MACCLESFIELD 2020Visit Macclesfield & Macclesfield Post attracts 10,000+ visitors a month*, estimated to increase to over 15,000+ visitors and over 75,000+ page views per month between the websites by Summer 2020. We’re also excited to announce that Macclesfield Directory will be live in Spring 2020!

We’ve introduced a range of advertising packages for local businesses to promote their services on Visit Macclesfield, Macclesfield Post & Macclesfield Directory. These packages will help us continue to expand and promote the websites over 2020/2021.

Our aim is to promote local independent businesses, boost local footfall and attract more visitors to local events and at the same time raise the profile of our town, promoting all the good things happening in Macclesfield across East Cheshire and beyond.

Advertising packages start from just £29.99 per month, please get in touch to discuss what we can do for your business and help attract more people to visit Macclesfield!

Macclesfield2020- MediaPack

Macclesfield2020- MediaPack

MARKETING THAT WORKSMore businesses are discovering the power of online marketing. It is low cost and works effectively along side traditional advertising mediums.

We have developed a powerful online advert platform which enables all sized businesses to promote brand awareness and attract new customers.

Our options include;

• Billboard Adverts - 1200 x 400• Banner Adverts - 740 x 90 • Large Banner Advert - 740 x 180• Bespoke Campaigns/Competitions• Social Media Campaigns

All our advertising packages offer a full 12 months of exposure, to maximize return on investment.

“MORE BUSINESSES ARE DISCOVERING THE

POWER OF ONLINE MARKETING”

Macclesfield2020- MediaPack

SIZE & POSITIONING This screenshot demonstrate typical size and positioning for the different advertising options.

Smart positioning, animated adverts andlimiting the number of advertisers guarantees better results, promoting brand awareness and a powerful call to action.

• Billboard• Banner Advert 720 x 90• Large Banner 720 x 180• MPU Advert

We’re currently updating the format and listings, with updates expected to be completed by March 2020. This will help improve user experience, exposure for advertisers and improve call to action click through.

“SMART POSITIONING AND LIMITING

ADVERTISING,GUARANTEES RESULTS”

Macclesfield2020- MediaPack

EDITORIAL PROFILEVisit Macclesfield and the Macclesfield Post are two of the most high profile websites created for our town.

In 2020 we’ll be focused on producing more local news aimed to increasing footfall to Macclesfield events, attractions, shops, bars and restaurants. We’re also developing the B2C and B2B listings to promote local services which are regularly needed by residents and visitors.

All our advertisers will benefit from people seeing their adverts when searching for some of the most popular local activities;

• Treacle Market• Cinemac Cinema Listings• Popular Festivals & Annual Events • New Businesses Listings• Local Feel Good News Stories

“TWO OF THE MOST HIGH PROFILE WEBSITES CREATED FOR OUR TOWN”

PLACES TO EAT: This section continues to be our most popular, with over 70 places to eat, in and around the town including deli’s, cafes, pubs and restaurants with many more businesses expected to be opening in 2020.

NIGHTLIFE: Macclesfield has one of the most vibrant nightlife scenes in Cheshire. With numerous live outdoor concerts, music venues and popular bars. We’ll aim to create more publicity promote the booming night time economy.

EVENTS GUIDE: We’ll continue to promote our comprehensive events guide created for Macclesfield, integrated on our Facebook platform and other social media platforms we manage for the Macclesfield area.

NEWS & EVENTS: Updated daily and weekly, we feature new activities, businesses and popular events happening in and round Macclesfield.

FESTIVALS: Macclesfield is renown for its large festivals and events which attract thousands of people every year. We’ll be actively promoting the Macclesfield Beer Festival, Barnaby, Bluedot, Rewind North, and the new annual Macclesfield Festival plus numerous community and charity events over the year.

BUSINESS SPOTLIGHT: We’ve launched this section on the Macclesfield Post with ’Business Spotlight’ articles featuring news from independent businesses across Macclesfield.

Macclesfield2020- MediaPack

WEBSITE DEMOGRAPHICSBased on current growth, we project average monthly traffic will increase to over 15,000+ visitors by mid 2020, making our influence even more effective than local press and commercial radio.

Our audience is actively seeking local information, so your campaign will have the power to influence visitors in a way no other local media can offer.

You can target local decision makers with disposable income, relevant age and gender profiles, plus a unique geographic mix of residents, visitors and people new to the area.

Our advertising platform enables you to reach a unique mix of residence, visitors and people working in Macclesfield.

\

*demographics based on Visit Macclesfield Google analytics

8.74%

20.92%

26.92%

20.90%

12.92% 9.60%

18 -24 25 - 34 35 - 44 45 - 54 55 - 64 65

Age

52% 35%

13%

GeographicMacclesfield Regional National Male

38% Female62%

Gender

“OUR AUDIENCE ARE ACTIVLY SEEKINGLOCAL INFORMATION”

Macclesfield2020- MediaPack

We appreciate there are a number of advertising mediums available to businesses in Macclesfield. We’re proud to offer a low cost, comprehensive online advertising platform so you can add an online campaign to your marketing strategy in 2020.

Banner Advert - £99 DISCOUNTED TO £30 PER MONTH (Advert Size - 728 x 90) on rotation on all pages. Featured listing in your business category, plus enhanced listing including call to action to visit your website / social media page and access to our featured events listings.

Large Banner Advert - £149 DISCOUNTED TO £50 PER MONTH (Advert Size - 728 x 180) on rotation on all pages. Featured listing in your business category, plus enhanced listing including call to action to visit your website / social media page and access to our featured events listings.

Animated Billboard Advert - £299 DISCOUNTED TO £100 PER MONTH(Advert Size 1200 x 400) on rotation on all pages. Featured listing in your business category, plus enhanced listing including call to action to visit your website / social media page and access to our featured events listings

All packages are subject to a minimum 12 month campaign, payable via direct debit and one off £19.99 standard artwork fee.Bespoke short term campaigns, competitions and social media promotions are also available on request.

Up to 20% discount available for paying annually, discounts available for double rotation.

“ADD AN ONLINE CAMPAIGN TO YOUR MARKETING

STRATEGY FOR 2020 AT A VERY LOW COST”

Macclesfield2020- MediaPack

Corporate Campaign We have a limited number of Corporate packages available in 2020. This enables us to offer a bespoke campaign tailored to the needs your business and marketing plan for 2020.

The package includes 12 months access to our platform, so you can weave your brand within the fabric of the town andestablish your business as a house hold name. Your adverts will be predominantly featured on all pages, so your brand will be highly visible and associated with up and coming events, festivals, community news, local businesses, restaurants, things to do and positive news happening in and around Macclesfield over 2020.

This package offers flexibility and the option to create bespoke campaigns and editorial tailored around your business and targeted to your potential customers. This option is open to a maximum of 4 businesses, subject to availability.

Corporate Packages Start From £395 Per Month / £1995 Per Annum

“WEAVE YOUR BRAND WITHIN THE FABRIC OF

THE TOWN”

Macclesfield2020- MediaPack

Get In Touch

We’re proud to live in one of the most beautiful and vibrant towns in Cheshire. Call us today for more information about how you can help support your town and promote your business in 2020!

Contact Information

Keith TownleyEmail – hello@yabble.co.ukMobile – 07581 411450

Yabble Publishing – 345 Silk House | Macclesfield | Cheshire | SK11 7QJ

“PROUD TO LIVE IN ONE OF THE MOST BEAUTIFUL

AND VIBRANT TOWNS IN CHESHIRE ”