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March 2011

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MagayaInsiderthe

Being competitive is essential in the logistics business. How can small and

medium-sized freight forwarders compete with larger players? Technology

is a major factor says the owner of GvanB Logistics, a freight forwarder and

logistics provider in Bergen op Zoom, The Netherlands. They use the Magaya

Cargo System to stay organized and competitive. See this month’s case study

for more.

Take advantage of the features in the Jobs screen to gain better control over

managing whole projects. See the big picture of your operations so you can

make business-wide decisions that create tangible results. Our how-to this month explains how

the Jobs screen helps you track the status of projects and the items in all the transactions related

to a project.

Coming up in the next release of Magaya

software, we are adding a new option for your

customers so they can pay online with a credit

card or ACH.

There will be two ways to process payments:

You can do it in your Magaya system, or your

customers can enter their payment information

online in Magaya LiveTrack.

You can also set up your Magaya system to

create invoices and process payments auto-

matically for recurrent invoices such as those

generated for storage fees.

This new payment option does not replace the

PayCargo plug-in, which can still be used for

paying online. This Magaya LiveTrack option

provides a credit card payment method that is

not available in PayCargo.

Note from the Editor

In the Works

Did you Know?

Topics

How to Manage Projects with

the Jobs Feature

Read More +

GvanB Logistics

Logistics providers, specifi-

cally third-party logistics providers

(3PLs) and distributors who offer

a variety of services, have many

transactions to keep track of.

In the Magaya Supply Chain Solu-

tion, all these steps can be tracked

in one place, the Jobs screen.

GvanB Logistics is an international

freight forwarder and logistics

provider in the city of Bergen op

Zoom, The Netherlands. Services

include shipping via ocean, air, and

ground to Africa, Asia, and other

parts of the world.

Read More +

Magaya has a cargo insurance portal for

offering cargo insurance to your customers.

Submit all insurance requests, including

special projects, directly from your Magaya

system. Cargo value and freight income

are automatically transferred from your

shipment data into the insurance portal for

quicker processing. To learn more, contact

your Magaya logistics advisor today.

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MagayaInsiderthe

How To

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Logistics providers, specifically third-par-

ty logistics providers (3PLs) and distribu-

tors who offer a variety of services, have many transactions to keep track of.

Let’s say you are a 3PL and you have a

customer in the hotel business who is

renovating a hotel at a Hawaiian resort.

They need many supplies purchased,

stored, and shipped for this renovation

project.

In the Magaya Supply Chain Solution, all

these steps can be tracked in one place,

the Jobs screen. At any point during the

project, you can see exactly where you

are and what percentage of all the steps

has been completed as the project ap-

proaches its deadline.

Linking Transactions and Tracking Job Progress

As you perform operations and create

transactions in your Magaya system, you

can link the transactions to a Job so you

can see them all in one place. To link a

transaction such as a Pickup Order or

Warehouse Receipt to a Job, go to the

transaction and click “Actions” to select

“Add to Job” from the menu. For Pur-

chase Orders and Sales Orders, open

the transaction dialog box, and select the

Job number using the Job field and “Set”

button on the General tab.

The commodities (items) in each transac-

tion are also linked, and every time the

items are involved in another transaction,

the Jobs screen will be updated, helping

you see the overall progress of the Job as

it moves from 0% to 100% completed.

If all or most of the items in a Job have

the status of “Ordered”, the Job will have

a low completion rate, perhaps less than

10%. When all the items have a status

of “Delivered”, the Job status will reach

100% completed.

How to Manage Projects with the Jobs Feature

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How To

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MagayaInsiderthe

How To

As each item inside a transaction is

moved along in the process - from order-

ing, arrival at the warehouse, storage,

and shipping - a status is assigned to the

items:

• Ordered

• Arriving

• On Hand

• Loaded

• In Transit

• At Destination

• Delivered

For example, when you receive the PO

from your customer who is renovating the

hotel, you purchase the items they re-

quest. You enter the PO into your Magaya

system, and link the PO to the Job. (Add

the Job in the Job screen if you did not

already.)

When you pick up the items from the

manufacturer, the items have a status of

“Arriving”. When you enter them into your

Magaya system by creating a WR, the

status of the items is updated in the Jobs

screen to “On Hand” automatically. When

you ship them, they are “In Transit”. When

they reach the customer, they are “Deliv-

ered”. When you liquidate the shipment

at the end, all the accounting transactions

will be updated in the Job automatically.

The Job will remain “Open” until you

close it. The “End Date” is a deadline you

set when you create the Job. As the sta-

tus of the items is updated, you will see

how close the Job is to being completed

and meeting the due date. In one quick

glance at the job percent, you can see if it

is where it needs to be so it can be done

in time.

To view the expense, income, and profit

for each Job, click the Profit button. The

profit is calculated based on the items in

that Job. To view details about any trans-

action listed, double-click it (or right-click

on it and select from the pop-up menu).

The Job Income and Job Expense for

each transaction is itemized, and the

totals are displayed at the bottom of the

screen. If you need to change a charge,

double-click it to open it. If you need to

add a new charge, go to the transaction.

Changes are automatically updated in the

original transaction and in the total for the

Job. You do not have to manually update

it. You can go a transaction by right-

clicking on it.

Take advantage of the features in the

Jobs screen to gain better control over

the whole project and the big picture of

your operations so you can make busi-

ness-wide decisions that create tangible

results. Full details on Jobs are available

in the Magaya Supply Chain Solution

Operations Manual on the Training page

of Magaya.com.

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New Customers

New Customers in February 2011

Magaya Corporation welcomes the following 28 new companies to the Magaya Community:

• ACE Transport, Miami

• Asencomex, Miami

• Atlas Logistic, Miami

• Ben Federico Freight Inc., Miami

• Mundo Envios Express Inc.,

Casselberry

• Econocargo USA Corp.,

Miami

• Global V&A Logistics Inc.,

Miami

• Industrial Shipping & Logistics,

Medley

• Interocean Shipping

Corporation, Tokyo

• Air Ocean International,

S.A., Santo Domingo

• Daily Freight Cargo (Pana-

ma), Ciudad de Panama

• Pelham Services Panama,

S.A., Colon

•BR Partners, Itajai

• Asencomex Colombia,

Colombia

• ESPA Cargo, Island Park

• King Salomon Logistics,

South Richmond Hill

• Caribou International, Spring

• Onward Shipping & Clearing

Service, Inc., Grand Prairie

• Razak Logistics, Inc.,

Murrieta

• Sea Cargo Inc., Long Beach

In Florida In Japan

In Dominican Republic

In Panama

In Brazil

In Colombia

In New York

In Texas

In California

• Logistic Network Los Angeles,

Miami

• PLC Export LLC, Miami

• T & T AOS, Inc., Miami

• US International Freight,

Miami

Click here to Continue

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New Customers

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MagayaInsiderthe

New Customers

New Customers in February 2011 Cont.

• Daily Freight Cargo/ Caracas,

Caracas

• Synergex (CHL), Santiago

• Sealand Logistics Bolivia,

Santa Cruz de la Sierra

• Sealand Logistics Peru, Lima

In Venezuela

In Chile

In Bolivia

In Peru

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From the North Sea to the WorldLeveling the Playing Field with Technology

The Netherlands is a small country, but it has a big impact on the history of shipping, medicine, electronics, and art. The Dutch logistics company GvanB Logistics continues the tradition by competing using the Internet and the Magaya Cargo System in the cargo business.

,,,,Being an entrepreneur means putting the energy into your business every day so you can step up the game.

Mr. van Broekhoven, Owner and Founder, GvanB Logistics

CASE STUDY:

GvanB Logistics International Freight Forwarder, Logistics Provider

All rights reserved. Magaya, the Magaya logo and all products are all trademarked unless specifically specified as of a third party.© Copyright 2011, Magaya Corporation.

786. 845. 9150 info@magaya.com magaya.com

ChallengesBeing competitive is essential in the logistics business. How can small

and medium-sized freight forwarders compete with larger players?

Technology is a major factor says Guido van Broekhoven, the owner

of GvanB Logistics. As an entrepreneur running his own company,

Mr. van Broekhoven is responsible for every aspect of his business,

from arranging the shipping, earning new customers, maintaining

relationships with existing customers, tracking profits, and more.

“It’s not about how much you have to do but how you organize

yourself. Half the job is getting the right technology working for you.

That alone can buy you 50% of the time that you would lose if you

were not organized correctly. I found the right technology in Magaya

to keep myself organized so I can handle all the tasks of running my

own business.”

Water and Technology Connect The Netherlands with the WorldMr. van Broekhoven started his logistics company in early 2010 in The

Netherlands, land of windmills and tulips, and a country with a history

of exploration that covered the world. Based in his home town of

Bergen op Zoom, Mr. van Broekhoven is right in between some of the

most economically significant elements of his country – two of the

largest ports in Europe, Rotterdam and Antwerp.

“The advantage of being in Bergen op Zoom is that is it close to

Rotterdam and Antwerp, without the expense of the higher cost of

living there,” Mr. van Broekhoven said. “It gives me the flexibility of

getting to either port in about 30-40 minutes.”

Rotterdam is the largest port in Europe. The second largest port,

Antwerp, is only about 50 miles away. Rotterdam has been the world’s

busiest port until Shanghai surpassed it recently. Rotterdam sits at the

end of the Rhine River and the entrance of the North Sea.

The North Sea contains many important shipping lanes to the Atlantic,

and it is a source for fishing, oil, and gas. The Rhine is one of the longest

and most vital rivers in Europe, its importance dating back before

Roman times. Goods are transported on an extensive network of rivers

and canals that connect to the Rhine and spread throughout Europe.

Barges have been used for centuries and are still a valuable way to

transport goods that are too heavy for roads.

While transporting goods on rivers and barges is one of the oldest

methods in the transportation industry, the newest methods of

doing business include the Internet and all its capabilities. Mr. van

Broekhoven recently gave a talk on entrepreneurship at the university

where he earned his MBA, the University of Liverpool: “I talked about

the energy that it takes every day to step up the game, and about

taking advantage of the free tools on the Internet to promote your

business.”

For example, Mr. van Broekhoven offers a chat window on his website

and online tracking of cargo. He uses Skype to talk to people all over

the world. He posts updates on his LinkedIn profile and his Wordpress

blog.

He needed to be cost-conscious when opening his business, and

he cites the low cost-of-entry of Magaya software as one of the

reasons why he chose it. “The lower initial cost and lower ongoing

cost of Magaya software enables me to be competitive with larger

freight forwarders. I can compete on fees because I do not have high

overhead,” Mr. van Broekhoven explained.

Before using Magaya, he had another program that was designed for

couriers. In a few months, he decided he needed a software program

specialized for the shipping business.

He chose Magaya software because it contains all the functionality

he needs today and other features that are built in and ready for him

to use as he expands his business. Future plans include many of the

online features that Magaya software offers. “I plan to use the online

bookings and online shipping orders soon,” he said.

Currently he uses the interactive online tracking tool, Magaya

LiveTrack, to give his customers 24 hour a day access to their shipment

information and inventory status. He also set up the online payments

At a GlanceGvanB Logistics www.gvanblogistics.comIndustry International Freight Forwarder, Logistics ProviderSolution Magaya Cargo System

GvanB Logistics is an international freight forwarder and logistics provider in the city of

Bergen op Zoom, The Netherlands. Services include shipping via ocean, air, and ground

to Africa, Asia, and other parts of the world.

GvanB Logistics

Tres Hombres Ship

Mr. van Broekhoven said. “I give them access to the information via

Magaya LiveTrack.” MPI has plans to ship 20 portable water treatment

plants to 15 countries.

Mr. van Broekhoven is currently negotiating a deal to ship rum from

the Caribbean to The Netherlands with FairTransport Shipbrokers,

a shipping company with a hybrid motor sailing vessel, the Tres

Hombres. (http://www.fairtransport.eu) Mr. van Broekhoven has

shown how he can track the rum shipments and inventory with the

item data collected on Warehouse Receipts. “With Magaya LiveTrack,

they can monitor their stock and have the option to ship one pallet or

100 pallets,” he said.

Other features in the software GvanB Logistics is using are the built-in

accounting functions.

“I migrated all my data into the Magaya system, and I’m using the

software for all my accounting and operations transactions. By putting

the bookkeeping together with my freight, I can see the profit per

shipment, which I like very much.” Mr. van Broekhoven also creates

financial reports such as the “Profit & Loss by Operations” report,

and he keeps track of which bills have been paid. “It gives me a good

feeling to know I have my company in order. It makes audits from the

tax and revenue service easier.”

In ClosingMr. van Broekhoven talked about the ease of processing shipments

with the software: “I can make one entry in the Magaya system and get

five or six documents. In comparison with the previous system, it took

longer to process a shipment,” he said.

“I can send my documents electronically for consolidations or

straight shipments, for air, ocean, or ground transport. I can provide

a commercial invoice, packing lists, House Bills of Lading, Air Waybills

and other documents directly from my Magaya system.”

Despite the hard work it takes to start and run a business, Mr. van

Broekhoven likes being an entrepreneur: “I wanted to prove to

myself that I could create a successful company. When you take all

your education and experience and make a success, you have done

something wonderful.”

feature PayCargo, to give his customers the ability to pay online at

any time. The new online cargo insurance portal enables him to offer

cargo insurance to his customers and process the policies right from his

Magaya system.

Global Reach GvanB Logistics has customers and agents all over the world; many

of the relationships were started when Mr. van Broekhoven was

working in different countries. He got his start in logistics while he

was in the military. His past experience includes working as a business

development manager at CEVA Logistics, and handling ocean

import freight and other arrangements for Panalpina in Spain. He has

experience in the oil and gas logistics industry that he gained while

working in Egypt, Libya, Angola, and Scotland.

He still maintains his relationships with people he worked with,

and today they form part of his global network. He combines his

experience of living and working abroad with the local knowledge that

his agents have to ensure consistent service even in unstable regions.

He speaks six languages, another factor contributing to his ability to

expand globally.

In fact, he is using the Magaya Community to form more relationships

with agents in countries all over the world. “I have received many

invitations from others in the Magaya Community. I want to get

connected to these members and work with them,” Mr. van

Broekhoven said.

The Magaya Community is built into the software. It enables users of

Magaya software to work together and transmit documents right from

their Magaya systems, saving time and redundant data entry.

“I have recommended Magaya software to my agents in Africa so

we can all use the same system and transfer documents and entire

transactions between us electronically, making it a closed loop,” he

said.

He is also a member of the Air-Ocean Network that connects him with

agents in Asia.

One of GvanB’s customers is Multi Purpose Industries (MPI). Based in

The Netherlands, MPI is working on a project to transform unclean

water into clean drinking water. MPI builds portable water purification

systems inside 20-foot shipping containers. MPI’s website (http://www.

mpi-group.eu) has a video showing the setup of one of these mini

water treatment plants in Africa. The container was shipped from The

Netherlands to Kenya. The company demonstrated how water from

a polluted dam can be transformed into clean drinking water. They

also desalinated sea water and made it drinkable. GvanB ships the

containers and any needed parts. Mr. van Broekhoven coordinates with

his agents in Africa to arrange the destination transport services. “MPI

wants to have their complete shipment file available to them online,”

GvanB Logistics

MPI - Making sea water drinkable