major record label
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MAJOR RECORD LABELSony
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What is a Major Record Label?
The major record labels are so called because they dominate the music production and distribution scene and own or have shares in masses of smaller labels.
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• They have a huge amounts of power over the music we all listen to and buy.
• The majors have money to invest in slick videos, promotion, tours and public appearances.
• Without a major label backing a music artist or band, becoming successful is so much harder.
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Examples?
- Song BMG- Universal Music Group- Warner Music Group- EMI Group
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What is an Independent Record Label?
An indie record label is one that is not owned by any of the majors.
There are 2 kinds of indie labels:
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The MAJOR DISTRIBUTED INDIE This is a label that finds its own talent,
signs it own acts, records its own music, but then has a contract with a major label to do all the other stuff, such as promotion, manufacturing CDs, and distributing
The TRUE INDIE No links to a major and does everything in
house. Often these labels specialise in certain genres of music, and have a niche market.
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Who’s signed with them?
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Who are they?
Founded in 1929, when several record labels merged.
In 1991 it merged again with BMG to make a bigger, better corporation, but in 1998 Sony bought out BMG’s 50% share and went solo once more.
It has over 200 artists signed to it.
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Sony’s labels
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Distribution…
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Vevo
On 8th December, 2009 Sony, along with Universal Music Group and Abu Dhabi Media Company, launched Vevo. It is an online music video channel.
This is hosted on Youtube.
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Production…
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Marketing…
Sony market their artists through many ways: Their website has news/regular updates. They encourage their bands to have
myspace/facebook/twitter etc pages. Web 2.0 has made it possible for Sony to
market their artists on a global scale, not just putting up posters and handing out fliers.