love them exposition
TRANSCRIPT
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2002 Beverly Kaye & Sharon Jordan-Evans
ASTD National Conference 2002
Session # S104
Build a Retention Culture:Love Em or Lose EmBeverly Kaye
Career Systems, Intl818 995 6454 T818 995 0984 F
3545 Alana DriveSherman Oaks, CA 91403
www.careersystemsintl.com
Sharon J ordan-EvansJ ordan Evans Group
805 927 1432 T805 927 7756 F
565 Chiswick WayCambria, CA 93428
www.jeg.org
www.keepem.com
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Talent Retention Staysin the Spotlight
! There are not enough workers to go
around.
! Workers attitudes and expectations have
shifted permanently!
! More employment options lure the bestand the brightest.
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2002 Beverly Kaye & Sharon Jordan-Evans
Talent Retention Staysin the Spotlight
! Finding a new job has never been easier.
! The cost of losing talent is high, no matter whatthe economic conditions.
! In times of uncertainty, the risks for losing toptalent are especially high.
! In the new economy, talent is the onlydifferentiator.
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What Kept You?
" Exciting work, challenge
" Career growth, learning& development
" Great people" Fair pay
" Good boss
"
Recognition, valued,respect
" Benefits
" Meaningful work
makinga difference
" Pride in organization,mission, product
" Great work environment,culture
" Flexibility: workhours, dress, etc.
" Autonomy, creativity,sense of control
" J ob security &stability
" Location
" Diverse, changingwork
" Fun
" Being part of a team
" Responsibility
" Loyalty &
Commitment
" Comfort on the J ob
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Key Points
!No matter what the economy you
need your talent to stay! Managers make the difference
! They need help from HR Professionals
! Many companies are doing it right
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Pop the Question! What about your job makes you want to jump out of
bed in the morning? What makes you want to press
the snooze alarm?
! If you won the lottery and resigned, what would you
miss most?
! What one thing, if changed would make you want to
move on?
! If you went back to a position in the past that you
loved, what would it be? Why?! What would keep you? What would entice you away?
Beverly Kaye and Sharon Jordan-Evans 2002
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2002 Beverly Kaye & Sharon Jordan-Evans
BUCK: It Stops Here
Whos in charge of keeping them?
! Managers believe itsmoney
! Its not! They have the clout
ALAS
The competition is offering more
money and better perks. We dont
stand a chance.
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A Retention-Focused Manager
! Selects and develops people so
they grow
! Creates a work environment that
people love
! Has a management style that
breeds loyalty
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Development and Growth
CAREERS:Support Growth
ENRICH:Energize the
J ob
GOALS:Expand Options
LINK:CreateConnections
MENTOR:
Be One
OPPORTUNITIES:
Mine Them
HIRE:
Fit is It
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HIRE: Fit is it
Make a Match or Start From Scratch
! In Search of Fit
! Re-recruit ASAP
! Extend the handshake
ALAS
We hired in a hurry and
didnt think about fit.
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LINK: Create Connections
If you build them --- they will stayLink em to the:
! Organization
! Team
! Professional community! Local community
ALAS
I felt no real connection to the workplaceor to the team. That made it easy to leave.
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PASSION: Encourage It
Help them find work they love
--without leaving
! Uncover & discover their passion
!
Showyourpassion! Connect them to a meaningful mission
ALASI just couldnt free him up to
do more of what he loved.
XRS AND OTHERS
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XRS AND OTHERS:
Handle With CareThey are different. Can you keep
them?! Matures: 1933 1945
!Baby Boomers: 1946 1964
! GenXers: 1965 1976
! GenYs: 1977 1994
ALAS
I wanted them all to think like me.
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UNDERSTAND: Listen Deeper
When you tune out, you lose out - and they move out
! Get Curious! Go Deeper listen for
#ideas & answers
#motivations and goals
# challenges and problems
ALAS
I watched him read his mailwhile his employees talked to him.
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J erk Checklist
" Intimidate
"Withhold praise
" Slam doors, pound
tables, or yell" Belittle people
" Act superior,
smarter" Act sexist, racist
"Withhold critical
information" Act arrogant
" Set impossible
goals or deadlines
" Steal credit or thespotlight from others
"Distrust everyone
"Humiliate orembarrass others
" Always blame others
" Show blatantfavoritism
" Betray trust
" Show lack of caringfor others
" Sloppy moods
"Motivate by fear
Assess
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J ERK: Dont Be One
Are you one?
! Whos A J erk?
! How Would I Know If I Were One?
!Once A J erk, Always A J erk?
! So What?
ALAS
He said I was passed over for promotion because I
hadnt gotten over my grief soon enough.
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ZENITH: Go For It
!Determine Your Retention Probability!Design Your Strategy
!Do It!
ALAS
They thought the job was done
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