luxas maixner on socialbakers
TRANSCRIPT
How to Analyze and Engage Users in Social Media?
DIGGIT Konferenca Ljubljana, May 11th Lukas Maixner
If everyone else is doing it, it may not be safe but it’s probably fun.
Why Social?
Why Bother?
#1: Communities
#2: Campaigns
#3: Data & CRM
Facebook is Growing Bigger
Facebook is Growing Older
Globally…
… and Locally! 687 000 Facebook users Penetra3on to popula3on • Total: 34 % • Online: 53 % Current demography • 31 % users aged 25 – 34 • 26 % users aged 18 – 24 • 16% users aged 35 – 44
Top Brands in Slovenia
• Founded in 2008 as Social Media Agency
• Team of 110 people, Launched Socialbakers plaIorm 2009
• Offices in Prague, Munich, London and San Francisco
• 350,000 marketers across 60+ countries, every conOnent
• Facebook Preferred MarkeOng Developer
“We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.”
October 31, 2011
…And that’s why we jumped in!
So that’s why… But How?
Get the Data
The #1 go to place for marketers to find social statistics.
1 View in Context
The #1 platform of choice by hundreds of marketers to compare engagement on Facebook, Twitter
2 Build Engagement
Build meaningful social media campaigns that make impact
3
3 Steps in Social Media
.
Your brand
Exploring the universe
Does Size Matter?
Who Are Your Superfans?
Are You REALLY Consumer Oriented?
When to Publish? What Content?
What Metrics to Watch?
From Monitoring to Engagement
Give Them Something Real!
750 000 unique ac3ve users
300 000 within the first 4 days
170 000 1 000 000 page Likes in one month
Let Them Be Creative!
400 000 unique ac3ve users
780 000 unique designs
Reached 34,8 % of all relevant Facebook users
Sell Them While They’re Having Fun!
90 000 ac3vely engaged users
>1 million passively reached users
1 700 real test rides scheduled for PEUGEOT
95% responded to quiz
1. Choose the right metrics = Understand success in social media
2. Build great content = Build your community
3. Be both proacOve and reacOve = Manage your community
4. Engage users with campaigns = Reach your goals (whatever they are)
Summary
Interested in more? Meet me now or feel free to connect!
Lukas Maixner [email protected] www.socialbakers.com