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Marketing Research Project Presentation and Analysis

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189 Wear166 Don’t

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48% Agree,Or 138/289

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Only 17 people out of 355 have heard of The Gateway Quarter

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133/291, or 46% Agree

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64% disagree, 22% were neutral and only 14% agreed

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43% or 126 out of 291 AGREE ABOUT BEING CONFIDENT IN WHAT THEY WEAR

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77% AGREE, Or 223 out of 291

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APPENDIXSURVEY QUESTIONSWhat is the ratio to

which you buy jewelry for yourself

versus buying for others?

What would make jewelry shopping

easier and more fun for you?

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APPENDIXSURVEY QUESTIONSDo you wear jewelry

regularly?Yes No

If yes, describe what you wear and if you bought it

within the last year?Have you shopped or dined

in the Gateway Quarter area in the past six months?

YesNo

If yes, have you heard of The Little Mahatma Shop?

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APPENDIXSURVEY QUESTIONSStD SoD Ne KA StA

I am confident about what I wear.

I prefer to shop online.When shopping for jewelry,

I first search online.I am a loyal shopper-think of your favorite piece of jewelry, what makes it

special to you?