magnolia for vpro's pinkpop music festival website

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VPRO Public broadcaster in the Netherlands Radio Internet Television Apps Magazine

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We will talk about VPRO, one of the first (public) broadcasters in the Netherlands active on the internet, and our first adventures in Magnolia. VPRO created it's own open-source CMS back in 1994 and selected Magnolia as successor of that product, which was getting dated after 15 years. In this period we created a lot of content, a lot of which needs to be accessible after the migration. How are we looking at this problem? In March 2010 we launched our first site in Magnolia, in May the second, with many more to come in the next 2 years. Our philosophy is to get all our main sites on the same platform and try to develop applications for all of them simultaneously, so each site profits from developments on functionality. We think we will have about different 100 sites in Magnolia by end of next year, some big, some small. During the talk I would like to zoom in to the festival site we released in may. VPRO is media partner for Pinkpop, the largest pop festival in the Netherlands. We created a 'mashup' site for this festival a couple of years ago and rebuild this using Magnolia, CouchDB and Camel. This technology is now available to our other sites on the Magnolia platform. Using one site to create new applications, which become available to other sites on our platform is something we like to do, this is a nice example.

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Page 1: Magnolia for VPRO's Pinkpop Music Festival Website

VPRO

• Public broadcaster in the Netherlands

• Radio

• Internet

• Television

• Apps

• Magazine

Page 2: Magnolia for VPRO's Pinkpop Music Festival Website

VPRO

• Public broadcaster in the Netherlands

• Radio

• Internet

• Television

• Apps

• Magazine

Page 3: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

VPRO Digital• ±20 people

• Concepting

• Projectmanagement

• Development (back- and frontend)

• iPhone / iPad apps

• Design

• Support

Page 4: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

VPRO Digital• ±20 people

• Concepting

• Projectmanagement

• Development (back- and frontend)

• iPhone / iPad apps

• Design

• Support

Page 5: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

History

• Since 1994

• Created and opensourced MMBase

• 100+ active sites

Page 6: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

Recent Projects

Page 7: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

Recent Projects

Page 8: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

Recent Projects

Page 9: Magnolia for VPRO's Pinkpop Music Festival Website

Introduction

Recent Awards

• City one minutes (2010 European design award, gold)

• In Europa, winner 'Best emerging media' Prix Europa (2009)

Page 10: Magnolia for VPRO's Pinkpop Music Festival Website

Starting point (may ’09)

Page 11: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

Presentation

Silo Silo Silo Silo Silo

Client

API

Import EditorImportEditor

ImportImport

Page 12: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

Types of content

Presentation

Client

API

Silo...

Editor

SiloImages

Editor

SiloEPG

Import

SiloMedia (video/audio)

Import

SiloEditorial content

ImportEditor

Page 13: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

CMS?

Images ...Media (audio /video)

EPG

Client

API

Editor FeedFeedEditor Editor

Presentation

Editorial

Editor

CMS

Page 14: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

CMS selection

Page 15: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

CMS selection

Page 16: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

CMS selection

Page 17: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

CMS selection

Page 18: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

Implementation

• Whole new CMS to learn

• No experience doing this

• Big bang no option

Page 19: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

Per-site approach

• Reasonable featureset

• Each site should add to toolbox

• Don’t try to recreate entire sites

• Roadmap

Page 20: Magnolia for VPRO's Pinkpop Music Festival Website

Project Arch 2.0

Roadmap (1/2)Tegenlicht (Backlight)

march 2010

- small sitelots to learn,

- treat as hugebasic media

service

Festival site may 2010 - social mediamashup

Hollanddoc(documentari

es)July 2010

- Media service- Media archive

Page 21: Magnolia for VPRO's Pinkpop Music Festival Website

Project Arch 2.0

Roadmap (2/2)Geschiedenis

(history portal)oktober 2010 adds time and location

based navigation

Programsitesnovember

2010

Site wizardrethink architecture

fix errors

3voor12 April 2011Huge contentbasemusic + band db

Page 22: Magnolia for VPRO's Pinkpop Music Festival Website

‘Architecture 2.0’

What we learned

• Think good, not too good

• Accept to make mistakes, fix later

• Make hard decisions

• Tie new functionality to one site first

Page 23: Magnolia for VPRO's Pinkpop Music Festival Website

Festival site

Page 24: Magnolia for VPRO's Pinkpop Music Festival Website

Festival Site

Nomination prix d’Europe

Page 25: Magnolia for VPRO's Pinkpop Music Festival Website

Festivalsite

Editorial Goals

• Combine editorial and social content

• ...for people not visiting: feel like being there

• ...for event audience, relive experience at home

Page 26: Magnolia for VPRO's Pinkpop Music Festival Website

Festivalsite

Functional Goals

• Flexible

• Familiar interface

• High performance

Page 27: Magnolia for VPRO's Pinkpop Music Festival Website

Mashup Engine

Harvester

Content

Storage/API

Display

Festival Site

Page 28: Magnolia for VPRO's Pinkpop Music Festival Website

Text

Film it yourself

Page 29: Magnolia for VPRO's Pinkpop Music Festival Website

Text

Film it yourself

Page 30: Magnolia for VPRO's Pinkpop Music Festival Website

Film it yourself

Page 31: Magnolia for VPRO's Pinkpop Music Festival Website

Film it yourself

Page 32: Magnolia for VPRO's Pinkpop Music Festival Website

Text

Film it yourself

• Last year Lowlands: 5 concerts, 33 participants, 8 hours rendering, within 24hr online

• This year Lowlands: 33 concerts, 88 participants, no rendering, within 3hr online.