m a k e y o u r n e t w o r k s m a r t e r video growth despite negative currency effects year-end...
TRANSCRIPT
![Page 1: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/1.jpg)
M A K E Y O U R N E T W O R K S M A R T E R
Video growth despite negative
currency effects
Year-end summary 2003Ray Mauritsson, CEO
![Page 2: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/2.jpg)
Agenda
2003 summary and Axis today Network video: growth in security Technology: trends and outlook
![Page 3: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/3.jpg)
Axis’ two main product areas
Network Video Products Worldwide #1 position Axis’ largest product area,
57% of sales An installed base of more
than 300,000 units
Network Print Servers Worldwide #2 position 35% of Axis´ sales An installed base of more
than 2,000,000 units
![Page 4: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/4.jpg)
Financial performance 2003
Net sales: SEK 624 M (670) Currency effects had a negative
impact of SEK 71 M Operating profit: SEK 1 M (40)
![Page 5: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/5.jpg)
Financial highlights 2003
Growth for Video Decreased sales within Print Currency effects Weakened gross margin Cost-savings program 14 new patents
![Page 6: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/6.jpg)
0
50
100
150
200
250
300
350
400
-98 -99 -00 -01 -02 -03
SEK M
Video sales development 1998-2003
![Page 7: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/7.jpg)
Gross margin 2002-2003
0
10
20
30
40
50
60
Q1-02
Q2-02
Q3-02
Q4-02
Q1 -03
Q2 -03
Q3 -03
Q4 -03
%
![Page 8: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/8.jpg)
Q1 2004
Continued growth within Video, + 23%
Weakened sales for Print New generation video products
launched
![Page 9: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/9.jpg)
Sales Q1, 2004
64%Print 28%
Scan & Store 3%
Access and other 5%
Video
23%
26%
51%
Asia
Americas
EMEA
![Page 10: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/10.jpg)
Market size & forecast
0
10
20
30
40
50
60
70
80
-02 -03 -04 -05 -06 -07 -08
IMS Research, ”The EMEA market for CCTV and Video Surveillance Equipment”
Video serversNetwork cameras
Factory revenue € millionAxis market share in EMEA today: Network cameras:
59.8% Video servers:
35.4%
![Page 11: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/11.jpg)
Year 2003 – Success cases in all verticals
Car park security in Japan
Childcare Cam at Singaporian daycare center
Surveillance in Newport School,UK
Increased safety at Guernesey College, UK
Surveillance Solution at Dutch School
Security cams at 70 bank offices in FranceSafety for Danish bank
Security in Italian Retail stores
Swedish monitoring concept in shops
Car park security in Germany
Cameras help UK police cut crime
Security solution to New Zealand penitentiary
Security at Sydney Airport
Remote Monitoring Solution to New York State Unified Court System
IP based security in Texas school district, US
Missouri school district implements Network Video
Network Video improves patient care, Visicu,US
Axis´network products for U.S federal prison
Advanced network surveillance solutions to Washington, DC Police
Car park security in Japan
Childcare Cam at Singaporian daycare center
Surveillance in Newport School,UK
Increased safety at Guernesey College, UK
Surveillance Solution at Dutch School
Security cams at 70 bank offices in FranceSafety for Danish bank
Security in Italian Retail stores
Swedish monitoring concept in shops
Car park security in Germany
Cameras help UK police cut crime
Security solution to New Zealand penitentiary
Security at Sydney Airport
Remote Monitoring Solution to New York State Unified Court System
IP based security in Texas school district, US
Missouri school district implements Network Video
Network Video improves patient care, Visicu,US
Axis´network products for U.S federal prison
Advanced network surveillance solutions to Washington, DC Police
![Page 12: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/12.jpg)
Customer segments
Retail
Bank Transportation
Government Education
Industrial
![Page 13: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/13.jpg)
Benefits of network video
Remote access to video from any location
Low start-up and operating costs Flexible and scalable solutions
based on open standards¬ Integration possibilities
A technology shift driving growth
![Page 14: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/14.jpg)
Axis compared with the competition
Dedicated to IP solutions Global coverage Widest range Own technology Over 150 ADP partners
![Page 15: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/15.jpg)
Axis’ competitive advantage
Own ASIC and compression chip¬ Performance, image quality and lower cost¬ ETRAX and ARTPEC
Experience¬ 9 years of imaging experience¬ 20 years of networking experience
Only open standards
![Page 16: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/16.jpg)
Trends - Technology
Smart cameras and integrated systems
New technology is opening up possibilities in image quality and functionalities
Examples:¬ Megapixel ¬ Pictures scalable to any format¬ License plate recognition¬ Digital PTZ
101001010100011101
![Page 17: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/17.jpg)
New generation video products
Aggressive road map
New compression techniques Higher resolution Full frame rate Built-in wireless solution Power over Ethernet Dome cameras
![Page 18: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/18.jpg)
The future of network video
Accelerating technology shift ”Unlimited” possibilities in
addition to security solutions New applications
![Page 19: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/19.jpg)
Visicu – eIC
![Page 20: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/20.jpg)
Strategic direction
Maximize the video opportunity
Protect the printing business
Nurture new ideas for future growth
![Page 21: M A K E Y O U R N E T W O R K S M A R T E R Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO](https://reader036.vdocuments.net/reader036/viewer/2022070306/5519e1f2550346d67b8b4894/html5/thumbnails/21.jpg)
Outlook 2004
Continued growth potential for Video
Accelerating technology shift An aggressive product road map Restrained development for
Print Well positioned for profitable
growth