madanmohan rao - mobile in developing countries
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See the full video at http://www.mobilemonday.nl/talks/madanmohan-rao-mobile-in-developing-countries/ In this presentation Madanmohan Rao talks about mobile in developing countries. He lists a top ten of impact areas for mobile and talks about mobile activism.TRANSCRIPT
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Mobile in Developing Countries:
Top Ten Impact Areas and Opportunities
Dr. Madanmohan Rao
Editor: “Asia Unplugged,”
“AfricaDotEdu”
http://twitter.com/MadanRao
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The “8 Cs” of Wireless Ecosystems
Connectivity
Content
Community
Culture
Capacity
Cooperation
Commerce
Capital
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Dimensions of the Wireless Ecosystem
Wireless as Instrument
– Providing affordable access to ICTs, local language
content/tools, sectoral benefits (news, education,
healthcare, environment, business, government)
Wireless as an Industry
– Boosting digital content industries, venture capital,
stockmarkets, technical skills, regulation, global
alliances
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Classification of Wireless Information Societies
Restrictive eg. Myanmar
Embryonic eg. Afghanistan
Emerging eg. Nepal
Negotiating eg. China
Intermediate eg. India
Mature eg. Australia
Advanced eg. Japan, South Korea
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“Companies come to India for the cost, they stay
for the quality and they invest for the innovation .”
Dan Scheinman
VP, Cisco
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…when the earthquake happened, a mother was
embracing her infant. later the people found out this
infant (it is still sleeping quietly and well), and saw a
mobile in its clothes, but its mother has been dead, she
wrote a short message that was not sent ,"dear baby, if
you are lucky, can live, please remember mother love
you." .......
(excerpt I received via email from a friend in Shanghai)
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New Media and Developing Countries:
Top Ten Impact Areas
Disaster reporting and relief
Human rights, freedom of expression
Healthcare (epidemics/pandemics)
Poverty alleviation
Improving education, environment
Social inclusion, access to capital
Connecting diaspora
Cultural preservation
Government transparency, accountability
Enhancing private sector, SMEs, informal labour
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Disaster Reporting and Relief
Mobile alerting systems (eg. SMS warnings)
Citizen reporting and collaboration
RFID tagging on relief shipments
Mesh, WiMax “in a box”
Examples
– Cyclone Nargis in Myanmar
– Earthquake in China
– Terrorist attacks in India
– AIDS/HIV in Africa
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Mobile and ICT4D in Asia
Japan: reduce the digital divide (eg. for disabled citizens)
China: government concern - use of SMS/blogs for spreading rumours and political messages
India: connecting startups with social entrepreneurs
Philippines: m-payments (remittances)
Nepal: communicating across mountainous regions
Bangladesh - Grameen Telephone: shared access + microfinance (village “phone ladies”)
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“The phone has transformed the women farmers'
lives completely - they are able to market their
produce, access information on prices, and it
has made them so confident.”
Gladys Faku
Participatory Ecological Land Use Management
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Mobile Activism in Developing Countries
NGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; also domestic violence
IKSL.in offers agri "voice SMS" messages and helpline to Indian farmers in local languages
Suruk.com offers SMS-based info/rating services for autorickshaw (tuktuk) drivers
Informal labour: GreenMango, BabaJobs, CellBazaar
Greenpeace: SMS to raise funds (India), monitor forest destruction (Argentina), send climate alerts (Australia)
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Startups: Networks, Innovation, Awards
MobileMonday!
India: NASSCOM Foundation, MSSRF
Frost & Sullivan: African Excellence Awards
South African Innovation Fund
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Opportunities: Startups, Services
Hardware: chips, tags, multiprotocol readers (eg. Intermec, ThinkMagic)
Content/service (eg. Yulop)
Integration (eg. OATsystems)
Offshoring (eg. TCS, Infosys/OnMobile – India)
Support services (eg. certification)
Investors: VC, corporate (eg. UPS Strategic Enterprise Fund: Savi, Impinj)
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Mobile in Developing Countries:
Issues for Entrepreneurs
Industry lifecycles: size, growth; rural areas
Getting/publishing case studies and research
Top-down v/s disruptive
RoI, metrics
Localising, globalising
Alliance strategies
Dealing with the “big guys” (Reuters Market Light, Nokia Life Tools, Microsoft OneApp; operators)
Exit strategies
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Your Strategy for Developing Countries:
Recommendations
„Segmenting‟ the market
– high end, mass market, bottom of the pyramid
Partnering with developing countries
– R&D, offshore support, in-sourcing, innovation
Learning about mobile in developing countries
– local partners: MoMo!
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Year 2030: Outlook
Spectrum issues
e-Waste��
Theoretical frameworks for mobile media
Innovation: “micro-multinationals”
Personal knowledge management
Visioning/scenario strategies
– eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050
“Silver” technologies and applications
Emerging economies: markets, partners, competitors