mag. mike peters · 2021. 2. 10. · telephone/mobile +43-(0)512-564753/ +43-(0)650-5647530 email:...

Personal Details:

Date and Place of Birth: 9th March 1966 in Landau/Pfalz, Germany

Married, one daughter (Antonia, 12), one son (Louis, 7).

Nationality: German

Address: Neuhauserstrasse 8/5, A-6020 Innsbruck

Telephone/Mobile +43-(0)512-564753/ +43-(0)650-5647530

Email: [email protected]

Command of Languages: Fluency in German, English, Basics in French

Position: Full Professor at the University of Innsbruck, SME & Tourism

Office Address: Department of Strategic Management, Marketing and Tour-

ism, University of Innsbruck, Karl-Rahner-Platz 3, 6020-

Innsbruck, Austria

Office Phone: +43-(0)512-507-9560

Education and Schooling:

1972-1976 Primary School, Billigheim-Ingenheim, Germany.

1976-1985 Secondary School/Grammar School, Bad Bergzabern, Germany.

1986-1987 Bavaria Hotelmanagement School in Altötting/Bavaria, Germany.

1987-1990 Apprenticeship Training as ‘Restaurantfachmann’ (chef de rang)

Final exam at the Bavarian Industrie und Handelskammer (Chamber).

1989-1990 Social Sciences Studies at the University of Regensburg, Germany.

1990-1995 Social Sciences Studies at the University of Innsbruck, Austria.

Finalised 1995 as Mag. Rer. Soc. Oec. (average grade of 1.7)

1997-2001 Doctoral studies in Economics University of Innsbruck.

Finalised 2001 with distinction as Dr. Mag. Rer. Soc. Oec.

2005 Habilitation (post-doctoral lecture qualification/tenure position) at the

University of Innsbruck, School of Management.

Curriculum Vitae

Mike Peters

mailto:[email protected]

Curriculum Vitae, 07/2018

Dr. Mike Peters, Neuhauserstrasse 8/5, A-6020 Innsbruck, [email protected]

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Professional Experience:

1989-1990 Restaurant and Reception Management at the Hotel „Altöttinger Tor”,

Mühldorf a. Inn, Bavaria. Germany.

1990-1991 Service, Restaurant and Bar, Restaurant „Hemingways“, Regensburg, Bavar-

ia, Germany.

1985-1992 Service, Restaurant “Mühlengrund“, Heuchelheim (part-time)

1995-1997 Trainee and project assistant at the Institute of Tourism and Service Eco-

nomics, University of Innsbruck.

Since 1997 Senior Researcher at the Institute of Tourism and Service Economics, Uni-

versity of Innsbruck.

2005-2011 Associate Professor at the Department of Strategic Management, Marketing

and Tourism, Innsbruck University School of Management.

2006/04-07 Visiting Professor, School of Resource and Environmental Management, Si-

mon Fraser University, Burnaby, Canada.

2008/05 Visiting Lectureship, University of Notre Dame, Mendoza College of Busi-

ness, Indiana/USA

Jan. 2009-July 2009

Visiting Associate Professorship at the School of Hotel and Tourism Man-

agement, The Hong Kong Polytechnic University, Hong Kong.

Sept. 2011-April 2015

Senior Lecturer at the MCI Management Center Innsbruck, MCI Tourism,

Innsbruck

Since May 2015: Full Professor SME & Tourism at the Department of Strategic, Manage-

ment, Marketing and Tourism, University of Innsbruck

Membership of professional bodies:

AIEST Association Internationales d'Experts Scientifique du Tourisme, Switzerland

(www.aiest.org)

DGT Deutsche Gesellschaft für Tourismus (German Association of Tourism

ICRET International Center for Research and Education in Tourism (see

www.icret.com) (President since 2009)

TRC Tourist Research Center, member since 2008 (see http://trc.aiest.org)

TTRA The Travel and Tourism Research Association (see www.ttra.com), Board

member of the TTRA Europe

http://www.icret.com/

http://trc.aiest.org/

http://www.ttra.com/



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Teaching Experience:

Since 1996 Several courses and modules at the University of Innsbruck on Bachelor and

Master level: Seminars in the fields of Service production and service logis-

tics; Internationalisation of Service Enterprises; Small- and Medium-Sized

Enterprises in Tourism: Problems and Challenges; Entrepreneurship in Tour-

ism; Innovation and Product Development in Tourism; The Growth of Tour-

ism Enterprises, City Management and Marketing; Entrepreneurship and In-

novation.

2001-2003 University Executive Development Programme of Tourism, Innsbruck, Aus-

tria.

April 2001 University C'a Foscari, Venedig: Master in Economia e Gestione del Turismo

CISET - Centro Internazionale di Studi e Ricerche sull'Economia Turistica In-

ternational Center of Studies on the Tourist Economy.

Aug. 2002 Ramkhamhaeng University, Bangkok. Master Programme “Global Market-

ing”.

Dec. 2003 Faculty of Service Industries at the Prince of Songkla University, Phuket,

Thailand. Master Programme/PhD. Programme “Small Business and Entre-

preneurship”.

Feb. 2004 Chulalongkorn University, Bangkok: Faculty of Economics. Master of Sci-

ence Programme in Environmental and -Natural Resource Economics: De-

velopment of sustainable tourism: the role of small and medium sized en-

terprises.

Nov. 2006 Salzburg Management Business School. MBA Tourism and Leisure Manage-

ment. Course on Organizational Behaviour and Design.

May 2007 Management Center Innsbruck, University of Applied Sciences. Seminar on

“Product Development in Hospitality and Tourism”

Jan. 2008 Visiting Professorship Université Toulouse, Faculté des Sciences Sociales,

Lecturer in the field of “Entrepreneurship in Services and Tourism”

Sept. 2009 Lecturer in the Master Programm Sustainable Tourism, ESCEM Tours, France

June 2009 Master of Hotel and Tourism Management, Strategic Hospitality Manage-

ment, School of Hotel and Tourism Management, Hong Kong Polytechnic

University, China.

Since 2000 Guest lecturer at the Université Toulouse, Faculté des Sciences Sociales:

"The Economics of Tourism". D.E.S.S. Economie du Tourisme International

(Entrepreneurship in Tourism)

Since 2005 Guest lecturer at FH Joanneum Bad Gleichenberg, Master Pro-

gramme:“Health Management in Tourism”/Gesundheitsmanagement im

Tourismus. Seminar on “Destination Management and Development”

Since 2011 MCI Tourism: Master Entrepreneurship & Tourism (Introduction to Entre-

preneurship, Marketing Management Case Studies, Emerging Markets) and

Bachelor Tourism Business Studies (Wissenschaftliches Arbeiten, Product

Development Processes).



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Studies, Projects and Research Grants:

1996 Competitive Advantages through Service Quality. Customer and Entrepre-

neur survey in Tyrol and Vorarlberg. Study supported by the Austrian Minis-

try of foreign affairs.

Production and Export of Tourism Know How in Austria, Study supported by

the Austrian Ministry of foreign affairs.

1998 Growth Factors for International Tourism. Study for the Austrian Research

Institute, WIFO Österreich (together with Fuchs, M.).

Effectiveness and Efficiency of future oriented tourism policy, Study for

the Kärntner Wirtschaftsförderungs Fond (KWF), (together with Fuchs, M.,

Rijken, L., Auer, W. und Weiermair, K.).

The impact of movies on tourism demand. Study in cooperation with the

University of Houston, (Hyun-jung Im, Kaye Chon).

1999 Austrian Franchise-Enterprises and their Internationalisation Behaviour,

(together with Samonig, A.).

La perception de l’environnement et les processus de prise de decision

dans la conduite de l’entreprise; A country comparison: Austria, France and

Poland. A survey on small- and medium-sized tourism entrepreneurs' man-

agement, together with the University Angérs.

Odyssey- Tele-Learning in Tourism: Syteme Pedagogique Multi-Sites, Mul-

timedia D'Evalution et de Developpement des Competences dans L'Industrie

Du Tourisme: A EU Leonardo Project, coordinated by the Universitée de la

Mediteranée, Aix-en-Provence (together with K. Weiermair).

2000 Simulation of internationalisation decision of SMEs in Tourism. Study sup-

ported by the Research Funding of the Leopold-Franzens-University Inns-

bruck.

2001-2003 SMART-UP. Co-ordination of the EU-IST project (IST-2001-34184) dealing

with e-learning module development for small and medium sized tourism

enterprises in tourism.

2003 Succession in Tourism Family Firms. Empirical evidence from South Tyrol.

2004 Growth barriers and motivation of small hotel enterprises in Tyrol. A re-

search project together with the EURAC research center in Bozen, Italy.

The role of spin-outs and spin-out potentials in Tyrol. A qualitative study

supported by the Zukunftsstiftung Tyrol.

2005 Attitude towards risk and new ventures in universities. Study supported by

the CAST (center for academic spin-offs Tyrol).

The market of start-up consultants and venture subsidies. Study supported

by the CAST (center for academic spin-offs Tyrol).

Characteristics and Behaviour of Entrepreneurs in North Tyrol. A quantita-

tive study supported by the Tyrolean Government.



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Attitudes towards Entrepreneurship: a country comparison between Aus-

tria and Poland (together with the Department of Tourism, Poznan Univer-

sity of Economics, Poznan, Polen). Supported by the Austrian Exchange Ser-

vice OEAD).

2006-2009 Alpshealthcomp: a transnational and inter-sectoral EU Interreg IIIb project

(for ICRET) (see www.alpshealthcomp.org)

2007 Risk perceptions of Entrepreneurs in Tyrol. Supported by alpS - Centre of

Natural Hazard Management).

2008 Sustainability in Tyrol’s Tourism Industry: The Status Quo, Supported y the

Tirol Tourist Board

2008 Location Marketing for Tirol, Austria: The Role of Tourism, Economy and

Education, Supported by the Tirol Tourist Board.

2008-2011 ClimAlpTour: Climate Change and its impact on tourism in the Alpine

Space, (European Union- Alpine Space Programme Project).

2011-2012 Focus Group and Statisfaction Survey amongst stakeholdergroups of the 1.

Youth Olympics Winter Games, Innsbruck. (IOC International Olympic

Committee.

2014-2017 EBKOM – Employer Branding als kommunikative Schnittstelle zwischen Ar-

beitgeberInnen und (potentiellen) ArbeitnehmerInnen (Translationale Pro-

jekte, Standortagentur Tirol)

2017–2018 Alternative Winter(sport)aktivitäten! - Eine Analyse des Outdoor- Verhal-

tens von Wintergästen (Tourism Research Funding by the Tyrolean

Government)

2017–2018 Nachfolge. Interne versus externe Unternehmensnachfolge in touristischen

Familienunternehmen (Tourism Research Funding by the Tyrolean Govern-

ment)

2018 Wertschöpfung im Tourismus. Touristische WERTSCHÖPFUNG; ein ökonomi-

scher Vergleich westösterreichischer Tourismusbetriebe. (Tourism Rese-

arch Funding by the Tyrolean Government)

2018 Arbeitgebermarken im Tourismus. Attraktiveren von touristischen Arbeit-

gebermarken im ökonomischen Vergleich - WERTSCHÖPFUNG durch Wert-

schätzung der touristischen ArbeitnehmerIn. (Tourism Research Funding by

the Tyrolean Government)

since 2016 Strategic Positioning of Family Firms in Tourism (Tourism Research Funding

by the Tyrolean Government)

since 2018 Wandern Hoch 5 mal 5 - Wer? Wann? Wo? Wie? Warum? - eine Analyse in

fünf Wanderregionen der Tiroler Alpen. (Tourism Research Funding by the

Tyrolean Government)

since 2018 GATE. Granting Accessible Tourism for Everyone. Europäischer Fonds für

regionale Entwicklung (EFRE) - European Regional Development Fund

since 2018 DTE. Digital Tourism Experts. Österreichische Forschungsförderungsgesell-

schaft mbH (FFG), Innovationslehrgänge

http://www.alpshealthcomp.org/



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since 2018 Interorganizational Relationships in Tourism. Determinants of establishing

and maintaining inter-organizational relationships in the tourism industry ¿

a SME perspective; Austrian Agency for International Cooperation in Educa-

tion and Research, Wissenschaftlich-Technische Zusammenarbeit

Conference Organization Experience:

1996 Organiser of the international conference “Alpine Tourism: Sustainability-

Reconsidered and Redesigned“ (together with Weiermair, K.), Innsbruck,

May.

1998 Organisation of the Workshop „ Production and Management of Quality in

Tourism“, Chulalongkorn University Bangkok, September (together with

Weiermair, K. and Charit Tingsabadh).

2000 Organisation of the Workshop “The Economics and the Management of

Product Development in Tourism with Particular Reference to Small- and

Medium-Sized Enterprises in Tourism”, Chulalongkorn University, Bangkok,

February (together with Weiermair, K. and Charit Tingsabadh).

2001 Organisation of the Workshop “Destination Marketing and Management”,

Prince of Songkla University, Phuket Campus, Thailand, August (together

with Weiermair, K., Chaisawat, M.).

2002 Organizer of the Asea-Uninet Conference: “Greening of Tourism: The

Measurement, Control and Management of Environmental Quality for Tour-

ism”, Manila, Philippines, (together with Weiermair, K., Cruz, R.) Septem-

ber.

2003 Organizer of the Asea-Uninet Conference: “Location and attractiveness

studies in tourism: supporting tools for tourism policies”, Bangkok, Thai-

land, December (together with Charit Thingsabadh and Weiermair, K.).

2004 Organizer of the Asea-Uninet Conference: “Co-operation and Networking

and the question of public-private partnership in Tourism: Future Chal-

lenges in Asia”at the Mahidol University International College (MUIC), Bang-

kok (together with MUIC), Thailand and in Hochiminh City (together with

Saigontourist).

2006 Organiser of the Asea-Uninet Conference: “Destination Rejuvenation Strat-

egies: The Potential Future for new Tourism Products/Services or Experi-

ences” in Bangkok am Mahidol University International College und an der

Prince of Songkla University, Faculty of Service Industries, Phuket, Thailand

(together with Klaus Weiermair and local organisers)

2006 Organiser of the International Conference on “Management of Change in

Tourism: From Old to New tourism”. 29th November - 2nd December 2006,

Innsbruck, Austria.

2007 Organiser of the Alpshealthcomp Conference “Neue Produkte und

Dienstleistungen im Alpinen Tourismus: die Zukunft von Wellness und Ge-



7

sundheit” (New products and service in Alpine tourism: the future of well-

ness and health tourism”), University of Innsbruck, 8-9th November 2007.

2014 Organiser the the 49th Tourist Research Center (TRC) Meeting, MCI Tourism,

10.-13. April 2014.

2015 Organiser of the TTRA Europe Conference at MCI Tourism, Innsbruck, 22.-

24. April 2015

Further responsibilites:

1999-2011: supervision of graduate Students (~15 diploma theses per year)

Since 2006: supervision of doctoral students

2004-2006: External examiner for the Degree in Hospitality Management, and the Di-

ploma in Hotel & Catering Management at the Dublin Institute of Technolo-

gy, Faculty of Tourism and Food.

2017 – 2018: Jurymemeber of the School of Hotel and Tourism Management, The Hong

Kong Polytechnic University, Hong Kong, Kowloon

2018: Member of the Editoral Board of Sustainability (mpdi journal); "Section Sustaina-

bility of Culture and Heritage". Sustainability - Open Access Journal, Basel

Member of the Editorial Board of the Journal of Travel and Tourism Marketing; Tour-

ism Review, Zeitschrift für KMU und Entrepreneurship.

Reviewer (periodically) for the

Annals of Tourism Research

British Food Journal

International Journal of Entrepreneurship and Small Business

Journal of Business Research

Journal of Quality Assurance in Hospitality and Tourism

Journal of Travel and Tourism Marketing

Tourism Analysis

Tourism Management

Tourism Recreation Research

Journal of Management Studies

Journal of Sustainable Tourism

International Journal of Hospitality Management

Small Business Studies

Administrative Responsibilities at the Innsbruck University School of Management

2007-2012: Member of several boards of reviews for the professorship at the

University of Innsbruck: e.g. business informatics (Berufungskommission

Wirtschaftsinformatik), Multicultural Brand Management, and Tourism and

Service Economics.



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2008-2012: President of the Sowi-Holding and Supervisor of PINN practice

oriented diploma thesis and ‘Euromobil’ Students enterprise projects (see

www.sowi-holding.at).

2007-2009: Programm Manager for the Bachelor of Management and Eco-

nomics, School of Management, University of Innsbruck.

2010-2011: Programme Manager of the Master of Strategic Management,

University of Innsbruck.

Member of the Curricula Development Commission at the Faculty, 2005-

2007.

List of Publications (since 2004)

Publications in refereed journals:

Peters, Mike; Walde, Janette; Brustbauer, Johannes (2018): The influence of cognitive

frames on small Business entrepreneurs’ perception of risk concepts.

In: International Journal of Management and Enterprise Development 17/3, S. 224 -

243.

Kallmuenzer, A.; Hora, W.; Peters, M. (2018): Strategic Decision-Making in Family Firms:

An Explorative Study.In: European Journal of International Management. In: Europe-

an Journal of International Management, 1751-6757

Kallmuenzer, Andreas; Nikolakis, William; Peters, Mike; Zanon, Johanna (online first):

Trade-Offs between dimensions of sustainability: Exploratory evidence from family

firms in rural tourism regions. In: Journal of Sustainable Tourism, S. 1 – 18

Kallmuenzer, Andreas; Peters, Mike (2018): Entrepreneurial behaviour, firm size and fi-

nancial performance: The case of rural tourism Family firms.

In: Tourism Recreation Research 43/1, S. 2 - 14.

Kallmuenzer, Andreas; Strobl, Andreas; Peters, Mike (online first): Tweaking the entre-

preneurial orientation–performance relationship in family firms: the effect of con-

trol mechanisms and family-related goals.

In: Review of Managerial Science

Kraus, S., Kallmuenzer, A., Stieger, D., Peters, M., & Calabrò, A. (2018). Entrepreneuri-

al paths to family firm performance. Journal of Business Research, 88, 382-387.

Peters, Mike; Kallmuenzer, Andreas (2018): Entrepreneurial orientation in family firms:

the case of the hospitality industry.

In: Current Issues in Tourism 21/1, S. 21 - 40

Kallmuenzer, A. & Peters, M. (2018). Innovativeness and control mechanisms in tourism

and hospitality family firms: A comparative study. International Journal of Hospitali-

ty Management, 70(2), 66-74.

Peters, M., Kallmuenzer, A., & Buhalis, D. (2018). Hospitality entrepreneurs managing

quality of life and business growth. Current Issues in Tourism, 1-20. Online first.

http://www.sowi-holding.at/



9

Pikkemaat, B., Peters, M. & Chan, C. S. (2018). Needs, drivers and barriers of innova-

tion: The case of an Alpine community-model destination. Tourism Management

Perspectives, 25(1), 53-63.

Kraus, S., Kallmuenzer, A., Stieger, D., Peters, M. & Calabrò, A. (2017). Entrepreneurial

paths to family firm performance. Journal of Business Research. Online first.

Peters, Mike (2017): Klaus Weiermair: an innovator crossing boundaries.

In: Anatolia - International Journal of Tourism and Hospitality Research 28(1), 141 -

145. DOI: https://doi.org/10.1080/13032917.2016.1198879

Kallmuenzer, A., Strobl, A., Peters, M. (2017). Tweaking the entrepreneurial orientation

– performance relationship in family firms: the effect of control mechanism and

family related goals. Review of Managerial Science, first online, DOI:

10.1007/s11846-017-0231-6

Karch, G.E., Peters, M. (2017). The Impact of Employee Uniforms on Job Statisfaction in

the Hospitality Industry, Journal of Hotel & Business Management, 6(1), DOI:

10.4172/2169-0286.1000157

Kallmuenzer, A.; Peters, M. (2017). Exploring entrepreneurial orientation in family

firms: the relevance of social embeddedness in competition.

International Journal of Entrepreneurship and Small Business, 30(2), 191 – 213.

Peters, M. Kallmuenzer, A. (2016). Service innovation and experiences in tourism – novel

methods and insights. International Journal of Culture, Tourism and Hospitality Re-

search, 10(4), 341 - 342.

Chan, C. S., Peters, M. & Marafa, L. M. (2016). An assessment of place brand potential:

Familiarity, favourability and uniqueness. Journal of Place Management and Devel-

opment, 9(3), 269 - 288

Peters, M.; Vallaster, Ch.; Moelk, A. (2016). Der Weg zur Arbeitgebermarke. Fachteil

Employer Branding. Personalwirtschaft - Zeitschrift für erfolgreiches Personal-

management 5, 62 – 64.

Peters, Mike; Kallmuenzer, A. (2015). TTRA Europe Conference on „Service Innovation

and Experiences in Tourism”: Anatolia – International of Tourism and Hospitality Re-

search 27/1, 96 – 97.

Chan, Chung Shing; Peters, M.; Marafa, Lawal M. (2015). Public parks in City Branding:

Perceptions of visitors vis-á-vis residents in Hong Kong.

Urban Forestry & Urban Greening, 14(4), 1157 - 1165.

Hallmann, K.; Mueller, S.; Peters, M. (2015). The assessment of competitiveness: The

case of three Alpine winter sports destinations.

Tourism Analysis - An Interdisciplinary Journal, 20(6), 677 - 687.

Peters, M.; Schnitzer, M. (2015) Athletes Expectations, Experiences, and Legacies of the

Winter Youth Olympic Games Innsbruck 2012, Journal of Convention & Event Tour-

ism, 16(2), 116-144,

Peters, M.; Kallmuenzer, A. (2015). Entrepreneurial orientation in family firms: the case

of the hospitality industry. Current Issues in Tourism. online first:

doi 10.1080/13683500.2015.1053849

https://doi.org/10.1080/13032917.2016.1198879



10

Strobl, A.; Teichmann, K.; Peters, M. (2015). Do mountain tourists demand ecotourism?

Examining moderating influences in an Alpine tourism context. Tourism (63)3, 383 -

398.

Schnitzer, M.; Peters, M.; Scheiber, S.; Pocecco, E. (2014). Perception of the Culture

and Education Programme of the Youth Olympic Games by the Participating Ath-

letes: A Case Study for Innsbruck 2012. The International Journal of the History of

Sport, 31(9), 1178-1193.

Peters, M.; Schuckert, M. (2014). Tourism Entrepreneurs’ Perception of Quality Of Life:

An Explorative Study. Tourism Analysis, 19(6), S. 731-740

MacKenzie, M.; Peters, M. (2014). Hospitality Managers‘ Perception of Corporate Social

Responsibility: An Explorative Study. Asia Pacific Journal of Tourism Research,

19(3), 257-272.

Brustbauer, J.K.; Peters, M. (2013). Risk perception of family and non-family members.

International Journal of Entrepreneurship and Small Business, 20(1), 96-116.

Beritelli, P.; Strobl, A., Peters, M. (2013). Interlocking directorships against community

closure: a trade-off for development in tourist destinations. Tourism Review, 68(1),

21-33

Strobl, A.; Peters, M. (2013). Entrepreneurial reputation in destination networks. Annals

of Tourism Research, 40(1), 59-82.

Geiß, T.; Raich, M.; Peters, M. (2013). Motivation und Einflussfaktoren auf unternehme-

risches Handeln. Beispiel der Pfleger und Therapeuten. HeilberufeSCIENCE, 4(2),

63-72.

Geiß, T.; Peters, M.; Raich, M. (2013). Unternehmerisches Denken und Handeln und de-

ren Wirkung auf den Unternehmenserfolg, untersucht am Beispiel der selbstständi-

gen Therapeuten. physioscience 9(2), 73-80

Schalber, Ch.; Peters, M. (2012). Determinants of health tourism competitiveness: An

Alpine case study.Tourism – An international interdisciplinary journal, 60(3), 273-

291.

Peters, M.; Raich, M.; Maerk, S.; Pichler, S. (2012). The role of commitment in the suc-

cession of hospitality businesses. Tourism Review, 67(2), 45-60.

Brunner-Sperdin, A.; Peters, M.; Strobl, A. (2012). It’s all about emotional state: Manag-

ing Tourists’ Experiences. International Journal of Hospitality Management, 31(3),

23-30.

Pesonen, J.; Komppula, R.; Kronenberg, Ch.; Peters, M. (2011). Understanding the rela-

tionship between push and pull motivations in rural tourism. Tourism Review, 66(3),

32-49.

Strobl, A.; Peters, M.; Maerk, S. (2011). Die Wahrnehmung des Klimawandels in Destina-

tionen: Eine explorative Analyse. Zeitschrift für Tourismuswissenschaft, 3(2), 165-

177.

Ying, L.; Peters, M. (2011). Setting up the tourism engineering marketing information

system of China. Systems Engineering Proceedia 1(1), 301-308.



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Siller, L.; Peters, M.; Strobl, A. (2011). Netzwerke im Kulturtourismus: Eine explorative

Analyse in Südtirol. Zeitschrift für Tourismuswissenschaft 1(3), 43-67

Peters, M.; Schuckert. M.; Chon, K.; Schatzmann, C. (2011). Empire and Romance: Mov-

ie-induced Tourism and the case oft he Sissi Movies. Tourism Recreation Research,

36(2), 169-180.

Peters, M.; Siller, L.; Matzler, K. (2011). The resource-based and the market-based ap-

proaches to cultural tourism in alpine destinations. Journal of Sustainable Tourism,

19(7),877-893.

Peters, M.; Frehse, J. (2011). Small and family businesses as service brands: an empiri-

cal analysis in the hotel industry. International Journal of Entrepreneurship and

Small Business, 12(1), 28-43.

Peters, M.; Pfurtscheller, A.; Wong, K.; Kraus, S. (2010). The influence of branding on

entrepreneurial growth orientations: an empirical study of Austrian hotel business-

es. International Journal of Business Research, 10(2), 27-37.

Maerk, S.; Kraus, S.; Peters, M. (2010). Der Einfluss der Familie auf den Unternehmer:

Eine qualitative-empirische Untersuchung von Familienunternehmen auf Basis der

Stewardship-Theorie. Zeitschrift für KMU und Entrepreneurship, 58(1), 31-59.

Maerk, S.; Peters, M.; Kraus, S. (2010). The influences of family on the everyday busi-

ness of a family firm entrepreneur. International Journal of Entrepreneurship and

Small Business, 12(1), 82-100.

Mueller, S.; Peters, M.; Blanco, E. (2010). Rejuvenation strategies: A comparison of win-

ter sport destinations in Alpine regions. Tourism – An International Interdisciplinary

Journal, 58(1), 19-36.

Peters, M.; Piazolo, F.; Koester, L.; Promberger, K. (2010). The Deployment of Intelli-

gent Local-Based Information Systems (ilbi): A Case Study of the European Football

Championship 2008. Journal of Convention and Event Tourism, 11(1), 18-41.

Mueller, S.; Peters, M.; Weiermair, K. (2009). Cultural Mobility and Acceptance: The

Case of Japanese Tourists in Alpine Destinations. Tourism Analysis, 14(4), 457-470.

Wagner, O.; Peters, M.; Schuckert, M. (2009). Internal branding in tourism destinations:

implications for tourism policy and research. International Journal of Tourism Poli-

cy. (2)4, 274-288.

Wagner, O.; Peters, M. (2009). Can association methods reveal the effects of internal

branding on tourism destination stakeholders? Journal of Place Management and De-

velopment, 2(1), 52-69.

Brunner-Sperdin, A.; Peters, M. (2009). What influences guests’ emotions? The case of

high quality hotels. International Journal of Tourism Research, 11(2), 171-183.

Pikkemaat, B.; Peters, M.; Boksberger, P.; Secco, M. (2009). The Staging of Experience

in Wine Tourism. Journal of Hospitality Marketing and Management, 8(1), 1-17.

Peters, M.; Frehse, J.; Buhalis, D. (2009). The importance of lifestyle entrepreneurship:

A conceptual study of the tourism industry. PASOS –Journal of Tourism and Cultural

Change. 7(2), 393-405.



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Lauser, B.; Peters, M. (2008). A complexity perspective on leadership and change in the

post-merger process. International Journal of Learning and Change, 3(2), 196-210.

Mueller, S.; Peters, M. (2008). The personality of freestyle snowboarders: Implications

for product development. Tourism, An International Interdisciplinary Journal,

56(4), 339-354.

Williams, P.; Peters, M. (2008). Entrepreneurial Performance and Challenges for Aborig-

nal Small Tourism Businesses: A Canadian Case. Tourism Recreation Research, 33(3),

277-287.

Schuckert, M.; Peters, M.; Fessler, B. (2008). An empirical assessment of owner-

manager motives in the B&B and vacation home sector. Tourism Review 63(4), 27-

39.

Kronenberg, Ch.; Peters, M.; Stemper, B. (2008). Retention Management in small Hotels:

Entrepreneurial Perceptions. World Journal of Tourism Small Business Management,

1(2), 47-56.

Weiermair, K.; Peters, M.; Schuckert, M. (2007). Destination Development and the Tour-

ist Life Cycle: Implications for Entrepreneurship in Alpine Tourism. Tourism Recrea-

tion Research 32(1), 83-93.

Peters, M.; Sigl, Ch.; Strobl, A. (2007). Die Einstellung zum Unternehmertum aus Sicht

zukünftiger Universitätsabsolventen. Zeitschrift für KMU und Entrepreneurship

55(1), 291-308.

Peters, M. (2005). The motivation structure of successors in tourism family businesses.

Tourism Review 60(04), 12-18.

Peters, M. (2005). Entrepreneurial skills in leadership and human resource management

evaluated by apprentices in small tourism businesses. Education and Training,

47(8/), 575-591.

Pikkemaat, B.; Peters, M. (2006). Towards the measurement of innovation–A pilot study

in the small and medium sized tourism industry. Journal of Quality Assurance in

Hospitality and Tourism 6(3/4), 89 – 112.

Peters, M.; Frehse, J. (2005). The Internationalization of the European hotel industry in

the Light of Competition Theory. Tourism: an interdisciplinary journal, 53(1), 55-

65.

Frehse, J.; Peters, M. (2005). A multiple-item scale for measuring international service

competencies in the hotel industry. HOTELLINK. Journal for Theory and Practice of

Hotel Industry 4(2), 31-45.

Peters, M.; Pikkemaat, B. (2005). The Management of crises in Alpine winter sport re-

sorts- the 1999 avalanche disaster in Tyrol. Journal of Travel and Tourism Market-

ing, 2/3(19) 9-20.

Laesser, Ch.; Peters, M. (2005). Does personal interaction quality really pay? On the in-

fluence of personal interaction quality on willingness to pay. Tourism Analysis 10(2),

123-135.

Pechlaner, H.; Raich, F.; Zehrer, A.; Peters, M. (2004). Growth Perceptions of Small and

Medium-Sized Enterprises (SMEs) – The case of South Tyrol. Tourism Review, 59(4),

7-13.



13

Peters, M.; Buhalis, D. (2004). Family hotel businesses: Strategic planning and the need

for education and training. Education and Training, 46(8/9), 406-415.

Peters, M. (2004). Business planning processes in tourism family enterprises. Poznan

University Economics Review, 4(1), 74-86.

Legohérel, P.; Callot, Ph.; Gallopel, K.; Peters, M. (2004). Personality Characteristics,

Attitude toward Risk, and Decisional Orientation of Small Business Entrepreneur: A

Study of Hospitality Managers. Journal of Hospitality & Tourism Research, 28(1),

109- 120.

Peters, M.; Frehse, J. (2003). Internationalisierungshemmnisse einzelbetrieblich organi-

sierter Hotelunternehmen. Tourismus Journal 7(4), 421-437.

Collins, C.; Buhalis, D.; Peters, M. (2003). Enhancing SMTE’s business performance. Edu-

cation and Training 45(8/9), 483-494.

Peters, M.; Weiermair, K. (2000). Tourist attractions and attracted tourists. How to sat-

isfy today’s fickle tourist clientele? Journal of Tourism Studies 11(1), 22-29.

Weiermair, K.; Peters, M. (1998). The internationalization behaviour of small and medi-

um-sized service enterprises. Asia Pacific Journal of Tourism Research 2(2), 1-14.

Books, editorships and book chapters (since 2004):

Peters, Mike (2018): Destination Resilience. Challenges and Opportuniteis for Destination

Management and Governance. In: Innerhofer, Elisa; Fontanari, Martin; Pechlaner,

Harald;: Destination Resilience. Challenges and Opportunities for Destination Ma-

nagement and Governance

Pikkemaat, Birgit; Peters, Mike; Tschol, Klemens (2017): Stellenwert und Nutzung sozia-

ler Netzwerke in einer alpinen Destination. In: Landvogt, Markus; Brysch, Armin;

Gardini, Marco: Tourismus - E-Tourismus - M-Tourismus. Berlin: Erich Schmidt Verlag

(ESV) (= Schriften zu Tourismus und Freizeit, 20), ISBN 978-3-503-17146-0, S. 113 -

127.

Peters, Mike (2017): Social Systems and Tourism Design. In: Fesenmaier, Daniel R.;

Xiang, Zheng: Design Science in Tourism. Foundations of Destination Management.

Dordrecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on the

Verge), ISBN 978-3-319-42773-7, S. 139 - 150. DOI 10.1007/978-3-319-42773-7_9

Peters, Mike (2017): Familienunternehmen im Tourismus: Forschungserkenntnisse und

Besonderheiten.

In: Bußjäger, Peter; Gsodam, Christian (Hg): Tourismus und Multi-Level-Governance

im Alpenraum. Wien: new academic press (= Schriftenreihe des Instituts für Föderal-

ismus, 124), ISBN 978-3-7003-2059-3, S. 191 - 209.

Kreuzer, M., Peters, M. (2017): Wahrgenommene Arbeitgeberattraktivität im Tourismus

im Branchenvergleich: Zur Bedeutung regionaler Klein- und Mittelunternehmen. In:

Bieger, Thomas; Beritelli, Pietro, Laesser, Christian: Markt- und Branchenentwick-

lungen im alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2016/2017. Berlin:

Erich Schmidt, 129 - 148

http://dx.doi.org/10.1007/978-3-319-42773-7_9



14

Weiermair, K., Peters, M. (2017). Sustainable entrepreneurship: Its role and importance

in the creation of long term prosperity for tourism development. In Pechlaner, H.,

Keller, P., Pichler, S., Weiermair, K. (eds.), Changing Paradigms in Sustainable

Mountain Tourism Research: Problems and Perspectives, Erich Schmidt: Berlin, pp.

59-70.

Peters, M. Kallmuenzer, A. (2016). Service innovation and experiences in tourism - novel

methods in insights. Special Issue Editors – International Journal of Culture, tourism

and Hospitality Research, Bingley

Peters, M. (2017). Social Systems and Tourism Design. In Fesenmaier, Daniel R.; Xiang,

Zheng: Design Science in Tourism. Foundations of Destination Management. Dord-

recht - et al: Springer (= Tourism on the Verge), 59 - 70.

Pikkemaat, B.; Peters, M. (2016). Nachfolgeplanung und -management in der Hotellerie.

In: Bieger, T.; Bertelli, P.; Laesser, C.: Gesellschaftlicher Wandel als Herausforde-

rung im alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2015/2016. Berlin:

Erich Schmidt Verlag (ESV), 187 - 200.

Pikkemaat, B.; Peters, M. (2016). Open Innovation: A Chance for the Innovation Manage-

ment of Tourism Destinations? Egger, R.; Gula, I.; Walcher, D.: Open Tourism: Open

Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry. Dor-

drecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on the Verge),

153 - 169.

Foss, F.; Peters, M. (2016): Determinants of Innovation Processes in the Hotel Industry:

Empirical Evidence from Western Austria. Pechlaner, Harald; Innerhofer, Elisa:

Competence-Based Innovation in Hospitality and Tourism. London; New York-

Routledge, 95 - 110

Pechlaner, H.; Beritelli, P.; Pichler, S.; Peters, M.; Scott, N. (2015). Contemporary Desti-

nation Governance: A Case Study Approach. Bingley: Emerald Group Publishing (=

Bridging Tourism Theory and Practice, 6), ISBN 978-1-78350-112-0

Peters, M.; Strobl, A. (2015). Conclusion: Toward a Theory of Destination Governance. In:

Pechlaner, Harald; Beritelli, Pietro; Pichler, Sabine; Peters, Mike; Scott, Noel: Con-

temporary Destination Governance: A Case Study Approach. Bingley: Emerald Group

Publishing (= Bridging Tourism Theory and Practice, 6), 223 - 232.

Strobl, A.; Peters, M. (2015). Part III Austria. In: Pechlaner, Harald; Beritelli, Pietro; Pich-

ler, Sabine; Peters, Mike; Scott, Noel: Contemporary Destination Governance: A

Case Study Approach. Bingley: Emerald Group Publishing (= Bridging Tourism Theory

and Practice, 6), 81 - 116.

Zehrer, A.; Peters, M.; Pikkemaat, B.; Müllauer, C. (2014). Herausforderungen interkultu-

reller Führung in der Hotellerie. In Hartman, R.; Herle, F. (Hrsg.), Interkulturelles

Management in Freizeit und Tourismus. Berlin: Erich Schmidt, 165-176.

Pikkemaat, B.; Peters, M. (2014). Innovationsförderungen im Tourismus - Herausforderun-

gen für die Politik? In Conrady, R.; Ruetz, D. (Hrsg), Tourismus und Politik - Schnitt-

stellen und Synergiepotentiale. Berlin: Erich Schmidt Verlag, 27-41.

Peters, M.; Siller, H. (2014). Tourismusentwicklung im alpinen Lebensraum: Zur Erfor-

schung der Rolle der Einheimischen. In Matzler, K.; Pechlaner, H; Renzl, B. (Hrsg),

Strategie und Leadership. Wiesbaden: Springer Research, Gabler, 175-189.



15

Peters, M.; Buhalis, D. (2013). SMEs in Tourism. In Costa, C.; Panyik, E.; Buhalis, D.

(Hrsg.), Trends in European Tourism Planning and Organisation. Aspects of Tourism.

Bristol: Channel View Publications, 92-101.

Peters, M.; Kopp, J. (2013). Lebensqualität und Unternehmertum im Tourismus. In Bieger,

Th.; Beritelli, P.; Laesser, Ch. (Hrsg.), Schweizer Jahrbuch für Tourismus 2012.

Nachhaltigkeit im alpinen Tourismus. Berlin: Erich Schmidt, 127-143.

Frehse, J.; Peters, M. (2013). Direktinvestitionen multinationaler Hotelunternehmen im

Spannungsfeld zwischen Tourismuswissenschaft und Immobilienökonomie. In Zehrer,

A.; Grabmueller, A. (Hrsg.), Tourismus 2020+ interdisziplinär. Berlin: Erich

Schmidt, 199-214.

Weiermair, K.; Peters, M. (2012). Quality-of-life values among stakeholders in tourism

destinations: A tale of converging and diverging interests and conflicts. In Uysal, M.;

Perdue, R.; Sirgy J.M. (Hrsg.), Handbook of tourism and quality of life research:

Enhancing the life of tourists and residents of host communities. Amsterdam et al.:

Springer, 463-473.

Peters, M.; Schober, S. (2012). Die Bedeutung von Authentizität: Empirische Befunde am

Beispiel der Tourismusdestination "Kitzbüheler Alpen/Brixental". In Pechlaner, H.;

Hopfinger, H.; Schön, B.; Antz, Ch. (Hrsg.), Wirtschaftsfaktor Spiritualität und Tou-

rismus: Ökonomische Potenziale der Werte- und Sinnsuche. Berlin: Erich Schmidt, S.

37-53.

Peters, M.; Mueller, S. (2011). Zur Motivation von Extremsportlern: Eine empirische Ana-

lyse. In Boksberger, Ph.; Schuckert, M. (Hrsg.), Innovationen in Tourismus und Frei-

zeit: Hypes, Trends und Entwicklungen, Erich Schmidt: Berlin, 29-42.

Strobl, A.; Steiger, R.; Peters, M.; Weiermair, K. (2011). Tourismusforschung und –praxis:

Wen kümmert der Klimawandel? In Bieger, Th.; Laesser, Ch.; Beritelli, P. (Hrsg.),

Wettbewerb im alpinen Tourismus – Herausforderungen und Innovationen, Schweizer

Jahrbuch für Tourismus 2010, Erich Schmidt: Berlin, 105-114.

Peters, M.; Buhalis, D. (2011). Creativity and Innovation. In Tassiopoulos, D. (Hrsg), New

Tourism Ventures: An Entrepreneurial and Managerial Approach, 2nd edition, Juta:

Capetown, 93-105.

Kronenberg, Ch.; Peters, M.; Buhalis, D. (2011). Evaluating the Opportunity. In In Tassio-

poulos, D. (Hrsg), New Tourism Ventures: An Entrepreneurial and Managerial Ap-

proach, 2nd edition, Juta: Capetown, 106-161.

Peters, M.; Mueller, S.; Jurikovszky, Ch. (2010). Unternehmertum in Tirol: Wachstum,

Strategie und unternehmerische Stärken und Schwächen. In Pechlaner, H.; Raich,

M.; Schoen, S.; Matzler, K. (Hrsg.), Change Leadership: Den Wandel akzeptieren

und aktiv gestalten. Gabler Verlag: Frankfurt, 43-65.

Kronenberg, Ch.; Ortner, S.; Peters, M.; Zampol, C. (2010). Die Erfassung der Risikowahr-

nehmung von Unternehmern. In Pechlaner, H.; Raich, M.; Schoen, S.; Matzler, K.

(Hrsg.), Change Leadership: Den Wandel akzeptieren und aktiv gestalten. Gabler

Verlag: Frankfurt, 247-273.

Gelf, C.; Peters, M. (2009). The role of built heritages in tourism: empirical evidence

from South Tyrol. In Abfalter, D.; Lange, S. (Hrsg.), Culture and creativity as loca-

tion factors- looking beyond metropolitan areas. Iup: Innsbruck, 109-124.



16

Peters, M. (2009). Strategische Produktentwicklung und Unternehmertum. In Pechlaner,

H.; Fischer, E. (Hrsg.), Strategische Produktentwicklung im Standortmanagement:

Wettbewerbsvorteile für den Tourismus. Erich Schmidt: Berlin, 31-45.

Pechlaner, H.; Kronenberg, Ch.; Peters, M.; Pikkemaat, B.; Mueller, S.; Weiermair, K.

(Hrsg.) (2008), Management of Change in Tourism. Erich Schmidt: Berlin.

Pechlaner, H.; Peters, M.; Weiermair, K.; Kaiser, M. (Hrsg.) (2008). Unternehmertum im

Tourismus: Fuehren mit Erneuerungen, 2. Auflage. Erich Schmidt: Berlin.

Ebner, S.; Netzer, P.; Peters, M. (2008). Benchmarking innovativer Unternehmer im Tou-

rismus: Was macht einen innovativen Unternehmer aus? In Pechlaner, H.; Peters,

M.; Weiermair, K.; Kaiser, M. (Hrsg.) (2008). Unternehmertum im Tourismus: Fueh-

ren mit Erneuerungen, 2. Auflage. Erich Schmidt: Berlin, 205-229.

Williams, P.; Peters, M.; Stegemann, A. (2008). Transformations in Mountain Tourism

Community Landscapes: Amenity Driven Change. In Kronenberg, Ch.; Peters, M.;

Pikkemaat, B.; Mueller, S.; Weiermair, K. (Hrsg.), Management of Change in Tou-

rism. Erich Schmidt: Berlin, 185-201.

Peters, M.; Buhalis, D. (2008). Creativity and Innovation. In Tassiopoulos, D. (Hrsg.), New

Tourism Ventures: An Entrepreneurial and Managerial Approach, Juta: Capetown,

48-60.

Kronenberg, Ch.; Peters, M.; Buhalis, D. (2008). Evaluating the Opportunity. In In Tassio-

poulos, D. (Hrsg.), New Tourism Ventures: An Entrepreneurial and Managerial Ap-

proach, Juta: Capetown, 97-109-

Peters, M.; Schuckert, M.; Weiermair, K. (2008). Die Bedeutung von Marken im Manage-

ment von Tourismus-Destinationen. In Bruhn, M.; Stauss, B. (Hrsg.), Jahrbuch

Dienstleistungsmanagement 2008: Dienstleistungsmarken. Gabler: Wiesbaden, 303-

323.

Peters, M.; Pechlaner, H.; Mayr, K. (2007). Unternehmerische Wachstumsprozesse und die

Bedeutung der Management- und Leadershipausprägung: empirische Befunde aus

der Hotellerie. In Raich, M.; Pechlaner, H.; Hinterhuber, H. (Hrsg.), Entrepreneurial

Leadership: Profilierung in Theorie und Praxis. Gabler DUV: Wiesbaden, 145-159.

Fritsch, C.; Peters, M.; Tragseil, A. (2007). Entrepreneurship im Bildungssystem oder Kann

man unternehmerische Einstellungen bei Kindern und Jugendlichen fördern? In

Raich, M.; Pechlaner, H.; Hinterhuber, H. (Hrsg.), Entrepreneurial Leadership: Pro-

filierung in Theorie und Praxis. Gabler DUV: Wiesbaden, 277-298.

Peters, M. (2007). Unternehmertum im Tourismus: ein Ausblick auf notwendige For-

schungsfragen. In Egger, R.; Herdin, Th. (Hrsg.), Tourismus-Herausforderung-

Zukunft. LIT Verlag: Wien und Berlin, 547-560.

Peters, M. (2007). Die europäische Hotellerie im Wandel. In Frehse, J.; Weiermair, K.

(Hrsg.), Hotel Real Estate Management, Erich Schmidt: Berlin, 71-83.

Peters, M.; Weiermair, K. (2007). Entrepreneurial Decisions in Small Family Businesses:

Lessons from Alpine Tourism in Austria. In Raj, A. (Hrsg.), Sustainability, Profitabil-

ity and Successful Tourism Part II, Kanishka: New Dehli, 351-362.



17

Peters, M.; Weiermair, K. (2007). Public Private Partnership: Marco-oriented Tourism

Policies in Search for Micro Motives. In Raj, A. (Hrsg.), Sustainabilty, Profitability

and Successful Tourism, Kanishka: New Dehli, 217-229.

Raich, M.; Peters, M.; Sauerwein, E. (2007): Lernprozesse von Jungunternehmen in Zeiten

der Gründung und des Wachstums, in: Herdina, P.; Zelger, J.; Oberprantacher, A.

(Hrsg.): Integration und Lernen in Organisationen, Innsbruck: Lit-Verlag: Wien, 181-

196.

Pikkemaat, B.; Peters, M. (2006). Market Information: A Key Success Factor in the New

Product Development Process in Tourism? In Weiermair, K.; Brunner-Sperdin, A.

(Hrsg.), Erlebnisinszenierung im Tourismus (The Staging of Experiences in Tourism),

Berlin: Erich Schmidt, 81-96.

Peters, M.; Weiermair, K.; Buhalis, D. (2006). L’esprit d’entreprise dans les sociétés fami-

liales du secteur touristique: le cas de l’hotellerie. In Callot, Ph. (Hrsg.), Tourisme

et PME, Hermes/Lavoisier: Paris, 117-133.

Peters, M. (2006). Hürden der Entwicklung touristischer Kleinunternehmen. In Manage-

ment Center Innsbruck (MCI) Österreich Werbung (ÖW) (Hrsg.), TourismusMana-

gerAustria. Ablinger.Garber: Wissen für die Praxis edition, 533-537.

Peters, M.; Pikkemaat, B. (2006) (Hrsg.). Innovation in Hospitality and Tourism. Bing-

hampton: Haworth Press.

Pikkemaat, B.; Peters, M.; Weiermair, K. (2006) (Hrsg). Innovationen im Tourismus:

Wettbewerbsvorteile durch neue Ideen und Angebote. Berlin: Erich Schmidt.

Buhalis, D.; Peters, M. (2006). SMEs in Tourism. In Buhalis, D.; Costa, C. (Hrsg.), Tourism

Dynamics, Challenges and Tools: Present and Future Issues. Oxford: Butterworth-

Heinemann, 116-129.

Peters, M.; Weiermair, K. (2005). Strategie- und Implementierungsprobleme bei der In-

ternationalisierung von touristischen Dienstleistungen. In Bruhn, M.; Stauss, B.

(Hrsg.), Forum Dienstleistungsmanagement. Internationalisierung von Dienstleis-

tungen. Wiesbaden: Gabler, 345-365.

Pechlaner, H.; Tschurtschenthaler, P.; Peters, M.; Pikkemaat, B.; Fuchs, M. (Hrsg.)

(2005). Erfolg durch Innovation. Wiesbaden: Gabler.

Kaiser, M.; Peters, M. (2004). Intrapreneurship’ als Resultat innovativer Mitarbeiterbetei-

ligungskonzepte. In Pechlaner, H.; Tschurtschenthaler, P.; Peters, M.; Pikkemaat,

B.; Fuchs, M. (Hrsg.), Erfolg durch Innovation. Wiesbaden: Gabler DUV, 261-276.

Weiermair, K.; Peters, M. (2002). Market entry strategies of multinational firms in local

and regional markets and their consequences for regional development: the case of

the accommodation and food industry in Western Austria. In Chen, J. (Hrsg.), Inter-

national Institutions and Global Governance, Cheltenham: Elgar, 177-193.

Pikkemaat, B.; Peters, M. (2004). Alpine Katastrophe als Impuls für Innovationen. In Pech-

laner, H.; Glaeßer, D. (Hrsg.), Krisen und Strukturbrüche: Perspektiven des Mana-

gements von Risiken und Gefahren, Berlin: Erich Schmidt, 323-336.

Fuchs, M.; Peters, M. (2004). Die Bedeutung von Schutz und Sicherheit im Tourismus: Im-

plikationen für alpine Destinationen. In Pechlaner, H.; Glaeßer, D. (Hrsg.), Krisen



18

und Strukturbrüche: Perspektiven des Managements von Risiken und Gefahren, Ber-

lin: Erich Schmid:, 155-171.

Peters, M.; Pechlaner, H. (2004). Die Entwicklung von Qualitätszeichen als unternehmeri-

sche Aufgabe. In Weiermair, K.; Pikkemaat, B. (Hrsg.), Qualitätszeichen im Touris-

mus. Berlin, Erich Schmidt, 183-197.

Conferences and Conference papers (since 2004):

Peters, Mike: Die Bedeutung und Entwicklung der Familienunternehmen in der EUSALP –

das Beispiel Tourismus.

EUSALP 2018: Eine interdisziplinäre Konferenz, Innsbruck, 04.04.2018

Eller, Robert Co-AutorInnen: Peters, Mike; Zehrer, Anita; Glowka, Gundula: Strength,

Weakness, Opportunities, Threats in Tourism Preliminary Insights from Family Busi-

ness SMEs in the Tyrol, Austria.

68th AIEST Conference of Ideas 2018 in Treviso, Venice, 26.08.2018.

Strobl, Andreas Co-AutorInnen: Kallmünzer, Andreas; Peters, Mike: Entrepreneurial orien-

tation and famliy firm Performance: The role of entrepreneurial leadership.

18th Annual Conference of the European Academy of Management (EURAM), Reykja-

vik, 21.06.2018

Teichmann, Karin Co-AutorInnen: Scholl-Grissemann, Ursula; Peters, Mike: When Imper-

fect Yet Realistic Travel Expectations Yield Positive Consumer Response.

47th European Marketing Academy Conference (EMAC 2018), Glasgow, 01.06.2018

Kallmünzer, Andreas Co-AutorInnen: Peters, Mike: Value Co-Creation in Hospitality Family

Firms.

14th Workshop on family firm management research, Larnaca, 18.05.2018

Grissemann, Ursula Co-AutorInnen: Peters, Mike; Teichmann, Karin: When climate-

induced-change calls for new marketing messages: The importance of realistic trav-

el expectations.

Travel and Tourism Research Association’s (TTRA) 2018 European Chapter Confer-

ence, Ljubljana, 25.04.2018

Peters, Mike Co-AutorInnen: Schnitzer, Martin; Seidl, Maximilian; Schlemmer, Philipp:

Analyzing Coopetition between Tourism and Leisure Suppliers and its Effects - a

Case Study for the Leisure Card Tyrol.

Travel and Tourism Research Association’s (TTRA) 2018 European Chapter Confer-

ence, Ljubljana, 25.04.2018

Eller, Robert Co-AutorInnen: Peters, Mike; Zehrer, Anita: Herausforderungen von Fami-

lienunternehmen im Tourismus - Ein Erfahrungsbericht.

FIFU 2018 - Konferenz der deutschsprachigen Forschungszentren und Institute für

Familienunternehmen, Innsbruck, 02.03.2018.

Lübke, Miriam; Pichler, Alexandra Co-AutorInnen: Aberger, Elena; Groicher, Anna; Ellmer,

Victoria; Peters, Mike: Trendscouting Wellness 2.0.

Tiroler Wellness Kongress 2018, Innsbruck, 14.06.2018.

Peters, Mike: Digital Tourism Experts - Thesen und Konsequenzen!

Tourism Fast Forward 2018, Mayrhofen, 13.06.2018.



19

Schlemmer, P Co-AutorInnen: Schnitzer, M; Peters, M: Effects of alpine vacation on sub-

jective well-being –a comparison between active and passive tourist behav-

iour.Consumer Behavior in Tourism Symposium 2017 (CBTS 2017), Bruneck,

15.12.2017

Teichmann, Karin Co-AutorInnen: Peters, Mike; Scholl-Grissemann, Ursula: When telling

the truth comforts: The impact of realistic destination marketing on tourist re-

sponse.Consumer Behavior in Tourism Symposium 2017 (CBTS 2017), Bruneck,

13.12.2017

Pikkemaat, Birgit Co-AutorInnen: Peters, Mike: Digitale Vernetzung versus analoge Ent-

schleunigung? 21. Jahrestagung der Deutschen Gesellschaft für Tourismuswissen-

schaft (DGT), Insel Mainau, 10.11.2017

Bazzanella, Filippo Co-AutorInnen: Peters, Mike; Schnitzer, Martin: The role of destina-

tion stakeholders in developing sporting events: a case study of the Val di Fassa

2019 FIS World Junior Alpine Ski Championships. EASM 2017: 25th Conference of the

European Association for Sport Management: Challenges and Developments of Sport

Organisations, Bern & Magglingen, 08.09.2017

Kallmünzer, Andreas Co-AutorInnen: Kraus, Sascha; Stieger, Daniel; Peters, Mike;

Calabró, Andrea: Entrepreneurial Paths to Family Firm Performance. 7th Global In-

novation and Knowledge Academy (GIKA) Conference, Lissabon, 28.06.2017

Peters, Mike: Sustainability and Family Firms in Tourism: Current Research and Future

Prospects. International Conference on Sustainable Tourism and Development, Hong

Kong, 24.05.2017.

Peters, Mike: The Importance of Family Businesses and Entrepreneurship in Tourism and

Hospitality. Chinese University of Hong Kong, Hong Kong, 18.05.2017

Peters, Mike Co-AutorInnen: Akbar, Bilal: Tourism family firms, perceived performance:

The role of socio-emotional wealth, entrepreneurial orientation & risk attitude.

TTRA Europe Chapter 2017 Conference, Angers, 27.04.2017

Peters, Mike Co-AutorInnen: Petry, Tanja; Pfliegensdörfer, Judith: Employer attractive-

ness in the tourism industry: A comparison between the potential appli-

cants`perception of rural and urban employers. TTRA Europe Chapter 2017 Confer-

ence, Angers, 27.04.2017

Peters, M. (2017). I don´t want to ski!” – An analysis of alternative winter snow activities

in Tyrol, 22nd Congress of the International Society for Skiing Safety, Innsbruck,

17.04.2017 – 22.04.2017

Peters, M. Kallmuenzer A. (2016). Using qualitative methods in family business research:

an exemplary study of family firm long-term orientation. Workshop Tourismus und

Identität. Sprache – Interaktion – Marketing, Universitätszentrum Obergurgl. 10.-

12.11.2016.

Zanon, J.; Kallmuenzer, A.; Nikolakis, W.; Peters, M. (2016) “Adoption and diffusion of

sustainability in tourism and nature-based firms: drivers and outcomes” In R. Hay

(ed.) Converence Proceedings of BEST EN Think Tank XVI, Berlin-Eberswalde,

13.07.2016.

Schlemmer, P., Zanon, J., Peters, M. (2016). Zufriedenheit und Nachfrage

von sporttouristischen Produkten am Beispiel der Ferienregion „Hohe Salve“. 6. In-



20

nsbrucker Sportökonomie & -Management Symposium. Institut für Sportwissen-

schaft, Universität Innsbruck, 17.03.2016

Steiger, R.; Abegg, B.; Peters, M, (2015): Weather preferences and sensitivity of alpine

skiers. The Fourth International Conference on Climate, Tourism and Recreation,

17- 19.9.2015, Istanbul, Turkey,

Strobl, A.; Kallmuenzer, A.; Peters, M. (2015). Agency costs in famliy firms and their in-

fluence on the EO-performance relationship. Paper submitted to the 15th Annual

Conference of the European Academy of Management (EURAM 2015), Warschau,

18.06.2015.

Moelk, A.; Peters, M. (2015). "Framing High Potentials in the Hospitality Industry“. Paper

submitted to the Travel and Tourism Research Association (TTRA) European Chapter

Conference, Innsbruck, 22.04.2015.

Peters, M.; Kallmuenzer, A. (2015). On the Relationship of Entrepreneurs´Quality of Life

and Business Growth: the Case of the Tourism Industry. Paper submitted to

the Travel and Tourism Research Association (TTRA) European Chapter Conference,

Innsbruck, 22.04.2015.

Steiger, R.; Peters, M., Abegg, B. (2015): Zur Wettersensitivita t von alpinen Wintersport-

lern. 5. Innsbrucker Sportokonomie & - management Symposium, Innsbruck

26.02.2015.

Schnitzer, M.; Peters, M.; Scheiber, S.; Pocecco, E. (2014). The Culture and Education

Programme of the Youth Olympic Games, - Success or Failure? EASM 2014: 22nd

Conference of the European Association for Sport Management: Social and Commer-

cial Impact of Sport, Coventry, 11.09.2014.

Peters, M.; Pikkemaat, B. (2014). Cooperation between different industries: An alpine

tourism case study. Paper presented at the 45th TTRA International Conference

“Tourism and the New Global Economy”, Brugge, Belgium, 18-20 June, 2014

Kallmuenzer, A.; Peters, M. (2014). Entrepreneurial Dimension in Family Firms: Introduc-

ing “Competitive Agreeableness”. Paper presented at the 10th Family Business Work-

shop, Bergamo, Italy, 22-24 May, 2014.

Pikkemaat, B.; Peters, M. (2014). Barriers of Succession Planning in the Hotel Industry.

Paper presented at the Global Hospitality and Tourism Conference, Hongkong China,

19-21. May 2014.

Peters, M.; Kallmuenzer, A. (2014). Entrepreneurial Orientation (EO) in Family Firms: The

Case of Tourism. Paper presented at the 49th TRC (Tourist Research Centre) Sympo-

sium, Innsbruck, 10-13 April 2014.

Zehrer, A.; Muskat, B.; Muskat, M.; Peters, M. (2014). Corporate innovation in tourism – a

study on enablers of innovation in tourism companies. Conference Proceedings of

CAUTHE 2014 “Tourism and hospitality in the contemporary world: Trends, changes

and complexity", 10-13 February 2014, Brisbane, Australia, pp. 1238-1241.

Müller, A., Steiger, R., Peters, M., Veulliet, E. (2013). Klimawandel und Tourismus: Wirt-

schaftliche und Management- Implikationen für Wintersportdestination. In Kempter,

G., Lofner, H. J. (Hrsg.) Grenzenlos Kooperieren, Forschung im Dialog mit Gesell-

schaft und Wirtschaft, 7th Research Forum of the Austrian Universities of Applied

Sciences (S. 253-261). Berlin: Wissenschaftlicher Verlag.



21

Pikkemaat, B.; Peters, M. (2013). Determinants of Innovation in Alpine Tourism Destina-

tions: Perceptions of Tourism Destination Stakeholders. In TTRA (Tourism and Travel

Association) (Hrsg.) 2013, Conference Proceeding, TTRA European Chapter Confer-

ence, 16.-19. April, Dublin, Ireland.

Mueller, S.; Hallmann, K.; Peters, M. (2012). The Assessment of Competitiveness: The

Case of Three Alpine Winter Sports Destinations. In TTRA (Tourism and Travel Asso-

ciation) (Eds), Conference Proceedings of the 2012 TTRA European Chapter Confer-

ence, 18-20. April, Bilbao, Spain.

Mueller, S.; Peters, M. (2012). Antrieb und Motivation von Freeskiern – eine Fokusgrup-

penanalyse. 12 January, 2. Innsbrucker Sportökonomie & Management Symposi-

um.Innsbruck, Austria.

Strobl, A.; Teichmann, K.; Peters, M. (2011). The Moderating Role of Environmental Val-

ues on the Relationship between Travel Motives and Demand for Eco-Tourism. Con-

sumer Behavior in Tourism Symposium 2011. 1.-3. December, 2011, Brunico, Italy

Frehse, J.; Peters, M. (2011). Direktinvestitionen multinationaler Hotelunternehmen im

Spannungsfeld zwischen Tourismuswissenschaft und Immobilienökonomie. DGT

(Deutsche Gesellschaft für Tourismus) conference 2011, 1.-3. December 2011, Inns-

bruck, Austria.

MacKenzie, M.; Peters, M. (2011). Hospitality Managers' Perception of Corporate Social

Responsibility: An Explorative Study. 9th ApaCHRIE (Asia-Pacific CHRIE, The Hospi-

tality and Tourism Educators) Conference "Hospitality and Tourism Education: From

a Vision to an Icon, Hong Kong, S.A.R, China, 2-5. June 2011.

Karch, G. E.; Peters, M. (2011). The Impact of Employee Uniforms on Job Satisfaction in

the Hospitality Industry. 9th ApaCHRIE (Asia-Pacific CHRIE, The Hospitality and

Tourism Educators) Conference "Hospitality and Tourism Education: From a Vision to

an Icon, Hong Kong, S.A.R, China, 2-5. June 2011.

Wagner, O.; Peters, M.; Boksberger, Ph. (2011). Organizational Identity and the increas-

ing importance of communication channels. Proceedings of Council for Australian

University Tourism and Hospitality Education. CAUTHE, 8-11.February. Adelaide

Australien.

MacKenzie, M.; Peters, M. (2010). Leadership and corporate social responsibility in the

hotel industry in Hong Kong (extended abstract). In Orams, M.; Lueck, M.; Poulston,

J.; Race, S. (Hrsg.), Proceedings of the New Zealand Tourism and Hospitality Con-

ference 2010: Adding value through research, Aotearoa: School of Hospitality and

Tourism & New Zealand Tourism Research Institute, 532-533.

MacKenzie, M.; Peters, M. (2010). Leadership and Corporate Social Responsibility in the

Hospitality Industry (extended abstract). In APTA (Hrsg.), Conference Proceedings of

the Asia Pacific Tourism Association Conference on competition and collaboration

between regional tourism destinations, Busan, Korea: APTA, 926-928.

Karch, M.; Peters, M. (2010). The role and relevance of uniforms in the hospitality’s ser-

vice encounter triangle. In APTA (Hrsg.), Conference Proceedings of the Asia Pacific

Tourism Association Conference on Competition and collaboration between regional

tourism destinations, Busan, Korea: APTA, 141-148.



22

Strobl, A.; Peters, M. (2010). The Role of Entrepreneurial Reputation in Destination Net-

works: An Exploratory Case Study of Four Tyrolean Destinations. EURAM (European

Academy of Management) Conference 2010, May 19-22.

Peters, M.; Maerk, S.; Raich, M.; Pichler, S. (2010). The Role of Commitment in the Suc-

cession of Hospitality Businesses. 45th Tourist Research Center, March 28-30.

Wagner O.; Peters M. (2009): The development and communication of destination brand

identity - the case of the alps, in: Krakover S.; Uriely N. (edn), Tourism Destination

Development and Branding, Eilat 2009 Conference Proceeding, 2-18.

Peters, M.; Piazolo, F.; Promberger, K. (2009). The Deployment of Intelligent Local Based

Information Systems: A Case Study of the European Football Championship 2008. In-

ternational Convention & Expo Summit 2009, Hong Kong, May 18-20, paper ac-

ceptHrsg.

Peters, M.; Schatzmann, C.; Schuckert, M. (2009). Empire and Romance: Movie-induced

Tourism and the Case of the Sissi-Movies. In Chon, K.; Chan, A. (Hrsg.). The 2nd In-

ternational Conference on Impact of Movies and Television on Tourism, Hong Kong,

May 21-23, Conference Proceedings, Hong Kong: School of Hotel and Tourism Man-

agement, 52-69.

Kofink, L.; Pechlaner, H.; Peters, M.; Hoelzl, B. (2009). Integration of funicular operators

and ski areas in Europe: perspectives and problems. CAUTHE – Council for Australi-

an University Tourism and Hospitality Education, Perth, January 9-11.

Peters, M.; Mueller, S.; Blanco, E. (2008). Rejuvenation Strategies: A Comparison of Win-

ter Sport Destinations in Alpine Regions. RARC (Rikkyo Amusement Research Centre)

International Conference, Penang, Malaysia, 3-4 November 2008.

Geißler, R.; Peters, M.; Williams, P. (2007). Are Wine Lovers Wine Tourists? An Analysis of

the Tourism Behaviour of Visitors to Wine Festivals in Austria. Paper to be presented

at the 3rd International Conference on Tourism, Athens Institute for Education and

Research (ATINER), 5-6.07.2007.

Weiermair, K.; Peters, M.; Frehse, J. (2007). Success factors of Public Private Partner-

ship: Cases in Alpine Tourism Development. Journal of Services Research: Confer-

ence Proceedings of the 2nd International Conference on Services Management,

New Dehli, India, 1-2.06 2007, 95-101.

Peters, M.; Frehse, J.; Aigner, E. (2007). Family businesses as service brands: An empiri-

cal analysis in the hotel industry. 3rd EIASM Workshop on Family Firms Management

Research, Jonkoeping, Sweden, 3-5.06.2007.

Mueller, S.; Peters, M.; Weiermair, K. (2007) Motives and Determinants of Cultural Mobili-

ty: The Case of Japanese Tourists in Alpine Destinations. In Dimanche, F. (Hrsg.),

Proceedings of the Travel and Tourism Research Association Europe: Tourism, Mo-

bility and Technology. Nice Cote d' Azur: Ceram, 493-504.

Peters, M.; Schukert, M.; Weiermair, K. (2007). An empirical assessment of entrepreneur-

ial motives in the accommodation sector: Determinants for enterprises growth? 42nd

Tourist Research Center conference, Bolzano, 30.03-01.04.2007.

Kronenberg, Ch.; Peters, M.; Stemper, B. (2007). Retention management in small hotel

businesses: Entrepreneurial perceptions. ISET The International Symposium on En-

trepreneurship in Tourism, Rovaniemi, 20.-21.03.2007.



23

Peters, M.; Weiermair, K.; Katawandee, P. (2006). Strategic Brand Management of Tour-

ism Destinations: Creating Emotions and meaningful Intangibles. 56th AIEST Confer-

ence, Dealing with volatile demand in tourism-how can marketing become more ef-

ficient and effective? In Keller, P.; Bieger, Th. (Hrsg.), Marketing Efficiency in Tou-

rism, Erich Schmidt: Berlin, 65-79.

Hitsch, W.; Peters, M.; Weiermair, K. (2005). Probleme, Risiken und Chancen des barrie-

refreien Tourismus. 9. Kolloquiums der DGT (Deutsche Gesellschaft für Tourismus-

wissenschaft): Soziodemografischer Wandel und Tourismus. Neue Herausforderun-

gen für Politik, Wirtschaft und Gesellschaft. Freie Universität Berlin. 25.-26. 11.

2005.

Peters, M.; Weiermair, K.; Frehse, J. (2005). Innovation in small businesses vs. MNEs. In

Bieger, Th.; Keller, P. Innovation in Tourism-Creating Customer Value, St. Gallen:

AIEST, 55th congress, Brainerd, USA, Vol. 47, 361-371.

Mueller, S.; Peters, M. (2005) Motivation and empowerment in small tourism businesses.

In Arola, E.; Blinnikka, P.; Siitari, M. (Hrsg.), Tourism as a Contributor to Well-

Being and Social Capital The 3rd Tourism Industry and Education Symposium. Ko-

pijyvä Oy: Jyväskylä, 281-297.

Peters, M.; Fuchs, M. (2004). Kreieren neue Märkte ‚neue’ Unternehmer? Ausprägungen

des Unternehmertums in der Tourismus- und Freizeitindustrie. 8. Tagung der Deut-

schen Gesellschaft für Tourismuswissenschaft. Postmoderne Freizeitstile und Frei-

zeiträume, Münster, 26.-27. November 2004.

Pikkemaat, B.; Peters, M.; Schoppitsch, K. (2004). Erfolgsfaktoren der Konzeption und des

Designs von Erlebniswelten. 8. Tagung der Deutschen Gesellschaft für Tourismus-

wissenschaft. Postmoderne Freizeitstile und Freizeiträume, Münster, 26-27th No-

vember 2004.

Peters, M.; Frehse, J. (2004). The Importance of Lifestyle Entrepreneurship in the Tour-

ism industry: Lessons from the past and implications for the future. International

Leisure Futures Conference 2004, Bozen, November 10th 2004.

Raich, M.; Peters, M. (2004). Attitudes towards Entrepreneurship: Students’ perceptions

of Leisure and Working time. International Leisure Futures Conference 2004, Bozen,

November 10th 2004.

Callot, Ph.; Peters, M. (2004). Tourism and regional gastronomy-Back to the roots. 2nd

International Conference Leisure Futures 2004, Bolzano, Italy, November 10-12th.

2004.

Peters, M.; Weiermair, K. (2004). Public Private Partnership: Macro-oriented Tourism Pol-

icies in search for micro motives. Conference on “Co-operation and Networking and

the question of public-private partnership in Tourism: Future Challenges in Asia”at

the Mahidol University International College (MUIC), Bangkok, Thailand, September,

2004.

Peters, M.; Weiermair, K.; Leimegger, R. (2004). Employees’ evaluation of entrepreneuri-

al leadership in small tourism businesses. In Keller, P.; Bieger, Th. (Hrsg.), The Fu-

ture of Small and Medium Sized Enterprises in Tourism, St. Gallen: AIEST, Vol. 46,

315-333.

Frehse, J.; Peters, M.; Pikkemaat, B. (2004). The future of destination image analyses:

Implications of a city image research. In Ivanovic, Z. (Hrsg.), Tourism & Hospitality



24

Industry 2004: new trends in tourism and hospitality management. Congress Pro-

ceedings Vol. 1, Opatija, Croatia: Faculty of Tourism and Hospitality Management,

323-338.

Further presentations (since 2011):

Peters, Mike: Tourismus zwischen globalem Wettbewerb und regionaler Positionierung.

Universität im Dorf, Außervillgraten, 02.12.2017

Peters, Mike: Wellness 2030 - So ändert sich der Hotelleriemarkt. Standortagentur Tirol,

Innsbruck, 10.10.2017.

Peters, M. (2016) Innovationsverhalten von Familienunternehmen im Tourismus.

Seefelder Tourismusgespräche - Zukunft Tourismus: Wohin geht die Reise?, Seefeld,

05.07.2016.

Peters, M.; Zanon, J. (2016) Zur Wahrnehmung von Nachhaltigkeit: Symbole und ihre Wir-

kungen beim Konsumenten. TRIGOS Sustainability Prize, 19.05.2016.

Peters, M. (2016): Der österreichische Tourismus: Entwicklungstendenzen und Heraus-

forderungen. In: Bundesministerium für Wissenschaft, Forschung und Wirtschaft:

Wirtschaftskalender 2016-2017. Wien: Bundesministerium für Wissenschaft, For-

schung und Wirtschaft.

Pikkemaat, B.; Peters, M. (2016): Open Innovation: A Chance for the Innovation Ma-

nagement of Tourism Destinations? In: Egger, R.; Gula, I.; Walcher, D. Open Tour-

ism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism In-

dustry. Dordrecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on

the Verge), 153 - 169.

Zufriedenheitsanalyse von Stakeholdern der YOG Innsbruck, 2012. 3. Sportökonomie- und

Management Symposium, Innsbruck, 21.02.2013.

Sisi, Harry Potter und Co.: Formen, Grenzen und Chancen des Filmtourismus. Cine Tirol

Filmtourismus-Seminar 2013, Innsbruck.

Zufriedenheitsanalyse von Stakeholdern der YOG Innsbruck, 2012., Innsbruck21.02.2013.

Antrieb und Motivation von Freeskiern – eine Fokusgruppenanalyse. 2. Sportökonomie- und

Management Symposium, Innsbruck, 12.01.2012.

Innovationen im Tourismus: Status Quo und Handlungsempfehlungen, gemeinsam mit Pik-

kemaat B. Tag der Innovation, Bozen, 25.11.2011

Office:

University of Innsbruck

Department of Strategic Management, Marketing and Tourism

SME & Tourism

Karl-Rahner-Platz 3

A-6020 Innsbruck

Private:

Neuhauserstrasse 8/5



25

A-6020 Innsbruck

Phone: +43-(0)650 564750

Innsbruck, April 2018

mag. mike peters · 2021. 2. 10. · telephone/mobile +43-(0)512-564753/ +43-(0)650-5647530 email:...

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