made in italy files kumara
DESCRIPTION
Presentation @ Teras FIK chapter #1 Dec 19th 2012 introduction of italian design how made in italy createTRANSCRIPT
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Kumara Sadana Putra, S.Ds., M.A. Made in Italy-‐files
Teras FIK 19 Des 2012
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Dream believe &
make it happen
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Why domus
• 30 best Schools of Design in the world ver business week • Earn cri9cal knowledge of "Design Thinking" and "InnovaIon Through
Design" tools and methodologies • Apply “Design based approach and methodology” in non-‐design fields. • Develop a comprehensive understanding of “Entrepreneurship through
Design”.
Why DA?
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milan WHY ?
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WHY ITALY ?
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WHY ITALY ?
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Food
Fashion
Furniture
3F
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Food
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Fashion
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Furniture
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Sneak peak of ITALY
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Milan
The 3 Italies
Rome
Florence
The 1st Italy Roman Imperial
2nd centuries
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Milan
The 3 Italies
Rome
Florence The 2nd Italy is
14-16 centuries The birth of Renaisance
Ghirlandaio, Boticeli, Da Vinci
The 1st Italy Roman Imperial
2nd centuries
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Milan
The 3 Italies
Rome
Florence The 2nd Italy is
14-16 centuries The birth of Renaisance
Ghirlandaio, Boticeli, Da Vinci
The 1st Italy Roman Imperial
2nd centuries
The 3rd Italy, in 50’s The growth of designer, Ponti, Castiglioni, Zanusso Italian showroom, design capital
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Italy district Before 70’s
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Italy district 70’s and the 80’s
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The export leaders The 4 “A” of Made in Italy - Automazione, Abbigliamento, Arredamento, Alimentare
MECHANIC MACHINES
The Export Features *
HOME FURNITURE
FOOD/AGRICOLTURE
* million of US dollars
Elevators 1.245
CLOTHES - FASHION
Aspirators 861
Washing Machines 2.032
Wood Machines 2.770
Jewels 5.473
Textiles and Clothes 3.804
Shoes and Boots 3.445
Taps 5.647
Tiles and ceramics 4.999
Furniture 2.222
Boats and Cruise Ships 4.510
Sunglasses 1.985
Pasta 1.478
Tomatoes 1.374
Roasting Coffee 760 Apples758
Wines and Sparkling Wines 4.400
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Mafed - Sda Bocconi - Analysis on 40 Italian Furniture Companies - 2004
Natuzzi STUFFED 804.714 2.1
Company Sector Turn Over 2002 2001 - 2002
Snaidero KITCHEN 252.713 - 7.5
Chateau D’Ax STUFFED 211.540 - 12.9
Scavolini KITCHEN 151.036 0.8
Cassina CHAIR, ARMCHAIR 134.782 13.4
Kartell FURNITURE 52.742 31.9
B&B Italia STUFFED, BED 130.545 28.3
Nicoletti CHAIR, ARMCHIR 124.017 19.5
Poltrona Frau CHAIR, ARMCHAIR 77.331 19.1
Veneta Cucine KITCHEN 113.097 6.9
Molteni STUFFED 69.221 4.9
Poliform FURNITURE 66.595 -0,5
Boffi KITCHEN 34.881 -4.5
Flou BED, ACCESSORIES 36.982 -2.8
Cappellini FURNITURE 27.672 0.5
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The geography of the new made in Italy 2009 - Symbola - Edison Foundation
FIAT VEHICLES 58.5 B
Company Sector Turn Over 2007
FINMECCANICA ARMY 13.4 B
LUXOTTICA EYESWARE 5.0 B
FERRERO SWEETS 5.7 B
BARILLA PASTA 4.0 B
ARMANI CLOTHING 1.7 B
INDESIT KITCHEN 3.5 B
PARMALAT FOOD 3.8 B
FERRARI CARS 1.5 B
FINCANTIERI BOATS 2.5 B
IMSI - PIAGGIO SCOOTER 1.8 B
BENETTON CLOTHING 2.1 B
BULGARI JEWELS 1.1 B
DIESEL JEANS 1.3 B
PRADA CLOTHING 1.6 B
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1. A holistic/ humanistic approach 2. A deconstructive attitude, the will to redesign family of
behaviors according to new needs or inventing a subliminal, (unintended) vision of the future
3. Opening and discovering uncharted territories
4. Using new materials
5. The red as an energy symbol
The key elements of the Italian Design Pathway
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An holistic/humanistic approach
AUTOMOTIVE
the city car
Mobility new concepts
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New Materials
AUTOMOTIVE
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The deconstruction
The discovery of new fields
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MADE IN ITALY ENVIRONMENT: THE 5 P’s OF DESIGN
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Ettore Sottsass jr., Valentine, 1969 Aldo Rossi, Cupola espresso maker, Alessi - 1985
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• micro-machines
• city car
• lamp deconstruction
• plastic
• shell phone
Design & Business: SYNTHESIS the Italian products/concepts
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Design & Business SYNTHESIS The Italian design driven company:
• acts like a medium
• works like a family
• is design + vision driven
• is a place and a tradition
• is quality obsessed
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Tugas MBD
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Project based master degree 1 year 5 workshop (WKS) WKS1 Made in Italy Files, Distributed Product Management, client Fontana Group WKS2 Innnova9on Through Design, client Barilla Group WKS 3 Design Research, client Makno WKS 4 Brand Design, ClientP&G WKS 5 My Ideal Business Final Master Project
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WKS 1 Made In Italy, Fontana Motors
Electric Motorbike
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WKS 2 Innnova9on Through Design, Barilla Group Penetra9ng Asia Market
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WKS 4 Design Research, Makno Interior & Housing for Urban Living
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WKS 4 Brand Design, P&G London 2012 “Thank You Mom”
Champaign Strategy
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Final Master Project
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Tour package Compe99on
Society
Event & Fes9val Area Design field
Travelers
Workshop Tour Guide & Trainer
Dona9on & merchandise educa9on