50+ age group Luxurious Housing for

Independent Living

They are successful…

They are active…

They are independent…

They are away from their well-settled children…

But they are out of energy now…

But they are alone…

But they are not physically strong…

But they are looking for like-minded people…

They are above 50…

And they are still going strong…

Urban Development GroupIntroduces

A specialized housing of 50+

For their independent and active lifestyle

Where?

Outside the City?OR

At a central location?

Research shows that seniors like to live with their

independence after retirement. Thus, we propose the central

location for the project.CENTRAL LOCATION

EasyTRANSPORTATION

Easy access toMARKET PLACE

Quick MEDICAL ASSISTANCE

Easy connectivity to ENTERTAINMENT/ SOCIAL GATHERINGS

What?

Not a gloomy and sad OLD AGE HOME…

But a lively and thriving COMMUNITY HOUSING !

The proposed housing will be a place for seniors to come together out of their own choices.

Occupants will be well educated, well established and successful people who wish to enjoy an independent lifestyle living with a like-minded community.

Whom?

There are three types of Elderly individuals:

3. Continuous assisted living i.e. they require nursing and medical support almost all the time.

1. Independent Living i.e. they can perform day to day functions independently

2. Assisted Care Living i.e. they require physical assistance in housekeeping and food facilities

The proposed housing addresses issues of the first category individuals like professionals, rich and famous businessmen, N.R.Gs. And N.R.Is, single persons, independent elderly couples, etc.

How?

SWOT Analysis

Experience of UDG, Strong Market Image & Knowledge

Reasnably High capital investment in an untested concept, It may need more marketing and patience.

Being a pioneer of this concept, there are more opportunities leading to success due to less competition.

Seniors have more expectations and aspirations which developers alone may not be able to fulfill by offering building.. A clear policy from the beginning shall be required to fulfill needs and aspirations.

Strength

Weakness

Opportunities

Threats

Design Considerations

The proposed housing complex design is focused to maintain Independence, Participation, Care, Self –fulfillment and Dignity for its occupants.

We have considered following aspects at micro as well as macro level to achieve our objectives :

o Location o Neighborhood o Building design o Safety and security o Infrastructure Amenities o Common areas o Operation and management

Our vision

SUN CITY GINZA – TOKYO - JAPANPerkins Eastman led the design for Ginza East, a 31-story retirement community located in downtown Tokyo. As one of Japan's first urban high-rise CCRCs, the project marks a significant commitment by Half Century More, a leader in Japan's senior care revolution, to bring the high standards of design and care that they have set in Tokyo's and Osaka's suburban settings into the heart of the city.

The 39,669 sm (427,000 sf) building is organized around a six-story podium base capped by a 26-floor tower. The podium is made up of two levels of public space at the street, with 134 units of nursing-specific floors above. Double- and triple-height spaces at either end of the base provide a dynamic presence at the street, as well as serve to tie together the living environments. The tower offers 276 independent living apartments on 24 floors, and is capped by the two-story Harborview Restaurant and Ginza Bar.

Is there a demand?

UDG had proposed the concept of 50+ housing as a project “AATMIYA” in 1999. But the project could not be executed due to several unforeseen obstacles.

But our efforts and enthusiasm are together today to continue the story………

Luxury for senior citizensPublished by Newsroom February 4th, 2010 in Newsbytes.

Move over old age homes. Luxurious ’senior living’ has become the new exciting concept for real estate developers cashing in on the growing ageing population in the city. Modelled on colonies abroad, the projects generally have 300-400 units that can be bought only by people over 60. A decade later, residents will move into the ‘assisted living’ quarters within the same complex, where they will be given housekeeping and food facilities. When the owners are well into their twilight years, those ailing will migrate to the ‘old age’ segment where they will be provided with nursing and medical support.“The concept of Continuing Care Retirement Community that includes all these three facilities under one roof is yet to catch up in a big way in India,” says Mr A. Shankar of Jones Lang La Salle Meghraj, the global real estate consulting company. “Even in luxurious retirement homes in the country, old people cannot own the accommodation they stay in. With nearly one-fifth of the population expected to step into their 60s by 2050, catering to this segment will become highly profitable,” he explains, pointing out that the future will see a slew of such projects in the city.Builders started thinking hard about this niche area when the real estate market became bumpy last year, says Mr T. Chitty Babu, president, Confederation of Real Estate Developers’ Association of India, whose one such project, Adena, with 200 units on OMR, was sold out in a day. “Everything about the design and landscape of the project is elders friendly,” he said.Source: Deccan Chronicle

Senior citizens' homes emerging as a serious segment of real estate: JLLMDileep Athavale, TNN, Apr 24, 2010, 06.05am IST

Tags:Pune|Jones Lang LaSalle Meghraj

PUNE: Indian real estate scene is witnessing the emergence of senior citizens' homes as a new market segment as the number of projects and housing stock directed at this section of population is rising fast, a report by real estate advisory firm Jones Lang LaSalle Meghraj (JLLM) has said.

The observation is highlighted in a report Senior housing sector in India: Key Trends,' which JLLM released on Friday. "The status of seniors in Indian market is experiencing a sea-change, owing to their growing cohort size, augmented financial independence and change in mindset. They are no longer considered withdrawn, risk averse and financially dependent. The immense potential of this segment, with its unique needs and promises, offers an array of opportunities to the Indian real estate market," the report said.

Saumyajit Roy, associate vice-president (senior living) at Jones Lang LaSalle Meghraj, told TOI, "Five years ago, there were only about 3 to 4 developers focusing on senior living sector to any degree. Moreover, their focus was diffused and their approach was not as well-researched and need-based, as it is today. In the current context, there are around 14 developers actively exploring this segment."

In India, more than 60 per cent of households are nuclear and 8.94 per cent of the population is aged 60-plus, indicating that the aged are in greater need of support than ever.

According to real estate market sources, the number of housing units being built specifically for seniors has increased four to five fold and the segment is on a growth path. "We estimate the number of units in this segment at about 4,000 now, but the way the segment is growing we expect this number to jump to over 20,000 in three years," said the chief executive officer of a Mumbai-based real estate consultancy firm who did not want to be named. .

The report pointed out that while opportunities exist, it is important to comprehend the ecosystem in which seniors exist in India. It is imperative that real estate developers understand and acknowledge the unique requirements of the elderly while catering to the sector. The aged population faces numerous issues, typical of the sunset years of their lives.

"A growing sense of insecurity, craving for companionship, fear of getting obsolete and loss of relevance within the family, increasing physical disability, difficulty to access transport, a need for quality healthcare and geriatric care, complexity in conducting the daily chores of family life are some of the several issues that the aged face today. These, compounded by poor access to government and other support systems, insurance and legal assistance, immobilise them. These nuances of old age need to be thoroughly recognised by the developers," the report has elaborated.

The report underlines that there are rising numbers of seniors who are adapting to the idea of senior living' spending the sunset years of their lives with similar-aged companions and sharing facilities in settings of enablement and security. The report also points out to a recent survey of households with senior citizens which revealed that over 60 per cent found the concept of a senior citizen's club or a senior citizen's association as a viable and practical one. Contemporary retirement homes or resorts have replaced the earlier concept of old age homes, which symbolised the last option for needy and abandoned elderly, it said.

City-based Paranjape Schemes Construction Limited has pioneered the concept in the city with their project Atha Shree (the beginning), which has thus far completed three such projects and has set its sight on other cities and countries to develop retirement villages.'

Another realty firm, Ashiana Housing Limited, is constructing the Rs 200 crore Utsav Lavasa in Lavasa City near Pune. The project will comprise 475 retirement housing units comprising of villas and multiple choices apartments. Manoj Tyagi, vice-president, Ashiana housing, said there is a growing acceptance among discerning Indian senior citizens about retirement homes. He said the residents of the retirement resort will be able to maintain the active, healthy lifestyle that they have grown accustomed to, but with more luxuries like hobby clubs, activity rooms, swimming pool or health club.

Media Awareness

Project Conceived, Developed, Researched and Presented by

Urban Development Group

For more information, Contact: Ar. Kiran Gandhi

Partner, Urban Development Group udg2100@gmail.com

+91 - 9825008647

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