lunchtime presentation: intersections of product management - c.todd lombardo (productcamp boston...
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intersectionsof
Product managementC. Todd Lombardo @iamctodd
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2009 - 1st PCamp Boston
sasha dass
brooks rutledge
Me
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clock radios & paper planes
of
product management
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Source: roadsidepictures - flickr
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source: vintageadbrowser.com
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source: vintageadbrowser.com
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source: vintageadbrowser.com
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source: vintageadbrowser.com
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source: vintageadbrowser.com
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Source: google
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Source: WSJ
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@iamctodd
Why?!
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Youre way too dumb to figure out if your idea is any good.
Andrew Mason, Founder of Groupon
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A Tale of an Idea
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alarming details 1
Example quotes.
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alarming details 2
A team of 12 ..?!
$90k..??
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@iamctodd
wTf?!
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@iamctodd
No. Just no.
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Innovation Team
Existing CTCT Team
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Innovation Team
Existing CTCT Team
MVPMinimum Viable Product
Project TeamCTCT
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revolutionInnovation Team
Existing CTCT Team
MVPMinimum Viable Product
Project TeamCTCT
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revolution
evolutionInnovation Team
Existing CTCT Team
MVPMinimum Viable Product
Project TeamCTCT
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Innovation Team
Existing CTCT Team
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Innovation Team
Existing CTCT Team
clarify
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Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
clarify
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Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
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Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
integrate
Project TeamEXISTING PRODUCT
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Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
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Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
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Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarifyscale
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
-
revolution
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarifyscale
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
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evolution
revolution
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarifyscale
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
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Design Sprint
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26
RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
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Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation
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Source: gv.com; thoughtbot.com; smashngmagazine.com
Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide2013
Unpack Sketch Prototype TestDecide
2015
Empathize Define Prototype TestIdeate
Understand Diverge Build TestConverge
Discovery Interpretation Experimentation EvolutionIdeation
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SMB Marketing Smarts Mobile Content Help
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What happens after the Design sprint?
@iamctodd
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}}} DESIGN SPRINT JUMP START
AGILE SCRUM
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source: SMashing Mag/D. Dimmick
Design Sprint
DISCOVERY
2-week SCRUM SPRINT
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paper planes
@iamctodd
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source: foldnfly.com
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source: flickr
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What are you assuming?
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NEED
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BREAKTHROUGHNEED
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BREAKTHROUGHNEED
what really happens
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BREAKTHROUGHNEEDassumptions
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@iamctodd
be a designtist
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DESIGNER SCIENTISTEmpathic
Maker Forward looking
Rigorous Experimental
Hypothesis driven
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EXAMPLE
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@iamctodd
7 weeks Idea to paying customer
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life is too short to build something nobody wants.
ash Maurya, Author running Lean
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product mgmtSales
marketing
R&D
NOT THESE
INTERSECTIONS
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your brainfacts
assumptions
questions
THESE
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@iamctodd
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Your opinion doesn't matter.
@iamctodd
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Your opinion doesn't matter.Talk to customers. Listen.
@iamctodd
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Your opinion doesn't matter.Talk to customers. Listen.Check your assumptions. again.
@iamctodd
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Your opinion doesn't matter.Talk to customers. Listen.Check your assumptions. again.Think like a Designtist.
@iamctodd
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Your opinion doesn't matter.Talk to customers. Listen.Check your assumptions. again.Think like a Designtist.Its not failure if you learn.
@iamctodd
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when all else fails
@iamctodd
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@iamctodd
f*** it. TEST it!
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LEARN MORE
[email protected] @iamctodd
Early Release on OReilly Media
designsprintbook.com