lsa bootcamp austin: maximizing roi - making the most of a limited budget
TRANSCRIPT
© 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.
Top Tactics to Maximize Online Exposure and Success
Maximizing ROI: Making the Most of a limited Marketing Budget
Jeff Standridge, Acxiom January 2016
© 2015 Acxiom Corporation. All Rights Reserved.2
© 2015 Acxiom Corporation. All Rights Reserved.
Understanding New Digital Trends
3
Johndiscovered your brand through a
direct mail catalog sent to his home.
Susanfound you
through a web search for
“athletic shoes.”
Mark saw a mobile
banner ad
Danwalked by your
storefront
Christineremembered
your name from a Facebook post
Jimreceived an HTML email
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Benefits of Digital for Local Business
4
Levels the playing field between you and the big dogs.
Attracts a more mobile, on-the-go audience.
Increases exposure!
Creates engagement!
Generates results immediately!
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Going SoLoMo
5
Question: What are the digital marketing trends you can’t ignore?
Answer:
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Signing onto Social Media
6
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Looking Local
7
54 percent of Americans have substituted the Internet and local search for phone books. They’re going online to find the products and services they’re after.
And they’re on a mission – 50 percent of all local searches end with a purchase.
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Going Mobile
8
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Gearing up for the Campaign
9
Do you have a website?
Is your website mobile-friendly
Is there a clear path to conversion with clear calls to action
Have you claimed your local listings
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Core Demographics
11
OVER-REPRESENTEDMost Like Your Customers' Demographics UNDER-REPRESENTED
Least Like Your Customers' Demographics
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Over RepresentedMost Like Your Customer’s Interest
12
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Home Equity Available
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Less Than $50MHome Value
$50M - $99MHome Value
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$200M - $299MHome Value
$300M - $399MHome Value
$400M - $749MHome Value
$750M+ HomeValue
Market Value of Home
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Less Than 1 YearAt Address
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5 Years at ThisAddress
6-10 Years at ThisAddress
11+ Years at ThisAddress
Years at This Residence
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Automobile Types Owned
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BIG Keys to Success
17
Identify your Focus
Define your Target Audience
Use Multiple Channels to reach them where they are
Test & Learn to Get Better
© 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.
Jeff [email protected]
Thank you!