lost at the bay
DESCRIPTION
Don't know what to do or see while your in San Francisco well look no further Lost at the Bay is your one stop travel guide to San Francisco. By: Sabrina LeLieurTRANSCRIPT
1
AT THE BAY
ISSUE 1 Fall 2013
San Francisco’s Top Attractions
Survival Tips
Best Time to Visit San Francisco
MAJORS:Advanced Fashion DesignBeauty Industry Merchandising & MarketingBusiness ManagementDigital MediaEntertainment Set Design & DecorationFashion DesignFootwear DesignGraphic DesignInterior DesignJewelry DesignMenswearMerchandise MarketingMerchandise Product DevelopmentTextile DesignVisual Communications
fidm.edu
2
2 Editor’s Note
4 Survival Tips
6 San Francisco’s Top Attractions
14 What to Pack When Going to the City?
18 By the Numbers: San Francisco Tourism
Table of Contents
5 Best time to visit San Francisco?
1
I decided to choose
travel as my magazine topic
because I have always loved
the outdoors and since I was
a child my family and I have
always taken trips to various
places. There are many reasons
why people love to travel
whether it’s to get inspired,
to meet new and interesting
people, to try new foods, to
see and experience different
cultures, and or just for
pleasure and adventure. If you
are like me, then all the above
are reasons why you love to
travel. most importantly, I
like to travel for the
adventure and the excitement
that you get from going to a
new place. One city that I like
to travel to is San Francisco
because of the amazing sights
and scenery, the one-of-a-kind
events, world-class food, and
the diversity of the city that
you see and feel when your
there.
My target audience is
people who love to travel,
foreigners who have never
been to San Francisco, and
people who like adventure,
outdoors, and of course San
Francisco. The purpose of the
magazine is to inform travelers
about what to do when they’re
spending the day, night, or
weekend in San Francisco; what
to see, where to eat, important
landmarks, where to shop, to
stay, tours to do, etc.
My magazine
differentiates from the
others because it is a self-
guided travel guide to help you
get around San Francisco; in
the sense it is your handy-dandy
notebook (travel guide) in
case you’re new to the city and
don’t know what to do while
you’re there. It has everything
you need to know from where
are the best places to eat at,
stay, shop, informative tours,
landmarks to see, museums,
and what to do. The overall
message that I am trying to
convey to my target audience is
adventure, outdoors, care-free,
easy, Fun and family oriented.
∞ Sabrina LeLieur ∞
Editor's Note
2
Editor: Sabrina LeLieur
Designer: Sabrina LeLieur
Photographer: Sabrina LeLieur
Feedback Crew: Tiffany Matthews,Roya Rubey, Lauren Chun, Jenay Valencia,Samantha Tannenbaum, Cailin Holt
Art Director: Scooter Braun & SabrinaLeLieur
Illustrations: Sabrina LeLieur & Allison Kaye
Research: Natasha LeLieur
Fonts: Adventure, Lino Stamp, Nyala,Heatwave, Futura, Minion Pro
Imagery: table of contents picture (google), 1/2 page Cailin Holt, Bay lights (google), Transportation (SFMTA), Mapof San Francisco (Google), Photographsin San Francisco’s Top Attractions, FrontCover/Back Cover/Inside Cover, What to pack when going to the city pictures
(Sabrina LeLieur)
Publisher: Hunter Hayes
Manager: Justin Timberlake
Editor-In-Chief: Sabrina LeLieur & BusterPosey
Production: Dan Kanter
Lost At The Bay is published by Lost at the
Bay Publishing Corportations at 1500
Stockton St. San Francisco, CA. Copyright ©
2013
AT THE BAY
majorsAdvanced Fashion DesignBeauty Industry Merchandising & MarketingBusiness ManagementDigital MediaEntertainment Set Design & DecorationFashion DesignFootwear DesignGraphic DesignInterior DesignJewelry DesignMenswearMerchandise MarketingMerchandise Product DevelopmentTextile DesignVisual Communications
55 Stockton StreetSan Francisco, CA 94108415-674-5200
San Francisco Campus
3
FRISCO or SAN FRAN
1
56
12
Survival Tips: DO’s 1. Ride a cable car. 2. Visit the parks, especially Golden Gate Park 3. Take a bay cruise 4. Visit Alcatrez 5. Visit Fisherman’s Wharf 6. See the Bay Bridge lights at night 7. Enjoy a San Francisco Giants game 8. Rent a bike to ride across the Golden Gate Bridge
DONT’s 1. Don’t call it “Frisco” or “San Fran” 2. Don’t give money to the homeless, best way is to just say nothing and keep walking 3. Avoid Civic Center after dark 4. Don’t bother parking, it’s expensive and impossible to find parking 5. If you want to be a SF local, then don’t drink Starbucks (Peet’s is what SF is known for) 6. Don’t stare at Gay people 7. Don’t wear shorts or sandals instead dress warm ie pants/jacket 8. Don’t go to the Tenderlion District
DOs and DON’Ts
5
4
When is the best time to visit San Francisco?
The recommended time to visit San Francisco is between the months of September-November because hotel rates drop and the temperature warms up during this time. If you go between March-May you beat the toursist rush but temperatures are a lot cooler; June-August is the peak of when the everyone is drawn to it because its summer and there hoping for nice weather. December-February is fairly chilly unless you dont mind temperatures in the low 50s and the fog which makes it colder.
Trying to figure out how to get around the city?
If you dont mind the water or boats then step aboard a ferry ride; Blue & Gold Fleet, Golden Gate Ferry, or the San Francisco Bay Ferry. If you’re not a water person then we have plenty of other land options, for example, you can take the famous cable cars, MUNI F-Line, buses, MUNI Metro, Bike, Walk or BART. These are all great and cheap ways to get around the city.
More information about transportation visit: sanfrancisco.travel/transportation
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
-20 F
0 F
20 F
40 F
60 F
80 F
100 F
4648 49 49 51 53 54 55 55 54
50 46
57 60 62 63 64 67 67 68 7067
6357
KEY: Average High
Average Low
5
6
San Francisco's Top
Civic center Lombard Street Pier 39
Union Square Japanese Garden Ghirardelli Square
7
Must See Attractions
Bay Bridge Alcatrez Chinatown
Ride a cable car Golden Gate Bridge Symphony Hall
8
CIVIC CENTERHome to San Francisco’s City Hall and surrounded by equally important-
looking buildings, Civic Center is the city’s main site for culturally significant
activity. Flanked by an opera house, a library, a museum, and two plazas,
this esteemed-seeming neighborhood is known to become seedy after sunset.
Located in the heart of the city, Civic Center is easy to get into (or out of )
thanks to multiple MUNI and BART lines
War Memorial Opera House Louise M. Davies Symphony Hall
Heart of the City Farmer’s Market
Bill Graham Civic Auditorium
Asian Art Muesum
2.
3. 4.
5.
1.
It was named after promoter Bill Graham.
The arena holds 7,000 people and was built in
1915 as part of the Panama–Pacific International
Exposition. In 1920, the auditorium hosted the
1920 Democratic National Convention. The arena
has hosted concerts by many famous artists,
spanning many different genres.
The hall has about 2,739 seats, opened
in 1980 as the home of the San Francisco
Symphony. Collaboratively designed by
architects and acousticians to create an
auditorium that allows sound to rise to
its very top.
Home of the San Francisco Opera and
San Francisco Ballet, the War Memorial
Opera House opened in 1932 with
TIME magazine declaring it “…a house
made possible by all the people of San
Francisco.” the 3,146-seat auditorium
is available for special presentations,
lectures and concerts.
Is one of San Francisco’s premier
arts institutions and home to a world-
renowned collection of more than
18,000 Asian Art treasures spanning
6000 years of history.
It is an independent non-profit farmers
market. They are known as “The People’s
Market” for our diversity and grassroots, family-
like cooperation model. Been around for 30
years and are open:
Wednesdays 7am-5:30pm; Sundays 7am-
5pm; and Fridays 7am-2:30pm.
San Francisco’s Top Attractions
2. 4. 5.
9
GOLDEN GATE PARKGolden Gate Park is every San Franciscan’s beloved backyard. Almost
every recreational activity is available: hiking, running, golf, baseball, fishing,
and more. Even children playparks and on rainy days there are plenty of
indoor things to do and see; California Academy of Sciences, the Aquarium
and many more. Stay awhile and explore this beautiful park.
Provides visitors from around the world
with an opportunity to experience the natural
beauty, tranquility and harmony of a Japanese-
style garden. Includes: an arched drum bridge,
pagodas, stone lanterns, stepping stone paths,
native Japanese plants, serene koi ponds
and a zen garden. ( Japanese Tea Garden San
Francisco)
MUST EAT RESTAURANTS IN GOLDEN GATE PARK
Jenny’s Burger RestaurantIzakaya Sozi Restaurant
Marnee Thai Restaurant
Crepevine RestaurantDurty’s Nelly PubArt’s Cafe
Lavash Restaurant Yum Yum Fish Restaurant
Japanese Tea Garden1. California Academy of Sciences2.The California Academy of Sciences
is a multifaceted scientific institution
committed to leading-edge research, to
educational outreach, and to finding new
and innovative ways to engage and inspire
the public. With over 40,000 animals,
ranging from sea animals to jungle animals
and everything in between (CA Academy of
Sciences)Golden Gate Park Aquarium 3.
Your Aquarium of the Bay exploration
begins in Discover the Bay, featuring the
distinctive ecosystems that support an
incredibly wide variety of marine life.
In eight exhibits featuring over a thousand
aquatic animals, you will learn about the
creatures that make their homes in the Bay.
Golden Gate Bridge4.After 10 years of oppostion from
everyone, funding was finally secured from
A.P. Giannini. The bridge opened in 1937,
and has been an emblem of San Francisco
and America’s icon on the Pacific ever
since (San Francisco Travel)
1.2.3.4.
5.6.7.8.
San Francisco’s Top Attractions
1. 2. 4.
10
Ghirardelli Square
Shops & Amenities
ElizabethW
Gigi + Rose
Helpers Bazaar
Jackson & Polk
Lola of North Beach
Lola Toy Stop
One of a Kind
Peekadoodle Kidsclub
Yap Wraps
Food & Wine
Ghirardelli Soda
Fountain and Chocolate Shop
Kara’s Cupcakes
Loris Diner
McCormick and Kuleto’s
The Pub
Vom Fass
Wattle Creek Winery
FISHERMAN’S WHARF
Ghirardelli Square
Pier 39
The Ghirardelli family ran
a chocolate factory here from
1859-1962. It is now home upscale
shops and eateries. (See panel)
A certain aura of authenticity still clings to San Francisco’s old wharf area, but you’ll
have to look closely to find the historic details - mostly, it has overwhelmed by tourism.
Nevertheless, it’s fun to get a walkaway crab cocktail and a chunk of sourdough bread,
and to sidestep the crowds to check out the few remaining fishing boats that still haul
in their daily bounty. And after all, what’s so bad about taking home a few San Francisco
souvenirs?
Is a 45-acre waterfront complex and is
a gathering place for millions of locals and
tourists. Home to 14-full service restaurants,
90+ shops, and popular attractions. It is also
home to a 5-acre waterfront park. It is also
known for its spectular views of the Golden
Gate Bridge, Bay Bridge, Alcatrez, and to the
famous California sea lions.
Boudin BakeryHome of the famous chain
of San Francisco sourdough
breadmakers. Stop by to try the
distinctive crusty round loaf, best
enjoyed warm from the oven with
plenty of butter.
USS Pampanito
Aquarium of the Bay We are passionate about
providing fun and unforgettable encounters with our natural world in ways that ignite both wonder and conservation. We do this from our 50,000 square foot building at the heart of San Francisco’s history and culture. We are nestled in the shadow of Coit Tower and Telegraph Hill on Fisherman’s Wharf at PIER 39, along the City’s “Walkable Waterfront.”
You can tour its interior and get an idea of what life was like for the crew during WWll.
Alcatraz
1.
Former military and federal prison and now visitors can get up close view and glimpse of life on the island. Offer day and night tours. Must see attraction
2.
3.
4. 5.
6.
1.
2.
4.
5.
San Francisco’s Top Attractions6.
11
LOMBARD STREETLombard Street is known as the “Crookest Street” in the World. There are 253
steps on the left side and 249 steps on the right side of the street. There are 8
switchbacks and 12 flowerbeds with over 2000 blue and purple hydrangeas. The
street is used throughout the day and also for weddings, exhibits, and other special
events. It is one of the most popular and photographed areas in the world. 1033
Lombard Street was the first recorded residence of the Calvin Nutting Family in 1850.
163rd Year Anniversary 1850-2013
COIT TOWER/TELEGRAPH HILL
Coit Tower was built in 1933 on top of the 285ft high
Telegraph Hill, which in between Fisherman’s Wharf and
the Financial District. It was built with the finds from
Lillie Hitchcock Coit and when she died she left 1/3 of
her fortune and they came up with the Coit Tower; which
is a memorial for both Lillie Hitchcock Coit and the San
Francisco firemen. The interior is full of murals that
depict life in Calfornia during the Great Depression. At
the top of the Coit Tower is an observation platform with
spectacular 360 views over San Francisco.
San Francisco’s Top Attractions
Top of Lombard Street
12
Market Street Area Union Square AreaMarket Street is an important thoroughfare in San Francisco, California. Begins at The Embarcadero in front of
the Ferry Building at the northeastern edge of the city and runs southwest through downtown, passing the Civic
Center and the Castro District, to the intersection with Corbett Avenue in the Twin Peaks neighborhood.
Market Street is the boundary of two street grids. Streets on its southeast side are parallel or perpendicular to
Market Street, while those on the northwest are nine degrees off from the cardinal directions. Market Street is a
major transit artery for the city of San Francisco, and has carried in turn horse-drawn streetcars, cable cars, electric
streetcars, electric trolleybuses, and diesel buses. Today Muni’s buses, trolleybuses, and heritage streetcars (on the
F Market line) share the street, while below the street the two-level Market Street Subway carries Muni Metro and
BART. While cable cars no longer operate on Market Street, the surviving cable car lines terminate to the side of the
street at its intersections with California Street and Powell Street.
San Francisco’s Top Attractions
1. Ferry BuildingThe Ferry Building redevelopment represents approximately
65,000 square feet of first floor Marketplace space, and an
additional 175,000 square feet of premium second and third floor
office space. The Marketplace, organized along the central Nave,
provides a distinctive space for bringing together the greater Bay
Area’s agricultural wealth and renowned specialty food purveyors
under one roof. The exterior and main public hall have been
restored to their original grandeur for use by ferry passengers
and the public at large.
“The waterfront without the Ferry Tower would be like a birthday cake without a candle” -Herb Caen, columnist for the San Francisco Chronicle
2. Transamerica pyramindStands at 853 ft, the tallest building
in San Francisco and the 4th tallest
building worldwide. It is located in the
Financial District, at 600 Montgomery
St. Use to be the company’s
headquarters but they moved, but
serves as Transamerica’s logo and is
strongly identified with the company.
13
Market Street Area Union Square Area
1. 2. union squareChinatownThis densely populated neighborhood
is full of markets, exotic temples, and
ethnic restaurants and shops, it’s like a
city in a city - and a place every visit to
San Francisco must include.
Union Square is the heartbeat of San
Francisco itself -- ever changing, eternally
celebrating, yet firmly rooted in its glorious
past. Union Square was reborn. It’s the
obvious place to meet, enjoy coffee, or just
let the world go by. Featured are a large
central plaza with a terraced performance
state and lawn seating...four grand entrance
corners bordered by signature palms...a
café pavilion with outdoor seating...visitor
information and ticketing services...and
four magnificent light sculptures.
San Francisco’s Top Attractions
Chinatown Sights1.2.3.4.
5.6.7.8.
Chinatown Gate
Portsmouth Square
Old Chinese Telephone Exchanges
Temples
Stockton Street Chinese Markets
Chinese Six Companies
Chinese Culture Center
St. Mary’s Square
14
Warm clothes, comfortable shoes to walk inand dress in LAYERS.. Its better to have more than less.
WHAT TO PACK WHEN GOING TO THE CITY?
15
16
1.
6.
5.
4
7.
1. Tennis Shoes- Comfortable shoes for walking
2. Boots- Comfortable for walking but in case you want to change your look a bit
3. Sandals-to go out to the club or dinner something fancy
4. Pants- it is always cold and you don’t want to be a “tourist”
5. Scarf- to keep your neck and face warm for those late night outings
1.
4.
5.
6.
7.
17
2. 3.
8.
9.
10
6. Socks- you need socks for your shoes
7. Shirts- you need clothes
8. Jacket- to keep with you in case you get cold
9. Sweater- for a night out
10. Windbreaker- for those extra cold nights
18
0
100,000
500,000
1 million
By the Numbers: San Francisco Tourism
Total tourists: 16.35 millionInternational tourists: 2,872,000Europe: include United Kingdom, Germany, and France 1.5 millionAsia: includes China, Japan, Ukraine, Russia 800,000Austrailia: 228,000
UK france germany Japan china austrailiaukraine russia
19
"No city invites the heart to come to life as San Francisco does. Arrival in San Francisco is an experience in living" ~William Saroyan
20
21
“Leaving San Francisco is like saying goodbye to an old sweetheart. You want to linger as long as possible” ~Walter Cronkite
COME TAKE A TOUR OF ALCATRAZ AND EXPERIENCE THE BEAUTY, HISTORY, AND INFAMY OF ALCATRAZ ON THE SAN FRANCISCO BAY
FOR MORE INFORMATION VISIT WWW.ALCATRAZ.COM
22