m arketing 201 ems: differentiated marketing services kevin oldham vice president – united country...
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MARKETING 201EMS: Differentiated Marketing Services
Kevin OldhamVice President – United Country Marketing Services
INTERNAL MARKETING RESOURCES AVAILABLE TO UC AFFILIATES
Internal Marketing Firm
UCMS’ Suite of Services
These are optional marketing services
WHAT IS UNITED COUNTRY MARKETING SERVICES?
• Your in-house marketing team:– Strategic marketers: 4– Graphic designers: 4– Web designers & SEO Specialists: 3– Media planners: 1– Media buyers: 1– Copywriters: 1– Public relations specialists: 2– Editors: 1
• You have a full marketing team of 17 professionals supporting you….can your competitors stake this claim?
• We free you up to do what you do best…list and sell real estate and conduct auctions.
WHAT IS EMS?
• United Country Marketing Services’ exclusive suite of services
• Designed to address need for seller-paid marketing services
• These optional services are above the standard UC offering
EMS IS A COMPETITIVE DIFFERENTIATOR DESIGNED TO HELP
YOU LIST AND SELL…
Common denominator: Seller typically funds a campaign with your company’s name tattooed on the advertising
THE VALUE OF DIFFERENTIATIONR
ealto
r
Tel
epho
ne
Off
ice
Loc
atio
n
Yar
d S
igns
Loca
l NS
P A
ds
Loca
l Int
erne
t S
ite
Hom
e M
ortg
age
Hom
e W
arra
nty
Flie
rs
Virt
ual T
ours
Old
est
Loc
al O
ffic
e
Pur
cha
sed
Lis
ts
Pos
tcar
ds
Onl
ine
Bid
ding
700
Off
ices
Nat
iona
l Ne
twor
k
#1 H
orse
Pro
pert
y
#1 W
ebsi
te
Exc
lusi
ve C
atal
ogs
Larg
est
Inte
grat
ed
Net
wor
k
Con
fiden
tials
EM
S
Nat
l. A
dv.
of
List
ings
Increase ListingsIncrease Commissions10%
4%
7%
Co
mm
issi
on
Ra
tes
HOW YOU CAN MAKE MONEY LEVERAGING EMS
• Use EMS to open doors that previously may have been closed
• Leverage EMS to drive buyers to your listings
• Revitalize marketing efforts on existing listings
• Eliminate the Opportunity Cost of executing marketing tasks yourself
• Use EMS as a differentiator to increase listings & commissions
THE EMS SUITE OF SERVICES
• Fully Integrated multi-media auction marketing campaigns
• ‘One-off’ services– Brochures – Media Plans– Digital Campaigns– Corporate ID– Any marketing
needs you need, we can handle them for you
ANNOUNCING THE UCMARKETINGSERVICES.COM
WEBSITE
Important Differentiator For EMS Clients
OUR VISION STATEMENT
United Country Marketing Services’ vision is to deliver professional, fully integrated marketing solutions that give United Country affiliates a competitive advantage by:
– Creating opportunities to for you to list and sell large properties, real estate developments and auctions
– Increasing the likelihood of an acceptable offer– Stimulating the market by focusing a spotlight on your listing or
auction– Serving as a differentiator in listing presentations