luxury suvs jasminwalker
TRANSCRIPT
LUXURY SUVS: Which One Will You Choose?
Jasmin Walker
Agendao Overviewo Criteria Evaluatedo Background Methodologyo Overview of Alternativeso Findingso Client Preferenceso Conclusion &
Recommendation
Overview
o This report is designed to provide a recommendation on which high-end luxury SUV to purchase. I have evaluated the alternatives of three luxury SUVS to determine the best alternative that coincides with the clients’ preferences based on specific criteria.
o I evaluated the alternatives of three vehicle choices: the Cadillac Escalade, Land Rover Range Rover, and Lincoln Navigator.
o I conducted three interviews and did research on all three alternatives to come up with the best solution for the client.
Criteria Evaluated
Criteria Escalade Navigator Range Rover
Price
Features
Extra Options
MPG
Size of fuel tank
Interior choices
Exterior choices
Owner Luxury Rating
Owner advantages
Owner disadvantages
The table below is what I based my evaluation on:
Background Methodology
o I conducted three interviews, one with an Escalade owner; Rufus Alexander, a Lincoln owner; Erin Henderson and a Range Rover owner; Happ Thomas.
o I chose to interview these three individuals to see what they like and dislike about their SUVS.
o I conducted internet research because it would be the easiest way to gather information from a variety of sources.
o I reviewed several automotive websites such as Edmunds.com, Lincoln.com, Landrover.com, Cadillac.com
Overview of Alternatives
o The Cadillac Escalade is powerful and luxurious. It is known for its edgy and stylish design. The interior design uses high-quality materials providing a high sense of luxury.
o The Navigator has a sleek design, with features that capitalize on luxury. The SUV is a seven passenger vehicle with excellent comfort. The Lincoln Navigator is powerful and versatile with excellent safety and security.
o The Range Rover is the most expensive of the three, offering a multitude of standard features, and less extra options.
Findings
o PRICEo Escalade starts at $61,935o Navigator starts at $54,130 o Range Rover starts at $78,450
o MILES PER GALLONo ESCALADE
o 12 mpg city o 19 mpg highway o 15 mpg combined
o NAVIGATORo 14 mpg cityo 20 mpg highway
o 17 mpg combined o RANGE ROVER
o 12 mpg cityo 18 mpg highwayo 14 mpg combined
CADILLAC ESCALADE
www.Cadillac.com
Findings
Escalade Navigator Range Roverleather wrapped steering wheel with radio and climate controls voice- activated Navigation system(OnStar)7 person seatingheated front seatsRemote startKeyless entry8-way power driver and passenger seat2 one-touch power windowsheated mirrorsreclining rear seatsadjustable pedalsUniversal remote transmitterthree zone climate controldriver memory settingsHands free phone10 speakersturn signal mirrorsprivacy glasschrome grille
7 person seatingparking sensorspower lift-gate rearview-mirror-mounted back-up cameraleather upholstery adjustable pedalsNavigation systema power tilt-and-telescoping steering wheel10-way power driver and passenger seat heating and cooling seats driver memory settingsheated second-row seatsa second-row center console with auxiliary climate controls power-folding third-row seats 14-speaker surround-sound audio system with a six-CD changer satellite radio sync voice technologyauxiliary input jackprivacy glass2 subwoofers
5 person total seating capacity8-way power driver and passenger seat2 one-touch power windowsHeated mirrorsPower lift-gatereverse tilt passenger mirror provides curb view when vehicle in reverseuniversal remote transmitteraudio and cruise controls on steering wheeldual zone climate controls - driver and passengerleather and wood trim on doorsleather-wrapped steering wheelmemorized settings for 3 driversDVD based display w/voice activation and directions navigation systemSeparate rear audioauxiliary MP3 audio input14 speakersPrivacy glass1 subwoofer
o FEATURES
Findings
o EXTRA OPTIONSo ESCALADE
o Heated steering wheelo Heated and cooled front seats o Power sunroofo Chrome wheels
o NAVIGATORo hard-drive-based voice activated navigation system with
voice recognition with 10 GB of music storageo Rear-Seat DVD entertainment systemo Power sunroof
o RANGE ROVERo 14-way adjustable, heat and cooled front seats.o Rear Seat Entertainment: Dual video display screens,
six-disc DVD changer, wireless headphones, remote control
Findings
o INTERIOR CHOICESo ESCALADE
o Black with chocolate wood accentso Tan with brown wood accents
o NAVIGATORo Blacko Camelo Gray o All three choices have wood accents
o RANGE ROVERo Cherry wood trimo Walnut trimo Black o Tano Ivory
Findings
o EXTERIOR CHOICESo ESCALADE
o Blacko Blueo Grayo Goldo Silver
o NAVIGATORo Dark blue pearlo Stone greeno Redo Silvero Black pearlo Black clear-coato White platinum
o RANGE ROVERo Whiteo Blue metallico Grey metallico Greeno Red metallico black
Findings
o GOVERNMENT SAFETY RATINGo ESCALADE
o 5 out of 5 stars for frontal and side impact occupant protection
o NAVIGATORo 5 out of 5 stars for frontal and side impact occupant
protection
o RANGE ROVERo Hasn’t been test yet
o OWNER LUXURY RATINGo ESCALADE
o 8.5
o NAVIGATORo 10
o RANGE ROVERo 9
Findingso OWNER LIKES
ESCALADE NAVIGATOR RANGE ROVER
Comfort Handling Entertainment systemInterior and exterior design GPS system,Heated/deep seatsLarge side mirrorsVisual and sound alerts to prevent bumping into the rearDVD entertainment system
Satellite RadioNavigation system Cool/heated seatsInterior designVoice commandSpaciousComfortGrill on front Smooth and quiet ride Power rear lift-gate THX audio sound system
PerformanceStylishInterior designQuiet ride Comfortable driver and passenger seatsTri-zone automatic climate controlParking sensors Navigation system
Client Preferences o MAXIMUM PRICE WILLING TO PAY: $75,000
o REQUIRED PREFERENCESo Navigation systemo Quality sound systemo Leather o 5 person seatingo Power rear lift gateo Several-ways to change seato Memorized seat settings o Sunroofo Dual or tri-zone
climate controlo Spaciouso Big trunko Decent fuel mileageo Safe o Heated seatso Adjustable pedalso Satellite radioo Universal remote controlo Turn signal side mirrors
RANGE ROVER
www.landrover.com
Client Preferences
o MINIMUM MILES PER GALLON ACCEPTED: 15 mpg combined
o INTERIOR CHOICESo Blacko Tano Wood Trim
o ONLY WANTS BLACK EXTERIOR
NAVIGATOR INTERIOR
www.Lincoln.com
Conclusion & Recommendation
o Range Rover eliminated immediately due to priceo Range Rover starting price is $78,450o Client only willing to pay up to $75,000
o Escalade and Navigator very similar in comparison
o Both offered a majority of features the client desired
o Navigator had better fuel mileage and owner rating
o Navigator had more of the luxury features in the SUV at a lower price than the Escalade
o Recommended the client purchase the Lincoln Navigator as his luxury SUV
LINCOLN NAVIGATOR
LINCOLN NAVIGATOR
www.lincoln.com