making money - incompas incompas.pdf · estimated carrier payout* ... callers to participate in a...
TRANSCRIPT
MAKING MONEYFROM YOUR UN-USED CALLS
Connecting People Already on the Phone with Political Polls and Research Surveys
Scott Richards
CEO
Call Tracking
800 Numbers
Call Routing
Challenge
Phone Carriers
5 BILLION
Don’t Connect
150 BILLION
MIDI CALLS™
MIDI Calls™
Incomplete.
Inbound.
Misdialed.
Disconnected
Estimated Carrier Payout*
*Based on 7+ sec unique calls received over 24 hours.
MIDI is an acronym for “Misdialed, Incomplete or Disconnected Inbound” calls
Calls
Toll-Free
DID-BIZ
DID-RES
10 Million
FROM TO
$500,000 $750,000
$250,000 $450,000
$100,000 $250,000
1 Million
FROM TO
$50,000 $75,000
$25,000 $45,000
$10,000 $25,000
Virtually Everyone
Makes MIDI Calls™
Monetizing MIDI Calls
Lead Generation Research
Live Calls Call Processing
Geo
Time of
Day
Caller
Info
Performance
Blacklists
Lead Delivery
Challenges Phone
Research Surveys
1. Cost
2. Speed
3. Representivity
4. TCPA Legal Issues
Survey Magazine
July 2015
U.S. households
mostly/only
use cell phones
~58%
$12 Million Dollar Settlement
We Invented a Platform
that Connects
People already
on the phone
with
Research Surveys
How Inbound Calling Surveys Work
IVR invites inbound callers to participate in a survey.
Survey is conducted by
IVR
Mobile/Web
Live Agent
MIDI CALLS
People are screened
Gender
Age
Education
Ethnicity
Race
Geography
1. Telecom
2. Consumer
3. Research
MIDI Calls Are a Triple Win
Optional
Content
Send Call
Legal Issues
Intercept Messages
Compared to Web SurveysFul l -Time Work ing Mom’s wi th Chi ldren Under 18
Compared to Outbound CallingNational Pres idential Opin ion Pol l
Major Pol l ing Company
Case StudyReconnect Research vs CDC
Please answer our important national health survey. We're
America's Real Opinion. Don’t miss this opportunity to have
your voice heard. The survey will take less than 3 minutes.
Let's begin…
Would you say that in general your health is excellent,
very good, good, fair or poor?
If excellent, press 1
If very good, press 2
If good, press 3
If fair, press 4
If poor, press 5
National Health Survey
Calls & Completes
RESPONSE STATUS NUMBERS PERCENT
Calls 52,846 100%
Non-respondent 440 0.8%
Unknown response status 44,694 84.6%
Ineligible 913 1.7%
Completes 6,799 12.9%
0
10
20
30
40
50
60
Female Male
Pe
rce
nt
Gender Category
CDC Reconnect Research U.S. Census
Gender
0
5
10
15
20
25
30
35
18-24 25-34 35-44 45-54 55-64 65+
Pe
rce
nt
Age Category
CDC Reconnect Research U.S. Census
Age
0
10
20
30
40
50
60
70
80
White NH AA NH Hispanic Other Race
Pe
rce
nt
Race/Ethnicity Category
CDC Reconnect Research U.S. Census
Race/Ethnicity
0
5
10
15
20
25
30
35
40
45
Less Than HS HS Grad Some College BS
Pe
rce
nt
Educational Attainment Category
CDC Reconnect Research U.S. Census
Educational Attainment
0
10
20
30
40
50
60
Cell-only
Pe
rce
nt
Phone Use Category
CDC Reconnect Research U.S. Census
58%of U.S.
Households mostly/only use
cell phone
Reconnect Research reaches more mobile users
Cell Phone Use
0
2
4
6
8
10
12
14
AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS
Pe
rce
nt
State Abbreviations
CDC Reconnect Research
0
2
4
6
8
10
12
14
MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY
Pe
rce
nt
State Abbreviations
CDC Reconnect Research
CDC 2.10
Reconnect Research 1.14
47% Closer to U.S. Census
Unequal Weighting Effect
0
10
20
30
40
50
60
70
80
90
100
Excellent Very Good Good Fair Poor
Pe
rce
nt
General Health
CDC Reconnect Research
Survey Error
General Health
0
10
20
30
40
50
60
70
80
90
100
Yes No
Pe
rce
nt
Physical Activity
CDC Reconnect Research
Physical Activity in Past Month
0
10
20
30
40
50
60
70
80
90
100
Always Nearly Always Sometimes Seldom Never
Pe
rce
nt
Seat Belt Use
CDC Reconnect Research
Seat Belt Use
0
10
20
30
40
50
60
70
80
90
100
Yes No
Pe
rce
nt
Smoke 100 Cigarettes in Lifetime
CDC Reconnect Research
Smoke 100 Cigarettes in Lifetime
0
10
20
30
40
50
60
70
80
90
100
Every Day Some Days Not At All
Pe
rce
nt
Smoke Daily
CDC Reconnect Research
Smoke Daily
0
10
20
30
40
50
60
70
80
90
100
Yes No
Pe
rce
nt
Health Care Coverage
CDC Reconnect Research
Health Care Coverage
0
5
10
15
20
25
30
35
40
0 1 2 3 4 5 6 7 8 9 10 11 12 13
Pe
rce
nt
Hours of Sleep
CDC Reconnect Research
CDC
7.1
ReconnectResearch
7.0
Hours of Sleep
1-800-TEST BIG
Estimated Carrier Payout*
*Based on 7+ sec unique calls received over 24 hours.
MIDI is an acronym for “Misdialed, Incomplete or Disconnected Inbound” calls
Calls
Toll-Free
DID-BIZ
DID-RES
10 Million
FROM TO
$500,000 $750,000
$250,000 $450,000
$100,000 $250,000
1 Million
FROM TO
$50,000 $75,000
$25,000 $45,000
$10,000 $25,000
ReconnectResearch.com
1-800-RECONNECT
Scott Richards
CEO
The number you’ve dialed is no
longer in service…
You’ll get $25 Dining Dollars for answering our important national
health survey. We’re America’s Real Opinion. The survey will take
less than 3 minutes. Let's begin…
Intercept Message
