IBS 2012February 9th

Creating Results – Todd HarffPringle Homebuilding Group – Steve Nordstrom

Sturbridge Homes – Michael DeStefanoTraditions of America – Nathan Jameson

In the next 90 minutes …

•Introductions

•Market Insights

•Top Ten Questions

•Answer Your Questions

Housing Demand – (Local Market Monitor)

Housing Supply – (Wells Fargo)

Household Growth - (Wells Fargo)

Income Declines By Age

How do you see the present and future of 50+ housing?

• Are age-qualified communities viable anymore, or are they too restrictive?

It’s So Much Morethan “Housing”

Is it possible today to have a successful homebuilding business that focuses on high-end homebuyers?

What features and amenities do today's buyers want?

What features and amenities are today's buyers willing to give up?

How is the aging-in-place movement helping or hurting 50+ housing?

What are the largest challenges that builders face in selling age-restricted housing and how do you handle those negatives?

• NATHAN – PROGRAMS?

What advice would you give to a builder looking to succeed with 50+ housing?

What did you do differently last year that was successful?

• YOU TUBE VIDEO

What was your best marketing idea of 2011?

Following the True Leaders –Your CustomersDecember 1, 2011 * Todd Harff * ICAA

www.creatingresults.com/ICAA

http://on.wsj.com/n4YAFv

Extra, Extra!

Email Tracking

• Open rates– Hourly/daily

– Subject lines, sender, other variables

• Click throughs

• Bounce rates

• Subscribes/unsubscribes

• Shares

• Forward to a Friend

Extra, Extra!

IBS 2012February 9th

Creating Results – Todd HarffPringle Homebuilding Group – Steve Nordstrom

Sturbridge Homes – Michael DeStefanoTraditions of America – Nathan Jameson

To Have Todd HarffShare His Market Research/Insights

With Your Association or Organizationhttp://bit.ly/w8ljly

erin@creatingresults.com