love them exposition

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    2002 Beverly Kaye & Sharon Jordan-Evans

    ASTD National Conference 2002

    Session # S104

    Build a Retention Culture:Love Em or Lose EmBeverly Kaye

    Career Systems, Intl818 995 6454 T818 995 0984 F

    3545 Alana DriveSherman Oaks, CA 91403

    www.careersystemsintl.com

    Sharon J ordan-EvansJ ordan Evans Group

    805 927 1432 T805 927 7756 F

    565 Chiswick WayCambria, CA 93428

    www.jeg.org

    www.keepem.com

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    2002 Beverly Kaye & Sharon Jordan-Evans

    Talent Retention Staysin the Spotlight

    ! There are not enough workers to go

    around.

    ! Workers attitudes and expectations have

    shifted permanently!

    ! More employment options lure the bestand the brightest.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    Talent Retention Staysin the Spotlight

    ! Finding a new job has never been easier.

    ! The cost of losing talent is high, no matter whatthe economic conditions.

    ! In times of uncertainty, the risks for losing toptalent are especially high.

    ! In the new economy, talent is the onlydifferentiator.

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    What Kept You?

    " Exciting work, challenge

    " Career growth, learning& development

    " Great people" Fair pay

    " Good boss

    "

    Recognition, valued,respect

    " Benefits

    " Meaningful work

    makinga difference

    " Pride in organization,mission, product

    " Great work environment,culture

    " Flexibility: workhours, dress, etc.

    " Autonomy, creativity,sense of control

    " J ob security &stability

    " Location

    " Diverse, changingwork

    " Fun

    " Being part of a team

    " Responsibility

    " Loyalty &

    Commitment

    " Comfort on the J ob

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    Key Points

    !No matter what the economy you

    need your talent to stay! Managers make the difference

    ! They need help from HR Professionals

    ! Many companies are doing it right

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    Pop the Question! What about your job makes you want to jump out of

    bed in the morning? What makes you want to press

    the snooze alarm?

    ! If you won the lottery and resigned, what would you

    miss most?

    ! What one thing, if changed would make you want to

    move on?

    ! If you went back to a position in the past that you

    loved, what would it be? Why?! What would keep you? What would entice you away?

    Beverly Kaye and Sharon Jordan-Evans 2002

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    2002 Beverly Kaye & Sharon Jordan-Evans

    BUCK: It Stops Here

    Whos in charge of keeping them?

    ! Managers believe itsmoney

    ! Its not! They have the clout

    ALAS

    The competition is offering more

    money and better perks. We dont

    stand a chance.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    A Retention-Focused Manager

    ! Selects and develops people so

    they grow

    ! Creates a work environment that

    people love

    ! Has a management style that

    breeds loyalty

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    2002 Beverly Kaye & Sharon Jordan-Evans

    Development and Growth

    CAREERS:Support Growth

    ENRICH:Energize the

    J ob

    GOALS:Expand Options

    LINK:CreateConnections

    MENTOR:

    Be One

    OPPORTUNITIES:

    Mine Them

    HIRE:

    Fit is It

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    2002 Beverly Kaye & Sharon Jordan-Evans

    HIRE: Fit is it

    Make a Match or Start From Scratch

    ! In Search of Fit

    ! Re-recruit ASAP

    ! Extend the handshake

    ALAS

    We hired in a hurry and

    didnt think about fit.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    LINK: Create Connections

    If you build them --- they will stayLink em to the:

    ! Organization

    ! Team

    ! Professional community! Local community

    ALAS

    I felt no real connection to the workplaceor to the team. That made it easy to leave.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    PASSION: Encourage It

    Help them find work they love

    --without leaving

    ! Uncover & discover their passion

    !

    Showyourpassion! Connect them to a meaningful mission

    ALASI just couldnt free him up to

    do more of what he loved.

    XRS AND OTHERS

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    2002 Beverly Kaye & Sharon Jordan-Evans

    XRS AND OTHERS:

    Handle With CareThey are different. Can you keep

    them?! Matures: 1933 1945

    !Baby Boomers: 1946 1964

    ! GenXers: 1965 1976

    ! GenYs: 1977 1994

    ALAS

    I wanted them all to think like me.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    UNDERSTAND: Listen Deeper

    When you tune out, you lose out - and they move out

    ! Get Curious! Go Deeper listen for

    #ideas & answers

    #motivations and goals

    # challenges and problems

    ALAS

    I watched him read his mailwhile his employees talked to him.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    J erk Checklist

    " Intimidate

    "Withhold praise

    " Slam doors, pound

    tables, or yell" Belittle people

    " Act superior,

    smarter" Act sexist, racist

    "Withhold critical

    information" Act arrogant

    " Set impossible

    goals or deadlines

    " Steal credit or thespotlight from others

    "Distrust everyone

    "Humiliate orembarrass others

    " Always blame others

    " Show blatantfavoritism

    " Betray trust

    " Show lack of caringfor others

    " Sloppy moods

    "Motivate by fear

    Assess

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    2002 Beverly Kaye & Sharon Jordan-Evans

    J ERK: Dont Be One

    Are you one?

    ! Whos A J erk?

    ! How Would I Know If I Were One?

    !Once A J erk, Always A J erk?

    ! So What?

    ALAS

    He said I was passed over for promotion because I

    hadnt gotten over my grief soon enough.

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    2002 Beverly Kaye & Sharon Jordan-Evans

    ZENITH: Go For It

    !Determine Your Retention Probability!Design Your Strategy

    !Do It!

    ALAS

    They thought the job was done

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