Lululemon : How to Stay on Top

My Big Idea: Data-Driven Digital Marketing

Customer-focused Digital Strategy

- Use data and feedback from customers to drive revenue

Target Audience

The fitness-minded adult searching for a quality product

Appeal to New Market Segments

-Ask the customer what fitness gear they want to buy from Lululemon

-Increased click-through and website visits

Budget

6,000,000 per month

Facebook and Twitter

- Monitoring

- Invitations through Tweets and Posts

- Photos and Customer Testimonials

Website Campaign

How are we better than competitors?

SEO strategy including keywords and a landing page

Public Relations

-past quality control issues and bad judgment

-how Lululemon has worked to improve it

Mobile Device Apps

- Customers on-the-go receive notifications of new items on the We Made Too Much Site

Key Takeaways

A customer-focused digital marketingstrategy with great content integrated across

many different touch points