mahatma shop
DESCRIPTION
Marketing Research Project Presentation and AnalysisTRANSCRIPT
189 Wear166 Don’t
48% Agree,Or 138/289
Only 17 people out of 355 have heard of The Gateway Quarter
133/291, or 46% Agree
64% disagree, 22% were neutral and only 14% agreed
43% or 126 out of 291 AGREE ABOUT BEING CONFIDENT IN WHAT THEY WEAR
77% AGREE, Or 223 out of 291
APPENDIXSURVEY QUESTIONSWhat is the ratio to
which you buy jewelry for yourself
versus buying for others?
What would make jewelry shopping
easier and more fun for you?
APPENDIXSURVEY QUESTIONSDo you wear jewelry
regularly?Yes No
If yes, describe what you wear and if you bought it
within the last year?Have you shopped or dined
in the Gateway Quarter area in the past six months?
YesNo
If yes, have you heard of The Little Mahatma Shop?
APPENDIXSURVEY QUESTIONSStD SoD Ne KA StA
I am confident about what I wear.
I prefer to shop online.When shopping for jewelry,
I first search online.I am a loyal shopper-think of your favorite piece of jewelry, what makes it
special to you?