lukes task2

7/29/2019 Lukes Task2

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Whats a campaign?

A campaign is the bringing together of our media products, to reach out to ouraudience.

This includes our:

CD Digipack

Website

The video itself

Our different products basically form a marketing campaign, this basically forms abrand image.Website Music Video CD

Digipack


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The intended audience for our products would be the female teenage audience as he's

music relates to that type of audience and Luke is similar to other artists in terms of his

music like Jack Johnson and therefore they would both be attracting the same audience

which is the the Teenage audience.

However Luke, could attract a wider audiences attracting to the older market with his

soulful tunes and romantic ways.


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The Visual star image according to Dyer, communicates

important messages to the audience. For Luke he has a very

specific style in which we want to portray to his audience

getting influences from Jack Johnson which help us look

how previous people have worked with an artists similar to

ours.

Audiences often associate the look of an artist to a style of

music.

Our audience we would hope will idolise Luke to be a romantic

type of guy with a really good voice instead of just his looks

but more about his music.For Luke as an artist we have taken a lot of ideas and inspiration

from Jack Johnson such as his previous marketing tools and

distribution ideas. This has taken influence in our website

and whole campaign


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MARKETING OF LUKE

TV Ad - Breaks

Self advertising making appearances

Internet Banners

Through Social Networking

Touring

Luke works hard as well

to advertise himself aswell as we do when

promoting him. This is

his instagram page

giving insight to his fans

on what he is doing.


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On our artists website, and the CD Digipack, the name

of Luke is bigger than the name of the album which

is conventional as we are trying to promote the

artist himself and make him more known to our

audience, thats why we are making his name standout and reinforced with a picture of him on the CD

Digipack.

Negus argues that acts can be organic, creative ,

original therefore authentic, where synthetic is for

the pop market i.e. one direction. Negus furthersays that the CD digipack covers are crucial

artwork which markets the image of the artist,

before the music is purchased. Music Artist

Websites e.g. Justin Bieber or any other artist in

the business are likely to have this as a strong

marketing strategy, particularly in the online age.


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WEBSITE..

This is our website for

Luke and we hope that

this portrays him in

the correct way and

helps his star image.


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THE USE OF THE MARKETING MIX

The selling of our products and services required the use of The Marketing Mix

also known as the Four Ps which are:

Price

Promotion

Place

And Product

To enforce this a Theorist called Philip Kotler defined marketing as, Human

activity directed at satisfying needs and wants through exchange processes.

This is important because otherwise it would be a poor campaign and Luke

wouldn'tt benefit from it as much as he deserves to.


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PRICE AND PLACE..

How much will the product cost?

For the Single I Wish You Love --> 99p for downloads from places such asITunes and Amazon and 6.99 for the Album

Pricing for shop purchases we would expect it to range from 1.99 for the

single and 7.99 for the Album

We would expect to sell Luke in all major retail shops such as the leadingsupermarkets, and of course we want to distribute his singles on all the

downloading websites and stores. On sites such as iTunes this will be the

easiest way for people in this day in age to download music.

This is an example of

physical sales in which is

where we would hope tosee Lukes CD.


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PROMOTION

For Luke, and his fans the best way

we think that we would promote him

would be actually by him promoting

himself, by social networking sites

such as Facebook and twitter. They

are the best ways to getting with hisfans and to let people know what

he's up to and what he's doing.

Other ways to market him would be

through magazine interviews and

appearances on certain TV shows

such as Daybreak in the Uk.

Other ways we would

market him would be

through making

appearances on

shows like X Factor

and also by himdoing Charity Work.


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INSPIRATION

Click to watch one of

Jack Johnsons video.

Click to watch

one of James

Arthurs video.

As Luke is a new artist we

have looked into other

successful singers in which

have a similar sound to Luke.By comparing to these two

artists Jack Johnson and

James Arthur, we can see

ways in which they have

promoted themselves and the

completely different storiesthat they both have.
http://www.youtube.com/watch?v=n-qSHI-sRjQhttp://www.youtube.com/watch?v=seZMOTGCDag


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I Wish You Love

As Luke is a real artists his song has actually appeared in anadvert already. The hoover company Vax in their Christmas

advert. This is perfect advertising for Luke, as it promotes

his song. This will then lead to people wanting to find out

who sung the song. Therefore leading to Luke's publicity to

increase and this is supported by his campaign.


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HOW EFFECTIVE WAS THE CAMPAIGN?

By doing all of the above, we have been able to promote Luke to the best of

our ability in this new technological age. Of which are all tools that areneeded to distribute or promote Luke as an artist.

This as shown us that an artist could be promoted even with a small

budget.

I think that our campaign was successful and we were able to market and

distribute Luke to the best of our ability

We were able to give Luke a unique and relevant image.


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EFFECTIVENESS TWO

The music video promotes Lukes image.

This is embedded in the imagery used and design of the CD. We feel thatthis will work as a campaign.

The website provides relevant promotion directional & product placement

for the intended audience

There is enough variation across the campaign as well e.g. black and

white images on website, online publicity of tour, video and product.

lukes task2

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