magento overview and how sell magento extensions
TRANSCRIPT
Agenda
Introduction
Architecture Overview
Introductory Features and Functionality Demonstration
How to Start a Magento Business?
MagentoCompany
• Founded: 2001
• 115+ employees (and continuing to
grow)
• Headquarters: Los Angeles, CA
• Increasing Revenues and Profitable
Every Year
Platform
• 60,000+ Merchants
• Translated into 60+ languages with strong world-wide traction
• Named in 2009 Forrester Wave™ of B2C eCommerce Platforms
• Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report
“Magento is the world’s fastest growing eCommerce platform.”
Vizio
Fox
Flexibility with Enterprise Support and Functionality
Architecture• Extensible and Upgradeable Architecture
• Architecture Maintains Upgradeability with Customizations• Core• Local• Community
• Complete Flexibility on Design Look and Feel• MVC Architecture
• Core API opens platform for integration• Supports both SOAP and XML RPC protocols
• Catalog• Customer• Order
Structural and Content Blocks
Templates and Design
Features and Functionality• Site Management
• Multi-Store Management
• Search Engine Optimization
• Catalog Browsing
• Product Browsing
• Marketing and Promotion Tools
• Checkout
• Reporting and Analytics
Site Management
• Content Staging and Merging
• Restrict Access per Store(s)
• Multi-Lingual and Currency
• Upgrade Management
• Admin Roles and Users
• Content Testing and Management
Multi-Store Management
• Flexible Management for Many Business
Uses
• Multiple Brand Sites
• Localized Versions of Sites
• Main and Micro-Sites
• Private Sales Sites
• B2C and B2B
Search Engine Optimization
• 100% Search Engine
Friendly
• Search Engine Site Map
• URL Rewrites give full control of
URL's
• Meta-information for products
and categories
• Auto-generated Site Map for
display on site
• Auto-Generated Popular Search
Terms Page
Catalog Browsing
• Dynamic Attribute-Based Catalog
for Flexibility
• Layered Navigation
• Product Comparison
• Recently Viewed and Compared
• Product Reviews and Ratings
• Landing Pages, Banners and
Personalized Content
• Configurable Sorting
Product Browsing• Configurable Attribute Based Detail
Pages
• Multiple Images and Zoom
• Reviews and Ratings
• Product Tags
• Flexible Display Options • Simple (one SKU)
• Configurable (Style Displayed with Selection)
• Grouped (Multiple SKU’s can be
displayed/ordered)
• Bundled (Custom Configures Product or Kit)
• Downloadable and Virtual
Marketing and Promotion Tools
• Rule-Based Promotions
• Customer Segmentation
• Personalized Content Display
• Private Sales
• Rule-Based Association of Upsells, etc.
Checkout
• Dozens of Payment Gateways
• Alternative Payment Methods (PayPal,
Google Checkout and Checkout by
Amazon)
• One-Page Checkout
• Checkout as Guest
• Use Existing Account
• Ship-to-Multiple Addresses Checkout
• Real-time rates from Major carriers
• Store Credit and Gift Cards
Reporting and Analytics• Dashboard view and Reporting module
• Logging of Administrator Actions
• Integrated with Google Analytics
and Website Optimizer
• Reports configurable and exportable• Sales Report
• Abandoned Shopping Cart Report
• Most Purchased Products Report
• Search Terms Report
• And more
How to Start a Magento Business?
• Is it easy to build an extension?
• What is the most important?
• Sell your extensions on magento-connect.
• Sell your extensions on Magestore.com
Is it easy to build an extension?
What is the most important?
http://www.magestore.com
Thanks For Listening!
