Hello World…

The World is Changing

@ Mahidol University

June 7, 2008

Siriporn Patcharawat Developer & Platform Strategy

Director Microsoft Thailand Limited

Microsoft created 1975

First Company Photo

“A PC on Every Desk and in Every Home”Bill Gates, 1975

“I see no need for an individual to have a computer in their home.” Ken Olson

President of Digital Equipment Corp. 1977

“I think there is a world market for about five computers.” Thomas J. Watson

Chairman of the Board, IBM , 1943

The World is Changing

Ten forces that flattened the world

Ten forces that flattened the world

Work Flow Software

31

Information Revolution

2

Connectivity

4

Uploading

5

Outsourcing

Ten forces that flattened the world

1 6

Offshoring

7

Supply- Chainin

g

8

Insourcing

10

Digital Devices

In-forming

9

The global platform of the world!

1 2 3 4

5 6 7 8

109

1.1B+2008

264M2006

Megatrends

Performance of Hardware

Digitizationof the Economy

Software Breakthroughs

Broadband,Wireless, Mobility,

Form Factors

Microsoft Strategy

Be the industry-leading innovator of software

…delivered through applications, hardware & services…spanning four businesses

DESKTOP ENTERPRISE ONLINE DEVICES

INNOVATION

Microsoft R&D

LONG TERM TENACIOUS

OtherDYNAMICS

MSNRESEARCHHARDWAREENTERPRISE

SERVICES/AARF…

PCs

Phones

Communications &

Productivity

Servers

Search & Ads

Entertainment

& TV

EnterpriseInfrastructur

e

Investment $4.2B

Investment $1.0B

Investment $7.2B

Investment $2.2B

Investment $2.1B

Investment $1.6B

Investment $2.7B

Investment $2.7B

R&D in 2009: $9.5B

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Public Healthcare

2009

Software as a service

Platform as a

service

Infrastructure as a service

Service platform

Cloud platform

Cloud computingGrid computing

Private cloud

Public cloud

Hybrid computing

Global cloud

Scale-out cloud

Online servicesUtility computing

On demand

Internal cloud

Hosted cloud

Cloud services

2003

Web services

2006

Software as a serviceVirtualized

Hosting

SOA

The Next Big Thing

3 Screen + CloudCLOUD

LIVE ONLINEAZURE

SERVER

PC PHONE TV

NATURAL USER INTERFACE

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Natural User Interface

S+S Story

Platform

C H O I C E

Apps

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What is Software + Services

Windows 7 + Windows LiveComplete communications and sharing experience

Windows Live

Essentials

Rich Applications

Windows Live

Services

Services @ home.live.com

Software + Services

+Windows 7

Core PC Platform

The journey so far…1975 Microsoft founded1981 Microsoft incorporates1981 IBM PC w/ MS-DOS 1.01986 Microsoft stock goes public1989 Earliest version of Office suite1990 Windows 3.01995 Windows 951995 Bill Gates outlines commitment to the Internet1998 Windows 982000 Windows 20002000 Bill Gates and Steve Ballmer outline .NET strategy2001 Windows XP & Office XP 2002 Bill Gates outlines commitment to Trustworthy Computing2003 Windows Server 2003 & Office System2006 Ray Ozzie outlines commitment to software services2007 Windows Vista & Office 20072008 Windows Server 2008 & SQL & Visual Studio 20082009 BING SEARCH, WINDOWS 7 & WINDOWS SERVER 2008 R2

Our Mission

TO ENABLE PEOPLE AND BUSINESSESTHROUGHOUT THE WORLD TO REALIZE THEIR FULL POTENTIAL

Realizing Potential

Transforming Education

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“REASON WHY I’M STILL WITH THIS COMPANY!”

It takes more than great product to

make great company Bill Gates

Chairman of the Board and Chief Software Architect, Microsoft

© 2009 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.