Making life easier

Finding things to BUY is HARD!

Found

•The web has grown up.•Big business and amalgamators dominate.•Massive amounts of irrelevant choices.

•Daunting – too many places to look.

o Time-consuming. o Frustrating – failed enquiries.

•Incomplete –

o No humans, too much automation.o Some sellers can’t afford to be found.o Some put off completely.

Missed

Total Market

Advertise what YOU’RE BUYING.Be FOUND by all the market

1. Buyers advertise what they want to buy. 2. We Match to sellers stock/profile using algorithms, & inform matching sellers.3. Buyers choose from their responses – no obligation.

•Buyers get more real choice. Greater reach.•Very little effort, making the market work. •Process is controlled & secure.

Web site

Total Market

Approach

Free.

Source.

• Pay Per Click- for matches.• Partnerships for traffic – in talks now.• Social media & Apps.

Where we fit.

• They tell us what they want to buy.• Additional service - works differently• They may search too.

UK Car Buyer market

• Total buyers. 8m p.a. (2m new)• FY breakeven. 55,000 p.a.

Buyers

11

22

33

44

TRIAL RESULTS

Car buyers 18,000

Funnel conversion 6%

Buyer Recruitment cost £5

47% Female, 20% New Cars.

• Results robust over all 10 months.• Six times better than expected.• Reflects popularity of service.

£30 subscription per month.

• Low churn.• Low cost barrier for more buyer choice.• Barrier to emulators.

Recruitment.

• Direct.• Telesales.

Where we fit.

• Current marketing – for inbound sales.• When no inbound calls – FindsYou for

outbound sales.

The seller market.

• Total dealers. 15,000• Breakeven.

4,000

Sellers - Dealers

11

22

33

44

TRIAL RESULTS

Dealers recruited 3,000 on a free basis.

Dealers paying 1,400

or agreeing to pay in 6 weeks at end of trial.

“Using FindsYou is a no brainer”

Allen Scott – Marketing Director Inchcape

Phase 2: UK Cars – Key Metrics

Gross Revenue based on metrics for buyers needed for average dealer subscription.

FindsYou Profitability

•75% gross margin, and will improve.•6 times better than expected.

Car Dealers Costs

•Spend average £2,000 p.m on Classifieds.•Lead cost a fraction of lead gen services.

£5 Cost of Acquiring a Buyer.Proven, robust & will trend downwards.

£20 Gross Revenue

Proven demand, Will trend upwards.

£30

Monthly Subscription Cost.

£1 - £2 Cost per Lead.ROI is off the scale..

Competition

We are a new and unique activity for buyers and sellers.

Phase 2 UK Cars: ForecastUsing only proven metrics

£000 Year One Year Two Year Three

Total Revenues 710 2,058 2,978

Total Costs 911 1,398 1,622

EBITDA -201 660 1,355

•Dealers join slower than expected.

•Dealers join quicker than expected.•Private sellers.•Site performance increases.•Alliance deals and natural traffic.

Downside risk.

Upside Potential.

Phase 2: Next Steps

Other areas in car sector:

EuropeAmericaAsiaMid EastRussia

Other areas in car sector:

EuropeAmericaAsiaMid EastRussia

New SectorsNew Sectors

New sectors say:

Accommodation.Domestic propertyCommercial propertyVenue Hire.

New sectors say:

Accommodation.Domestic propertyCommercial propertyVenue Hire.

Non UK CarsNon UK Cars

Licensing/Franchising Health

OthersJobs Tradesmen

Social CausesSocial

Causes

OtherOpportunities

OtherOpportunities

Related UK Sectors:

After salesClassicsCommercialsMotorbikesTrade Only.

Related UK Sectors:

After salesClassicsCommercialsMotorbikesTrade Only.

Hyper LocalUK Cars UK Cars

Students Others

PartnershipsPartnerships

Flex – Private Sellers and Dealers

15,000 per month is 6% of private sellers p.a.12,200 dealers is 80% of total dealers.Ignores all other variables.

Year 3 EBITDA

Private sellers per month

Dealers

Current Web Sites

UK Accommodation

UK cars

Team

Guy Walker – CEOPrice Waterhouse, Yule Catto plc – Audit and Corp Finance.

CFO/COO Marketing & Media businesses. Turnarounds and building by acquisition and organic growth.

CFO/COO Initiative Media Inc. Re-engineer for profits - $125m p.a. positive swing.

Matt Seaman – COODixons Retail, BSkyB, ITV. Sales and management.

Director Virgin, Freeview; Management of business units.COO Top Up. Exec team that made £60m+ for backers.

Nick O’Connor –Sales/Promotion/DigitalTeleWest, ITV Digital, Head of Trade marketing. Gained 70% market share.

MD Kizoom. Managed for growth and exit.Director Caboodle – All marketing and development.

Jim Lee – Sales & Motors ManagementSales within and media sales to the motor trade.

Founder member Motors.co.uk – classified ad company.Publisher WhatCar.Media Sales Haymarket Motors Division.

Funding - Use of Funds

Seeking £300k out of £500k EIS Pre-approved. Lead investor in place. £200k Committed.

Use of Funds Sales to Dealers 45%Sales to Buyers 30%Overhead and Tech 25%

Exit Trade sale in 3-5 years. To struggling media business with weak digital model. Many such businesses exist.

Valuation on Exit 10 X EBITDA should be easily achievable.

1. Very popular & proven model for buyers and sellers.– Makes life easier – people use things like this.– How the web should work

2. First mover, ready to move. – Unique position in all markets.– Immune from giants – barriers against emulators.

3. High potential returns.– Scalable and Applies to many markets and geographies.– Network effect. Ideal for mobile applications.– Profitable model.

Where what you’re looking for