UNIT8: MEDIA INDUSTRY IN CONTEXT

MAINSTREAMINDEPENTANT

NICHE

Mainstream MARKETS

• MAINSTREMS are big distribution networking with high production values and budgeting, it also have a large scale marketing campaigns with universal appeals mainstream appear across the world with easy out lets.

• mainstream have a global marketing easy for advertisement with already have they own franchise which means they already have branded and equipment.

• conventional generic products mass production, are easy to access and high in quality things you expect to see.

INDEPENDENT MARKETS

• LIMITED DISTRIBUTION NETWORKING• LOWER PRODUCTION AND VALUES LOW BUDGETING.

not enough money.• MORE LIMITED APPEAR, meaning it not to everyone taste.• small scale marketing campaigning. often viral.• EXPERIMENTAL & risk taking.• alternative generic products.

NICHI MARKET

• a product that is made and marketed for use in a small and specialized but profitable market.

• aimed at a small and specific target audience.• target marketing campaigns• attractive to advertisers

BBC market

Apple Markets

DISNEY MARKETING

ROCKSTAR MARKETING