MAKING MONEYFROM YOUR UN-USED CALLS

Connecting People Already on the Phone with Political Polls and Research Surveys

Scott Richards

CEO

Call Tracking

800 Numbers

Call Routing

Challenge

Phone Carriers

5 BILLION

Don’t Connect

150 BILLION

MIDI CALLS™

MIDI Calls™

Incomplete.

Inbound.

Misdialed.

Disconnected

Estimated Carrier Payout*

*Based on 7+ sec unique calls received over 24 hours.

MIDI is an acronym for “Misdialed, Incomplete or Disconnected Inbound” calls

Calls

Toll-Free

DID-BIZ

DID-RES

10 Million

FROM TO

$500,000 $750,000

$250,000 $450,000

$100,000 $250,000

1 Million

FROM TO

$50,000 $75,000

$25,000 $45,000

$10,000 $25,000

Virtually Everyone

Makes MIDI Calls™

Monetizing MIDI Calls

Lead Generation Research

Live Calls Call Processing

Geo

Time of

Day

Caller

Info

Performance

Blacklists

Lead Delivery

Challenges Phone

Research Surveys

1. Cost

2. Speed

3. Representivity

4. TCPA Legal Issues

Survey Magazine

July 2015

U.S. households

mostly/only

use cell phones

~58%

$12 Million Dollar Settlement

We Invented a Platform

that Connects

People already

on the phone

with

Research Surveys

How Inbound Calling Surveys Work

IVR invites inbound callers to participate in a survey.

Survey is conducted by

IVR

Mobile/Web

Live Agent

MIDI CALLS

People are screened

Gender

Age

Education

Ethnicity

Race

Geography

1. Telecom

2. Consumer

3. Research

MIDI Calls Are a Triple Win

Optional

Content

Send Call

Legal Issues

Intercept Messages

Compared to Web SurveysFul l -Time Work ing Mom’s wi th Chi ldren Under 18

Compared to Outbound CallingNational Pres idential Opin ion Pol l

Major Pol l ing Company

Case StudyReconnect Research vs CDC

Please answer our important national health survey. We're

America's Real Opinion. Don’t miss this opportunity to have

your voice heard. The survey will take less than 3 minutes.

Let's begin…

Would you say that in general your health is excellent,

very good, good, fair or poor?

If excellent, press 1

If very good, press 2

If good, press 3

If fair, press 4

If poor, press 5

National Health Survey

Calls & Completes

RESPONSE STATUS NUMBERS PERCENT

Calls 52,846 100%

Non-respondent 440 0.8%

Unknown response status 44,694 84.6%

Ineligible 913 1.7%

Completes 6,799 12.9%

0

10

20

30

40

50

60

Female Male

Pe

rce

nt

Gender Category

CDC Reconnect Research U.S. Census

Gender

0

5

10

15

20

25

30

35

18-24 25-34 35-44 45-54 55-64 65+

Pe

rce

nt

Age Category

CDC Reconnect Research U.S. Census

Age

0

10

20

30

40

50

60

70

80

White NH AA NH Hispanic Other Race

Pe

rce

nt

Race/Ethnicity Category

CDC Reconnect Research U.S. Census

Race/Ethnicity

0

5

10

15

20

25

30

35

40

45

Less Than HS HS Grad Some College BS

Pe

rce

nt

Educational Attainment Category

CDC Reconnect Research U.S. Census

Educational Attainment

0

10

20

30

40

50

60

Cell-only

Pe

rce

nt

Phone Use Category

CDC Reconnect Research U.S. Census

58%of U.S.

Households mostly/only use

cell phone

Reconnect Research reaches more mobile users

Cell Phone Use

0

2

4

6

8

10

12

14

AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS

Pe

rce

nt

State Abbreviations

CDC Reconnect Research

0

2

4

6

8

10

12

14

MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

Pe

rce

nt

State Abbreviations

CDC Reconnect Research

CDC 2.10

Reconnect Research 1.14

47% Closer to U.S. Census

Unequal Weighting Effect

0

10

20

30

40

50

60

70

80

90

100

Excellent Very Good Good Fair Poor

Pe

rce

nt

General Health

CDC Reconnect Research

Survey Error

General Health

0

10

20

30

40

50

60

70

80

90

100

Yes No

Pe

rce

nt

Physical Activity

CDC Reconnect Research

Physical Activity in Past Month

0

10

20

30

40

50

60

70

80

90

100

Always Nearly Always Sometimes Seldom Never

Pe

rce

nt

Seat Belt Use

CDC Reconnect Research

Seat Belt Use

0

10

20

30

40

50

60

70

80

90

100

Yes No

Pe

rce

nt

Smoke 100 Cigarettes in Lifetime

CDC Reconnect Research

Smoke 100 Cigarettes in Lifetime

0

10

20

30

40

50

60

70

80

90

100

Every Day Some Days Not At All

Pe

rce

nt

Smoke Daily

CDC Reconnect Research

Smoke Daily

0

10

20

30

40

50

60

70

80

90

100

Yes No

Pe

rce

nt

Health Care Coverage

CDC Reconnect Research

Health Care Coverage

0

5

10

15

20

25

30

35

40

0 1 2 3 4 5 6 7 8 9 10 11 12 13

Pe

rce

nt

Hours of Sleep

CDC Reconnect Research

CDC

7.1

ReconnectResearch

7.0

Hours of Sleep

1-800-TEST BIG

Estimated Carrier Payout*

*Based on 7+ sec unique calls received over 24 hours.

MIDI is an acronym for “Misdialed, Incomplete or Disconnected Inbound” calls

Calls

Toll-Free

DID-BIZ

DID-RES

10 Million

FROM TO

$500,000 $750,000

$250,000 $450,000

$100,000 $250,000

1 Million

FROM TO

$50,000 $75,000

$25,000 $45,000

$10,000 $25,000

ReconnectResearch.com

1-800-RECONNECT

Scott Richards

CEO

The number you’ve dialed is no

longer in service…

You’ll get $25 Dining Dollars for answering our important national

health survey. We’re America’s Real Opinion. The survey will take

less than 3 minutes. Let's begin…

Intercept Message