luka abrus building a successful local mobile app luka abrus
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Luka Abrus (Shoutem) - Building a successful local mobile appTRANSCRIPT
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Building a successful local mobile app
Luka AbrusFive Minutes CEOShoutEm Member of the Board
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Introduction
• Five Minutes○ Croatian company, 35 employees, started in 2007○ Mobile applications, social media
• ShoutEm○ Your mobile social network, started in 2008
• Branded iPhone & Android apps• News, Community, Events, Places, Check-ins…
○ Still work in progress, first paying customers…○ VC investment 1.2m$ in 2010
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What did we learn?
• Huge buzz, rewards, mentions…○ 25.000+ networks created○ The idea seems great at a glance
BUT…• 90% of all networks live less than 2 weeks• Only the most persistent Community Managers
succeeded in creating vibrant communities
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Key factors (for a successful local community)
1. Content○ News, real-time local updates○ Information sharing, access from everywhere
2. Service information○ Event & place guide, discounts, special offers○ Local info & reviews on local businesses
3. Community background○ Strong common interest○ Community existing in an offline world
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Community background
• Checking-in is still an emergent behavior (07/2010)
○ 84% US users unaware of the concept○ 4% US adults use these apps
• 80% male, and 70% ages 19-35○ Application / community per se doesn’t work
• Would the community benefit from a mobile app?○ Competing with local media web-sites, Facebook
groups, Twitter, Google Search, Google Maps…
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Location as a platform
• Maps○ Bing Maps, Google Maps, third-party maps
• Places○ Google API, FourSquare API…○ W3C Geolocation API in HTML 5
• Events○ Reuse your web-site’s content○ Integrate with an „event-provider”
• Local portal, local contact person – your advantage!
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Augmented reality
• Additional value easy to achieve○ ARKit, ARToolkit, NyARToolkit,
Android AR Kit, Qualcomm AR SDK
• Finding information in space○ Friends
• Where are they? (check-in)○ Locations
• Where is that store promotion?• Where is the nearest store?• ..
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Location-based mobile apps application
• Applicable in multiple verticals○ Retail, real estate, travel, consumer, food,
transportation…○ You guide the user where you want him to go
• Where do you spend your money?○ Online or offline?
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How can you use local mobile apps
• Additional service, communication channel• Offer special deals to your customers• Lead them to your store• Make them think about you again and again• Raise brand awareness?
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Who are you up against?
• Competition is heating up○ Facebook started with Places, Yelp with checkins…○ Groupon is all over the place, local copies ○ FourSquare and Gowalla are ahead in marketing
• In the past - language barrier○ Now – „the local” barrier
• Use existing assets & learn from others!
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What can you offer to the customers?
• ONE CLICK PAYMENT!
• Offer specials to get people through the door• Add incentives to keep them coming back• Tie it to your loyalty program• Reward your mayor• Take visitors on a tour
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High-level principles
• Integrate with others○ Share on Facebook, Twitter
• Reuse existing locations○ E.g. import them from FourSquare○ Or set up your own system
• Connect to your website○ Use existing data, events, content○ Push content back from mobile to web
• Use the user’s location to add value
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Simple example
• Add your specific content• Connect your userbase• Be prepared for feedback• Create and manage your
community• Location-based content as
secondary, but crucial
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Thank you!
• Luka AbrusFive Minutes CEOShoutEm Member of the Board
gsm +385 99 8153811mail [email protected] luka.abrustwitter twitter.com/lukrecije
http://www.fiveminutes.euhttp://www.shoutem.com