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B2C VS. B2B E-COMMERCE:

WINNING STRATEGIESWhether your company markets its products or services in the business-to-consumer or business-to-business space, expectations from today’s international e-commerce customers have never been higher. No matter what you are offering or which global markets you're targeting, focusing on these three winning e-commerce strategies will help your business grow:

MAKE IT EASY TO INVOICE OR PAY

What it Means for B2C: B2C sites should deliver information succinctly or risk losing the customer’s attention.

What it Means for B2C: B2C e-commerce customers are ready to buy right away, and when instructions get complicated because, for example, local currency or preferred payment methods are not displayed, they leave the site.

What it Means for B2B: B2B companies should follow B2C's lead and accept simple and regionally preferred forms of digital payment to keep up with their customers’ needs.

95% of shoppers are multitasking and not entirely concentrating on what they're reading.

This costs companies >$236 billion every year.

The rate of buyers paying by check is down to 51%, from 81% in 2004.

95%

DELIVER INFORMATION CLEARLY

What it Means for B2B: B2B shoppers are heavily researching products and services, but sites should still give them only the essentials.

What it Means for B2B: B2B service standards are changing. Today, B2B sites should embrace buyer-driven features as a part of their international e-commerce strategy.

What it Means for B2C: B2C international e-commerce is all about making an immediate onsite purchase, which is fundamentally different than traditional B2B commerce.

86% of buyers would rather use self-service tools for simple transactions such as reordering instead of calling a sales rep.

Cross-border buyers don't want their geographic distance to slow their purchases down.

?

15%

86%

Buyers waste 15% of their time trying to sort through conflicting information.

$236 B

ILLION

$

EMBRACE SELF-SERVICE

$

$

Worldwide B2C and B2B companies today are chasing the same general goals, which makes sense: When B2B buyers clock out and go home at the end of the workday, they become B2C shoppers.

Sources: chiefmarketer.com/5-strategies-for-better-b2b-ecommerce | smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.htmldigitalcommerce360.com/2018/03/28/how-to-apply-b2c-customer-service-principles-in-b2b imrcorp.com/innovative-marketing-blog/3-reasons-b2b-e-commerce-solutions-are-different-than-b2cb2binternational.com/publications/b2b-segmentation-research | b2binternational.com/publications/b2b-marketing magento.com/blog/best-practices/why-mobile-shoppers-prefer-simplified-checkout-process | cdn2.hubspot.net/hubfs/123161/PDFs/5%20Sales%20Prospecting%20Myths%20Debunked.pdfgartner.com/smarterwithgartner/what-sales-should-know-about-modern-b2b-buyers forbes.com/sites/forbesagencycouncil/2018/02/08/four-ways-for-marketers-to-combat-customer-distractions-in-2018/#5c797e8f2a0fpymnts.com/news/payments-innovation/2018/paypal-checkout-with-smart-payment-buttons | fundera.com/blog/b2b-paymentsmckinsey.com/business-functions/marketing-and-sales/our-insights/finding-the-right-digital-balance-in-b2b-customer-experience