Marketing Automation & Drupal

By: Jason Want

February 5, 2015

Jason WantSenior Drupal Developer

@jasonawant

Design/Theming● Usability Testing

● Responsive Design

● Drupal Theming

● Annotated Wireframes

@Mediacurrent

Development● Drupal Support

● Custom Module Development

● Large Scale Systems Integration

● Security & Performance Expertise

We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need.

Digital Strategy● Content Strategy

● Content Generation

● Result Metrics

● Marketing Automation Integration

● Marketing Automation

● Drupal Integration

● Silverpop: a closer look

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Agenda

Marketing Automation

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The story line

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● User Personas

● Inbound Marketing

● Gated Content

● Scoring Leads

● Drip campaigns

Digital Strategy Focus for Drupal Sites

Winners of the 2014 Best Overall SMB Award From Salesforce.com

Drupal Integration

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Marketing Automation Contributed Modules

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● All track visitation and webform integration

● Marketo includes user integration and field fetch.

● Pardot includes path-based individual campaigns and lead scoring.

● Silverpop allows you to create custom tracking events.

Drupal & Silverpop

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● Visitor Tracking

● Webform Integration

● Custom Event Tracking

● Silverpop Console

Silverpop: a closer look

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Code Examples

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● Drupal

○ Common.inc

○ System API

○ Form API

○ Database API

○ Theme API

● Silverpop Integration

Drupal: integrates with marketing automation

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Thank You!Questions?

@Mediacurrent Mediacurrent.com

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