“Love Boutique” is represented by Basic’s Sense, an active company in the fashion field since 1984 with retail shops, emphasizing on accessories such as bags, shoes, clothes, jewels, hats, scarves and many more.

In 1999 Basic’s Sense enters wholesale business offering complete product lines. Today, we have:

200 active customers 20 suppliers from all over the

world, 15 sales points

We have created a diversified portfolio of brands. We carefully select companies from all around the world in order to find those that will be included in “Love Boutique” shops so as to best cover the needs of our customers and market.

For a company to be considered by Basic’s Sense, quality and innovativeness are the essential prerequisites.

Female accessories like bags, shoes, belts, wallets, clothes, scarves, hats, gloves, shawls, umbrellas, jewels -everything for the woman today- are carefully picked and offered to the Greek public.

Our brands reflect our

philosophy:

We are obsessed with diversity, quality and uniqueness of the

products we represent

Products with unique

character, especially concerning the design, that

dare to experiment with new

materials, colors and the ideas that fashion suggests.

Every line has its own marketing

philosophy and therefore “Love Boutique” shops highlight it and

approach the prospective

customers accordingly.

The products are presented on the appropriate furniture following

each brands’ unique concept.

For customers, the name “Love

Boutique” has become a synonym for a stylish, unique, diverse and

contemporary product

Feminine lines, subversive combinations with pieces of excellent quality and

accessible prices for the modern, demanding, active woman, who still

remains a little girl!

After all, what would our life look like without spicy details?

Our collections, always in fashion and

fresh, inspire today's women to create

and reinvent their personal style.

Be familiar with the marvelous British

Paul’s Boutique collection! Spicy bags

and always in fashion clothes.

Eccentric cocktail and modern

clutches Olga Berg.

In the world of accessories, the fantasy

focus is, obviously, Lollipops! Bags, small

leather items, shoes, belts, hats,

jewellery, key-rings, I-pod covers, the

brand suggests a perfect girlie range.

Woolen scarves and silk foulards for all

day long occasions by the German

company Codello.

Glamorous and extrovert designs of

Zandra Rhodes and Red or Dead

handbags will highlight your

personality.

Dress up in girly dresses and match

them with vintage Siren cardigans .

Paris based brand with fashion

accessories, shoes, bags , jewels, belts

London based brand with in fashion

women bags, garments, accessories

German company designing and

manufacturing, scarves , etoles,

pashminas

Australian brand with evening

bags, clutches

UK brand with bags from designer

Zandra Rhodes

UK brand with embellished cardigans

Location: central

Size: 50 sq.m.

Storage Room: 10 sq.m.

Colors: black, fuchsia, turquoise, golden

Materials: wood, velvet, plexiglas, inox, textile

“Love Boutique” stores combine minimal, baroc, industrial, rock

and romantic elements in order to underline each brand’s characteristics.

Decoration

Baroc…

Merchandising

rock…

Shop

Concept

Luxury…

Shop

Concept

lavishness…

Shop

Concept

minimal…

Term of Cooperation: 9 years

Average Store Size: 50 sq. m.

Est. Decoration Cost: € / per sqm

Projected Products: € / per

season

Est. Total Investment: €

Using sophisticated procedures

and high-end technology, enables

our qualified support team to be

“Your Partner” lending you a hand

whenever needed.

Store Evaluation: provided

Architectural Design: provided

Initial Training: provided

Personnel Training: provided

ERP: …

Manuals: provided

Area Exclusiveness: provided

A business relationship

directly with the mother

company. Our new partner

has the right to operate one

“Love Boutique” store inside

the territory.

The majority of franchisees

start out by owning one

“Love Boutique” store.

Term of franchise agreement is

normally 9 years (with an option of

renewal). The term may vary from

country to country depending mainly

on the real estate lease terms and

conditions as well as on other factors

of the local market.

Territory: Normally a city, but this

varies depending on the size as well

as on other factors that may

characterize the city.

Exclusivity: exclusivity is guaranteed

from the beginning.

In general, the following direct franchise key terms apply:

The pilot shop is normally

positioned inside a shopping mall

in the capital city or on a central

shopping or pedestrian road,

which means that our partner has

to secure a strategic location-

placement in shopping malls, on

high-end streets and in close

proximity to other international

fashion brands.

The size of a typical “Love

Boutique” store should be approx. 50 sq.m. with a storage area of

about 10sq.m

Experience in a similar business

field is preferable.

Our new partner has to convince

us with a structured and well

thought-out plan to penetrate the

new market, setting up his store.

We do not need to stress that we

do value personal qualities,

managerial capabilities in addition

to a reasonable liquidity, which is

needed to finance the “Love

Boutique” Franchise project.

1. Get to know the “Love Boutique” concept, philosophy, products.

2. If you believe, you are the right franchisee for “Love Boutique” come and

visit us at our head offices and discuss with all of our key managers.

3. Find the right location for the “Love Boutique” pilot shop in your market.

4. If we like the shop you propose we visit your territory and approve the

proposed location.

5. The franchise agreement is signed.

6. We issue the detailed architectural plans for usage by you

7. Construction of the first pilot store begins.

8. Grand opening of “Love Boutique” store

9. “Love Boutique” store starts to operate!

Contact Details: easyfranchise Themida Drivala,

108 Kountouriotou Str, Piraeus

Tel: 0030 210 4225424, Fax: 0030 210 4128382

E-Mail: international@easyfranchise.gr