loved by thousands of companies worldwide
TRANSCRIPT
Loved by thousands of companies worldwide
Multi-channel Marketing Automation Reimagined
Businesses struggle to justify customer acquisition spendsdue to low repeat purchases
Justify your marketing spends and ROI?
Drive high user engagement to increase your chancesof making money
Increase your revenue from your existing users?
Use a single dashboard for di�erent marketing needs - email,SMS, on-site, etc.
Use a single platform for all channelsof engagement?
Boost conversions with personalized and contextual messaging
Engage with users 1-on-1 on a large scale?
Why should you focus onuser engagement & retention?
• Reduce cart abandonment• Increase avg basket size• Re-engage & activate inactive users• Drive repeat purchases
Retail/E-commerce• Reduce surf abandonment rate• Personalized user communication• Drive repeat transaction rate• Cross-sell related services
Travel/OTAs/Hospitality
• Lead Scoring/A�nity building• Multi-channel lead capture• Renewal reminders• Cross-sell and up-sell services• Personalization using CRM data
Financial Services• User engagement across multiple
channels• Convert free users to paying
subscribers• Subscription renewal reminders• Win-back lost users
Media/Entertainment
• Onboarding new users• Drive course completion• Fee payment reminders• Drive Teachers' engagement
Ed-tech Gaming• Convert freemium users into premium • Reduce drop-o�s • Drive app downloads • Encourage frequent gaming • Reactivate inactive players
B2C MARKETING AUTOMATION
What doesWebEngage solve?
Would you like to...
If yes, then you need
Businesses struggle to justify customer acquisition spendsdue to low repeat purchases
Justify your marketing spends and ROI?
Drive high user engagement to increase your chancesof making money
Increase your revenue from your existing users?
Use a single dashboard for di�erent marketing needs - email,SMS, on-site, etc.
Use a single platform for all channelsof engagement?
Boost conversions with personalized and contextual messaging
Engage with users 1-on-1 on a large scale?
Why should you focus onuser engagement & retention?
• Reduce cart abandonment• Increase avg basket size• Re-engage & activate inactive users• Drive repeat purchases
Retail/E-commerce• Reduce surf abandonment rate• Personalized user communication• Drive repeat transaction rate• Cross-sell related services
Travel/OTAs/Hospitality
• Lead Scoring/A�nity building• Multi-channel lead capture• Renewal reminders• Cross-sell and up-sell services• Personalization using CRM data
Financial Services• User engagement across multiple
channels• Convert free users to paying
subscribers• Subscription renewal reminders• Win-back lost users
Media/Entertainment
• Onboarding new users• Drive course completion• Fee payment reminders• Drive Teachers' engagement
Ed-tech Gaming• Convert freemium users into premium • Reduce drop-o�s • Drive app downloads • Encourage frequent gaming • Reactivate inactive players
B2C MARKETING AUTOMATION
What doesWebEngage solve?
Would you like to...
If yes, then you need
Why use WebEngage?
Best-In-Class Marketing Automation Platform
Seamless Onboarding & Ease Of Use• Highly intuitive and customizable product• Easy integration in no time • Campaigns live within 4 weeks
Dedicated Support & Service• 24x7 support, guaranteed!• Campaign-based solutions for better impact • Simple and concise product guide
Contenders Leader
Niche High Performers
Push Notification Mobile Marketing Marketing Automation
300+Enterprise Customers
400 MillionUsers Tracked
Million1.2Cross-Channel Campaigns
150 MillionUsers Engaged per Day
Trusted By Thousands Of BrandsWorldwide
10 BillionEvents Tracked per Day
250Messages Sent per Day
Million
Why use WebEngage?
Best-In-Class Marketing Automation Platform
Seamless Onboarding & Ease Of Use• Highly intuitive and customizable product• Easy integration in no time • Campaigns live within 4 weeks
Dedicated Support & Service• 24x7 support, guaranteed!• Campaign-based solutions for better impact • Simple and concise product guide
Contenders Leader
Niche High Performers
Push Notification Mobile Marketing Marketing Automation
300+Enterprise Customers
400 MillionUsers Tracked
Million1.2Cross-Channel Campaigns
150 MillionUsers Engaged per Day
Trusted By Thousands Of BrandsWorldwide
10 BillionEvents Tracked per Day
250Messages Sent per Day
Million
Which channels does WebEngage have?
Text-only Rich Media
Web Push Notifications
In-App Messages
Simple Header Simple Footer Classic Full-screen
Mobile Push Notifications
Simple Text ClassicCarousel Interactive
Email Marketing
WhatsApp Marketing
SMS Marketing
Hey Jessica,Your favourite stilletoes are on 50% discount. Grab your pair soon!
9:45 AM
9:45 AM
Hey Frank,Your new supply of Monkey Man Beard Oil has been shipped. Expected delivery is Tues, 21 Dec.
1:00 PM
Hey Frank,Your Monkey Man Beard Oil has been delivered. Hope you love it!
3:50 PM
Promotional
Promotional
Transactional
Transactional
Which channels does WebEngage have?
Text-only Rich Media
Web Push Notifications
In-App Messages
Simple Header Simple Footer Classic Full-screen
Mobile Push Notifications
Simple Text ClassicCarousel Interactive
Email Marketing
WhatsApp Marketing
SMS Marketing
Hey Jessica,Your favourite stilletoes are on 50% discount. Grab your pair soon!
9:45 AM
9:45 AM
Hey Frank,Your new supply of Monkey Man Beard Oil has been shipped. Expected delivery is Tues, 21 Dec.
1:00 PM
Hey Frank,Your Monkey Man Beard Oil has been delivered. Hope you love it!
3:50 PM
Promotional
Promotional
Transactional
Transactional
Web Overlays
IVR
Channels
my app
EngagementChannels
AnalyticsEngine
Cross-channelUser Journeys
Dashboard
Facebook Remarketing
Header Classic Footer
1800 1234567Customer Care
COD verificationautomated call
Press 1 to confirm
Press 2 to cancel
Web Overlays
IVR
Channels
my app
EngagementChannels
AnalyticsEngine
Cross-channelUser Journeys
Dashboard
Facebook Remarketing
Header Classic Footer
1800 1234567Customer Care
COD verificationautomated call
Press 1 to confirm
Press 2 to cancel
Here's why ourcustomers love us!
How doesWebEngage work?
“The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a
highly-personalized experience to our users consistently.”
300% Increase In Customer Lifetime
Value
30% Increase In New Registrations
20% Reduction In Bounce Rate
40% ConversionsFrom Returning
Users
15% ConversionsOf Inactive Users
30% ConversionsAfter A Second
Round Of Nudge
Mobile Apps Websites CRM/DataWarehouse/API
DMP
Analytics Engine
Conversion analyticsCohorts/Funnels
Uninstalls
Multi- channelCampaign
Orchestration
Journeys
Communication Engine
Personalization Engine
Segmentation Engine
ESP/SSP support
Campaign Management
Rich layout
Behaviour data
CRM/API data
User Profile data
Device/User Segments
Behavioral Segments
Dynamic Segments
Automation Engine
User Profile | User Behaviour | Device Data | Transaction | Catalog
Web
Enga
ge M
arke
ting
Clo
udW
ebEn
gage
Mar
ketin
g C
loud
You
rEc
osys
tem
Scott NewtonCCOShaw Academy
Here's why ourcustomers love us!
How doesWebEngage work?
“The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a
highly-personalized experience to our users consistently.”
300% Increase In Customer Lifetime
Value
30% Increase In New Registrations
20% Reduction In Bounce Rate
40% ConversionsFrom Returning
Users
15% ConversionsOf Inactive Users
30% ConversionsAfter A Second
Round Of Nudge
Mobile Apps Websites CRM/DataWarehouse/API
DMP
Analytics Engine
Conversion analyticsCohorts/Funnels
Uninstalls
Multi- channelCampaign
Orchestration
Journeys
Communication Engine
Personalization Engine
Segmentation Engine
ESP/SSP support
Campaign Management
Rich layout
Behaviour data
CRM/API data
User Profile data
Device/User Segments
Behavioral Segments
Dynamic Segments
Automation Engine
User Profile | User Behaviour | Device Data | Transaction | Catalog
Web
Enga
ge M
arke
ting
Clo
udW
ebEn
gage
Mar
ketin
g C
loud
You
rEc
osys
tem
Scott NewtonCCOShaw Academy
Ease of use
Ease of setup
Quality of support
Product direction
Channels
8.9
8.0
9.3
Email, SMS, Mobile & Web Push, In-App Messages, Web Overlays, Facebook & WhatsApp, IVR
9.0
7.0
8.3
7.9
Push notifications, In-app Messages
7.3
6.8
7.7
7.5
Email, SMS, Push,In-app Messages
WebEngage Braze Adobe CampaignsLocalytics Salesforce
9.6 9.5 7.9
7.8
7.1
7.8
8.5
7.5
7.7
Email, In-app Messages, Push notifications, SMS
Why chooseWebEngage?
Ease of use
Ease of setup
Quality of support
Product direction
Channels
8.9
8.0
9.3
Email, SMS, Mobile & Web Push, In-App Messages, Web Overlays, Facebook & WhatsApp, IVR
9.0
7.0
8.3
7.9
Push notifications, In-app Messages
7.3
6.8
7.7
7.5
Email, SMS, Push,In-app Messages
WebEngage Braze Adobe CampaignsLocalytics Salesforce
9.6 9.5 7.9
7.8
7.1
7.8
8.5
7.5
7.7
Email, In-app Messages, Push notifications, SMS
Why chooseWebEngage?
B1602 Lotus Corporate Park Goregaon East Mumbai 400063, India
4th Floor, No 22, Salarpuria TowersHosur Road, 7th Block, Koramangala Bengaluru 560095, India
BENGALURU
4th Floor, No 22, Salarpuria TowersHosur Road, 7th Block, Koramangala Bengaluru 560095, India
DUBAI91 Springboard Business Hub Pvt LtdBuilding Number 145, Sector 44Gurugram, Haryana 122003, India
DELHI
B1602 Lotus Corporate Park Goregaon East Mumbai 400063, India
4th Floor, No 22, Salarpuria TowersHosur Road, 7th Block, Koramangala Bengaluru 560095, India
BENGALURU
4th Floor, No 22, Salarpuria TowersHosur Road, 7th Block, Koramangala Bengaluru 560095, India
DUBAI91 Springboard Business Hub Pvt LtdBuilding Number 145, Sector 44Gurugram, Haryana 122003, India
DELHI
CUSTOMERSUCCESSSTORIES
Case study (eSports Marketplace)Case study (eSports Marketplace)
The challenge is to convince gamers to
play on the Zengaming platform and build
their profile.
Retention was their primary challenge
with Day-1 retention being very critical.
The Objective
Zengaming’s first day
retention increased from
77.3% to 97.1%, which is
nearly 26% uplift.
Key Result
How esports company Zengaming increased its Day-1 retention rate by 26%
Zengaming is a Linkedin equivalent for professional gamers. This platform needs gamers to compete with others and build a profile helping create hiring ground for pro teams.
26%Uplift in D1
retention rate
Zengaming is a web-based product with Email and Onsite notifications being primary channels for user engagement. Personalised messag-ing was sent at di�erent stages of user lifecycle based on user's reachability and business cases.
Zengaming'sApproach
CUSTOMERSUCCESSSTORIES
Case study (eSports Marketplace)Case study (eSports Marketplace)
The challenge is to convince gamers to
play on the Zengaming platform and build
their profile.
Retention was their primary challenge
with Day-1 retention being very critical.
The Objective
Zengaming’s first day
retention increased from
77.3% to 97.1%, which is
nearly 26% uplift.
Key Result
How esports company Zengaming increased its Day-1 retention rate by 26%
Zengaming is a Linkedin equivalent for professional gamers. This platform needs gamers to compete with others and build a profile helping create hiring ground for pro teams.
26%Uplift in D1
retention rate
Zengaming is a web-based product with Email and Onsite notifications being primary channels for user engagement. Personalised messag-ing was sent at di�erent stages of user lifecycle based on user's reachability and business cases.
Zengaming'sApproach
It is easier than ever to drive the revenue
of an e-commerce business by burning
cash. Because, in retail, customer loyalty
is a myth.
Instead of focusing on acquisition,
DoDuae wanted to focus on retention by
maximizing conversions on cart
abandonment and converting first time
visitors into buyers.
The Objective
With WebEngage user
journeys, DoDuae was able
to achieve a 14.77% uplift in
recovery of abandoned
carts and 54.16% uplift in
orders placed by new
visitors through real-time
communication.
Key Result
Case study (E-commerce)Case study (E-commerce)
%uplift in recovery
of abandoned carts
14"We’d been looking for a product which could help us with automat-ing our marketing operations. It became possible when we collaborated with WebEngage and got a well-customized solution for our platform. I especially laud the team for being super helpful. "
Kamran Khursheed,Marketing Manager,DOD UAE
How DODuae recovered abandoned carts using user journeys
DODuae.com is one of UAE’s largest online shopping platform. Started in 2015, it managed to rapidly grow its traction because of its relatively low pricing and super fast delivery.
Case study (Ride Hailing)Case study (Ride Hailing)
As a ride-hailing company primarily,
Snapp's objective was to have the users
take their rides. Snapp also wanted to
focus on pushing the activated users to
take their first ride by sending them
timely communication across multiple
channels.
The Objective
With WebEngage, Snapp
experienced a 40% uplift in
users activating their
accounts through triggered
push notifications. The
brand also witnessed a
19.26% improvement in the
ratio of users taking their
first ride through
time-bound messaging.
Key Result
How Snapp drove massive user onboarding and activation
Snapp is the biggest ride-hailing and super app in the Middle East with more than 6.5M MAUs and more than 1.8M rides booked everyday.
40%uplift in user
activation
"With the help of WebEngage, we could nudge users based on specific actions. We moved away from a mass-blast approach and switched to one-time as well as recurring, event-specific campaigns that encouraged users to book their first rides, board the rides and also spread the word about Snapp."
Zohaib Anwaar,CRM ManagerSnapp
It is easier than ever to drive the revenue
of an e-commerce business by burning
cash. Because, in retail, customer loyalty
is a myth.
Instead of focusing on acquisition,
DoDuae wanted to focus on retention by
maximizing conversions on cart
abandonment and converting first time
visitors into buyers.
The Objective
With WebEngage user
journeys, DoDuae was able
to achieve a 14.77% uplift in
recovery of abandoned
carts and 54.16% uplift in
orders placed by new
visitors through real-time
communication.
Key Result
Case study (E-commerce)Case study (E-commerce)
%uplift in recovery
of abandoned carts
14"We’d been looking for a product which could help us with automat-ing our marketing operations. It became possible when we collaborated with WebEngage and got a well-customized solution for our platform. I especially laud the team for being super helpful. "
Kamran Khursheed,Marketing Manager,DOD UAE
How DODuae recovered abandoned carts using user journeys
DODuae.com is one of UAE’s largest online shopping platform. Started in 2015, it managed to rapidly grow its traction because of its relatively low pricing and super fast delivery.
Case study (Ride Hailing)Case study (Ride Hailing)
As a ride-hailing company primarily,
Snapp's objective was to have the users
take their rides. Snapp also wanted to
focus on pushing the activated users to
take their first ride by sending them
timely communication across multiple
channels.
The Objective
With WebEngage, Snapp
experienced a 40% uplift in
users activating their
accounts through triggered
push notifications. The
brand also witnessed a
19.26% improvement in the
ratio of users taking their
first ride through
time-bound messaging.
Key Result
How Snapp drove massive user onboarding and activation
Snapp is the biggest ride-hailing and super app in the Middle East with more than 6.5M MAUs and more than 1.8M rides booked everyday.
40%uplift in user
activation
"With the help of WebEngage, we could nudge users based on specific actions. We moved away from a mass-blast approach and switched to one-time as well as recurring, event-specific campaigns that encouraged users to book their first rides, board the rides and also spread the word about Snapp."
Zohaib Anwaar,CRM ManagerSnapp
Case study (Edu-tech) Case study (Edu-tech)
Ed-tech businesses which operate on a
freemium model have an inherent
challenge of converting free users to paid
customers.
The marketing team at Testbook aimed at
reactivating users who dis-engaged after
the free-trial period ended.
The Objective
With WebEngage’s Journey
Designer, Testbook was
able to nudge inactive users
with personalised
recommendations - leading
to a reduction in user
drop-o� rates across the
conversion funnel.
Key Result
How Testbook reactivated 15% of their inactive users
Testbook is an Ed-Tech company that provides online exam preparation solutions to students preparing for competitive exams.
15%increase in user
reactivation
"WebEngage's marketing cloud enabled us to tailor cross-channel campaigns that resonated with our users. With WebEngage, we saw significant uplift in open rates, CTRs and overall conversions, directly translating into more revenue."
Narendra Agrawal,Cofounder,Testbook
Case study (BFSI)Case study (BFSI)
The Marketing team at DSP Mutual Fund
was looking to engage their users on a
one-to-one basis and boost upsell and
cross-sell opportunities.
The goal was to identify the next best
investment for a user and reach out at the
right moment.
The Objective
DSP Mutual Fund
successfully sent about
7,000 di�erent
communications via
automated emails
customized for its users
based on their historic data.
Key Result
How DSP Mutual Fund achieved the impossible with hyper-personalized emails
25.85%hike in conversions
through upsell campaigns
WebEngage helped us in sending personalized on-site notifications & emails to over 1 million investors and garnering compelling user engagement and conversions.
Rajat MongaDigital Marketing andeBusinessDSP Invetsment ManagersPvt. Ltd.
DSP Mutual Fund is one of the premier asset management companies in India. With a history of over 150 years, DSP Group is one of the founding members of the Bombay Stock Exchange.
Case study (Edu-tech) Case study (Edu-tech)
Ed-tech businesses which operate on a
freemium model have an inherent
challenge of converting free users to paid
customers.
The marketing team at Testbook aimed at
reactivating users who dis-engaged after
the free-trial period ended.
The Objective
With WebEngage’s Journey
Designer, Testbook was
able to nudge inactive users
with personalised
recommendations - leading
to a reduction in user
drop-o� rates across the
conversion funnel.
Key Result
How Testbook reactivated 15% of their inactive users
Testbook is an Ed-Tech company that provides online exam preparation solutions to students preparing for competitive exams.
15%increase in user
reactivation
"WebEngage's marketing cloud enabled us to tailor cross-channel campaigns that resonated with our users. With WebEngage, we saw significant uplift in open rates, CTRs and overall conversions, directly translating into more revenue."
Narendra Agrawal,Cofounder,Testbook
Case study (BFSI)Case study (BFSI)
The Marketing team at DSP Mutual Fund
was looking to engage their users on a
one-to-one basis and boost upsell and
cross-sell opportunities.
The goal was to identify the next best
investment for a user and reach out at the
right moment.
The Objective
DSP Mutual Fund
successfully sent about
7,000 di�erent
communications via
automated emails
customized for its users
based on their historic data.
Key Result
How DSP Mutual Fund achieved the impossible with hyper-personalized emails
25.85%hike in conversions
through upsell campaigns
WebEngage helped us in sending personalized on-site notifications & emails to over 1 million investors and garnering compelling user engagement and conversions.
Rajat MongaDigital Marketing andeBusinessDSP Invetsment ManagersPvt. Ltd.
DSP Mutual Fund is one of the premier asset management companies in India. With a history of over 150 years, DSP Group is one of the founding members of the Bombay Stock Exchange.
Case study (Travel / OTA) Case study (Travel / OTA)
Online travel aggregators face a
persistent problem of search
abandonment - users who search for
flights but don’t complete the purchase.
The Marketing Team at Goibibo wanted
to engage these ‘search abandoners’ with
hyper-personalized communication,
aimed at retaining them.
The Objective
Goibibo experienced an
increase of 11% in their
conversion rates - within a
month of implementing
WebEngage!
Around 55k users booked
their flights within the first
30 mins of making a search
and an additional 6k search
abandoners were converted
via hyper-personalised
emails.
Key Result
How Goibibo increased conversions with hyper-personalised emails
Goibibo is India’s largest online hotels and airlines aggregator. It’s a part of the Ibibo group which also owns Redbus.in, a leading online bus ticketing platform.
11%increase in
conversions
"WebEngage helped us channelize our cross channel communication e�ectively via Journey Designer. Via these automated multi-channel workflows, we increased ROI on inbound tra�c and reduced search drop across email, website, mobile app, web push with direct impact on business numbers."
Soyinka Majumder,Retention Marketer,Goibibo
Case study (Travel / OTA) Case study (Travel / OTA)
Online travel aggregators face a
persistent problem of search
abandonment - users who search for
flights but don’t complete the purchase.
The Marketing Team at Goibibo wanted
to engage these ‘search abandoners’ with
hyper-personalized communication,
aimed at retaining them.
The Objective
Goibibo experienced an
increase of 11% in their
conversion rates - within a
month of implementing
WebEngage!
Around 55k users booked
their flights within the first
30 mins of making a search
and an additional 6k search
abandoners were converted
via hyper-personalised
emails.
Key Result
How Goibibo increased conversions with hyper-personalised emails
Goibibo is India’s largest online hotels and airlines aggregator. It’s a part of the Ibibo group which also owns Redbus.in, a leading online bus ticketing platform.
11%increase in
conversions
"WebEngage helped us channelize our cross channel communication e�ectively via Journey Designer. Via these automated multi-channel workflows, we increased ROI on inbound tra�c and reduced search drop across email, website, mobile app, web push with direct impact on business numbers."
Soyinka Majumder,Retention Marketer,Goibibo
Loved by thousands of companies worldwide
Multi-channel Marketing Automation Reimagined