customer focused continuous improvements

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CUSTOMER FOCUSED CONTINUOUS IMPROVEMENT BEYOND WORDS, PART 2 We started our discussion on Customer Focus in December 2012 with a general discussion about what it means to be ‘customer focused’, and how this term is overused and misunderstood in business. Everyone claims to be ‘customer focused’, yet customer loyalty is at its lowest point in years, complaints are the higher than ever before, and almost everything we buy today comes with ‘extended warrantees’, or ‘extended service contracts’ for ‘only a little more.’ To get at real customer focus, we need to get at what and why a customer does what they do, in the ‘end-to-end’ framework that starts when he or she decides they need something and concludes when they get exactly what they need when they needed it, knowing they paid the best price and got the best quality, and would heartily recommend buying to everyone they meet. The April issue of QHSE Focus Magazine, will reveal the first component of the Customer Focus that is “Customer Need”. www.qhsefocus.com QUALITY & LEAN 6 SIGMA EDITION

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“Product Quality”, “Green Environment”, “Safety at Work Place”, “Lean Production”. – These are the regular items on your daily agenda while running your business or building your career? Then QHSE Focus Magazine is here to move you forward and bring you new solutions, expand your connections, widen your professional vision and strengthen your expertise in Quality & HSE, Lean and Six Sigma. QHSE Focus magazine is the world’s first iPad magazine created specially for QHSE Professionals and those who are looking to improve their business with the power of Quality & HSE as well as Lean and Six Sigma. The Magazine is the voice from the world’s biggest names in Quality Assurance, Quality Control, Occupational Health and Hygiene, Industrial Safety and Environmental Management, Lean and Six Sigma. Professionals operating and consulting in QHSE field will find the magazine as the source of selected diverse and reliable information while busy managers and executives will find it as a simple yet effective tool to stay updated on the latest world’s QHSE trends, solutions, events, interviews, experts’ tips and many more right on the go. Build your expertise in Quality & HSE, Lean and Six Sigma fields with us to accelerate your professional career or to get your business thriving.

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Page 1: Customer focused continuous improvements

CUSTOMER FOCUSED CONTINUOUS IMPROVEMENT BEYOND WORDS, PART 2

We started our discussion on Customer Focus in December 2012 with a general discussion about what it means to be ‘customer focused’, and how this term is overused and misunderstood in business.

Everyone claims to be ‘customer focused’, yet customer loyalty is at its lowest point in years, complaints are the higher than ever before, and almost everything we buy today comes with ‘extended warrantees’, or ‘extended service contracts’ for ‘only a little more.’

To get at real customer focus, we need to get at what and why a customer does what they do, in the ‘end-to-end’ framework that starts when he or she decides they need something and concludes when they get exactly what they need when they needed it, knowing they paid the best price and got the best quality, and would heartily recommend buying to everyone they meet.

The April issue of QHSE Focus Magazine, will reveal the first component of the Customer Focus that is “Customer Need”.

www.qhsefocus.com

QUALITY & LEAN 6 SIGMA

EDITION