lurking alert! 5 reasons your members aren’t actively participating in your online community
TRANSCRIPT
2
TOP 5 REASONSwhy your members
aren’t engaged in your community
1. Member Risk / Fear2. Insufficient Expertise3. No Champion4. No Strategic Plan5. “It’s Just Another Website”
3
Member Risk / Fear
• Most people are prone to continue habits
• Most people fear change• Most people communicate via email
reactively• Without sufficient value most people
fail to adapt to new models even if they are more efficient
4
Insufficient Expertise
• Most people are NOT content creators
• There are “LURKERS” out there• Successful communities need
conversation starters (not just a single champion)
• Successful communities need engaging and relevant content
5
No Champion
• It’s more than just a good idea
• Can they start the fire?• Can they fan the flames?• Can they control the chaos?• Can they recruit
conversation starters?
6
No Strategic Plan
• Communities don’t start or run themselves
• You need clear goals/objectives• You need the right people &
teams• You need the right topics of
conversation• You need to KEEP IT SIMPLE
7
“It’s Just Another Website”
• Many online communities are from the internet 1.0 generation
• For most joining an online community is an EMOTIONAL decision
• It has to feel FUN• It has to feel SAFE
8
Best 3 Ways to be Successful
1. You need to have the right PEOPLE in place
2. You need to have the right PLAN in place
3. You MUST have the right PLATFORM in place
9
Connectik Platform
10
Connectik Platform
11
Connectik Platform
12
Millennials are KEY to success
• Millennials are 2.5 times more likely to become an early adopter of technology (Boston Consulting Group)
• Millennials switch their attention between media platforms on average of 27 times per hour (Innerscope Research)
13
QUESTIONS
