magento 2 seo lucky chance
TRANSCRIPT
Magento 2 SEO Lucky Chance
Agenda
Introduction1. On-page signals (Schema markup and rich snippets, Robots.txt, XML sitemap, Canonical tags for filtered category pages, Landing pages for businesses with multiple locations) 2 Physic shape (Page load time and performance and Mobile optimization)3 Good name/ reputation (Reviews, Google My Business, Citation Volume, Backlinks, Social Signals)
Is SEO Dead?
The data from 2016's E-Commerce Benchmarks Study says No!!! More than two thirds of e-commerce website traffic comes from Google. With 43% coming from Google Organic and 26% comingfrom Google CPC.
Half of our advertising budget was wasted - but we don’t know which half!”
Henry Ford
“
SEO is no less than vital. Organic search result and click-through rate optimization have never been as important as now!
Andrey Lipattsev from Google highlighted that links, content and RankBrain are the top 3 ranking signals in Google's search algorithm.
Overall Ranking Factors
https://moz.com/local-search-ranking-factors
Local Ranking Factors
1.Locations with a lot of reviews tend to rank higher
2.Links is the key competitive differentiator3.Keyword Usage and Words on the Page still
matters4.If you have the keyword in your business name
you will rank about 1.5 spots higher
http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
1. On-page signals
Well-organized and structured data
1.1. Schema markup and Rich Snippets
In Magento 2 Rich Snippets are available out of the box on the product pages
Web stores with optimized structured data markup get 30% more clicks
1.1. Schema markup and Rich Snippets
Schema.org has been already added to the Magento 2 templates out of the box
The major benefit of Schema.org is its capacity to raise the website’s ranking position and enrich it by metatags
1.2. Robots.txt
In Magento 2 SEO you’re able to edit robots.txt file directly from the Admin panel
1.2. Robots.txt
Note: You don’t want search engines to index search results pages with lots of thin content. Make sure you disallow catalog search results indexing.
1.3. XML sitemap
Magento 2 reveals the capability to define the preference and frequency of Product, CMS, Category and other pages individually. It allows adding XML Sitemap to the robots.txt automatically
1.3. XML sitemapTurn on the Enable Submission to Robots.txt setting in the Search Engine Submission Settings section
1.4. Canonical tags for filtered category pages
Note: Canonical tags are appropriate to fix duplicate content issues, but if you want to avoid indexing of your filtered pages you have to use meta noindex tag.
1.5 Landing pages
If your business is located in one particular location - create a universal landing page.If you have several business locations - create separate unique landing pages putting emphasis on peculiarities of each one.
1.5 Landing pagesHow to create location specific pages that aren't just repetitive.Idea #1: Create location specific sections of the site. A sample structure could be:/locations//locations/location-1//locations/location-1/reviews/locations/location-1/clients/locations/location-1/news/locations/location-1/news-post1/locations/location-1/news-post2/locations/location-1/promotions/locations/location-2//locations/location-2/reviews/locations/location-2/clients/locations/location-2/news/locations/location-2/news-post1/locations/location-2/news-post2/locations/location-2/promotions
1.5 Landing pagesHow to create location specific pages that aren't just repetitive.
Idea #2: Don't forget to add review schema to your review and location pages This will help your search result stand out and receive more click throughs. It's an easy way to "steal" clicks from the top ranked site.
1.5 Landing pagesHow to create location specific pages that aren't just repetitive.
Idea #3: Go after some local backlinks in the areas you are targetingPoint this local backlinks to the relevant, location specific page.
1.5 Landing pages
● Pay more attention to your titles, as they are primary indicators of your on-page content
● Make sure your on-page data is similar to those in your Google My Business profile
● Homepage or landing page must contain the most relevant information about your webstore
1.5 Landing pagesPage title
1.5 Landing pagesDescription meta tag
2. Physic shape
Google checks behavioral and mobile signals. What impressions you bring, how many clicks your store gets. If your web store appears in search results but folks don’t click it’s bad sign, if they enter your store and immediately leave it’s a bad sign. Behavioral/Mob. Signals (9.5%)(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
2.1. Page load time and performance
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year
2.2. Mobile optimization
Mobile sessions made up more than half of all site traffic in 2015
Search engines give higher rates to sources with mobile-friendly ranking signal
Responsive design is built-in feature in Magento 2
3. Reputation
Look after your honour from youth / cherish your honour from a tender age”
Wise People“
3.1. Google My Business
My Business signals has 14.7% in Overall Ranking Factors
Search engines are looking on consistence between your Google My Business account and info on your store
I'm here
3.2. Reviews
92% of people look into online reviews when deciding to buy from a business
In August 2016 Google announced greater support of reviews for local businesses
Product reviews in Magento 2 are automatically inserted into schema markup
Local SEO tips like local links and citations empower all websites, not just local, but multi-location national brands too
3.3. Citation Volume
Citation of your NAP information (Name, Address and Phone number) on other websites is important
3.4. Link signals
Links aren't everything in SEO nowdays, but search professionals still associate significant portion of the search engines' algorithms with link-related factors
3.5. Social Signals
Social signals matter
Thank you for attention!
And when all preparation work is done. Search engine has found your amazing Magento store. I wish they have a good date and like each other.