make mobile booking six times faster

Making mobile bookings six times faster

Webinar 30 July 2015

Your hosts

Kevin May Senior Editor & Moderator Tnooz

Gene Quinn CEO & Producer Tnooz

Your presenters

David Pope Marketing Director for Europe Jumio

Francesco Sala CMO Bravofly

Poll no. 1 Where are you located?

Poll no. 2 What industry segment do you represent?

Poll no. 3 How often do you use your mobile device to

book travel?

Poll no. 4 How do rate the customer experience when

booking travel on mobile devices?

© 2015 Jumio, Inc. – Confidential

Making mobile bookings six times faster…

R


How to reduce booking abandonment with Jumio

Booking abandonment…What is it costing the industry & why?

Today…

What is Jumio all about?

Case study & customer successes

Appendix


Who is Jumio?

Jumio is a global identity management & credentials company using computer vision

technology to reduce customer sign-up & friction & verify ID credentials.

Used by leading brands across a range of industries


50% 13% £20bn £1.3bn

How much is booking abandonment costing?

*Sources see Appendix

Overall abandonment % when consumers

get a final booking price

Booking abandonment % when consumers

get to the payment page

How many do not return later to

complete booking

Overall value of UK Travel bookings from airlines &

OTAs

Total lost revenue to UK airlines & Online Travel

Agencies

80%

Book Now

Departures Arrivals


Why do travel sites see so much abandonment?

“Waiting for other travellers”

“Think I can get it cheaper

elsewhere”

“Looking, not booking”

“Grrr, this fiddly checkout form is

taking too much time, I’ll do this later”

“Agghh, I hate entering this data into my mobile”

“What? Why am I getting this error

message?”

Outside of our control Within our control


How to improve UI & design… Be an autocue for your customers

• Be intuitive and make life simple.

Help your customer see the light at the end of the tunnel • Include a progress bar that shows how far along the process your customer is

How to Reduce Booking Abandonment


How to improve UI & design… Become a UX ninja

• The Keystroke Level Model • The Gestalt Laws of Grouping

Don’t lay traps for your customer to fall into

• Don’t make me think!




1. At point of booking, customers can simply

hold their payment card and/or ID document up

to their mobile device camera

2. Jumio’s Bam Checkout® technology is integrated into the travel

company’s app and instantly extracts payment

data, customer name and date of birth, and if present,

address data too.

3. Data is instantly and neatly populated into the

checkout pages increasing transaction

completion and reducing abandonment.

4. Customers complete transactions in seconds

instead of minutes and successful transactions are increased by over

10%

Con

versionRate%

TraditionalKey Entry

Anonymised client data

+10% uplift


Create a great user experience that transforms laborious & error-prone key entry…

Convenient for your customers at point of booking

Make booking/checkout form filling quicker & easier, saving nearly 2 minutes of key entry Make booking process up to 6X faster Increase booking completion rates by over 10%

…into a near instant automated process


Reduce Booking Abandonment

Reduce abandonment rates of up to 50%

Increase booking completion rates by over 10%

Deliver a great digital customer experience

The result?


Supporting leading travel brands

The new passport scanning feature from

Jumio provides customers with more options to control their

travel experience.

Putting your passport information in can take a significant amount of time and

it’s something that creates frustration. We’ve developed the new function in partnership with credentials management company Jumio to ensure

details can be scanned in easily, safely & securely

With Jumio’s technology we can now offer our

customers a frictionless and secure booking and payment

system which will be six times faster than before.

Poll no. 5 How do you rate the customer experience

using your own company’s mobile site?


Bravofly: a growth story

Bravofly is part of lastminute.com group, a European leader in the online travel and leisure industry.It is ranked amoung the top five OTAs worldwide according to GTV (Source Euromonitor international and company estimates).

It was launched in 2006 but traces its root in 2004 with the launch in Italy of Volagratis, a pioneering search engine for low cost flights.

Bravofly operates in more than 35 countries through websites and apps in 15 languages. Customers can search, book and manage flights, hotels, holidays, cruises and other travel and leisure related products.

Bravofly is now a full service provider that leverages technology to simplify the life of travellers.


How Jumio is supporting leading OTA Bravofly



Scan card

Through the Bravofly app travellers can

easily insert identity information

Travellers chose the preferred identity

document

They can chose among IDs issued by over 120

countries

Travellers scan their documents using

device camera (no photo taken or

stored)

Automatically data is extracted and the

form completed



Checkout form completed in 5 seconds vs. 55 seconds for traditional system.

Travellers through the Bravofly app can easily book their

flights

Travellers scan their payment card

Automatically they populate the checkout

form with name, 16-digit card number and expiry

date

They can enter the payment using the

mobile device camera (no photo taken or

stored)


How Jumio is supporting leading carrier United Airlines

5 4 3 2 1

Traveler accesses United Airlines mobile app, enters record

locator, and chooses “Add Passport”

Traveler holds up Passport within the

frame (no photo taken or stored)

Data is extracted almost

instantaneously

Passport is authenticated

Traveler confirms itinerary and stores in Passbook or email


How Jumio is supporting leading carrier easyJet

4 3 2 1

Customer installs easyJet mobile app

Customer scans their passport data into their easyJet app using device

camera (no photo is taken or stored)

Customer goes to my flights

Customers that have scanned passport data can

be issued a mobile boarding pass


What are the end-customers saying?


120+ countries Fastfill works with IDs from across the globe (passports, driver licenses or government IDs)

Jumio’s patented technology offers data extraction from: MRZ, 2D Bar Code, OCR

27


Safe & Secure

We apply stringent PCI protocols to PII data

All data transmitted with

256k bit encryption

Full redundancy on Amazon EC2 & Rackspace

Meets local jurisdiction

data requirements

24/7 network monitoring & Help Desk

Security management

Policies & procedures

Network architecture

Software design

accreditation

Ongoing certification monitoring


Flexible & Scalable Platform

Platform Specs

OS PLATFORMS DEVICES INTEGRATION TIME PRICING MODEL

Minimal developer time. Go live in

weeks.

Flexible SaaS model

Annual or multi year terms.

Limited or unlimited scans per month plans available.


Reduce Booking Abandonment

The result? Reduce abandonment rates of up to 50%

Increase booking completion rates by over 10%

Deliver a great digital customer experience


Thank You!

David Pope

[email protected]

+44 (0)7740 564089

App Store

Try it out for yourself download the demo

apps in:

GooglePlay

Thank you!

Send your questions and comments to [email protected]

Replay and presentation of webinar will be available on www.tnooz.com

make mobile booking six times faster

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