m a nifest o · the well-traveled, the searching, the voiceless. the brand once powerful in all its...

18
M A N I F E S T O making brands young again

Upload: others

Post on 01-Oct-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

M A N I F E S T Om a k i n g b r a n d s y o u n g a g a i n

Page 2: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

THIS IS NOT ABOUT OUR AGENCY

THIS IS ABOUT

THAT DEFINE WHO WE WORK WITH,

AND WHO WE ARE.

A S Y S T E M O F B E L I E F S

Page 3: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

The well-traveled, the searching, the voiceless.

T H E B R A N D

once powerful in all its glory — now seeking a new

D E F I N I T I O N

that stirs emotion, with a vision that’s clear and voice that’s strong.

T O B E H E A R D — T O B E F E L T

to walk tall and proud, again. This is a brand that refuses to die.

T H I S I S W H O W E W O R K W I T H

Page 4: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

WE VIEW PAST SUCCESS

A S T H E E N E M Y

Page 5: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

In restoring brand value.

Sweating the details.

Customers want to feel connected. To you. To each other.

In raising a hand when no one else will.

That dreamers must also be doers.

Technology has its place. Small data is where the value is.

Positive attitudes should come equipped with hard working souls.

Tomorrow is already here.

W E B E L I E V E

Page 6: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

A BRAND IS CONSIDERED MATURE

W H E N C O N S U M E R S

B E G I N T O N E G L E C T I T

Page 7: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

B R A N D R E S T O R A T I O N P R O C E S S

P O S I T I O N

O F F E R

A U D I E N C E

M E S S A G E

D E L I V E R Y

Page 8: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

P O S I T I O N

Y o u r b e d r o c k .

T h e f o u n d a t i o n o n w h i c h y o u b u i l d

e ve r y t h i n g . I t s h o u l d b e u n s h a k a b l e

a n d c o m e f r o m t h e ve r y s o u l o f y o u r

b r a n d . W h e n y o u f i n d i t , c l a i m i t .

T h a t ’ s y o u r s t a ke i n t h e g r o u n d .

Page 9: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

P O S I T I O N

O F F E R

Y o u r p r o m i s e .

W h a t m a ke s y o u va l u a b l e .

L o o k b e y o n d p r o d u c t s , b e y o n d f e a t u r e s .

F i n d t h e r e a l b e n e f i t o f d o i n g b u s i n e s s

w i t h y o u r c o m p a n y. T h i s i s h o w y o u

b e g i n t o b u i l d s u s t a i n a b l e l o ya l t y.

Page 10: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

P O S I T I O N

A U D I E N C E

Y o u r a m b a s s a d o r s .

S u r p r i s e t h e m . D e l i g h t t h e m .

N o t b e c a u s e y o u h a ve t o .

B e c a u s e y o u wa n t t o .

F i n d y o u r b e s t c u s t o m e r s

a n d c r e a t e m o m e n t s t h e y t a l k a b o u t .

O t h e r s w i l l f o l l o w.

Page 11: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

P O S I T I O N

M E S S A G E

Y o u r v o i c e .

M a ke i t a u t h e n t i c . C o m p e l l i n g .

Te l l y o u r s t o r y i n a f r e s h wa y

t h a t m a ke s y o u r a u d i e n c e s m i l e .

M a ke t h e m l e a n i n .

Ta l k w i t h t h e m t o b u i l d

b r a n d t r u s t t h a t i s m e a s u r a b l e .

Page 12: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

P O S I T I O N

D E L I V E R Y

Y o u r p r e s e n c e .

G o t o m a r ke t w i t h p a s s i o n . W i t h s wa g g e r.

W i t h c o nf i d e n c e . B e s e e n a n d b e h e a r d .

M a t u r e b r a n d s n e e d t h e c o nf i d e n c e t o s t a n d

u p a n d s t a n d o u t , a g a i n . G e t t i n g b a c k t o

y o u r r o o t s i s c o o l . D o i n g s o w i t h n e w f o u n d

g u s t o i s e l e c t r i f y i n g .

Page 13: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

NEVER

STOP THINKING

L I K E A

S T A R T – U P

Page 14: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

O U R S E R V I C E S

B R A N D S T R A T E G Y D I G I T A L E X P E R I E N C E S E V E N T M A R K E T I N GB R A N D A C T I V A T I O N

Positioning

Research

Brand Audit

Brand Architecture

Persona Development

Messaging Pillars

Brand Vision

Stakeholder Communications

Identity

Content Development

Advertising

Collateral

Direct Marketing

Experiential

Video Production

Point-of-Purchase

Digital Ecosystems

SEO / SEM

Analytics Reporting

Email Marketing

Social Media Strategy

Mobile App Development

UI / UX

Gaming / VR Development

Event Strategy

Brand / Theme Creation

Marketing Campaigns

Virtual Conferences

Signage Planning & Design

Experiential Environments

Interactive Displays

Onsite Project Management

We are an inventive agency with full-service experience. Specifically, we focus on repositioning mature

brands. We are passionate about restoring value and strength to once powerful brands. Headstrong about

smart creative that connects, no matter the channel… traditional, digital or experiential.

Page 15: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

B R A N D E X P E R I E N C E

warren county

imagination at work

imagination at work

imagination at work

imagination at work

imagination at work imagination at work

imagination at work

imagination at work

imagination at work

imagination at work

imagination at work imagination at work

imagination at work

imagination at work

Page 16: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

SOME BRANDS HAVE THE

P O T E N T I A L

TO BE RESILIENT, TO CONTINUE THEIR STORY,

T O A C H I E V E M O R E .

THIS IS WHAT DRIVES US.

Page 17: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

IF YOU

ARE NOT FULLY COMMITTED

TO GROWING

W E A R E T H E

W R O N G A G E N C Y

Page 18: M A NIFEST O · The well-traveled, the searching, the voiceless. THE BRAND once powerful in all its glory — now seeking a new DEFINITION that stirs emotion, with a vision that’s

D a y t o n , O H 9 3 7 • 2 9 1 • 4 8 9 9

W I L S O N R E B R A N D I N G . C O M

We make old brands young again.

We help leading brands stay that way.