochemistry. Medical School, University of Pittsburgh, Pennsylvania, USA.

Each year L’Oréal and UNESCO award 15 international life sciences Fellowships to young women researchers at the Ph.D. or post-graduate level whose projects have been accepted by top research laboratories outside their countries of origin. The selection committee chooses three researchers from each of the world's five regions.

Determined and passionate, the 2010UNESCO-L’Oréal International

Fellows form an outstanding groupof young women who represent

the future of science.

YIFEN TAN Malaysia

Molecular Genetics. Department of Microbiologyand Molecular Genetics,Harvard Medical School,USA.

SCIENCE



The 47 National Fellowship Programs have helpedcreate a community of over 1,000 women com-mitted to sharing their passion and to encouragingyoung people in their home countries to pursuecareers in science.

Close-up on Fellowships in FranceThe national L’Oréal “For Women in Science” pro-gram, in partnership with the French Commissionfor UNESCO and the Academy of Science andsupported by the Ministry of Research and HigherEducation, encourages 10 young women research-ers each year. The 2010 Fellowships were awardedat the Palais de la découverte during the Science Fes-tival Week on October 18, 2010. A “speed meeting”

that took place between the fellows and girls fromlocal high schools resulted in fruitful exchanges.

First Regional Fellowships In 2010 Regional Fellowships were awarded towomen in Sub-Saharan Africa and in the pan-Arabregion for the first time. Seeking to meet thoseareas’ needs to support scientific vocations, L’Oréal and UNESCO forged closer ties withscientific partners such as ANSTI/ROSTA (Afri-can Network of Science and Technology Insti-tutes/UNESCO Regional Office for Science andTechnology in Africa) and the ASTF (ArabScience and Technology Foundation) to developthe program ■

Figures

12 62 from from28 1,004 97YEARS AWARD LAUREATES COUNTRIES FELLOWS COUNTRIES

THE PAN-ARAB FELLOWSHIPS were awarded in Dubai on September 29, 2010 to:

• Rehab Mohamed Amin, EgyptNational Institute of Advanced Laser Sciences, Cairo University.

• Rania Zaarour, United Arab EmiratesCollege of Medicine, Sharjah University.

• Emen Rabhi, TunisiaPasteur Institute of Tunis.

• Entissar Alsuhaibani, Kingdom of Saudi ArabiaKing Saud University of Riyadh.

• Jenny Jeehan Nasr, EgyptMansoura University Pharmacy School.

THE FIVE FELLOWSHIPS FOR SUB-SAHARAN AFRICA were awarded in South Africa on March 30, 2010 to:

• Pascaline Fonteh, CameroonUniversity of Pretoria.

• Sonia Woudberg, South AfricaUniversity of Stellenbosch.

• Nonhlanhla N. Mkhize, SwazilandUniversity of Cape Town.

• Kgaogelo Amanda Maswanganye, South AfricaUniversity of Pretoria.

• Ndidi Ngwuluka, NigerUniversity of the Witwatersrand.

THE 2010 L’ORÉAL FRANCE FELLOWS • Lucie Barblu ImmunologyKremlin-Bicêtre Medical School, University of Paris-Sud 11,CNRS UMR 8147 “Cytokines, Hematopoiesis and Immune Response”.

• Aline Brunon Collision Biomechanics University of Lyon 1, Laboratory of Collision Biomechanics and Mechanics (LBMC).

• Emilie Campmas Archeozoological Ecology University of Bordeaux 1, Institute of Prehistory and Quaternary Geology (IPGQ).

• Céline Courilleau BiologyPaul-Sabatier University (Toulouse), LBCMCP - UMR 5088.

• Sarah Cubaynes EcologyUniversity of Montpellier 2, Montpellier Center of Functionaland Evolutionary Ecology.

• Agnès Doreau-Bastid Immunology and OncologyENS Lyon 1, INSERM.

• Sarah Jolly NeurosciencesPierre and Marie-Curie University, UMR 7102, Laboratoire NPA, DVSN team.

• Marie Néant-Fery NeurosciencesUniversity of Paris 6, UMR 7102.

• Carine F. Nguemeni Yonga Neurophysiology Nice-Sophia Antipolis University, CNRS-UMR 6097 - DPMC Sophia Antipolis.

• Hélène Petot Physiology of Human Exercise University of Évry Val-d’Essonne, LEPHE UBIAE INSERM U 902.

The fellows from Sub-Saharan Africa (1)

The pan-Arab fellows (2)

The fellows from France and Prof. Elizabeth Blackburn, 2009 Nobel Prize and Laureate of the 2008

L’Oréal-UNESCO Award (3)

The power of an international network combined with strong local roots

UNESCO-L’ORÉAL INTERNATIONAL FELLOW Dr. Djeneba Konate Keita, Regional Agronomic Research Center, Sotuba, Mali.

To find out more about the program:www.forwomeninscience.com; www.unesco.org

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EXHIBITION OF THE 2010 L’ORÉAL-UNESCO “FOR WOMEN IN SCIENCE” AWARD LAUREATES AT PARIS AIRPORTS March-April 2010

n April 2010, the L’Oréal Foundation and Aé-roports de Paris held science workshops witheight eleventh-grade science classes (200 stu-dents) and their teachers in Roissy-Charles de

Gaulle Airport Terminal 2E. A team from the Palaisde la découverte raised their awareness of the scienti-fic approach and L’Oréal Research teams led twoworkshops: “Green Chemistry at the Service of theEnvironment” and “Exploring Skin” ■

IMMEDIATE BOARDING FOR A TRIP TO THE HEART

OF SCIENCE.A PARTNERSHIP WITH

AÉROPORTS DE PARIS AND THE PARTICIPATION OF

THE PALAIS DE LA DÉCOUVERTE.

Iince 2008 the Foundation has suppor-ted the Palais de la découverte, a land-mark insitution that brings science tolife in the heart of Paris by welcoming

over 600,000 visitors each year. The Palais de ladécouverte offers scientific content and teachingprograms recognized by the scientific and educa-tional communities, builds close ties with researchinstitutions and makes science accessible to asmany people as possible. Associated with the “Aresearcher, an experiment” workshops, this year theFoundation proposed an event dedicated to eye-lashes and hair. Researchers from L’Oréal revealedtechniques for studying them: observation under

different types of microscope, use of diagnostictools to paint the “portrait” of a hair (thickness,color, density, etc.), explanation of hair growth andloss processes and so on. Very little is known abouteyelashes, but like hair, they feature major vari-ations throughout the world depending on people’sorigin.The activity is a concrete way to share the expertiseof L’Oréal Research, directly involve researcherswanting to share their passion and raise the generalpublic’s awareness of science professions ■

To find out more: www.palais-decouverte.fr; www.universcience.fr

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TO MAKE SCIENCE ACCESSIBLE, IT HAS TO BE PRESENTED DIFFERENTLY TO AROUSE CURIOSITY ABOUTSCIENTIFIC PROFESSIONS.

SCIENCE


"THE FACE IN ALL ITS STATES" Exhibit organized with Paris Descartes University

2010 ACTIVITY REPORT - L’OREAL Corporate Foundation

23

THE MEANINGOF BEAUTY

he goal of this human sciences research program isto deepen knowledge about the meaning and role ofappearance in society and to make this informationaccessible to as many people as possible. It led to the

2009 publication of 100,000 Years of Beauty, a multidiscipli-nary reference work written by 300 researchers from 35 coun-tries that explores the human quest for beauty. In 2010, theFoundation used its resources to make that knowledge availableto the general public through courses, events, lectures and symposia.

Public exhibit and debates about the meaning of beauty with Paris Descartes University The Foundation co-organized “The Face in All its States,” afree exhibition and lecture series, with Paris Descartes Univer-sity and the University of Health and Human Sciences. It offer-ed an artistic and scientific view of the mysteries of the face,an essential component of appearance and the first vector ofcommunication, by featuring over 150 original pieces, someof which had never been on display before, from the PrimitiveArts to contemporary works, along with excerpts from 100,000Years of Beauty.

Over 7,000 people saw the exhibit; several hundred attendedlectures on topics such as facial jewelry and ornaments, theface's many languages, and the ethical issue of transplants, withthe participation of major experts, such as Axel Kahn, Jean-Claude Ameisen, Professor Devauchelle and contributors to100,000 Years of Beauty.

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SCIENCE

Contributing to a better understanding of the role of appearance and the meaning of beauty.



AIMEE MULLINS Actress, athlete, model and double leg amputee.

A L’Oréal Foundation guest, Aimée Mullins represents another vision of beauty.

(Women’s Forum October 2010)

100,000 YEARS OF BEAUTYGallimard 2009

Anthropology of Beauty course at Science Po.The Foundation has created a series of pilot courses onthe Anthropology of Beauty, a rare topic in universities,even though it is intertwined with the evolution and un-derstanding of societies. Elisabeth Azoulay, the editor of100,000 Years of Beauty, and the book’s authors, teachMaster’s students three-month courses on themes de-veloped and organized around specific periods of history.

Topics include the earliest clues of the human quest forbeauty in Prehistory, with paleontologist Denis Vialou;new forms of corporal beauty in the future, with the artist Orlan; and the use of perfume in ancient Egyptexplained by specialist Annick le Guérer. The courseswill be followed by video adaptations of 100,000 Yearsof Beauty, which will be available to a broader studentaudience.

Human Sciences Fellowships with the NationalLibrary of France encourage young specialistsstudying human appearance.The L’Oréal Foundation supports young researchers in thehuman sciences whose work deepens knowledge aboutbeauty and draws on the collections of the National Li-brary of France, through fellowships on the art of beingand appearing. This year EHESS researcher Irène Salas washonored for her work The Construction of Appearing duringthe Renaissance, Face Whitening Techniques in the ModernPeriod and the Discovery of Skin in the 16th Century. Histor-ian Antoine Roullet received the second Fellowship forNuns and Beauty: the Construction of a Forced Appearance.

These young researchers show the extent to which beautyis particularly fertile ground for research in the humansciences. The Fellowships enable them to focus on research,participate in symposia or travel to pursue their work.

AIMEE MULLINSFROM DISABLED TOSUPER-ABLED

CLASSICAL AGE - CONFRONTATIONS

The Foundation, a partner of the Women’s Forum, organized an encounter on the theme “Reinvent Yourself”with guest of honor Aimée Mullins, a model and actresswho had both legs amputated below the knee in childhooddue to a birth defect. Her exceptional strength of characterand determination have enabled her to turn her own experience into an example of how to live life to the full.

“You can be the architect of your own continuously renewedand reinvented identity,” she said. Ms. Mullins told her incredible story to the Women's Forumaudience, making people question their vision of beauty ■

PREHISTORY - FOUNDATIONS

ANTIQUITY - CIVILIZATIONS

MODERNITY - GLOBALIZATION

FUTURE - PROJECTIONS



Facial malformation affects children’s image of themselves and has very serious social consequences for them. It is therefore important,

if not fundamental, to restore their aesthetic appearance.

DR. FRANÇOIS FOUSSADIERSurgeon, member of Doctors of the World, founder of “Opération Sourire“

Adolescents’ relationship to their bodies at this crucial stage of their lives is key to the construction of their self-image. By caring for the body,

socio-aesthetics is a therapeutic discipline that aims to restore and enhance a positive self-image.

PR. MAURICE CORCOSProfessor of psychiatry at Paris Descartes University,

head of the Montsouris Mutualist Institute's Adolescent Psychiatry Department

The occasion

Surgeons operated on burn victims and cleft-palate patients at the Antsiranana Medical Center. On the first day, many patients who had heard about the operation through word of mouth and print and radio ads, were already waiting to be examined. Félicien, 17, and his mom Joamikiaka, 38, both with bilateral cleft palates, walked 60km to the hospital, where doctors had to make rapid decisions on whether or not to operate on them, as well as on Efez, Fahedy, Zara, Tafitasoa, Abdoul, Justine, Noeline, Raosiliny and other patients, that week, or wait until a later mission. The doctors examined 60 patients - 19 adults and 41 children - and performed 34 operations during the mission. Eight children who could not be operated on because they were too weak for anesthesia were told to come back next year.

SolidarityCommitted

ALISÉ TOMBO, OPERATED ON DURING THE MISSION IN MADAGASCAR

Doctors of the World “Opération Sourire“ in Madagascar from November 12 to19, 2010

LAURENCE MANZANO Socio-aesthetician

SOFIANE OUATTARAL’Oréal skin care researcher - Aesthetics workshop coordinator

JACQUES-ETIENNE DE T'SERCLAESPresident-Founder of the Agence du don en nature - Eurogiki

STEFANIA PARIGIDirector-General of Samusocial de Paris, regarding The Women's Shelter

I wanted to put the skills of my wonderful profession to work for people in distress. I turned my job of beautician into that of socio-aesthetician,

thanks to which cosmetics become a veritable tool for social reintegration.

Since I’m convinced it’s essential for women to take care of themselves, especially if they’re suffering from the side effects of cancer treatment, I naturally joined

the La Vie, de plus belle... organization. As the workshops advance, you see women reconcile themselves with their image. If I had cancer I’d also want people to take care

of me in another way than just medically.

Giving millions of destitute people in France (eight million live below the poverty line) a bar of soap, an article of clothing, a blanket,

a notebook or a coffeemaker restores much of their dignity and a little of their hope and well-being.

Rehabilitating women who have fallen on hard times includes taking care of their bodies, giving them medical care and improving their health.

The weekly socio-aesthetics workshops make them feel as though their bodiesand their image belong to them again, and to feel better at last!


SOLIDARITY

ANYBODY WITHOUT A SOCIALLY ACCEPTABLE APPEARANCE CAN BE SHUNNED BY HIS OR HER COMMUNITY. THAT IS WHY THE L’ORÉAL FOUNDATION DECIDED TO

BACK THE DOCTORS OF THE WORLD'S INTERNATIONAL RECONSTRUCTIVE SURGERY PROGRAM “OPÉRATION SOURIRE”, RESTORING PEOPLE’S HOPE.

OPERATIONSOURIRE



he goal of “Opération Sourire”, Doctors of the World’s reconstructivesurgery program, is to give faces backto those disfigured by war, illness and

malnutrition. In addition to physical reparation,the operation helps restore dignity, an identityand a social life to people shunned because oftheir physical appearance.

For the third consecutive year the L’Oréal Foun-dation is supporting Doctors of the World mis-sions in Africa and Asia, enabling the organizationto perform operations on over 1,500 patients. Inaddition to the operations themselves, the pro-gram trains local surgeons to give children post-surgical care. “The L'Oréal Foundation's support

has breathed new life into the program,” says volunteer surgeon and “Opération Sourire“ FounderDr. François Foussadier. “We have the backing ofpeople who believe in what we do, who want tohelp and who play a key role in the developmentof our missions. The contribution is not just financial, but also psychological and moral.”

New German and Japanese surgeons have been re-cruited to increase the number of missions. Support in 2010 enabled the Japanese team to carry out a mission in Bangladesh led by Dr. Satoshi Yoza. The German Doctors of theWorld team is strengthening the action alreadyunder way in Cambodia, performing operationsin Kampong Cham province ■

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THE MOST SUCCESSFULPART OF “OPÉRATION SOURIRE” IS WHEN PATIENTS “GET THEIR FACES BACK”AND LEAVE THE WORLD OF EXCLUSION.DR. FOUSSADIER

SOLIDARITY



“OPÉRATION SOURIRE“ IN MADAGASCARAn eight-year-old girl came for burn treatment. There was a long line in the waiting room. A young woman brought in a child with a cleft palate (right).

Figures in 2010

731 17 8PATIENTS OPERATED MISSIONS COUNTRIES

BANGLADESH, CAMBODIA,MADAGASCAR, MALI,

MONGOLIA, NIGER, CHAD AND RWANDA


llness, unemployment and precarity canlead to exclusion and cut people off from society. The L’Oréal Foundation believes that re-appropriating one’s appear-

ance and working on one’s image help restoreself-confidence and a place in society. That iswhy it set up “Beauty from the Heart,” a pro-gram of socio-aesthetics workshops and productdonations.

Socio-aesthetics workshops: a moment for oneself, a different kind of caring.In 2010, professional socio-aestheticians lednearly 150 workshops in seven organizations thathelp people struck by illness and misfortune.Their attentive, gentle, makeup and beauty caregestures helped restore the participants' confi-dence and positive self-image.

Job seekersThe series of “Take Care of Yourself” socio-aestheticsworkshops has become an essential part of the jobsearch for 63 unemployed people receiving helpfrom the Maison de l’Emploi et du DéveloppementEconomique de la ville de Clichy.

People living in precarity In 2010, the 14 residents of Samusocial de Pariswomen’s shelter in Montrouge and 33 womenhoused at the Emmaüs Laumière Center receivedbeauty assistance and advice with support fromthe L’Oréal Foundation. A study assessing the impact of socio-aestheticson people trying to find jobs and get back intomainstream society, conducted in partnershipwith CODES (Aesthetics training with a humani-tarian and social option), is likely to reveal interestingfindings in 2011.

Hospitalized teens The Foundation is continuing its commitment to la Maison de Solenn, offering approximately 100 hos-pitalized teens weekly makeup workshops with socio-aestheticians (48 in 2010) in addition to their medicalcare. It has also forged two new partnerships with theMontsouris Mutualist Institute’s adolescent psychiatrydepartment and the Foundation Lenval in Nice aimingto improve teens’ relationships with their bodies.

Women with cancerIn association with nine L’Oréal Group brands,the Foundation supports “La Vie, de plus belle,”an organization in the international “Look Good,Feel Better” network, which the cosmetics indus-try set up in 2001 to provide skin care and makeupworkshops to women with cancer. In 2010, a totalof 1,822 women in 21 hospitals in France tookpart in 222 workshops.


BEAUTY FROMTHE HEART

I

Because appearance and self-esteem are closely related.

A SOCIO-AESTHETICIANTEACHES Facial care techniques to a resident of the Emmaüs Laumière StabilizationCenter for Women.

SOLIDARITY



MAKEUP SESSION with a hospitalized cancer patient

2010 in figures

530,000 44,300 147BY THE L’ORÉAL FOUNDATION AND THE GROUP’S BRANDS

“BEAUTY FROM THE HEART” KITSPRODUCTS DISTRIBUTED SOCIO-AESTHETICS

WORKSHOPS

BENEFITING FROMOTHERS’ ATTENTION,

TAKING CARE OF ONESELFAND IMPROVING ONE’S

RELATIONSHIP WITH ONESELF AND OTHERS.

BEAUTY FROM THE HEART KITS and products given to organizations that help disadvantaged people

Product donations: maintaining one’s dignity.Donating products helps people in difficult situations take care of themselves and improve their everyday lives, because hygiene isindispensable to bringing them back into mainstream society.

In 2010, the L’Oréal Foundation and the Group’s brands distributedover 530,000 products to groups such as the Agence du don en nature- Eurogiki, Restaurants du Cœur and Samusocial de Paris ■

SOCIO-AESTHETICS WORKSHOP at the Emmaüs Laumière Stabilization Center for Women



I’d like to put across a simple message: mobilize, because your words matter in the fight against AIDS.

JOHN NOLLETHairdresser-creator, a member of Hairdressers Against AIDS

NICOLAS HULOT Founder and President (1990-2011) of FNH,

the Nicolas Hulot Foundation for Nature and Man

JEANNETTE BOUGRABJunior Minister with responsibility for youth and associative life

YOUSSEF BACHOTI Tutor at the Cité des sciences et de l’industrie

CLAIRE SECONDÉ Director of social aid and disabled students' affairs, Sciences Po

Participating in the ‘Hairdressers Against AIDS’ campaign, which inspires and helps people by promoting prevention and fighting against the epidemic,

really makes me feel useful.

CÉSAR AUGUSTO Hairdresser in Brazil

Ecology and the economy can get along very well if economic players are committed to preserving the planet and raising awareness of as many

people as possible about environmental risks.

We must support those who are committed to helping give talented, motivated young people all the opportunities they need to succeed,

regardless of their differences.

I've been a tutor for four years. It's a great human and teaching experience. I tutor various kinds of students, from junior high to high school and college prep:

I have to adjust my methods depending on the individual. It's a real challenge because you have to see the difficulties through their eyes. I think that's how you understand

their problems. Tutoring helps because we provide assistance but also a friendly service. We are close to students in age and provide one-on-one contact, which in my view,

are two important factors that make tutoring successful.

The Mobility Funds for disabled students are indispensable to provide them with the same conditions as other Science Po students.

This enables them to pay medical expenses, benefit from human aid and adapted housing, even in remote locations.

The occasion

Unprecedented mobilization actions have taken place in the United States. For example, 500 hairdressers attended a training session at the United Nations headquarters. On December 1, they were in the streets of New York, generating one million contacts with city residents. The highlight was the huge electronic billboards in Times Square showing the visuals and new communication slogan: "Use Your Voice, Use Your Power for a Beautiful World without AIDS."

The program was also launched in Belgium, Lebanon and Malaysia in 2010.

EducationCommitted

TIMES SQUARE, New York City, December 1, 2010

Launch of the "Hairdressers Against AIDS" program in the USA


"THE ONLY VACCINE IS TO COMMUNICATE, EDUCATE AND TALK ABOUT AIDS.

TO TALK ABOUT IT SO THAT ONE DAY NOBODY EVER NEEDS TO TALK ABOUT IT AGAIN."

An Verhulst-Santos, Managing Director, L’Oréal Professional Products

HAIRDRESSERSAGAINST

AIDS

EDUCATION



or nearly 10 years, L'Oréal andUNESCO have joined forces to fightthe HIV/AIDS epidemic with "Hair-dressers Against AIDS," a worldwide

prevention-training program for hairdressers.This unique program is based on the special sta-tus of hairdressers, who form a large communitywith close relationships with their customers,which can make them effective in relaying infor-mation on HIV/AIDS prevention. "HairdressersAgainst AIDS" is based on L'Oréal's educationalculture and the Professional Products Division'snetwork of educators, who teach specific courses

on HIV/AIDS risks and prevention during pro-fessional training programs. After training, it isthe hairdressers' turn to play a fundamental awa-reness-raising and educational role. The partner-ship with UNESCO strengthens the programwith complementary skills and expertise.

New tools and increased mobilization on December 1, 2010The program has new tools, including four filmsraising awareness about stigmatization, discrim-ination, protection, screening, transmission andprevention; a special educational kit; a new com-

munication campaign; and strong presence on social networks. Famous hairdresser and photo-grapher John Nollet, a member of "HairdressersAgainst AIDS," created a 2011 calendar featuringcelebrities who agreed to join the fight againstHIV/AIDS. Profits from its sales go to UNESCO'sAIDS education programs ■

To find out more:www.hairdressersagainstaids.com

USE YOUR VOICE, USE YOUR POWER,

FOR A BEAUTIFUL WORLD

WITHOUT AIDS!

2010 in figures

30 3,000 400,000 EDUCATORSCOUNTRIES

1,3Mntraining sessions since 2005HAIR SALONS

F

OPERATION "HAIRDRESSERS AGAINST AIDS"The launch of Hairdressers against AIDS, in the USA



EDUCATION

ENABLING TALENTED YOUNGPEOPLE FROM DISADVANTAGED

BACKGROUNDS TO FULFILL THEIR POTENTIAL

FOR EXCELLENCE.

qual Opportunity" ScholarshipsIn 2010, the Foundation granted five ofthe 31 scholarships awarded to young

people in the "Promotion of Talents" organiza-tion, founded in 2005 by Jean-Charles Naouri,Chairman and CEO of the Casino Group, andClaude Bébéar, President of the Montaigne Ins-titute and former CEO of AXA. The scholarshipsallow these talented, determined students fromlow-income families to pursue the brilliant stu-dies that they otherwise would not have had theopportunity to continue.

Some examples of partnerships• Tutoring of 11 students in the science and econo-mics preparatory class at Lycée Claude Bernard -"Prépa Plus" program in the framework of theFrench government's "Equal Opportunity" project.• Integration of eight 10th-grade students and sup-port for five years, until the end of the preparatoryclass at Lycée Louis Le Grand - "Cordées de laréussite" program in the framework of the Frenchgovernment's "Equal Opportunity" project. • Support for a "pre-preparatory" class of 29 studentsfor three years and sponsorship of nine students byL’Oréal employees at Lycée Henri IV - "Cordées dela réussite" program.• Support to Fratelli, an organization specialized

in relations between high schools and companies. • Promotion of Talents, an organization set up byC. Bébéar and J-C Naouri. Awarding of scholar-ships to deserving students.• Marcel Bleustein Blanchet Scholarships for Frenchstudents and European students living in Francewho have a proven calling. In 2010, the L’OréalFoundation supported sociologist Pauline-LeïlaDelannoy, who specializes in mechanisms of ex-clusion in prison.• Arpejeh, an organization L’Oréal co-founded. "Equal Opportunity" scholarships for disabledstudents.

Tutoring junior high and high schoolstudents at the Cité des sciences et de l’industrieFor the fourth consecutive year the Cité dessciences et de l’industrie, in partnership with theAssociation de Prévention du Site de la Villette(APSV), has run a tutoring program with supportfrom the L’Oréal Foundation.

The program's goal is to promote equal access toscientific knowledge. It supports young studentsfrom working-class neighborhoods in science sub-jects, often the reason for their failure in school.Students from French university-level grandesécoles, who are enthusiastic about the and have

received specific training, give free, individualizedcourses at the science library every weekend andduring school vacations. Nearly 4,000 studentshave benefited from the program so far.

Sciences Po Accessible The goal of the "Sciences Po Accessible" program,which was set up in 2008, is to give disabled stu-dents the tools they need to graduate. In the2010/2011 period, 84 students participated inthe program (up from 20 in 2007/2008), a majorlead over other schools, which have just two orthree students per class.

The L’Oréal Foundation has been involved in theproject from the outset by:• upgrading and equipping sites to make themaccessible to people with disabilities;• carrying out a support and awareness-raisingcampaign allowing students to declare their dis-ability when they apply to Sciences Po and hel-ping them by adapting their examinationconditions, for example; • setting up the International Mobility Fund(scholarships to study abroad). Seven students re-ceived the scholarship during the 2009/2010school year. Ten went abroad in September 2010.The program is gradually focusing on studentswith increasingly severe disabilities ■

EFELLOWSHIP CEREMONY Jeannette Bougrab, Junior Minister at the Ministry of National Education, Youth and Associative Life, with students who won L'Oréal Foundation/Promotion of Talents scholarships, flanked by Jackie Celestin-André, Corporate Diversity Director and Nadège Joyaux, Sponsorship Director in charge of education partnerships.

"

OPPORTUNITY

PROMOTINGEQUAL PROMOTINGEQUAL



PROJECTS SUPPORTED BY THE COMMITTEE IN 2010

ABC Microfinance - Babyloan Funding of 12 beauty entrepreneurship projects in southern countries in 2010.

Bienvenue en France organization Donation of products.

Centre Léon Bérard Funding of beauty treatments for women with cancer.Beauty treatments began in 2011.

Claude Pompidou Foundation Donation to the gala dinner of the Claude PompidouFoundation, which supports seniors and disabled people and promotes volunteerism.

CODESDonation of 3,000 products to 50 young socio-aestheticians who graduated from CODES.

Dessine l'espoir Donation to the organization, which supports people with HIV, mainly in southern Africa.

Docteur UPMC organization Support for the Docteurs UPMC and Doc'Up organizations' first "arts and sciences" competition.

Emmaüs Funding of 11 socio-aesthetics workshops for 33 women residents at the Emmaüs Louvre/LaumièreStabilization Center.

Femmes et Sciences Symposium: "Boys and Girls in Science and Technology: Diversity of Studies and Professions."

Fleuron St Michel Ordre de Malte Donation of products.

Fondation Lenval Funding of socio-aesthetics workshops for teens with severe psychological disorders such as anorexia.The workshops began in 2011.

Force FemmesSupport for the fifth anniversary of the organization, which helps women over 45 find jobs and create businesses.

Interfacial Dynamics Contribution to the 2010 Dynasoft symposium.

Pasteur Institute International symposium: "Emerging Themes in Infection Biology."

St Vincent de Paul Donation of 768 products.

Tout le monde chante contre le Cancer The L'Oréal Group donated 600 products to the organization as part of "100 Christmases 100 Hospitals," an operation that consists of giving gifts to sick children and teens in hospitals and "Maisons des parents" throughout France.

FOUNDATION PARTNERS

AAAS (American Association for the Advancement of Science)

Association de Prévention du Site de la VilletteAssociation des Docteurs UPMCABC Microfinance - BabyloanAéroports de ParisArpejehBibliothèque nationale de FranceBienvenue en FranceCARECentre Léon BérardCité des sciences et de l’industrie (Universcience)

CODESDessine l’EspoirDoctors of the WorldEMBO (European Molecular Biology Organization)

ESOF (Euroscience Open Forum)

Eurogiki - Agence du don en nature - Eurogiki

EmmaüsFemmes et SciencesFleuron Saint-MichelFondation Claude PompidouFondation LenvalFondation Marcel Bleustein Blanchet pour la vocationFondation Nicolas HulotFondation Villette - Entreprises

Force Femmes FratelliFraternité Saint Vincent de PaulInstitut d’Etudes Politiques de ParisInstitut Gustave RoussyInstitut Mutualiste MontsourisInstitut PasteurInterfacial Dynamics in Soft Condensed Matter Workshop La Vie, de plus belle...Lycée Claude BernardLycée Henri IVLycée Louis Le GrandMaison de SolennPalais de la découverte (Universcience)

Promotion des TalentsRestaurants du CœurRéunion des musées nationauxSamusocial de ParisSCIENCE magazineTout le monde chante contre le cancerUNESCOUniverscienceUniversité Paris DescartesVille de ClichyWomen’s Forum



(€40,000,000Granted to the foundation in 5 years

The Foundation has received 2,989 applications since its creation on October 9, 2007, including 855 in 2010.

The Pre-selection and Strategic Orientation Committees have examined four projects this year.

Four projects were presented to the Board of Directors.

)€3,000,000

in 2007

€8,500,000in 2008

€9,000,000in 2009

€9,500,000in 2010

€10,000,000by December 31, 2011

The above-mentioned sum of €40,000,000 was increased by €114,250,bringing the total to €40,114,250 as a result of the Founder's makingstaff, premises and equipment available to the Corporate Foundation2007 financial year. For the 2008 financial year the Founder made staff,premises and equipment worth €660,492 available to the CorporateFoundation, which, taking the 2007 increase into account, brought thetotal sum to €40,774,742. For the 2009 financial year the Founder madestaff, premises and equipment worth €664,676 available to the CorporateFoundation, which, taking the 2008 increase into account, brought thetotal sum to €41,439,418. For the 2010 financial year the Founder madestaff, premises and equipment worth €707,569 available to the CorporateFoundation, which, taking the 2009 increase into account, brought the total sum to €42,146,987. In compliance with paragraph 3 of article19-1 of French law 87-571 of July 23, 1987, amended, that increase was declared by signature of rider no. 4 to the statutes dated February 3,2011 and filed with the Prefecture of Paris. In 2010, the Founder

contributed €9,500,000, to which €400,000 of unused funds from the 2009 contribution was added, for a total budget of €9,900,000. Of the €9,900,000, €8,629,550 was spent. The Foundation collected€311 in financial products and endowed the 2010 dedicated funds with €1,270,761.

THE OUTLOOK FOR FINANCIAL YEAR 2011On May 10, 2011 the Board of Directors voted a budget that calls for theuse, for the Corporate Foundation's actions, of part of the amount of€10,000,000 to be contributed by the founder and the amount of€1,346,000 from the unused part of previous contributions.

The Board of Directors set the overall amount for project proposals thatcan be reviewed directly by the Foundation Committee at €100,000 peryear. The amount for individual projects cannot exceed €10,000 ■

ACTIVITY

~REPORTFIGURES


Published by L’Oréal Corporate Foundation.

Photo credits: © Abaca Press (p 11), © Bosio / Ushuaia Nature / TF1 entreprises / Starface (p 38), © Stéphane de Bourgies (p 4), Alain Buu (p 20), © Paul-Olivier Doury (p 34, p 36-38), © Caroline Doutre/ Abaca Press (p 25), © Franck Dunouau (p 38, p 44), © L’Oréal Corporate Foundation (p10), © Heidi Good / Abaca Press (p 18), © Christophe Guibbaud / Abaca Press (p 19), © Catherine Henriette (p 3, p 26-33), © Kai Jünemann for L'Oréal (p 8), © Gil Lefauconnier (p 22), © L'Oréal Middle East (p 19), © Guillaume Mirand / Abaca Press (p 16-17), © John Nollet (p 40), © Micheline Pelletier (p 10, p 12-14), © Photos L'Oréal (p 43), © Bilitis Poirier (p 38), © Bennett Raglin (p 39), © Michel Ravassard / UNESCO (p 11), © Jean-François Robert (p 10), © Françoise Spiekermeier (p 26) © David Stanton, L'Oréal (p 19), © H.Thouroude (p 10), © All rights reserved / Eurogiki Agence du don en nature - Eurogiki (p 26), © All rights reserved HAA Brazil (p 38), © All rights reserved / Samusocial deParis (p 26), © All rights reserved Sciences-Po (p 38), © All rights reserved (p 42).

Editorial: Stéphanie d’Auvigny. Design & production: Agence RGB.


L‘ORÉAL CORPORATE FOUNDATION41, rue Martre 92117 Clichy Cedex - France

Tel.: +33 (0)1 47 56 72 74 - Fax: +33 (0)1 47 56 42 [email protected]

www.fondationloreal.org

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